What Atech Automotive Electronics does

Atech Automotive Electronics (芜湖埃泰克汽车电子股份有限公司) is a Wuhu-headquartered Chinese automotive electronics supplier founded in 2002 as a Sino-foreign joint venture. The company operates three divisions under distinct sub-brands: Atech for intelligent vehicle control (domain controllers, body control modules, PEPS keyless entry, smart keys, new energy VCUs, ESCL, VIU, seat/door modules); Botek (伯泰克) for smart cockpit products (digital instrument clusters, center console displays, HUD, dual-screen configurations), inherited from the former Bosch Automotive Multimedia (Wuhu); and Yilaida (易来达) for intelligent driving products covering 24GHz and 77GHz+ mmWave radar systems (corner radar, forward-facing radar, cabin presence detection, door anti-collision radar, kick-activated tailgate radar, traffic flow radar). The portfolio is structured around next-generation EE architecture and SOA principles spanning body domain, cockpit domain, and ADAS domain.

The company develops proprietary radar IC intellectual property, self-developed radar signal processing algorithms for multi-target tracking and MIMO virtual signal processing, and operates CNAS-certified testing infrastructure including microwave anechoic chambers, HIL hardware-in-the-loop, EMC/EMI, RF, durability, and full-vehicle temperature/humidity testing. Manufacturing is supported by four production bases (three in Wuhu plus Baoding) with SMT/PCBA capability, in-house non-standard equipment development, and Industry 4.0 automation including IoT real-time monitoring, MES production management, AGV warehousing, and RFID-based logistics. Engineering is distributed across R&D centers in Wuhu, Hefei, Wuhan, Chongqing, and Suzhou.

Atech's business model is direct B2B sales to automotive OEMs through per-project negotiated contracts, with hardware product sales as the primary revenue stream and long-term supply agreements supporting recurring revenue via after-sales service and replacement parts. The customer base spans state-owned traditional OEMs (Changan, Chery, Geely, Great Wall, BAIC), NEV brands (Li Auto, XPeng, NIO, Aion, BYD), international joint venture brands (Audi, Volkswagen, Volvo, Mazda, Peugeot), and tier-1 platform partners (Huawei). The company is publicly listed (SZSE:603293) with a self-described leadership position in China's independent-brand BCM market and has received supplier excellence awards from multiple major OEMs.

Name

Atech Automotive Electronics

Legal name

芜湖埃泰克汽车电子股份有限公司

Website

https://atech-automotive.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Atech Automotive Electronics (芜湖埃泰克汽车电子股份有限公司) is a Wuhu-headquartered Chinese automotive electronics manufacturer founded in 2002, producing domain controllers, body control modules, smart cockpit displays, and mmWave radar systems for Chinese and joint-venture automotive OEMs.

Ownership category

akta.pro rank

Product category

Automotive Electronics

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Automotive E/E Architecture Components Manufacturing (Domain/Zonal Controllers, Gateways, Network Switches) (IMACAJAI)

akta.pro secondary industries

Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH), Active Safety Sensing Hardware Manufacturing (Radar/LiDAR/Cameras/Ultrasonic) (IMACAMAF), Automotive ECUs/Control Modules & Embedded Electronics Manufacturing (IMACAJAC), Passenger Vehicle Electrical & Electronics Manufacturing (ICE) (IMACAAAK)

Keywords

• Automotive electronics
• Body control modules
• MmWave radar
• ADAS sensors
• Smart cockpit displays

Headquarters

HQ city

Wuhu

HQ country

China

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Automotive Electronics Hardware Products: Atech generates revenue primarily through the sale of physical automotive electronic products including body domain controllers, smart cockpit systems (digital instrument clusters, central control screens, HUD, holographic imaging), and ADAS products (mmWave radar, corner radar, forward radar, life sign detection radar, door anti-collision radar, kick-to-open trunk radar, traffic flow radar). Revenue is generated through one-time hardware product sales and long-term supply contracts with automotive OEMs, with recurring revenue potential through after-sales service and replacement parts.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Atech Automotive Electronics designs, develops, manufactures, and sells automotive electronic products across three business domains: intelligent vehicle control (body domain controllers, BCM, PEPS, smart keys, VCU), smart cockpit (digital instrument clusters, center console displays, dual-screen cockpits, HUD), and intelligent driving/ADAS (24GHz and 77GHz mmWave radar, corner radar, forward-facing radar, CPD cabin presence detection radar). The company operates three divisions — Atech, Botek (Brotek), and Yilaida — and supplies these products directly to automotive OEMs through its own manufacturing facilities in Wuhu and Baoding, China.

Product overview

Atech Automotive Electronics (芜湖埃泰克汽车电子股份有限公司) is a 2002-established joint venture specializing in intelligent connected vehicle electronics. The company operates three main divisions under distinct sub-brands: (1) Atech - Intelligent Vehicle Control (埃泰克) producing domain controllers, BCM, PEPS, smart keys, and new energy VCU; (2) Brotek - Smart Cockpit (伯泰克) manufacturing center console displays, digital instrument clusters, and dual-screen cockpits; and (3) Yilaida - Intelligent Driving (易来达) developing mmWave radar products including corner radars, forward-facing radars, CPD cabin presence detection, door anti-collision radars, kick-activated tailgate radars, and 24GHz traffic management radars. The company also produces ADAS assistance systems and traffic radars. Products are developed around next-generation EE electrical architecture and SOA (Service-Oriented Architecture) principles, targeting the complete automotive electronics ecosystem across body domain, cockpit domain, and ADAS domain.

Differentiator

Problem solved

Functional benefit

Brands

• 伯泰克 (Botek): Smart cockpit division specializing in digital instrument clusters, HUD displays, holographic imaging technology, center console screens, and dual-screen cockpit solutions for automotive applications.
• 易来达 (Yilaida)

Products and services

• Domain Controller Electronic control unit that manages and coordinates multiple vehicle electronic systems including battery management, motor control, energy conversion, braking, and suspension for optimized vehicle performance and safety. Sold to automotive OEMs as a body-domain and chassis-domain controller.
• New Energy Vehicle Control Unit (VCU) Vehicle control unit designed for new energy vehicles that manages battery systems, motor controllers, and power conversion for efficient energy utilization.
• Body Control Module (BCM) Electronic module that controls body-related vehicle functions including lighting, wipers, doors, and other convenience features. Atech is described as a leader in China's independent-brand BCM market.
• PEPS (Passive Entry Passive Start) Keyless entry and start system that allows drivers to unlock and start vehicles without physically using a key.
• Smart Key Intelligent wireless key for new energy vehicles supporting remote vehicle control functions including door lock/unlock, lights, climate control, and engine start via button activation.
• Door Module Electronic control module for vehicle door functions including window lifts, locks, and mirrors.
• Seat Module Electronic module controlling seat adjustment, heating, and other seat-related functions.
• Door Handle Antenna Antenna integrated into door handles for keyless entry and vehicle communication functions.
• RF Module Radio frequency module for vehicle wireless communication and connectivity.
• ESCL (Electronic Steering Column Lock) Electronic steering column lock system for vehicle security.
• Left/Right Domain VIU (Vehicle Interface Unit) Vehicle interface units for left and right domain control and communication within the body electronics architecture.
• Center Console Display High-resolution TFT touch display serving as the main infotainment and control center in vehicles, typically ranging from several inches to over ten inches.
• Digital Instrument Cluster LCD-based digital instrument panel replacing traditional mechanical gauges, displaying speed, RPM, navigation, and other vehicle information.
• Cockpit Dual Screen Dual-screen configuration combining center console display and driver information display for enhanced information presentation and user experience.
• Corner Radar Wide-angle, medium-short range mmWave detection radar using phased array antenna technology for multi-target detection with point cloud output and target tracking information for ADAS applications.
• Forward-Facing Radar Medium-long range mmWave detection radar for multi-target detection with elevation point cloud output and target tracking to help identify forward obstacles and avoid collisions.
• Cabin Presence Detection (CPD) Radar In-cabin radar detecting life signs through breathing and heartbeat patterns to identify children or pets left in vehicles, meeting E-NCAP requirements.
• Side Door Anti-collision Radar Radar system monitoring door surroundings in real time to detect obstacles during door opening, providing audio-visual alerts and door control for safety.
• Kick-activated Tailgate Radar Radar detecting foot-kick gestures to automatically open or close trunk when hands are occupied, with high recognition rate and low false alarm rate.
• 24GHz Traffic Flow Radar FMCW-based non-contact radar providing vehicle speed, flow direction, traffic volume, lane occupancy, and congestion information for intelligent transportation systems.
• 24GHz Multi-lane Speed Radar 24GHz mmWave radar using MIMO+DBF technology for real-time detection and tracking of multiple vehicles across multiple lanes, reporting speed, distance, and lane position for traffic management.

Quantifiable outcome

• 85% Product Quality Index
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Desay SV Automotive: Closest direct peer: Shenzhen-listed Chinese auto electronics supplier with overlapping smart cockpit, ADAS, and body electronics products serving similar Chinese OEM customers. Both target the domain controller consolidation trend and compete for the same NEV platform sockets.
• Joyson Electronics: Shanghai-listed Chinese auto safety and electronics supplier (formerly Joyson / KSS). Operates in adjacent body electronics and HMI/cockpit areas, serving many of the same Chinese OEMs with overlapping product portfolios.
• Huayu Automotive (HASCO): Shanghai-listed Chinese auto parts giant controlled by SAIC. Manufactures body electronics, cockpit, and increasingly ADAS components for Chinese OEMs — direct competitor across Atech's three divisions, though at significantly larger scale.
• HL Klemove: Korean ADAS specialist (spun out of Mando/HL Group) focused on radar and autonomous driving solutions. Direct competitor to Atech's Yilaida division in mmWave radar, particularly for Chinese and global OEMs.

Broad incumbents

• Continental AG: Global Tier-1 automotive supplier with body electronics, instrument clusters, and a large ADAS/radar portfolio. Competes with Atech on radar and cockpit platforms, especially at JV customers like Audi and VW, but as part of a much broader product range.
• Aptiv PLC: Global Tier-1 with significant presence in vehicle architecture, smart cockpit, and ADAS (formerly Delphi). Competes with Atech in domain controllers and advanced driver assistance globally, and through joint ventures in China.
• Bosch Mobility: Global Tier-1 leader in automotive electronics, ADAS sensors, and cockpit. Historically connected to Atech via the Bosch Automotive Multimedia (Wuhu) JV that became Bertak/Brotek. Competes head-on across body electronics and radar.
• Denso Corporation: Japanese Tier-1 with deep portfolio in body electronics, instrument clusters, and increasingly ADAS sensors. Serves Japanese OEMs and Chinese JVs that overlap with Atech's customer base.
• Veoneer (now Magna Electronics): Was a pure-play radar/vision Tier-1 (acquired by Magna). Comparable as a specialist competitor in mmWave radar and ADAS sensing, now part of Magna's broader portfolio that overlaps with Atech's ADAS division.

Emerging players

• Arbe Robotics: Israeli 4D imaging radar company. Emerging technology competitor to Atech's conventional mmWave radar in next-generation ADAS, illustrating the architectural shift Atech must navigate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds2 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atech Automotive Electronics