Fenbi
Fenbi is a Beijing-headquartered, HKEX-listed vocational education company providing online and offline exam preparation for civil service, teacher, banking, medical, and other public-sector examinations across China, monetizing via subscription course sales and a free question-bank funnel.
- Company typePublic
- Founded2015
- HeadquartersBeijing, China
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Fenbi does
Fenbi (粉笔教育, Beijing Fenbi Lantian Technology Co., Ltd.) is a China-based, publicly listed (HKEX: 2469.HK) vocational education and training provider specializing in preparation for civil service, teacher, banking, medical, judicial, postgraduate, and construction/accounting examinations. Founded in 2015, the company operates an integrated Online-Merge-Offline (OMO) model that combines a self-serve digital platform — the 粉笔APP mobile application, the fenbi.com website, and a free question bank — with a nationwide network of physical branch schools spanning all 31 Chinese provinces. Core products include the 粉笔题库 (question bank), live streaming systematic courses, position-search databases, exam information feeds, mock exam competitions (模考大赛), and an emerging line of AI智能产品 (AI-powered learning tools).
The company monetizes primarily through course sales — both online live streaming classes and offline branch school classrooms — priced across a freemium entry tier (¥0 question banks, ¥9 companion courses) up to mid-tier bundles (¥89 themed collections), with top instructors such as 李梦圆, 赵晓曦, and 郭熙 each reporting 500万+ cumulative students taught and 4.9 student ratings. Customer acquisition is product-led and direct-to-consumer, driven by free content, organic social media (Weibo), content marketing, and recurring mock exam events that convert free-tier users into paid subscribers. The platform supports the full public-sector exam lifecycle: exam announcements, position search, structured study materials, practice, mock tests, and interview preparation.
Fenbi went public on the Hong Kong Stock Exchange Main Board on January 9, 2023, and was included in the Hang Seng Composite Index with 港股通 southbound trading eligibility in June 2023. The company reported 2025 revenue of 2.677 billion yuan (declined 4.1% year-over-year) and net profit of 198 million yuan (down 17.3% year-over-year). Pre-IPO capital was anchored by IDG Capital across multiple rounds, including a $390 million Series 2 financing in February 2021 led by IDG Capital and Trustbridge Partners. The company is led by founder and CEO Zhang Xiaolong and operates with 5,001–10,000 employees primarily out of Beijing.
Fenbi firmographics
Firmographics- Name
- Fenbi
- Legal name
- 北京粉笔蓝天科技有限公司
- Website
- https://fenbi.com
- Company type
- Public
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Fenbi is a Beijing-headquartered, HKEX-listed vocational education company providing online and offline exam preparation for civil service, teacher, banking, medical, and other public-sector examinations across China, monetizing via subscription course sales and a free question-bank funnel.
- Ownership category
- akta.pro rank
Fenbi industry classification
Industry- Product category
- Vocational Exam Preparation Services
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH)
- akta.pro secondary industries
- Certification & Exam Prep Course Marketplaces (EDAFAIAJ), Higher Education Admissions & Placement Exam Prep (GRE/GMAT/LSAT/MCAT) (EDAGADAC), Accounting & Finance Certification Prep (CPA, CMA, CFA, FRM) (EDANAIAD), Securities & Investment Licensing Exam Prep (FINRA Series 7/63/65/66, SIE) (EDANAIAJ)
Keywords
Where Fenbi is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Fenbi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Course Sales (Online & Offline): Revenue from selling online and offline exam preparation courses for civil service exams, teacher recruitment exams, and other professional examinations. 2025 revenue declined 4.1% to 2.677 billion yuan.
- AI Courses: AI courses as a growth driver, though current AI revenue is only 38.1 million yuan — a nascent segment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with limited content access |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Fenbi product offering
Product offeringCore offering
Fenbi operates an integrated online-to-offline (OMO) vocational education and training platform providing exam preparation services for civil service exams, public institution exams, teacher recruitment, banking exams, medical exams, judicial exams, postgraduate entrance exams, and construction/accounting professional qualifications. The core offering combines a comprehensive question bank (粉笔题库) with live streaming courses taught by professional instructors and supported by AI-powered learning tools, accessible via mobile app, website, and nationwide offline branch schools across all 31 Chinese provinces.
Product overview
粉笔教育 (Fenbi Education) operates as an integrated online-to-offline (OMO) vocational education and training platform offering comprehensive examination preparation services. The company provides a portfolio of interconnected products centered around its core question bank (粉笔题库) and live streaming course platform, complemented by subject-specific training modules covering civil service exams (公考), public institution exams (事业单位), teacher recruitment (教师招聘), banking exams, medical exams, judicial exams, postgraduate entrance exams, and construction/accounting professional qualifications. Services include online courses, offline branch school training, position search databases, and AI-powered learning tools. The platform serves exam candidates nationwide through its mobile app and physical branch network across all Chinese provinces.
Differentiator
Problem solved
Functional benefit
Products and services
- Fenbi Question Bank (粉笔题库)
Quantifiable outcome
- AI products have been shown to increase user performance in exam preparation
Companies that use Fenbi
Customer profileSegments5 records
Ideal customer profiles3 records
Fenbi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
Fenbi partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights4 records
Fenbi competitors and assessment
Company assessmentDirect peers
- Offcn Education Technology (中公教育): China's largest traditional public-sector exam training company, offering direct competition to Fenbi in civil service (国考/省考), teacher recruitment, and public institution exam preparation through both online and offline channels.
- Huatu Education (华图教育): Direct competitor in China's civil service and public institution exam training market, with a similar OMO operating model and comparable exam categories; historically the #2 player behind Offcn.
- China Distance Education Holdings (正保远程教育 / CDEL): Provider of online professional certification and continuing education courses (notably accounting/CPA, healthcare, legal); comparable to Fenbi's professional exam prep, especially construction/accounting and judicial exam categories.
Broad incumbents
- New Oriental Education (新东方): China's largest private education company; while its core is K-12 and language training, it also offers professional and adult certification exam prep, overlapping with Fenbi's broader exam preparation portfolio.
- TAL Education Group (好未来): Major Chinese K-12 and adult education platform; competes in adjacent online education categories and has invested in AI tutoring, making it a broad incumbent comparable on technology, distribution and adult learning adjacencies.
- Koolearn (新东方在线): Hong Kong-listed online education subsidiary of New Oriental; competes with Fenbi in adult and online test preparation and operates a similar online course + live-stream model.
- NetEase Youdao (网易有道): NYSE-listed online education and AI-enabled learning subsidiary of NetEase; comparable on EdTech distribution, AI tutoring capabilities and subscription-based adult learning offerings.
- GSX Techedu (跟谁学 / Tingo Group): Online education platform offering K-12 and adult courses through a live-stream and AI-driven model; comparable to Fenbi on online delivery and AI-enabled learning infrastructure.
Emerging players
- Yiqi Education (一起教育科技): Online education platform serving Chinese K-12 with growing adult learning extensions; an emerging player with overlapping distribution and EdTech capabilities to Fenbi's online platform.
- Zuoyebang (作业帮): Leading K-12 online education company in China with substantial AI tutoring investments; comparable to Fenbi on online learning infrastructure and AI-driven personalization, though focused on K-12 rather than vocational exam prep.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Fenbi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fenbi leadership team
Management profileNumber of profiles
Profiles4 records
Fenbi funding detail
Funding detailFunding overview
Funding rounds3 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fenbi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fenbi
What does Fenbi do?
Fenbi operates an integrated online-to-offline (OMO) vocational education and training platform providing exam preparation services for civil service exams, public institution exams, teacher recruitment, banking exams, medical exams, judicial exams, postgraduate entrance exams, and construction/accounting professional qualifications. The core offering combines a comprehensive question bank (粉笔题库) with live streaming courses taught by professional instructors and supported by AI-powered learning tools, accessible via mobile app, website, and nationwide offline branch schools across all 31 Chinese provinces.
Is Fenbi a public or private company?
Fenbi is a public company. It is classified as public and is currently operating.
When was Fenbi founded?
Fenbi was founded in 2015. It employs 5,001 to 10,000 people.
Where is Fenbi based?
Fenbi is headquartered in Beijing, China, in the Asia region.
How does Fenbi make money?
Two revenue lines are on record. Course Sales (Online & Offline) is the primary driver. The others are AI Courses.
Who are Fenbi's main competitors?
Direct peers on record are Offcn Education Technology (中公教育), Huatu Education (华图教育) and China Distance Education Holdings (正保远程教育 / CDEL). Broad incumbents are New Oriental Education (新东方), TAL Education Group (好未来), Koolearn (新东方在线), NetEase Youdao (网易有道) and GSX Techedu (跟谁学 / Tingo Group). Emerging players are Yiqi Education (一起教育科技) and Zuoyebang (作业帮).
Does Fenbi have an API?
No public API is recorded for Fenbi.
What industry is Fenbi in?
Fenbi's product category is Vocational Exam Preparation Services. Its primary akta.pro industry code is EDANAGAH, Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.), with a secondary code of EDAFAIAJ, Certification & Exam Prep Course Marketplaces. Its NAICS code is 611691 and its SIC code is 8200.