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Swag.com

Full company profile

uuid0002ciz

Namestring
Swag.com
Legal namestring
Swag.com
Websiteurl
swag.com
Company typeenum
Private
Founded yearint
2016
Short descriptiontext

Swag.com is a New York-based e-commerce platform, founded in 2016 and acquired by Custom Ink in November 2021, that enabled businesses and print-on-demand sellers to source and customize promotional products and branded merchandise online.

Operating statusenum
Acquired
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersNew York, United States
HQ citystring
New York
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
promotional products, corporate swag, branded merchandise, print on demand, custom apparel
Industry2 codes
1Branded Merchandise & Promotional Apparel Wholesale
CodeCRAOADAIPrimaryYes
2General Merchandise Online Retailers
CodeCRAFADAAPrimaryNo
NAICS code1 code
  • General Merchandise Retailers455
SIC code1 code
  • Wholesale-Apparel, Piece Goods & Notions5130
Product category
Promotional Products
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Promotional Products E-commerce
TypeOne Time License
Description

Sold promotional products through e-commerce platform, generating $40 million in annual sales at time of acquisition. Revenue came from direct product sales to businesses for corporate swag, branded merchandise, and print-on-demand items.

blog.thunder.vc
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
GTM typeB2B
B2B
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

Swag.com ran an e-commerce platform that enabled businesses to source, customize, and order quality promotional products and branded merchandise, including corporate swag and print-on-demand items such as custom apparel and accessories. The platform facilitated direct online ordering of custom-branded goods for corporate buyers and print-on-demand sellers.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Achieved over 100% annual growth with sales jumping from $15M to over $32M
Product and service2 records
1Promotional Products E-commerce Platform
CategoryPromotional Products
Description

Online platform enabling businesses to browse, customize, and order branded promotional merchandise, corporate swag, and customized apparel and accessories for marketing, events, and gifting use cases.

2Print-on-Demand Custom Merchandise Service
CategoryPrint-on-Demand Services
Description

Print-on-demand fulfillment of custom-designed merchandise and branded products for e-commerce sellers, resellers, and entrepreneurs selling customized goods online.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Custom Ink
Strategic tierMajorTypeStrategic or Co-development PartnerAnnounced on2021-11-01
Description

Custom Ink acquired Swag.com in November 2021 for an undisclosed amount. Custom Ink reconnected with Swag.com in October 2020, leading to the acquisition. The deal brought Swag.com's $40M annual sales business and strong growth trajectory under the Custom Ink umbrella.

Peers10 records
1Custom Ink
TypeDirect peer
Description

Custom Ink is the parent company that acquired Swag.com in November 2021 and is one of the largest promotional products and custom apparel e-commerce platforms in the U.S. It is the most direct comparable, serving the same corporate and group customers for branded merchandise.

24imprint
TypeDirect peer
Description

4imprint is one of the largest direct marketers of promotional products in North America, offering branded merchandise to businesses through an online catalog model. It is a direct peer in promotional product distribution with overlapping B2B customers and product categories.

3Quality Logo Products
TypeDirect peer
Description

Quality Logo Products is an online-only promotional products distributor offering a wide range of custom-branded merchandise to businesses. It is a direct peer competing for the same corporate swag and branded merchandise buyers as Swag.com.

4Vistaprint (Cimpress)
TypeBroad incumbent
Description

Vistaprint, owned by Cimpress, is a broad incumbent in custom-printed products including marketing materials, apparel, and promotional merchandise. While it serves a wider assortment than Swag.com, it overlaps directly in corporate promotional products and print-on-demand categories.

5CafePress
TypeDirect peer
Description

CafePress operates an online platform for custom-printed apparel, gifts, and accessories. It is a direct peer in custom merchandise e-commerce, serving consumers and small businesses that overlap with Swag.com's print-on-demand segment.

6Zazzle
TypeDirect peer
Description

Zazzle is a custom products marketplace where designers and sellers create branded merchandise on demand. It is a direct peer in the print-on-demand and custom merchandise e-commerce space, with overlapping POD seller and buyer segments.

7Spreadshirt
TypeDirect peer
Description

Spreadshirt operates a global print-on-demand platform for custom apparel and accessories, allowing sellers and businesses to create branded merchandise. It is comparable to Swag.com in POD infrastructure and customer base.

8Printful
TypeEmerging player
Description

Printful is a print-on-demand fulfillment provider serving e-commerce sellers and brands with custom apparel and accessories. It overlaps with Swag.com's POD seller segment as a fulfillment and supply partner.

9Alibaba Promotional Products
TypeRegional player
Description

Alibaba operates a massive B2B marketplace connecting Western buyers with promotional product manufacturers, primarily in Asia. It is a regional/structural peer that competes on price and selection for promotional merchandise sourcing.

10Etsy
TypeBroad incumbent
Description

Etsy is a broad e-commerce marketplace that includes custom and personalized merchandise, including apparel and gift items. It is a broader incumbent that overlaps with Swag.com's POD and custom-product buyer segments.

Market position
Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds3 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors4 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Swag.com

Promotional Productsswag.com

Swag.com is a New York-based e-commerce platform, founded in 2016 and acquired by Custom Ink in November 2021, that enabled businesses and print-on-demand sellers to source and customize promotional products and branded merchandise online.

Swag.com firmographics

Firmographics
Name
Swag.com
Legal name
Swag.com
Website
https://swag.com
Company type
Private
Founded year
2016
Operating status
Acquired
Headcount range
11–50 employees
Short description
Swag.com is a New York-based e-commerce platform, founded in 2016 and acquired by Custom Ink in November 2021, that enabled businesses and print-on-demand sellers to source and customize promotional products and branded merchandise online.
Ownership category
akta.pro rank

Swag.com industry classification

Industry
Product category
Promotional Products
NAICS
General Merchandise Retailers (455)
SIC
Wholesale-Apparel, Piece Goods & Notions (5130)
akta.pro primary industry
Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)
akta.pro secondary industry
General Merchandise Online Retailers (CRAFADAA)

Keywords

  • Promotional products
  • Corporate swag
  • Branded merchandise
  • Print on demand
  • Custom apparel

Where Swag.com is headquartered

Location

Headquarters

HQ city
New York
HQ country
United States
HQ region
North America

Markets served

Swag.com business model

Business model
GTM type
B2B
Offering type
Digital Commerce or Content
Cost components
Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

  1. Promotional Products E-commerce: Sold promotional products through e-commerce platform, generating $40 million in annual sales at time of acquisition. Revenue came from direct product sales to businesses for corporate swag, branded merchandise, and print-on-demand items.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Swag.com product offering

Product offering

Core offering

Swag.com ran an e-commerce platform that enabled businesses to source, customize, and order quality promotional products and branded merchandise, including corporate swag and print-on-demand items such as custom apparel and accessories. The platform facilitated direct online ordering of custom-branded goods for corporate buyers and print-on-demand sellers.

Differentiator

Problem solved

Functional benefit

Products and services

  • Promotional Products E-commerce Platform Online platform enabling businesses to browse, customize, and order branded promotional merchandise, corporate swag, and customized apparel and accessories for marketing, events, and gifting use cases.
  • Print-on-Demand Custom Merchandise Service Print-on-demand fulfillment of custom-designed merchandise and branded products for e-commerce sellers, resellers, and entrepreneurs selling customized goods online.

Quantifiable outcome

  • Achieved over 100% annual growth with sales jumping from $15M to over $32M

Companies that use Swag.com

Customer profile

Segments2 records

Ideal customer profiles2 records

Swag.com technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Swag.com partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Custom InkmajorStrategic or Co-development Partner · 1 November 2021Custom Ink acquired Swag.com in November 2021 for an undisclosed amount. Custom Ink reconnected with Swag.com in October 2020, leading to the acquisition. The deal brought Swag.com's $40M annual sales business and strong growth trajectory under the Custom Ink umbrella.

Scale indicators4 records

Swag.com competitors and assessment

Company assessment

Direct peers

  • Custom Ink: Custom Ink is the parent company that acquired Swag.com in November 2021 and is one of the largest promotional products and custom apparel e-commerce platforms in the U.S. It is the most direct comparable, serving the same corporate and group customers for branded merchandise.
  • 4imprint: 4imprint is one of the largest direct marketers of promotional products in North America, offering branded merchandise to businesses through an online catalog model. It is a direct peer in promotional product distribution with overlapping B2B customers and product categories.
  • Quality Logo Products: Quality Logo Products is an online-only promotional products distributor offering a wide range of custom-branded merchandise to businesses. It is a direct peer competing for the same corporate swag and branded merchandise buyers as Swag.com.
  • CafePress: CafePress operates an online platform for custom-printed apparel, gifts, and accessories. It is a direct peer in custom merchandise e-commerce, serving consumers and small businesses that overlap with Swag.com's print-on-demand segment.
  • Zazzle: Zazzle is a custom products marketplace where designers and sellers create branded merchandise on demand. It is a direct peer in the print-on-demand and custom merchandise e-commerce space, with overlapping POD seller and buyer segments.
  • Spreadshirt: Spreadshirt operates a global print-on-demand platform for custom apparel and accessories, allowing sellers and businesses to create branded merchandise. It is comparable to Swag.com in POD infrastructure and customer base.

Broad incumbents

  • Vistaprint (Cimpress): Vistaprint, owned by Cimpress, is a broad incumbent in custom-printed products including marketing materials, apparel, and promotional merchandise. While it serves a wider assortment than Swag.com, it overlaps directly in corporate promotional products and print-on-demand categories.
  • Etsy: Etsy is a broad e-commerce marketplace that includes custom and personalized merchandise, including apparel and gift items. It is a broader incumbent that overlaps with Swag.com's POD and custom-product buyer segments.

Emerging players

  • Printful: Printful is a print-on-demand fulfillment provider serving e-commerce sellers and brands with custom apparel and accessories. It overlaps with Swag.com's POD seller segment as a fulfillment and supply partner.

Regional players

  • Alibaba Promotional Products: Alibaba operates a massive B2B marketplace connecting Western buyers with promotional product manufacturers, primarily in Asia. It is a regional/structural peer that competes on price and selection for promotional merchandise sourcing.

Market position

Customer concentration

Swag.com social profiles

Digital presence

Swag.com financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Swag.com leadership team

Management profile

Number of profiles

Profiles4 records

Swag.com funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Swag.com M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swag.com

What does Swag.com do?

Swag.com ran an e-commerce platform that enabled businesses to source, customize, and order quality promotional products and branded merchandise, including corporate swag and print-on-demand items such as custom apparel and accessories. The platform facilitated direct online ordering of custom-branded goods for corporate buyers and print-on-demand sellers.

Is Swag.com a public or private company?

Swag.com is a private company. It is classified as corporate owned and is currently acquired.

When was Swag.com founded?

Swag.com was founded in 2016. It employs 11 to 50 people.

Where is Swag.com based?

Swag.com is headquartered in New York, United States, in the North America region.

How does Swag.com make money?

One revenue line is on record: promotional Products E-commerce.

Who are Swag.com's main competitors?

Direct peers on record are Custom Ink, 4imprint, Quality Logo Products, CafePress, Zazzle and Spreadshirt. Broad incumbents are Vistaprint (Cimpress) and Etsy. Printful is listed as an emerging player. Alibaba Promotional Products is listed as a regional player.

Does Swag.com have an API?

No public API is recorded for Swag.com.

What industry is Swag.com in?

Swag.com's product category is Promotional Products. Its primary akta.pro industry code is CRAOADAI, Branded Merchandise & Promotional Apparel Wholesale, with a secondary code of CRAFADAA, General Merchandise Online Retailers. Its NAICS code is 455 and its SIC code is 5130.

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Live signals
ThunderThe Cashflow Strategy that Grew Swag.com to $40M in Annual SalesJeremy Parker, co-founder of Swag.com, discussed in a podcast interview how he built the promotional products e-commerce platform to $40 million in annual sales before selling it to Custom Ink in November 2021. Parker revealed that while he raised $3.8 million in venture capital, he later viewed the raise as a mistake, noting the company could have grown with significantly less funding. The acquisition came after Custom Ink reconnected in October 2020, with Swag.com achieving over 100% annual growth and sales jumping from $15 million to over $32 million that year.Ethicalswag2024's Top Picks: Friendly Promotional Products That Make…The article outlines the growing trend of eco-friendly and socially responsible promotional products for 2024, highlighting categories such as upcycled items, sustainable drinkware, green tech gadgets, and biodegradable office supplies. It emphasizes that brands adopting these sustainable practices can enhance their image and appeal to environmentally conscious consumers. The piece also identifies Ethical Swag and Swag.com as providers offering a range of these sustainable promotional goods.ForbesApparel Company Custom Ink Acquires Fast-Growing Digital Disruptor Swag.comCustom Ink, a T-shirt printing and customized apparel company with approximately $500 million in annual sales, has acquired promotional giveaways startup Swag.com, which is expected to reach $30 million in sales this year after growing from $365,000 over five years. The deal, for which the purchase price was not disclosed but included both cash and equity, gives Custom Ink access to Swag.com's digital gifting-as-service platform and the valuable Swag.com domain name. Swag.com will operate as a separate brand within Custom Ink, with its founders Jeremy Parker and Josh Orbach continuing to lead the company.SwagSwag.com Joins Custom InkCustom Ink announced it has acquired Swag.com, a custom apparel and corporate gifting company founded in 2016 by CEO Jeremy Parker and COO Joshua Orbach, in a deal that will let both firms develop offerings in the $100+ billion custom swag market. Swag.com said it will keep its products, distribution platforms, customer service and existing customer accounts unchanged. Financial terms were not disclosed.PR NewswireCustom Ink Acquires Swag.com, Disruptive Platform for Custom Swag and Corporate GiftingCustom Ink announced the acquisition of Swag.com, an innovative platform for corporate swag and gifting-as-a-service, to expand its market position in the $100+ billion industry. The deal combines Custom Ink's custom apparel capabilities with Swag.com's streamlined distribution technology, allowing both companies to better serve remote teams and customers. Financial terms of the transaction were not disclosed.ForbesApparel Company Custom Ink Acquires Fast-Growing Digital Disruptor Swag.comCustom Ink has acquired Swag.com, a fast-growing digital promotional products startup that generated $30 million in expected sales this year. The acquisition allows Custom Ink to integrate Swag.com's 'gifting-as-service' model and domain name into its $500 million annual business, with Swag.com founders continuing to lead the separate brand.PR NewswireSwag.com Ranks No. 218 on the 2020 Inc. 5000 with Three-Year Revenue Growth of 1,999 PercentSwag.com was ranked No. 218 on the 2020 Inc. 5000 list, recognizing it as one of America's fastest-growing private companies with a three-year revenue growth of 1,999 percent. The company achieved this expansion by disrupting the promotional products industry through an automated platform designed to simplify swag buying and management for digital-native buyers. This recognition highlights Swag.com's successful strategy in helping customers engage with employees and clients during challenging economic times.Business InsiderHow a college film major and his buddy built a $6 million business selling 'swag' that people don't throw in the trashJeremy Parker and Josh Orbach built Swag.com, an e-commerce site for branded promotional items, after Parker's T-shirt company took off. The company, which raised $2.8 million, is set to bring in $6–7 million in revenue this year, up from $365,000 in 2016.PR NewswireSwag Introduces a New Way For Companies to Buy Custom Promotional Products With Swag LevelsSwag.com has launched Swag Levels, a new loyalty rewards program for companies that purchase custom promotional products on its platform. Under the program, companies earn points for purchases and social media engagement (2 points per $1 spent), which can be redeemed for reward tiers including happy hours, ice cream socials, yoga classes, and similar workplace perks. The company, whose clients include Facebook, Google, WeWork, Starbucks, and Netflix, frames the initiative as part of its mission to improve company culture.