Equity Bank
- Company typePublic
- Founded2002
- HeadquartersWichita, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
Equity Bank firmographics
Firmographics- Name
- Equity Bank
- Legal name
- Equity Bank
- Website
- https://equitybank.com
- Company type
- Public
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Equity Bank industry classification
Industry- Product category
- Community Banking
- NAICS
- Commercial Banking (52211)
- SIC
- State Commercial Banks (6022)
- akta.pro primary industry
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)
- akta.pro secondary industry
- Account & Balance Services (Operating accounts, statements, eBAM) (FSABAIAD)
Keywords
Where Equity Bank is headquartered
LocationHeadquarters
- HQ city
- Wichita
- HQ country
- United States
- HQ region
- North America
Offices15 records
Markets served
Equity Bank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Interest Income from Lending: Primary revenue stream from interest earned on commercial loans, consumer loans, mortgage loans, and agricultural loans. The bank reports $3.5 billion in gross loans as of December 31, 2024.
- Deposit Services and Fees: Revenue from deposit accounts including checking, savings, money market accounts, and certificates of deposit. The bank reports $4.4 billion in deposits as of December 31, 2024.
- Mortgage Lending: Revenue from mortgage originations including first-time home buyer programs, fixed and adjustable rate mortgages, and government home loan programs (FHA, VA, USDA)
- Trust and Wealth Management: Revenue from trust services, wealth management, and SimplyInvest digital investment platform
- Treasury Management Services: Revenue from business treasury services including pay, collect, and protect solutions for commercial customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Personal checking accounts including Rewards Checking, Perks Plus Checking, Simply Free Checking, and Senior Checking |
| Other | Monthly | Business checking accounts including Small Business Checking, Commercial Checking, Premier Business Checking, and Sole Proprietor Checking |
| Usage-based | Pay-as-you-go | Digital overdraft product similar to Fuliza |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels11 records
Equity Bank product offering
Product offeringCore offering
Equity Bank is a regional community bank that provides deposit accounts (checking, savings, money market, CDs, HSA), consumer lending (auto loans, HELOC, credit cards), residential mortgages, business banking (checking, treasury management, SBA/agriculture/commercial/specialty loans), and trust and wealth management services to individuals, families, and small-to-mid-size businesses across Kansas, Missouri, Arkansas, Oklahoma, and Nebraska. The bank operates a network of approximately 82 branches complemented by a digital banking platform, mobile apps, VideoTeller ATMs, and an AI-powered chatbot, and extends its financial-services footprint through African operations in Rwanda and Kenya.
Product overview
Equity Bank operates as a community banking platform offering a comprehensive suite of financial products across personal banking, business banking, mortgage services, and wealth management. The platform provides multiple checking and savings account options (Rewards Checking, Simply Free Checking, Perks Plus Checking, Senior Checking, Simply Savings, Money Market, CDs, HSA), consumer and commercial lending products (auto loans, HELOC, credit cards, commercial loans, SBA loans, agriculture loans, specialty loans), investment services through SimplyInvest (powered by Marstone), Trust & Wealth Management (powered by FIS Global), Treasury Management Services, and mortgage products including first-time home buyer programs. Digital banking is delivered through online and mobile platforms with VideoTeller ATMs. The bank has expanded through strategic acquisitions (KansasLand Bank, Bank of Kirksville, NBC Oklahoma, Frontier Holdings) and international partnerships including the Isheja banking-insurance product and EV financing in Rwanda, and Boostika quick credit in Kenya.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Checking Accounts (Rewards, Perks Plus, Simply Free, Senior) Tiered personal checking accounts designed for individuals and households, including Rewards Checking with reward incentives, Perks Plus Checking with enhanced benefits, Simply Free Checking with no monthly fee, and Senior Checking with senior-tailored features.
- Personal Savings Accounts (Simply Savings, Money Market, Certificates of Deposit) Personal savings vehicles including Simply Savings for standard savings, Money Market Accounts that earn market-based interest with check-writing capability, and Certificates of Deposit with fixed terms and guaranteed returns.
- Health Savings Account (HSA) Tax-advantaged savings account for individuals with high-deductible health plans to save for qualified medical expenses.
- Auto Loans (Consumer Loans) Consumer loans for individuals purchasing vehicles, with competitive rates and flexible repayment terms.
- Home Equity Line of Credit (HELOC) Revolving credit line secured by home equity, allowing consumer borrowers to access funds as needed for various personal uses.
- Everyday Credit Card Personal credit card for consumer everyday purchases, with rewards and benefits tied to card usage.
- Residential Mortgage Services Residential mortgage lending for homebuyers and homeowners covering purchase mortgages, refinancing, government home loan programs (FHA, VA, USDA), fixed and adjustable-rate mortgages, home equity lines, and first-time homebuyer programs, delivered through local mortgage loan officers.
- First-Time Home Buyer Programs Mortgage programs specifically designed to help first-time homebuyers with education, lower down payment requirements, and favorable loan terms.
- SimplyInvest Digital Wealth Platform Self-directed digital wealth management and investment platform (powered by Marstone) integrated with Equity Bank services, enabling customers to manage investments and portfolios online.
- Trust & Wealth Management Services Comprehensive trust and wealth management services, including estate planning, investment management, and fiduciary services, accessed via the FIS Global-powered client portal with dedicated advisors.
- Business Checking Accounts (Small Business, Commercial, Premier Business, Sole Proprietor, Community Nonprofit) Tiered business checking accounts including Small Business Checking, Commercial Checking, Premier Business Checking, Sole Proprietor Checking, and Community Nonprofit Checking, each tailored to specific business sizes and structures with corresponding features and fee structures.
- Business Eco Savings Business savings account positioned with an eco-friendly focus, supporting sustainable business practices while earning business deposits.
- Treasury Management Services (Pay, Collect, Protect) Comprehensive treasury management for business clients covering Pay (disbursements), Collect (receivables), and Protect (fraud prevention) solutions, sold through dedicated treasury management sales teams.
- Commercial Loans Commercial loans for businesses covering real estate financing, equipment financing, and working capital.
- SBA Loans Small Business Administration guaranteed loans that provide government-backed financing options for eligible small businesses.
- Agriculture Loans Specialized lending products for agricultural operations, covering farm land financing, equipment, and operating loans for farms and agribusinesses.
- Specialty Loans Specialized loan products designed for unique financing needs that fall outside Equity Bank's standard commercial or consumer lending offerings.
- Business Credit Card Credit card designed for business expenses, with accompanying tools for tracking and managing business spending.
- Digital Banking Platform (Online & Mobile) Online and mobile banking platform providing account access, bill pay, fund transfers, mobile check deposit, and account management tools, available via iOS and Android apps and the web.
- VideoTeller (Interactive Video ATMs) Interactive video teller machines providing extended banking hours and human-assisted transactions beyond the capabilities of traditional ATMs.
- Isheja (Hybrid Banking-Insurance Product) Hybrid banking and insurance product launched by Equity Bank Rwanda with MUA Insurance Rwanda Ltd, designed to empower women customers by combining banking and insurance services into a single offering.
- Boostika (Digital Overdraft Product) Digital overdraft product offered through Equity Bank Kenya's digital platform, providing quick-credit overdraft facilities that compete with Safaricom's Fuliza in the Kenyan market on a usage-based pricing model.
Quantifiable outcome
- 12.5% accretion to 2026 EPS from NBC Oklahoma merger
- +3 more outcomes
Companies that use Equity Bank
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Equity Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature3 records
Equity Bank partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- MUA Insurance Rwanda LtdcoreEquity Bank Rwanda and MUA Insurance Rwanda Ltd launched 'Isheja', a hybrid banking and insurance product specifically designed to empower women customers by combining banking and insurance services.
- China Electric Vehicle Rwanda (CEVR)minorEquity Bank Rwanda and CEVR signed MOU to offer EV financing. Customers can access loans with interest rates capped at 16% and repayment periods up to six years for vehicles starting from Rwf25 million. Partnership supports Rwanda's green transport ambitions while expanding the bank's lending portfolio.
- Toyota RwandaminorEquity Bank Rwanda and Toyota Rwanda collaborated to facilitate vehicle ownership through a formal partnership agreement, supporting customers in acquiring vehicles.
- Frontier Holdings LLC (Frontier Bank)coreEquity Bancshares announced acquisition of Frontier Holdings LLC, parent of Frontier Bank, adding seven Nebraska locations. The merger is expected to complete in late 2025 and projected to be 7.7% or $0.34 accretive to 2026 EPS. This expands Equity's presence into Nebraska for the first time.
- NBC Oklahoma (NBC Corp. of Oklahoma)coreEquity Bancshares, Inc. signed definitive merger agreement to acquire NBC Oklahoma, adding seven locations across Oklahoma City, Altus, Kingfisher, Enid, and a loan production office in Alva. NBC had $908.9 million in assets and $815.3 million in deposits as of December 31, 2024. Transaction expected to close Q3 2025, expanding Equity Bank's Oklahoma presence to 15 offices and total assets to $6.4 billion.
- KansasLand Bancshares Inc. (KansasLand Bank)coreEquity Bank acquired KansasLand Bank, adding two locations in Quinter and Americus, Kansas. Following completion, Equity Bank operates 38 locations in Kansas and ranks No. 1 in deposit market share in Gove County. Scott Bird, President & CEO of KansasLand Bank, transitioned as part of the transaction.
- Rockhold Bancorp (Bank of Kirksville)coreEquity Bancshares acquired Rockhold Bancorp and Bank of Kirksville for approximately $44.3 million in cash. The merger added eight North Central Missouri offices and was completed in Q1 2024. Norman Belitz joined Equity Bank as Regional Market President following the merger.
Scale indicators17 records
Recent moves8 records
Expansion highlights6 records
Equity Bank competitors and assessment
Company assessmentDirect peers
- Great Southern Bancorp: Great Southern Bancorp (NASDAQ: GSBC) is a Springfield, Missouri-based community bank holding company with comparable Midwestern footprint, asset size (~$5B), and a similar acquisition-driven growth strategy. Directly comparable on geography, business mix, and scale.
- QCR Holdings: QCR Holdings (NASDAQ: QCRH) is an Illinois-based community bank holding company operating Springfield Bank & Trust, Cedar Rapids Bank & Trust, and other community charters with similar asset scale (~$6B) and commercial/retail banking mix. Closely comparable as a Midwestern multi-charter community bank holding company.
- First Mid Bancshares: First Mid Bancshares (NASDAQ: FMBH) operates First Mid Bank & Trust in Illinois, Missouri, and Texas with comparable community-bank asset size (~$5B), similar SMB and ag lending exposure, and active acquisition strategy. Direct comparable on business model and regional footprint.
- Heartland Financial USA: Heartland Financial USA (NASDAQ: HTLF) is a Dubuque, Iowa-based community bank holding company operating multiple community bank charters across the Midwest, Mountain West, and Southwest with similar asset scale and multi-state community banking model. Comparable as a multi-charter community bank acquirer.
- Renasant Corporation: Renasant Corporation (NYSE: RNST) is a Tupelo, Mississippi-based community bank with comparable asset size (~$18B) and active acquisition strategy across the Southeast and Midwest. Comparable as a multi-state community bank consolidator, though somewhat larger.
- Stock Yards Bancorp: Stock Yards Bancorp (NASDAQ: SYBT) operates Stock Yards Bank & Trust in Kentucky, Indiana, and Ohio with comparable community banking model, commercial/wealth management mix, and similar scale tier. Closely comparable as a profitable, relationship-driven Midwestern/Southern community bank.
- West Bancorporation: West Bancorporation (NASDAQ: WTBA) operates West Bank in Iowa and Minnesota with similar community banking focus, comparable asset scale (~$3-4B), and commercial/SMB lending emphasis. Direct comparable on regional community banking model and size tier.
- Banner Corporation: Banner Corporation (NASDAQ: BANR) operates Banner Bank with community banking operations across the Pacific Northwest, with similar asset scale (~$15B) and acquisition-driven growth. Comparable on community banking consolidation strategy, though different geographic footprint.
- Glacier Bancorp: Glacier Bancorp (NYSE: GBCI) operates multiple community bank charters across the Mountain West with a strong acquisition track record and comparable asset scale (~$20B). Comparable as a multi-charter community bank holding company pursuing geographic expansion through M&A, though at a larger scale and different region.
Broad incumbents
- BancorpSouth / Cadence Bank: Cadence Bank (NYSE: CADE), formerly BancorpSouth, is a larger Midwestern/Southern commercial bank with overlapping community banking footprint and SMB/commercial lending focus. Broader regional incumbent with substantially larger scale (~$50B assets) but comparable SMB and ag lending services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Equity Bank social profiles
Digital presenceEquity Bank compliance and trust
Trust signalCompliance6 records
Equity Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equity Bank leadership team
Management profileNumber of profiles
Profiles13 records
Equity Bank subsidiaries and ownership
Company hierarchySubsidiaries4 records
Equity Bank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equity Bank M&A and investment
M&A and investmentM&A2 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equity Bank
What does Equity Bank do?
Equity Bank is a regional community bank that provides deposit accounts (checking, savings, money market, CDs, HSA), consumer lending (auto loans, HELOC, credit cards), residential mortgages, business banking (checking, treasury management, SBA/agriculture/commercial/specialty loans), and trust and wealth management services to individuals, families, and small-to-mid-size businesses across Kansas, Missouri, Arkansas, Oklahoma, and Nebraska. The bank operates a network of approximately 82 branches complemented by a digital banking platform, mobile apps, VideoTeller ATMs, and an AI-powered chatbot, and extends its financial-services footprint through African operations in Rwanda and Kenya.
Is Equity Bank a public or private company?
Equity Bank is a public company. It is classified as public and is currently operating.
When was Equity Bank founded?
Equity Bank was founded in 2002. It employs 501 to 1,000 people.
Where is Equity Bank based?
Equity Bank is headquartered in Wichita, United States, in the North America region.
How does Equity Bank make money?
Five revenue lines are on record. Interest Income from Lending is the primary driver. The others are deposit Services and Fees, mortgage Lending, trust and Wealth Management and treasury Management Services.
Who are Equity Bank's main competitors?
Direct peers on record are Great Southern Bancorp, QCR Holdings, First Mid Bancshares, Heartland Financial USA, Renasant Corporation, Stock Yards Bancorp, West Bancorporation, Banner Corporation and Glacier Bancorp. BancorpSouth / Cadence Bank is listed as a broad incumbent.
Does Equity Bank have an API?
No public API is recorded for Equity Bank.
What industry is Equity Bank in?
Equity Bank's product category is Community Banking. Its primary akta.pro industry code is FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings), with a secondary code of FSABAIAD, Account & Balance Services (Operating accounts, statements, eBAM). Its NAICS code is 52211 and its SIC code is 6022.