Servicely
Servicely is an AI-native enterprise service management platform that unifies ITSM, ESM, workflow automation, and agentic AI for mid-to-large enterprises across IT, HR, customer service, and risk functions. The Sydney-based company sells via enterprise field sales and PLG, targeting cost-conscious buyers as a ServiceNow alternative.
- Company typePrivate
- Founded2020
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Servicely does
Servicely is an AI-native enterprise service management platform founded in 2020 and headquartered in New South Wales, Australia (Servicely Pty Ltd). The company unifies IT Service Management (ITSM), Enterprise Service Management (ESM), workflow automation, knowledge management, and AI agents into a single platform, serving mid-to-large enterprise customers across verticals including IT services, healthcare, telecommunications, media, aged care, architecture, digital signage, and local government. Its product surface spans twelve ITSM modules (incident, problem, change, CMDB, request, service level, knowledge, AI virtual agent, AI copilot, service catalogue, self-service portal, time tracking) and a broad ESM layer covering HR Service Delivery, Customer Service Management, IT Asset Management, Project Management, SecOps, Risk Management, and Vendor & Contract Management.
The platform's core technology is a four-layer agentic AI engine branded SoFi (System of Intelligence) that is embedded at the platform core rather than layered on top. This engine identifies work, routes and diagnoses requests, executes fulfilment, updates integrated systems, and communicates with end users autonomously around the clock; the company reports that 76% of tickets are resolved without human intervention and 75% of requests are resolved before becoming tickets. Supporting capabilities include Retrieval-Augmented Generation over an enterprise knowledge base, generative AI for article drafting and 'vibe coding' workflow configuration in plain English, a drag-and-drop no-code/low-code workflow builder, a Bring Your Own LLM (BYO LLM) integration model, and a visual Configuration Management Database with integrations to Microsoft Intune, SCCM, Lansweeper, and Device42. The architecture is single-tenancy with AES-256 encryption and SOC 2 Type 2 certification.
Servicely operates a subscription-based revenue model with tiered, role-based annual licensing, marketed as a simple all-inclusive alternative to ServiceNow and BMC with a 70% claimed license and services cost saving and no licensing required for self-service portal users. Distribution combines direct enterprise field sales with a product-led growth motion via free trial requests and no-license self-service portal access, supported by content-driven demand generation including comparison pages against ServiceNow, BMC, HaloPSA, ConnectWise, Freshservice, and HaloITSM. As of the most recent disclosed funding, Servicely had raised approximately $3.94 million across three rounds (2020, July 2022, May 2023), employs 11–50 people, and operates with founder & CEO Dion Williams at the helm; revenue, ARR, and ownership details beyond the founding entity are not publicly disclosed.
Servicely firmographics
Firmographics- Name
- Servicely
- Legal name
- Servicely Pty Ltd
- Website
- https://servicely.ai
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Servicely is an AI-native enterprise service management platform that unifies ITSM, ESM, workflow automation, and agentic AI for mid-to-large enterprises across IT, HR, customer service, and risk functions. The Sydney-based company sells via enterprise field sales and PLG, targeting cost-conscious buyers as a ServiceNow alternative.
- Ownership category
- akta.pro rank
Servicely industry classification
Industry- Product category
- Enterprise Service Management Software
- NAICS
- Software Publishers (5132), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- IT Service Management (ITSM) Platforms (HDAEALAA)
- akta.pro secondary industries
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), IT Incident, Problem & Change Management Platforms (HDAEALAI), IT Knowledge Management & Service Desk Platforms (HDAEALAH)
Keywords
Where Servicely is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Servicely business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Licensing: Tiered subscription licensing model based on roles (named users/agents). Licenses are simple and all-inclusive, including integrations and support. No per-user pricing for self-service portal — end-users can access the portal without a license.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Role-based subscription tiers (specific tiers not publicly disclosed) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Servicely product offering
Product offeringCore offering
Servicely sells an AI-native enterprise service management platform that unifies IT Service Management (ITSM), Enterprise Service Management (ESM), workflow automation, knowledge management, and AI agents in a single integrated system. The platform features a natively embedded 4-layer agentic AI engine that autonomously identifies, routes, diagnoses, resolves, and communicates around requests, with claims of 76% of tickets resolved without human intervention. It is delivered as a tiered subscription SaaS with role-based all-inclusive licensing, no-license self-service portal access, no-code workflow configuration, and a Bring Your Own LLM option for enterprise customers.
Product overview
Servicely is an AI-native enterprise service management platform offering a unified architecture that combines core platform capabilities with specialized solution modules. The platform's core is built around AI-powered service management with native agentic AI (SoFi - System of Intelligence) that operates across the entire system. Core platform features include Orchestration & Automation, No Code/Low Code Workflow configuration, Embedded GenAI, Self-Service Portal, and an open Integration system. The platform is organized into two solution families: IT Service Management (ITSM) and Enterprise Service Management (ESM). The ITSM suite comprises 12 integrated modules: Incident Management, Problem Management, Change Management, CMDB, Request Management, Service Level Management, Knowledge Management, AI Virtual Agent, AI Copilot, Service Catalogue, Self-Service Portal, and Time Tracking. ESM solutions extend across IT Asset Management, HR Service Delivery, Project Management, Customer Service Management, SecOps, Risk Management, and Vendor & Contract Management. All modules share the same underlying platform, data model, and AI engine, enabling seamless process integration and unified reporting across the enterprise.
Differentiator
Problem solved
Functional benefit
Products and services
- AI-Powered Service Management Platform (Servicely) Core AI-native enterprise service management platform that unifies ITSM, ESM, workflow automation, knowledge management, and AI agents in a single integrated system, with native agentic AI that autonomously learns, automates, and optimizes across all workflows.
- IT Service Management (ITSM) Comprehensive ITSM solution covering incident management, problem management, change management, request management, service catalogue, knowledge management, and SLA tracking with native AI assistance for IT departments and service desks.
- Enterprise Service Management (ESM) Extends service management beyond IT to HR, Facilities, Customer Service, and other departments on the same unified platform for enterprise-wide service delivery.
- IT Asset Management (ITAM) Complete asset lifecycle management from procurement to decommissioning, with integrations to tools like Microsoft Intune, Lansweeper, SCCM, and Device42.
- HR Service Delivery AI-powered HR service management for employee onboarding, offboarding, leave queries, policy information, and HR request handling with automated workflows.
- Project Management Project and portfolio management integrated with service operations, providing end-to-end tracking with milestones, tasks, dependencies, and portfolio-level dashboards.
- Customer Service Management AI-powered customer service management with omnichannel support, SLA tracking, and full audit trails for case management across every channel.
- SecOps Security operations solution integrated with service management for managing security incidents, vulnerabilities, and compliance tasks.
- Risk Management AI-powered risk and compliance management with automated risk assessments, continuous control monitoring, full audit trails, and AI governance frameworks.
- Vendor & Contract Management Management solution for vendor relationships, contract lifecycles, and supplier service delivery within the unified service management platform.
Quantifiable outcome
- 76% of tickets resolved autonomously without becoming tickets
- +18 more outcomes
Companies that use Servicely
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles2 records
Servicely technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability8 records
Feature9 records
Servicely partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Servicely competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Servicely social profiles
Digital presenceServicely compliance and trust
Trust signalCompliance1 record
Servicely financial estimates
Financial estimateRevenue estimate
Valuation estimate
Servicely leadership team
Management profileNumber of profiles
Profiles1 record
Servicely funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Servicely M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Servicely
What does Servicely do?
Servicely sells an AI-native enterprise service management platform that unifies IT Service Management (ITSM), Enterprise Service Management (ESM), workflow automation, knowledge management, and AI agents in a single integrated system. The platform features a natively embedded 4-layer agentic AI engine that autonomously identifies, routes, diagnoses, resolves, and communicates around requests, with claims of 76% of tickets resolved without human intervention. It is delivered as a tiered subscription SaaS with role-based all-inclusive licensing, no-license self-service portal access, no-code workflow configuration, and a Bring Your Own LLM option for enterprise customers.
Is Servicely a public or private company?
Servicely is a private company. It is classified as venture growth investor backed and is currently operating.
When was Servicely founded?
Servicely was founded in 2020. It employs 11 to 50 people.
Where is Servicely based?
Servicely is headquartered in Sydney, Australia, in the Oceania region.
How does Servicely make money?
One revenue line is on record: subscription Licensing.
Does Servicely have an API?
Yes. Servicely offers an Open API-First design with pre-built connectors for M365, Google, Slack, Teams, Jira, and HR/ERP systems. The API provides flexibility for customers to customize and incorporate further channels as needed. Specific details on API type (REST, GraphQL, webhooks), authentication method, rate limits, versioning, or sandbox availability are not provided in the source material.
What industry is Servicely in?
Servicely's product category is Enterprise Service Management Software. Its primary akta.pro industry code is HDAEALAA, IT Service Management (ITSM) Platforms, with a secondary code of HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 5132 and its SIC code is 7372.