IDX

What IDX does

IDX, legally Identity Theft Guard Solutions, Inc., is a consumer privacy and identity protection platform headquartered in Beaverton, Oregon, that operates as a subsidiary of ZeroFox (Nasdaq: ZFOX) following a 2022 merger via L&F Acquisition Corp. The company's core offerings are split between a consumer-facing suite (IDX Identity for personal monitoring, alerts, and recovery; IDX Privacy for tracking blocker, VPN, password manager, and data broker removal) and an enterprise suite covering Incident Readiness, Data Mining, Incident Response, Breach Notifications and Protection, Employee Benefits, and Strategic Partners. Underlying technology includes continuous dark web scanning, social media monitoring, change-of-address alerts, Social Security fraud monitoring, credit bureau monitoring against at least one of the three major bureaus, and identity recovery advocacy services delivered through dedicated experts.

IDX monetizes primarily through subscription-based enterprise contracts (employee benefits, breach response retainers) and direct-to-consumer identity protection plans, supplemented by professional services for breach response and managed services delivered under federal contracts. The company holds a GSA Blanket Purchase Agreement (GS10FCA017) and contract GS-23F-0037T through March 2027, with documented HIPAA and FISMA compliance, and is a preferred vendor for the majority of major cyber insurers. Distribution is multi-channel: direct enterprise field sales, strategic partner white-label arrangements, employee benefits platforms, and a self-serve consumer portal at idx.us. The customer base spans Fortune 500 enterprises (NASA, Costco, United Airlines, BNY Mellon, Johns Hopkins, University of California, Wellmark, Farm Bureau), federal and state government agencies (OPM historically covering 22.1 million federal workers; Oregon DEQ in 2025), and over 100 million individuals cumulatively protected. Brand trust metrics include a 96% client referral rate, a Net Promoter Score of 65, and 95% member recommendation rate, supported by 20 years of operating history and a 2022 Javelin Strategy & Research Category Leader designation in identity protection.

Name

IDX

Legal name

Identity Theft Guard Solutions, Inc.

Website

https://idx.us

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

IDX is a consumer privacy and identity protection platform that monitors 100+ million individuals and serves Fortune 500 enterprises, federal/state government agencies, and consumers through subscription-based identity monitoring, breach response, and privacy tools. Operating as a ZeroFox subsidiary since 2022.

Ownership category

akta.pro rank

Product category

Identity Protection and Data Breach Response Services

NAICS

Investigation and Personal Background Check Services (561611)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Fraud Prevention & Identity Verification (IDV/KYC) (BPAMAEAI)

akta.pro secondary industry

Identity Verification & Proofing (IDV, KYC, Biometrics) (HDADAAAF)

Keywords

• Identity theft protection
• Data breach response
• Consumer privacy platform
• Dark web monitoring
• Enterprise cyber incident services

Headquarters

HQ city

Beaverton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Identity Protection Services: B2B subscription services provided to enterprises as employee benefits or strategic partner offerings. Organizations pay to provide identity and privacy protection to their employees or customers.
2. Consumer Personal Identity Protection: Direct-to-consumer subscription plans for personal identity and privacy protection, including family plans with coverage for dependents
3. Data Breach Response Services: Professional services for organizations experiencing data breaches including notification, protection, and recovery services. May include incident response, forensics support, and consumer notification services.
4. Government Contract Services: Services provided under GSA contracts to federal government agencies including investigation, notification, and identity monitoring and recovery

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

IDX is a consumer privacy and identity protection platform that provides personal identity monitoring, dark web scanning, credit alerts, social media monitoring, and recovery advocacy through its IDX Identity and IDX Privacy products. For enterprises, IDX offers end-to-end data breach response services including incident readiness assessments, digital forensics, breach notifications, identity monitoring for impacted populations, and employee benefit programs. The platform protects over 100 million individuals and serves Fortune 500 companies, healthcare organizations, and federal government agencies under GSA contracts.

Product overview

IDX is a comprehensive identity theft protection and data breach response platform operating as a subsidiary of ZeroFox (NASDAQ: ZFOX). The product portfolio centers on two core offerings—IDX Identity and IDX Privacy—supported by an enterprise suite including Incident Readiness, Data Mining, Incident Response, Breach Notifications and Protection, Employee Benefits, and Strategic Partners modules. IDX Identity provides personal identity monitoring, dark web scanning, Social Security monitoring, credit alerts, and identity recovery advocacy. IDX Privacy adds privacy-focused tools including a tracking blocker, Safe WiFi VPN, password manager, and data broker removal services. The enterprise solutions help organizations prepare for, respond to, and recover from cyber incidents, with a no-cost Priority Response Plan option enabling deployment within three business days. The company holds a GSA Blanket Purchase Agreement (GS10FCA017) for federal government breach response services and is trusted by Fortune 500 companies, government agencies, and over 100 million individuals.

Differentiator

Problem solved

Functional benefit

Brands

• IDX Privacy: Privacy protection platform offering tracking blockers, VPNs (Safe WiFi), password managers, and data removal from broker websites
• MyIDCare

Products and services

• IDX Identity
• IDX Privacy
• Incident Readiness
• Data Mining
• Incident Response
• Breach Notifications and Protection
• Employee Benefits
• Strategic Partners Program
• Priority Response Plan
• GSA Blanket Purchase Agreement Services

Quantifiable outcome

• 96% client referral rate indicating high customer satisfaction
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• Cyber Insurance ProviderscoreStrategic or Co-development PartnerIDX is a preferred vendor for the majority of major cyber insurers, approved to provide breach response services including notification, identity monitoring, and recovery for policyholders when cyber incidents occur. Insurers rely on IDX for rapid deployment and service delivery.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Aura: All-in-one digital security and identity protection platform combining VPN, password manager, antivirus, and identity monitoring. Competes directly with IDX's bundled IDX Privacy and IDX Identity offerings for both consumer and small-business customers.
• Experian IdentityWorks: Credit bureau-affiliated identity protection service offering credit monitoring, dark web surveillance, and identity restoration. Competes with IDX on credit bureau access and enterprise distribution through financial partnerships.
• AllClear ID: Specialist provider of breach response and identity protection services, with deep roots in large enterprise and government breach remediation. Direct competitor for IDX's enterprise breach notification business.
• Equifax Identity Watch / Complete Identity Protection: Credit bureau identity protection suite providing three-bureau monitoring, SSN monitoring, and identity restoration. Competes directly with IDX Identity across enterprise and consumer channels.
• LifeLock (NortonLifeLock / Gen Digital): Direct competitor in consumer identity theft protection, offering dark web monitoring, credit alerts, SSN monitoring, and identity recovery. Now part of Gen Digital (formerly NortonLifeLock), it is the largest scaled pure-play in IDX's consumer category.
• Kroll (Identity Theft & Breach Notification): Provides enterprise breach response, forensic investigation, and identity monitoring services. Closest direct competitor to IDX's enterprise Incident Response and Breach Notification modules.

Broad incumbents

• McAfee Identity Theft Protection: Consumer identity protection bundled with McAfee's broader cybersecurity suite. Competes with IDX's combined identity + privacy offering through established retail and ISP channels.
• Sontiq (TransUnion Identity & Fraud Solutions): TransUnion-owned identity theft protection and breach response platform (IdentityForce, EZShield). Competes with IDX across consumer and enterprise, with the advantage of TransUnion's credit bureau data assets.

Others

• ZeroFox: Parent company of IDX since the 2022 SPAC merger. External cybersecurity SaaS provider offering digital risk protection, dark web intelligence, and threat intelligence — adjacent and complementary to IDX's identity protection focus.

Regional players

• Beazley Breach Response: Cyber insurer's in-house breach response services combined with vendor panel for monitoring and notification. Competes with IDX as both a customer (insurer referring policyholders) and a competitor in breach response services.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/idxprivacy
• Facebookfacebook.com/IDXPrivacy
• LinkedInlinkedin.com/company/idxprivacy

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDX