Finova Financial
Finova Financial is a US-based, Palm Beach Gardens-headquartered online consumer lender founded in 2016 that provided fast, car-equity-secured loans to subprime borrowers, raising approximately $155M from institutional investors between 2016 and 2017.
- Company typePrivate
- Founded2016
- HeadquartersPalm Beach Gardens, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Finova Financial firmographics
Firmographics- Name
- Finova Financial
- Website
- https://finovafinancial.com
- Company type
- Private
- Founded year
- 2016
- Headcount range
- 11–50 employees
- Short description
- Finova Financial is a US-based, Palm Beach Gardens-headquartered online consumer lender founded in 2016 that provided fast, car-equity-secured loans to subprime borrowers, raising approximately $155M from institutional investors between 2016 and 2017.
- Ownership category
- akta.pro rank
Finova Financial industry classification
Industry- Product category
- Consumer Lending (Auto Title Loans)
- NAICS
- Credit Intermediation and Related Activities (522)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Auto Title Loans (Vehicle-Backed Short-Term) (FSAKADAJ)
- akta.pro secondary industry
- Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking) (FSAGAHAC)
Keywords
Where Finova Financial is headquartered
LocationHeadquarters
- HQ city
- Palm Beach Gardens
- HQ country
- United States
- HQ region
- North America
Markets served
Finova Financial business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Finova Financial product offering
Product offeringCore offering
Finova Financial originates fast, affordable online personal loans secured by the equity in a borrower's vehicle (auto title loans). The product is targeted at US consumers who own their car free and clear or have substantial equity and need quick access to short-term funds. Loan proceeds are funded against the vehicle title, which the company holds as collateral until the loan is repaid.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Car Equity Loan (Auto Title Loan) A direct-to-consumer personal loan product originated online and secured by the title to the borrower's vehicle. It is aimed at US consumers who own their car free and clear (or with substantial equity) and need quick access to funds, with the vehicle title held as collateral until the loan is repaid.
Companies that use Finova Financial
Customer profileIdeal customer profiles1 record
Finova Financial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Finova Financial competitors and assessment
Company assessmentDirect peers
- Speedy Cash: Provides payday, installment, and title loans to subprime consumers through online and retail channels; directly comparable to Finova's offering.
- World Finance / World Acceptance: Branch-based installment lender to subprime borrowers with similar collateral-and-cashflow underwriting philosophy; relevant comparand for Finova's installment-style title loans.
- Regional Management Corp. Branched consumer installment lender serving subprime borrowers with a similar small-dollar, secured-loan underwriting approach.
- Mariner Finance: Branch-based personal installment and auto-secured lender to near-prime and subprime consumers; directly comparable product set and target market.
- TitleMax: One of the largest U.S. auto title lenders, offering short-term, vehicle-secured loans directly to consumers; the most direct comparand to Finova's car-equity lending model.
- LoanMart: National auto title and registration lender with online origination; competes in the same car-equity lending category as Finova.
- 1FirstCash (via Check Into Cash): Cash advance and installment lender with significant title-loan exposure; comparable product mix and target borrower profile to Finova.
Broad incumbents
- OneMain Financial: Large established installment lender to non-prime consumers with both secured and unsecured products; broader portfolio but overlapping borrower segment with Finova.
Emerging players
- Personify Financial: Emerging online installment lender focused on subprime consumers; comparable digital funnel and borrower segment, though without the title-loan collateral component.
- MaxLend / LendYou: Online installment lenders to subprime borrowers; comparable digital origination model and target borrower profile to Finova.
Market position
Customer concentration
Finova Financial social profiles
Digital presenceFinova Financial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Finova Financial leadership team
Management profileNumber of profiles
Profiles2 records
Finova Financial funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Finova Financial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Finova Financial
What does Finova Financial do?
Finova Financial originates fast, affordable online personal loans secured by the equity in a borrower's vehicle (auto title loans). The product is targeted at US consumers who own their car free and clear or have substantial equity and need quick access to short-term funds. Loan proceeds are funded against the vehicle title, which the company holds as collateral until the loan is repaid.
When was Finova Financial founded?
Finova Financial was founded in 2016. It employs 11 to 50 people.
Where is Finova Financial based?
Finova Financial is headquartered in Palm Beach Gardens, United States, in the North America region.
Who are Finova Financial's main competitors?
Direct peers on record are Speedy Cash, World Finance / World Acceptance, Regional Management Corp., Mariner Finance, TitleMax, LoanMart and 1FirstCash (via Check Into Cash). OneMain Financial is listed as a broad incumbent. Emerging players are Personify Financial and MaxLend / LendYou.
Does Finova Financial have an API?
No public API is recorded for Finova Financial.
What industry is Finova Financial in?
Finova Financial's product category is Consumer Lending (Auto Title Loans). Its primary akta.pro industry code is FSAKADAJ, Auto Title Loans (Vehicle-Backed Short-Term), with a secondary code of FSAGAHAC, Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking). Its NAICS code is 522 and its SIC code is 6141.