IDX
IDX is a consumer privacy and identity protection platform that monitors 100+ million individuals and serves Fortune 500 enterprises, federal/state government agencies, and consumers through subscription-based identity monitoring, breach response, and privacy tools. Operating as a ZeroFox subsidiary since 2022.
- Company typePrivate
- Founded2005
- HeadquartersBeaverton, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What IDX does
IDX, legally Identity Theft Guard Solutions, Inc., is a consumer privacy and identity protection platform headquartered in Beaverton, Oregon, that operates as a subsidiary of ZeroFox (Nasdaq: ZFOX) following a 2022 merger via L&F Acquisition Corp. The company's core offerings are split between a consumer-facing suite (IDX Identity for personal monitoring, alerts, and recovery; IDX Privacy for tracking blocker, VPN, password manager, and data broker removal) and an enterprise suite covering Incident Readiness, Data Mining, Incident Response, Breach Notifications and Protection, Employee Benefits, and Strategic Partners. Underlying technology includes continuous dark web scanning, social media monitoring, change-of-address alerts, Social Security fraud monitoring, credit bureau monitoring against at least one of the three major bureaus, and identity recovery advocacy services delivered through dedicated experts.
IDX monetizes primarily through subscription-based enterprise contracts (employee benefits, breach response retainers) and direct-to-consumer identity protection plans, supplemented by professional services for breach response and managed services delivered under federal contracts. The company holds a GSA Blanket Purchase Agreement (GS10FCA017) and contract GS-23F-0037T through March 2027, with documented HIPAA and FISMA compliance, and is a preferred vendor for the majority of major cyber insurers. Distribution is multi-channel: direct enterprise field sales, strategic partner white-label arrangements, employee benefits platforms, and a self-serve consumer portal at idx.us. The customer base spans Fortune 500 enterprises (NASA, Costco, United Airlines, BNY Mellon, Johns Hopkins, University of California, Wellmark, Farm Bureau), federal and state government agencies (OPM historically covering 22.1 million federal workers; Oregon DEQ in 2025), and over 100 million individuals cumulatively protected. Brand trust metrics include a 96% client referral rate, a Net Promoter Score of 65, and 95% member recommendation rate, supported by 20 years of operating history and a 2022 Javelin Strategy & Research Category Leader designation in identity protection.
IDX firmographics
Firmographics- Name
- IDX
- Legal name
- Identity Theft Guard Solutions, Inc.
- Website
- https://idx.us
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- IDX is a consumer privacy and identity protection platform that monitors 100+ million individuals and serves Fortune 500 enterprises, federal/state government agencies, and consumers through subscription-based identity monitoring, breach response, and privacy tools. Operating as a ZeroFox subsidiary since 2022.
- Ownership category
- akta.pro rank
IDX industry classification
Industry- Product category
- Identity Protection and Data Breach Response Services
- NAICS
- Investigation and Personal Background Check Services (561611)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Fraud Prevention & Identity Verification (IDV/KYC) (BPAMAEAI)
- akta.pro secondary industry
- Identity Verification & Proofing (IDV, KYC, Biometrics) (HDADAAAF)
Keywords
Where IDX is headquartered
LocationHeadquarters
- HQ city
- Beaverton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
IDX business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise Identity Protection Services: B2B subscription services provided to enterprises as employee benefits or strategic partner offerings. Organizations pay to provide identity and privacy protection to their employees or customers.
- Consumer Personal Identity Protection: Direct-to-consumer subscription plans for personal identity and privacy protection, including family plans with coverage for dependents
- Data Breach Response Services: Professional services for organizations experiencing data breaches including notification, protection, and recovery services. May include incident response, forensics support, and consumer notification services.
- Government Contract Services: Services provided under GSA contracts to federal government agencies including investigation, notification, and identity monitoring and recovery
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise employee benefits - quote-based pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
IDX product offering
Product offeringCore offering
IDX is a consumer privacy and identity protection platform that provides personal identity monitoring, dark web scanning, credit alerts, social media monitoring, and recovery advocacy through its IDX Identity and IDX Privacy products. For enterprises, IDX offers end-to-end data breach response services including incident readiness assessments, digital forensics, breach notifications, identity monitoring for impacted populations, and employee benefit programs. The platform protects over 100 million individuals and serves Fortune 500 companies, healthcare organizations, and federal government agencies under GSA contracts.
Product overview
IDX is a comprehensive identity theft protection and data breach response platform operating as a subsidiary of ZeroFox (NASDAQ: ZFOX). The product portfolio centers on two core offerings—IDX Identity and IDX Privacy—supported by an enterprise suite including Incident Readiness, Data Mining, Incident Response, Breach Notifications and Protection, Employee Benefits, and Strategic Partners modules. IDX Identity provides personal identity monitoring, dark web scanning, Social Security monitoring, credit alerts, and identity recovery advocacy. IDX Privacy adds privacy-focused tools including a tracking blocker, Safe WiFi VPN, password manager, and data broker removal services. The enterprise solutions help organizations prepare for, respond to, and recover from cyber incidents, with a no-cost Priority Response Plan option enabling deployment within three business days. The company holds a GSA Blanket Purchase Agreement (GS10FCA017) for federal government breach response services and is trusted by Fortune 500 companies, government agencies, and over 100 million individuals.
Differentiator
Problem solved
Functional benefit
Brands
- IDX Privacy: Privacy protection platform offering tracking blockers, VPNs (Safe WiFi), password managers, and data removal from broker websites
- MyIDCare
Products and services
- IDX Identity
- IDX Privacy
- Incident Readiness
- Data Mining
- Incident Response
- Breach Notifications and Protection
- Employee Benefits
- Strategic Partners Program
- Priority Response Plan
- GSA Blanket Purchase Agreement Services
Quantifiable outcome
- 96% client referral rate indicating high customer satisfaction
- +2 more outcomes
Companies that use IDX
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
IDX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
IDX partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cyber Insurance ProviderscoreIDX is a preferred vendor for the majority of major cyber insurers, approved to provide breach response services including notification, identity monitoring, and recovery for policyholders when cyber incidents occur. Insurers rely on IDX for rapid deployment and service delivery.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
IDX competitors and assessment
Company assessmentDirect peers
- Aura: All-in-one digital security and identity protection platform combining VPN, password manager, antivirus, and identity monitoring. Competes directly with IDX's bundled IDX Privacy and IDX Identity offerings for both consumer and small-business customers.
- Experian IdentityWorks: Credit bureau-affiliated identity protection service offering credit monitoring, dark web surveillance, and identity restoration. Competes with IDX on credit bureau access and enterprise distribution through financial partnerships.
- AllClear ID: Specialist provider of breach response and identity protection services, with deep roots in large enterprise and government breach remediation. Direct competitor for IDX's enterprise breach notification business.
- Equifax Identity Watch / Complete Identity Protection: Credit bureau identity protection suite providing three-bureau monitoring, SSN monitoring, and identity restoration. Competes directly with IDX Identity across enterprise and consumer channels.
- LifeLock (NortonLifeLock / Gen Digital): Direct competitor in consumer identity theft protection, offering dark web monitoring, credit alerts, SSN monitoring, and identity recovery. Now part of Gen Digital (formerly NortonLifeLock), it is the largest scaled pure-play in IDX's consumer category.
- Kroll (Identity Theft & Breach Notification): Provides enterprise breach response, forensic investigation, and identity monitoring services. Closest direct competitor to IDX's enterprise Incident Response and Breach Notification modules.
Broad incumbents
- McAfee Identity Theft Protection: Consumer identity protection bundled with McAfee's broader cybersecurity suite. Competes with IDX's combined identity + privacy offering through established retail and ISP channels.
- Sontiq (TransUnion Identity & Fraud Solutions): TransUnion-owned identity theft protection and breach response platform (IdentityForce, EZShield). Competes with IDX across consumer and enterprise, with the advantage of TransUnion's credit bureau data assets.
Others
- ZeroFox: Parent company of IDX since the 2022 SPAC merger. External cybersecurity SaaS provider offering digital risk protection, dark web intelligence, and threat intelligence — adjacent and complementary to IDX's identity protection focus.
Regional players
- Beazley Breach Response: Cyber insurer's in-house breach response services combined with vendor panel for monitoring and notification. Competes with IDX as both a customer (insurer referring policyholders) and a competitor in breach response services.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
IDX social profiles
Digital presenceIDX compliance and trust
Trust signalCompliance3 records
IDX financial estimates
Financial estimateRevenue estimate
Valuation estimate
IDX leadership team
Management profileNumber of profiles
Profiles7 records
IDX funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IDX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IDX
What does IDX do?
IDX is a consumer privacy and identity protection platform that provides personal identity monitoring, dark web scanning, credit alerts, social media monitoring, and recovery advocacy through its IDX Identity and IDX Privacy products. For enterprises, IDX offers end-to-end data breach response services including incident readiness assessments, digital forensics, breach notifications, identity monitoring for impacted populations, and employee benefit programs. The platform protects over 100 million individuals and serves Fortune 500 companies, healthcare organizations, and federal government agencies under GSA contracts.
Is IDX a public or private company?
IDX is a private company. It is classified as corporate owned and is currently operating.
When was IDX founded?
IDX was founded in 2005. It employs 101 to 250 people.
Where is IDX based?
IDX is headquartered in Beaverton, United States, in the North America region.
How does IDX make money?
Four revenue lines are on record. Enterprise Identity Protection Services are the primary driver. The others are consumer Personal Identity Protection, data Breach Response Services and government Contract Services.
Who are IDX's main competitors?
Direct peers on record are Aura, Experian IdentityWorks, AllClear ID, Equifax Identity Watch / Complete Identity Protection, LifeLock (NortonLifeLock / Gen Digital) and Kroll (Identity Theft & Breach Notification). Broad incumbents are McAfee Identity Theft Protection and Sontiq (TransUnion Identity & Fraud Solutions). ZeroFox is listed as an others. Beazley Breach Response is listed as a regional player.
Does IDX have an API?
No public API is recorded for IDX.
What industry is IDX in?
IDX's product category is Identity Protection and Data Breach Response Services. Its primary akta.pro industry code is BPAMAEAI, Fraud Prevention & Identity Verification (IDV/KYC), with a secondary code of HDADAAAF, Identity Verification & Proofing (IDV, KYC, Biometrics). Its NAICS code is 561611 and its SIC code is 7370.