Rockrose
- Company typePrivate
- Founded1970
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
Rockrose firmographics
Firmographics- Name
- Rockrose
- Legal name
- Rockrose Development L.L.C.
- Website
- https://rockrose.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Rockrose industry classification
Industry- Product category
- Luxury Residential Real Estate Rentals
- NAICS
- Residential Property Managers (531311), Lessors of Real Estate (5311)
- SIC
- Operators Of Apartment Buildings (6513)
- akta.pro primary industry
- Multifamily Apartment Property Management (BPAJAFAA)
Keywords
Where Rockrose is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Rockrose business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Residential Rental Income: Rockrose generates revenue through monthly rental payments from tenants across their residential portfolio of luxury apartment buildings in New York City. Properties include studios, one-bedroom, two-bedroom, and three-bedroom units with rents ranging from approximately $3,845 to $8,704 per month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Studio apartments ranging from $3,845 to $4,795 per month |
| Subscription | Monthly | One-bedroom apartments ranging from $4,716 to $6,575 per month |
| Subscription | Monthly | Two-bedroom apartments ranging from $6,575 to $8,704 per month |
| Subscription | Monthly | Penthouse and premium units |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Rockrose product offering
Product offeringCore offering
Rockrose develops, owns, and operates luxury no-fee apartment rental buildings in New York City, with a portfolio spanning Battery Park City, the Financial District, Midtown West, and Long Island City, and an active development pipeline in Brooklyn. The company manages the full lifecycle from acquisition and construction through marketing, leasing, and ongoing residential property management, offering premium amenitized units directly to tenants.
Product overview
Rockrose is a real estate development and property management company offering a portfolio of luxury no-fee apartment rentals across Manhattan and Long Island City, Queens. The portfolio consists of residential properties including Lyra (Hudson Yards), Midwest Court (Midtown West), The Cove, Hayden, Eagle Lofts, 47-05 Center Boulevard, and Linc LIC (Long Island City), 200 Water Street (Financial District), and Tribeca Pointe (Battery Park City). Properties range from boutique 18-story buildings to 51-story towers, offering studio to three-bedroom residences with premium amenities including rooftop terraces, fitness centers, pools, spas, coworking spaces, and game rooms.
Differentiator
Problem solved
Functional benefit
Products and services
- The Lyra
- 200 Water Street
Quantifiable outcome
- No-fee model eliminates traditional broker fees for tenants
Companies that use Rockrose
Customer profileSegments1 record
Ideal customer profiles1 record
Rockrose technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rockrose partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- New York State Attorney General's OfficecoreRockrose successfully navigated approval from the New York State Attorney General's office given the nonprofit entity involved in the sale of Brooklyn properties that were formerly part of the Long Island College Hospital. This regulatory approval was essential for closing the $100 million Cobble Hill acquisition.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Rockrose competitors and assessment
Company assessmentBroad incumbents
- The Related Companies: Major national real estate developer with significant NYC luxury residential portfolio including rentals and condos. Comparable in NYC luxury product positioning and integrated developer-operator model.
- Equity Residential: Large publicly-traded multifamily REIT with a significant NYC urban portfolio of luxury and high-end rental apartments. Comparable resident demographic and product tier, though operates at national scale as a public REIT.
- AvalonBay Communities: Public multifamily REIT with NYC urban luxury rental exposure. Comparable product (premium urban apartments with amenity packages) and target customer (high-income urban professionals), though operates nationally.
- Tishman Speyer: Global real estate developer and owner with substantial NYC residential portfolio. Comparable in luxury NYC product positioning, though operates globally with a broader portfolio mix including commercial.
- Vornado Realty Trust: NYC-focused REIT with significant Manhattan office and residential holdings. Comparable NYC-centric strategy and property portfolio mix, including luxury residential in similar Manhattan neighborhoods (e.g., Tribeca, FiDi).
Direct peers
- Gotham Organization: Privately-held NYC-focused owner, developer, and manager of luxury and market-rate residential rental properties. Operates a comparable multi-neighborhood Manhattan portfolio with similar premium amenities and direct-to-tenant leasing.
- Two Trees Management: Brooklyn-focused (DUMBO area) real estate developer and owner of luxury residential and mixed-use properties. Highly comparable given Rockrose's new Brooklyn expansion and similar owner-builder-operator business model.
- TF Cornerstone: Long Island City-headquartered developer and manager of luxury rental residential properties in NYC, including significant LIC and Manhattan exposure. Closely comparable in product type, geography, and vertical integration (developer + owner + manager).
- The Durst Organization: Family-owned NYC real estate developer, owner, and operator of residential, office, and retail properties. Comparable as a multi-generational, privately-held NYC firm with diversified property holdings including luxury residential.
- Rudin Management Company: Family-owned NYC real estate owner and operator of residential, office, and technology properties. Comparable vertically-integrated, multi-generational NYC owner-operator model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Rockrose social profiles
Digital presenceRockrose financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rockrose leadership team
Management profileNumber of profiles
Profiles2 records
Rockrose funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rockrose M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rockrose
What does Rockrose do?
Rockrose develops, owns, and operates luxury no-fee apartment rental buildings in New York City, with a portfolio spanning Battery Park City, the Financial District, Midtown West, and Long Island City, and an active development pipeline in Brooklyn. The company manages the full lifecycle from acquisition and construction through marketing, leasing, and ongoing residential property management, offering premium amenitized units directly to tenants.
Is Rockrose a public or private company?
Rockrose is a private company. It is classified as family owned and is currently operating.
When was Rockrose founded?
Rockrose was founded in 1970. It employs 101 to 250 people.
Where is Rockrose based?
Rockrose is headquartered in New York, United States, in the North America region.
How does Rockrose make money?
One revenue line is on record: residential Rental Income.
Who are Rockrose's main competitors?
Broad incumbents on record are The Related Companies, Equity Residential, AvalonBay Communities, Tishman Speyer and Vornado Realty Trust. Direct peers are Gotham Organization, Two Trees Management, TF Cornerstone, The Durst Organization and Rudin Management Company.
Does Rockrose have an API?
No public API is recorded for Rockrose.
What industry is Rockrose in?
Rockrose's product category is Luxury Residential Real Estate Rentals. Its primary akta.pro industry code is BPAJAFAA, Multifamily Apartment Property Management. Its NAICS code is 531311 and its SIC code is 6513.