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Propel

Full company profile

uuid0002cfa

Namestring
Propel
Legal namestring
Propel
Websiteurl
propelmypr.com
Company typeenum
Private
Founded yearint
2019
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersTel Aviv, Israel
HQ citystring
Tel Aviv
HQ countrystring
Israel
HQ regionstring
Middle East
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
PR software platform, AI media relations, public relations CRM, earned media analytics, journalist outreach software
Industry2 codes
1PR, Reputation Management & Earned Media Platforms
CodeBPAMALAOPrimaryYes
2Social Media & Community Management (PR-led)
CodeBPAFADAMPrimaryNo
NAICS code1 code
  • Software Publishers513210
SIC code1 code
  • Services-Prepackaged Software7372
Product category
Public Relations Management Software
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1SaaS Subscription (PRM Platform)
TypeSubscription Recurring
Description

Propel operates as a SaaS platform providing access to its AI-powered PR and communications tools on a subscription basis. The platform offers tiered features including the PRM CRM, media database access, AI workflows, media monitoring, and analytics. Pricing is quote-based for enterprise customers.

propel-ai.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Pricing details1 tier
1Enterprise and agency plans with custom pricing
ModelSubscriptionBilling cadenceAnnual
Notes

Quote-based / Not publicly disclosed. Platform includes PRM, AI Media Database, Media Monitoring, and Analytics capabilities.

propel-ai.com
GTM typeB2B
B2B
Offering typeSoftware
Software
Brand1 of 3 records shown
1Amiga
Description

Artificial Media Intelligence (AMI) technology launched in 2023, described as the first and only AMI technology on the planet.

propel-ai.com
+2 more records
Core offering1 text field

Propel provides an AI-powered Public Relations Management (PRM) SaaS platform that combines the world's first CRM for PR with a PR-specific large language model (PropeLLM) to help in-house communications teams and PR agencies generate personalized pitches, build curated journalist media lists, monitor earned media coverage, and measure the ROI of PR campaigns. The platform is trained on a proprietary dataset of 25M+ real PR pitches, 500K+ journalists, 150K+ outlets, and 2B+ articles, and integrates natively with Gmail and Outlook for in-email pitching and real-time open tracking.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 9 values shown
  • 2x journalist response rate
+8 more records
Product overview1 text field

Propel is a unified PR productivity platform that combines AI-powered workflows with comprehensive data and the first LLM built specifically for PR. The product portfolio centers on Propel PRM (the world's first CRM for PR, launched 2019) as the core platform, augmented by the proprietary PropeLLM AI model and Amiga AI technology. Additional modules include the AI-Powered Media Database (1M+ journalists), Media Monitoring, AI Workflows and Personalization, and Productivity and ROI Analytics. The platform integrates natively with Gmail and Outlook for seamless email pitching and tracking.

Product and service2 records
1Propel PRM (Public Relations Management)
CategoryPublic Relations Management Platform
Description

Propel PRM is the world's first CRM for public relations, providing PR and communications professionals with a centralized system to manage media lists and contacts, track team-wide journalist correspondence, monitor pitch status, generate AI-powered drafts of pitches and press releases, measure coverage and ROI, and run campaigns end-to-end. It is used by in-house communications teams and PR agencies, and is claimed to deliver up to 75% time savings on pitching and reporting and up to 50% increase in coverage quality and quantity.

2Propel AI / PropeLLM
CategoryAI Model for PR and Communications
Description

PropeLLM is the first large language model custom-built for PR and communications, trained on the largest proprietary PR dataset in the world (25M+ real PR email pitches, 500K+ journalists, 150K+ outlets, 2B+ articles). It serves in-house communications teams and agencies by generating expert ideas, drafts, and personalized email pitches and press releases optimized for each journalist's writing style, topic preferences, and optimal contact times, with claimed outcomes of 2x journalist response rate, 10x organic backlinks, and 20+ hours saved per week.

Scale indicator8 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Bild
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-09-16
Description

Propel formed a strategic partnership with Bild to integrate advanced product data management into Propel's product value management (PVM) platform. The collaboration aims to streamline product development by enhancing design data integration, improving collaboration, and accelerating development cycles for manufacturing companies.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight7 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers8 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration2 records

Each record includes

Title, Type, Description, Source

AI capability6 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature7 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds3 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors3 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Propel

Public Relations Management Softwarepropelmypr.com

Propel firmographics

Firmographics
Name
Propel
Legal name
Propel
Website
https://propelmypr.com
Company type
Private
Founded year
2019
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

Propel industry classification

Industry
Product category
Public Relations Management Software
NAICS
Software Publishers (513210)
SIC
Services-Prepackaged Software (7372)
akta.pro primary industry
PR, Reputation Management & Earned Media Platforms (BPAMALAO)
akta.pro secondary industry
Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

  • PR software platform
  • AI media relations
  • Public relations CRM
  • Earned media analytics
  • Journalist outreach software

Where Propel is headquartered

Location

Headquarters

HQ city
Tel Aviv
HQ country
Israel
HQ region
Middle East

Offices2 records

Markets served

Propel business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

  1. SaaS Subscription (PRM Platform): Propel operates as a SaaS platform providing access to its AI-powered PR and communications tools on a subscription basis. The platform offers tiered features including the PRM CRM, media database access, AI workflows, media monitoring, and analytics. Pricing is quote-based for enterprise customers.

Pricing tiers

ModelBillingPrice
SubscriptionAnnualEnterprise and agency plans with custom pricing

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Propel product offering

Product offering

Core offering

Propel provides an AI-powered Public Relations Management (PRM) SaaS platform that combines the world's first CRM for PR with a PR-specific large language model (PropeLLM) to help in-house communications teams and PR agencies generate personalized pitches, build curated journalist media lists, monitor earned media coverage, and measure the ROI of PR campaigns. The platform is trained on a proprietary dataset of 25M+ real PR pitches, 500K+ journalists, 150K+ outlets, and 2B+ articles, and integrates natively with Gmail and Outlook for in-email pitching and real-time open tracking.

Product overview

Propel is a unified PR productivity platform that combines AI-powered workflows with comprehensive data and the first LLM built specifically for PR. The product portfolio centers on Propel PRM (the world's first CRM for PR, launched 2019) as the core platform, augmented by the proprietary PropeLLM AI model and Amiga AI technology. Additional modules include the AI-Powered Media Database (1M+ journalists), Media Monitoring, AI Workflows and Personalization, and Productivity and ROI Analytics. The platform integrates natively with Gmail and Outlook for seamless email pitching and tracking.

Differentiator

Problem solved

Functional benefit

Brands

  • Amiga: Artificial Media Intelligence (AMI) technology launched in 2023, described as the first and only AMI technology on the planet.
  • Propel Pitch Network
  • Propel LLM

Products and services

  • Propel PRM (Public Relations Management) Propel PRM is the world's first CRM for public relations, providing PR and communications professionals with a centralized system to manage media lists and contacts, track team-wide journalist correspondence, monitor pitch status, generate AI-powered drafts of pitches and press releases, measure coverage and ROI, and run campaigns end-to-end. It is used by in-house communications teams and PR agencies, and is claimed to deliver up to 75% time savings on pitching and reporting and up to 50% increase in coverage quality and quantity.
  • Propel AI / PropeLLM PropeLLM is the first large language model custom-built for PR and communications, trained on the largest proprietary PR dataset in the world (25M+ real PR email pitches, 500K+ journalists, 150K+ outlets, 2B+ articles). It serves in-house communications teams and agencies by generating expert ideas, drafts, and personalized email pitches and press releases optimized for each journalist's writing style, topic preferences, and optimal contact times, with claimed outcomes of 2x journalist response rate, 10x organic backlinks, and 20+ hours saved per week.

Quantifiable outcome

  • 2x journalist response rate
  • +8 more outcomes

Companies that use Propel

Customer profile

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Propel technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature7 records

Propel partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • BildcoreStrategic or Co-development Partner · 16 September 2025Propel formed a strategic partnership with Bild to integrate advanced product data management into Propel's product value management (PVM) platform. The collaboration aims to streamline product development by enhancing design data integration, improving collaboration, and accelerating development cycles for manufacturing companies.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Propel competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Propel social profiles

Digital presence

Propel financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Propel leadership team

Management profile

Number of profiles

Profiles3 records

Propel funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Propel M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Propel

What does Propel do?

Propel provides an AI-powered Public Relations Management (PRM) SaaS platform that combines the world's first CRM for PR with a PR-specific large language model (PropeLLM) to help in-house communications teams and PR agencies generate personalized pitches, build curated journalist media lists, monitor earned media coverage, and measure the ROI of PR campaigns. The platform is trained on a proprietary dataset of 25M+ real PR pitches, 500K+ journalists, 150K+ outlets, and 2B+ articles, and integrates natively with Gmail and Outlook for in-email pitching and real-time open tracking.

Is Propel a public or private company?

Propel is a private company. It is classified as venture growth investor backed and is currently operating.

When was Propel founded?

Propel was founded in 2019. It employs 11 to 50 people.

Where is Propel based?

Propel is headquartered in Tel Aviv, Israel, in the Middle East region.

How does Propel make money?

One revenue line is on record: saaS Subscription (PRM Platform).

Does Propel have an API?

No public API is recorded for Propel.

What industry is Propel in?

Propel's product category is Public Relations Management Software. Its primary akta.pro industry code is BPAMALAO, PR, Reputation Management & Earned Media Platforms, with a secondary code of BPAFADAM, Social Media & Community Management (PR-led). Its NAICS code is 513210 and its SIC code is 7372.

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Live signals
EIN PresswireThe Top Quality Management Software Vendors According to the FeaturedCustomers Winter 2026 Customer Success ReportFeaturedCustomers released its Winter 2026 Quality Management Software Customer Success Report, ranking 25 vendors based on over 3,000 verified customer references. Market Leaders include Arena Solutions, AssurX, and Veeva Systems, while Top Performers and Rising Stars were also named.AuthoritytechAI PR Platforms in 2026: The Shortlist, the Real Prices, and the Gap None of Them FillThis curated briefing compares five AI-powered PR platforms (Cision, Muck Rack, Meltwater, Propel, and Prowly) using real pricing data and independent satisfaction metrics, presenting a bottleneck-first selection framework for CMOs evaluating tools in 2026. The article identifies a critical gap across all five platforms: none track whether earned coverage generates citations in AI search engines such as ChatGPT, Perplexity, Gemini, or Google AI Overview. The author (Christian Lehman of AuthorityTech) argues that the emerging measurement challenge for PR teams is 'citation weight' — whether earned coverage in trusted publications drives brand visibility in AI-curated answers — rather than traditional reach metrics.Sword and the ScriptU.S. Exclusive: Venture-backed PR software startups Propel, Signal AI announce “strategic partnership”Propel AI and Signal AI announced a strategic partnership to combine media monitoring with outreach tools, creating an end-to-end communications platform for corporate clients. The integration currently offers single-sign-on capabilities, with future plans to link data and workflows between the two platforms. This collaboration aims to provide Fortune 500 companies with a unified solution for reputation management and media relations.Propel-Ai7 Muck Rack Alternatives for PR Professionals in 2025The article compares seven alternatives to Muck Rack, a PR software platform, highlighting features, pros, cons, and suitability for different PR needs. Propel PRM is promoted as the top AI-driven, media-focused alternative with comprehensive media database and outreach capabilities.PR DailyBy the numbers: This is how many pitches actually get responsesPropel, a PR management and AI tool, released a quarterly report analyzing nearly 500,000 PR pitches and found that only 3.15% received any response, with just 45.3% even opened by journalists. The analysis identified optimal pitch characteristics including short subject lines of 1-5 words, ledes of 81-100 words, and total length of around 250 words, with nearly half of all responses arriving within the first hour. The report attributed the low response rates to the growing imbalance between PR professionals and journalists, as reported by Muck Rack.Business InsiderRead the 9-slide deck that a tech firm used to raise $4.5 million to help companies like Google pitch journalistsPropel raised $4.5 million in seed funding led by NFX, bringing total funding to $6 million. The PR tech firm will double its sales and marketing teams and triple engineering to support its Pitch Network tool. It faces competition from Cision's Help a Reporter Out and Qwoted.CTechPropel raises $4.5 million in Seed for its earned media management platformPropel, a productivity platform for public relations, has raised $4.5 million in seed funding led by NFX to develop its AI-driven Pitch Network. The investment round included participation from VSC Ventures and Guy Schory, while former executives from Robinhood and SimilarWeb joined the company's advisory board. Propel aims to use this capital to address the declining responsiveness of journalists to media pitches by leveraging AI to better connect communication professionals with influencers.Propel PRMPropel Raises $4.5 Million Seed Round To Continue Democratizing the PR IndustryPropel has raised $4.5 million in a seed round led by NFX to fund the development of its AI-driven Propel Pitch Network. The company, which pioneered Public Relations Management (PRM) technology, plans to use the capital to connect journalists with PR professionals and improve media pitch response rates.Business InsiderA PR startup that helps companies including Google and Daily Mail pitch journalists just raised $1.1 million in seed fundingPropel, a PR software startup, closed a $1.1 million seed round led by LogicBoost Labs. The company, valued at $15 million, has 120 clients including Google and Daily Mail, and plans to hire in New York, Florida, and London. CEO Zach Cutler said the firm aims to become the next PR software unicorn.