Swag.com
Swag.com is a New York-based e-commerce platform, founded in 2016 and acquired by Custom Ink in November 2021, that enabled businesses and print-on-demand sellers to source and customize promotional products and branded merchandise online.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
Swag.com firmographics
Firmographics- Name
- Swag.com
- Legal name
- Swag.com
- Website
- https://swag.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Swag.com is a New York-based e-commerce platform, founded in 2016 and acquired by Custom Ink in November 2021, that enabled businesses and print-on-demand sellers to source and customize promotional products and branded merchandise online.
- Ownership category
- akta.pro rank
Swag.com industry classification
Industry- Product category
- Promotional Products
- NAICS
- General Merchandise Retailers (455)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)
- akta.pro secondary industry
- General Merchandise Online Retailers (CRAFADAA)
Keywords
Where Swag.com is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Swag.com business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Promotional Products E-commerce: Sold promotional products through e-commerce platform, generating $40 million in annual sales at time of acquisition. Revenue came from direct product sales to businesses for corporate swag, branded merchandise, and print-on-demand items.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Swag.com product offering
Product offeringCore offering
Swag.com ran an e-commerce platform that enabled businesses to source, customize, and order quality promotional products and branded merchandise, including corporate swag and print-on-demand items such as custom apparel and accessories. The platform facilitated direct online ordering of custom-branded goods for corporate buyers and print-on-demand sellers.
Differentiator
Problem solved
Functional benefit
Products and services
- Promotional Products E-commerce Platform Online platform enabling businesses to browse, customize, and order branded promotional merchandise, corporate swag, and customized apparel and accessories for marketing, events, and gifting use cases.
- Print-on-Demand Custom Merchandise Service Print-on-demand fulfillment of custom-designed merchandise and branded products for e-commerce sellers, resellers, and entrepreneurs selling customized goods online.
Quantifiable outcome
- Achieved over 100% annual growth with sales jumping from $15M to over $32M
Companies that use Swag.com
Customer profileSegments2 records
Ideal customer profiles2 records
Swag.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Swag.com partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Custom InkmajorCustom Ink acquired Swag.com in November 2021 for an undisclosed amount. Custom Ink reconnected with Swag.com in October 2020, leading to the acquisition. The deal brought Swag.com's $40M annual sales business and strong growth trajectory under the Custom Ink umbrella.
Scale indicators4 records
Swag.com competitors and assessment
Company assessmentDirect peers
- Custom Ink: Custom Ink is the parent company that acquired Swag.com in November 2021 and is one of the largest promotional products and custom apparel e-commerce platforms in the U.S. It is the most direct comparable, serving the same corporate and group customers for branded merchandise.
- 4imprint: 4imprint is one of the largest direct marketers of promotional products in North America, offering branded merchandise to businesses through an online catalog model. It is a direct peer in promotional product distribution with overlapping B2B customers and product categories.
- Quality Logo Products: Quality Logo Products is an online-only promotional products distributor offering a wide range of custom-branded merchandise to businesses. It is a direct peer competing for the same corporate swag and branded merchandise buyers as Swag.com.
- CafePress: CafePress operates an online platform for custom-printed apparel, gifts, and accessories. It is a direct peer in custom merchandise e-commerce, serving consumers and small businesses that overlap with Swag.com's print-on-demand segment.
- Zazzle: Zazzle is a custom products marketplace where designers and sellers create branded merchandise on demand. It is a direct peer in the print-on-demand and custom merchandise e-commerce space, with overlapping POD seller and buyer segments.
- Spreadshirt: Spreadshirt operates a global print-on-demand platform for custom apparel and accessories, allowing sellers and businesses to create branded merchandise. It is comparable to Swag.com in POD infrastructure and customer base.
Broad incumbents
- Vistaprint (Cimpress): Vistaprint, owned by Cimpress, is a broad incumbent in custom-printed products including marketing materials, apparel, and promotional merchandise. While it serves a wider assortment than Swag.com, it overlaps directly in corporate promotional products and print-on-demand categories.
- Etsy: Etsy is a broad e-commerce marketplace that includes custom and personalized merchandise, including apparel and gift items. It is a broader incumbent that overlaps with Swag.com's POD and custom-product buyer segments.
Emerging players
- Printful: Printful is a print-on-demand fulfillment provider serving e-commerce sellers and brands with custom apparel and accessories. It overlaps with Swag.com's POD seller segment as a fulfillment and supply partner.
Regional players
- Alibaba Promotional Products: Alibaba operates a massive B2B marketplace connecting Western buyers with promotional product manufacturers, primarily in Asia. It is a regional/structural peer that competes on price and selection for promotional merchandise sourcing.
Market position
Customer concentration
Swag.com social profiles
Digital presenceSwag.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swag.com leadership team
Management profileNumber of profiles
Profiles4 records
Swag.com funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swag.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swag.com
What does Swag.com do?
Swag.com ran an e-commerce platform that enabled businesses to source, customize, and order quality promotional products and branded merchandise, including corporate swag and print-on-demand items such as custom apparel and accessories. The platform facilitated direct online ordering of custom-branded goods for corporate buyers and print-on-demand sellers.
Is Swag.com a public or private company?
Swag.com is a private company. It is classified as corporate owned and is currently acquired.
When was Swag.com founded?
Swag.com was founded in 2016. It employs 11 to 50 people.
Where is Swag.com based?
Swag.com is headquartered in New York, United States, in the North America region.
How does Swag.com make money?
One revenue line is on record: promotional Products E-commerce.
Who are Swag.com's main competitors?
Direct peers on record are Custom Ink, 4imprint, Quality Logo Products, CafePress, Zazzle and Spreadshirt. Broad incumbents are Vistaprint (Cimpress) and Etsy. Printful is listed as an emerging player. Alibaba Promotional Products is listed as a regional player.
Does Swag.com have an API?
No public API is recorded for Swag.com.
What industry is Swag.com in?
Swag.com's product category is Promotional Products. Its primary akta.pro industry code is CRAOADAI, Branded Merchandise & Promotional Apparel Wholesale, with a secondary code of CRAFADAA, General Merchandise Online Retailers. Its NAICS code is 455 and its SIC code is 5130.