Propel
- Company typePrivate
- Founded2019
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Propel firmographics
Firmographics- Name
- Propel
- Legal name
- Propel
- Website
- https://propelmypr.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Propel industry classification
Industry- Product category
- Public Relations Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- PR, Reputation Management & Earned Media Platforms (BPAMALAO)
- akta.pro secondary industry
- Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where Propel is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices2 records
Markets served
Propel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (PRM Platform): Propel operates as a SaaS platform providing access to its AI-powered PR and communications tools on a subscription basis. The platform offers tiered features including the PRM CRM, media database access, AI workflows, media monitoring, and analytics. Pricing is quote-based for enterprise customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise and agency plans with custom pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Propel product offering
Product offeringCore offering
Propel provides an AI-powered Public Relations Management (PRM) SaaS platform that combines the world's first CRM for PR with a PR-specific large language model (PropeLLM) to help in-house communications teams and PR agencies generate personalized pitches, build curated journalist media lists, monitor earned media coverage, and measure the ROI of PR campaigns. The platform is trained on a proprietary dataset of 25M+ real PR pitches, 500K+ journalists, 150K+ outlets, and 2B+ articles, and integrates natively with Gmail and Outlook for in-email pitching and real-time open tracking.
Product overview
Propel is a unified PR productivity platform that combines AI-powered workflows with comprehensive data and the first LLM built specifically for PR. The product portfolio centers on Propel PRM (the world's first CRM for PR, launched 2019) as the core platform, augmented by the proprietary PropeLLM AI model and Amiga AI technology. Additional modules include the AI-Powered Media Database (1M+ journalists), Media Monitoring, AI Workflows and Personalization, and Productivity and ROI Analytics. The platform integrates natively with Gmail and Outlook for seamless email pitching and tracking.
Differentiator
Problem solved
Functional benefit
Brands
- Amiga: Artificial Media Intelligence (AMI) technology launched in 2023, described as the first and only AMI technology on the planet.
- Propel Pitch Network
- Propel LLM
Products and services
- Propel PRM (Public Relations Management) Propel PRM is the world's first CRM for public relations, providing PR and communications professionals with a centralized system to manage media lists and contacts, track team-wide journalist correspondence, monitor pitch status, generate AI-powered drafts of pitches and press releases, measure coverage and ROI, and run campaigns end-to-end. It is used by in-house communications teams and PR agencies, and is claimed to deliver up to 75% time savings on pitching and reporting and up to 50% increase in coverage quality and quantity.
- Propel AI / PropeLLM PropeLLM is the first large language model custom-built for PR and communications, trained on the largest proprietary PR dataset in the world (25M+ real PR email pitches, 500K+ journalists, 150K+ outlets, 2B+ articles). It serves in-house communications teams and agencies by generating expert ideas, drafts, and personalized email pitches and press releases optimized for each journalist's writing style, topic preferences, and optimal contact times, with claimed outcomes of 2x journalist response rate, 10x organic backlinks, and 20+ hours saved per week.
Quantifiable outcome
- 2x journalist response rate
- +8 more outcomes
Companies that use Propel
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Propel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature7 records
Propel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BildcorePropel formed a strategic partnership with Bild to integrate advanced product data management into Propel's product value management (PVM) platform. The collaboration aims to streamline product development by enhancing design data integration, improving collaboration, and accelerating development cycles for manufacturing companies.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
Propel competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Propel social profiles
Digital presencePropel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Propel leadership team
Management profileNumber of profiles
Profiles3 records
Propel funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Propel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Propel
What does Propel do?
Propel provides an AI-powered Public Relations Management (PRM) SaaS platform that combines the world's first CRM for PR with a PR-specific large language model (PropeLLM) to help in-house communications teams and PR agencies generate personalized pitches, build curated journalist media lists, monitor earned media coverage, and measure the ROI of PR campaigns. The platform is trained on a proprietary dataset of 25M+ real PR pitches, 500K+ journalists, 150K+ outlets, and 2B+ articles, and integrates natively with Gmail and Outlook for in-email pitching and real-time open tracking.
Is Propel a public or private company?
Propel is a private company. It is classified as venture growth investor backed and is currently operating.
When was Propel founded?
Propel was founded in 2019. It employs 11 to 50 people.
Where is Propel based?
Propel is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Propel make money?
One revenue line is on record: saaS Subscription (PRM Platform).
Does Propel have an API?
No public API is recorded for Propel.
What industry is Propel in?
Propel's product category is Public Relations Management Software. Its primary akta.pro industry code is BPAMALAO, PR, Reputation Management & Earned Media Platforms, with a secondary code of BPAFADAM, Social Media & Community Management (PR-led). Its NAICS code is 513210 and its SIC code is 7372.