University of Manitoba
The University of Manitoba is a public research-intensive university in Winnipeg serving over 31,900 students across 250+ undergraduate and 150+ graduate programs, and is Manitoba's sole producer of lawyers, engineers, architects, and actuaries. It generates revenue from tuition, government research grants, and private donations.
- Company typePrivate
- Founded1877
- HeadquartersWinnipeg, Canada
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What University of Manitoba does
The University of Manitoba (UM), founded in 1877 and headquartered in Winnipeg, Manitoba, is Manitoba's first and largest university and its only research-intensive post-secondary institution. It is a member of the U15 group of Canada's research-intensive universities and serves over 31,900 students through more than 250 undergraduate and 150+ graduate programs across faculties including Agricultural and Food Sciences, Architecture, Arts, Business, Education, Engineering, Environment, Health Sciences, Law, Music, Nursing, Pharmacy, Science, and Social Work. UM is the sole post-secondary institution in Manitoba educating lawyers, engineers, architects, and actuaries, and trains the majority of the province's healthcare professionals.
UM's research portfolio spans Arctic environmental chemistry, infectious disease response, vaccine development, cancer imaging, MEMS engineering, quantum gravimetry, agricultural biotechnology (including enzymatic PET biodegradation), and pediatric oncology. Notable facilities include the Churchill Marine Observatory for Hudson Bay sea-ice research and the Richardson Centre for Food Technology and Research. The institution is actively commercializing proprietary technologies through partnerships with firms such as Taumedis Inc. (breast cancer imaging), Sio Silica (quantum gravimetry groundwater monitoring), Kane Biotech (antimicrobial wound gel), and Restart Life Sciences (food technology).
Revenue is generated through four primary streams: tuition and student fees (capped at 4% annual increases by the Province of Manitoba), government research grants (federal and provincial), private donations and endowments, and Extended Education professional development offerings including a Coursera Career Academy partnership. The university awards $40M in student aid annually and supports a national research training platform for 60+ trainees in child welfare. Distribution is direct-to-consumer via admissions portals, on-campus delivery at the Fort Garry and Bannatyne campuses, distance learning, and a Coursera partnership. Customer segments span domestic undergraduate, graduate, international, and Indigenous students, continuing education learners, and industry research collaborators.
University of Manitoba firmographics
Firmographics- Name
- University of Manitoba
- Legal name
- University of Manitoba
- Website
- https://umanitoba.ca
- Company type
- Private
- Founded year
- 1877
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- The University of Manitoba is a public research-intensive university in Winnipeg serving over 31,900 students across 250+ undergraduate and 150+ graduate programs, and is Manitoba's sole producer of lawyers, engineers, architects, and actuaries. It generates revenue from tuition, government research grants, and private donations.
- Ownership category
- akta.pro rank
University of Manitoba industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Public Research Universities with Comprehensive Graduate & Professional Schools (EDAHAAAF)
- akta.pro secondary industries
- International & Global Research Universities (Multi-Campus/International Footprint) (EDAHABAI), International Branch Campus & Offshore Program Partnerships (EDAIABAI)
Keywords
Where University of Manitoba is headquartered
LocationHeadquarters
- HQ city
- Winnipeg
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
University of Manitoba business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Tuition and Student Fees: Revenue from domestic and international undergraduate and graduate tuition, along with student fees for various programs and services.
- Government Research Grants and Funding: Federal and provincial government funding for research initiatives, including the $900,000 from the Government of Canada for child welfare research and vaccine development programs.
- Private Donations and Endowments: Private philanthropy, corporate donations, and endowment income supporting scholarships, research chairs, and institutional priorities. Includes $1,000,000 commitment from Drake International.
- Extended Education Professional Development: Revenue from professional development courses, certificates, and continuing education programs offered through Extended Education, including Coursera partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard undergraduate and graduate tuition with provincial cap |
| Unit Pricing | Pay-as-you-go | Extended Education course fees ranging from $215 to $890 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
University of Manitoba product offering
Product offeringCore offering
The University of Manitoba delivers higher education through undergraduate and graduate degree programs across more than 250 disciplines, along with continuing education and professional development courses via Extended Education. It conducts research in health sciences, Arctic studies, engineering, agriculture, and environmental sciences, and partners with government and industry on grants, publications, and technology commercialization. The institution awards degrees and certificates to over 31,900 students and supports research outputs through dedicated facilities such as the Churchill Marine Observatory.
Product overview
The University of Manitoba is a research-intensive public university offering a comprehensive portfolio of educational products and services. The institution operates three core academic divisions: Undergraduate Studies (250+ programs across multiple faculties), Graduate Studies (150+ graduate programs), and Extended Education (professional development and continuing education). Extended Education provides certificate programs and individual courses through both direct instruction and a Coursera Career Academy partnership. The Bachelor of Arts Integrated Studies (BAIS) represents a collaborative stackable credential program between Faculty of Arts and Extended Education, enabling working adults to earn degrees through certificate accumulation. The institution's product portfolio emphasizes flexible learning pathways, professional development, and accessible education across Manitoba and beyond.
Differentiator
Problem solved
Functional benefit
Products and services
- Undergraduate Studies Over 250 undergraduate degree programs across multiple faculties including Agricultural and Food Sciences, Architecture, Arts, Business, Education, Engineering, Environment, Health Sciences, Kinesiology, Law, Music, Nursing, Pharmacy, Science, and Social Work for prospective undergraduate students.
- Graduate Studies
Quantifiable outcome
- 31,900+ students trust their education to UM
- +2 more outcomes
Companies that use University of Manitoba
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles6 records
University of Manitoba technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
University of Manitoba partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- National Research Council CanadacoreCollaborative research with National Research Council Canada to develop surrogate modeling framework for thermal MEMS actuators using advanced machine learning techniques.
- Taumedis Inc.corePartnership with Winnipeg-based Taumedis Inc. to guide dual-mode breast cancer imaging technology combining ultrasound and microwave scans toward commercialization. First human study scheduled pending regulatory and ethics approval.
- Arctic Research FoundationcoreFeasibility study examining ways to extend the Port of Churchill's shipping season year-round using icebreaker capacity, driven by climate change extending ice-free periods in Hudson Bay.
- Kane Biotech Inc.minorPublished peer-reviewed findings showing revyve Antimicrobial Wound Gel effectiveness against antibiotic-tolerant biofilms, supporting Kane Biotech's commercialization efforts in wound and burn care markets.
- Environment and Climate Change CanadacoreCollaborative research with Environment and Climate Change Canada on polar bear evolutionary research and climate change adaptation published in Ecological Monographs.
- Polar Bears InternationalminorPartnership on first-ever synthesis of polar bear evolutionary research examining genetic adaptation to climate change.
- Restart Life Sciences Corp.minorCollaboration with Restart Life Sciences Corp. regarding their Holy Crap manufacturing facility certification and potential collaboration on food technology research at the Richardson Centre for Food Technology and Research.
- Sio SilicaminorUniversity of Manitoba researchers partnered with Alberta-based mining company Sio Silica to study Manitoba's groundwater using emerging quantum gravimetry technology. Sio Silica is providing financial support and groundwater monitoring data from its proposed silica sand mine site to help model the aquifer system.
- IIT KanpurminorMemorandum of Understanding signed to foster academic and research cooperation between institutions, with discussions on collaboration in global public health and deep-tech domains, leveraging IIT-K's academic strengths.
- King George's Medical University (KGMU)minorMoU signed to promote collaboration in medical education and research, with KGMU students participating in exchange programmes, research activities, and training, while faculty collaborate on research projects.
- ZetominorZeto selected the University of Manitoba as a winner of its Clinical Trial Sponsorship programme for remote Arctic emergency room applications using Zeto EEG devices.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
University of Manitoba competitors and assessment
Company assessmentRegional players
- University of Winnipeg: Located in the same city of Winnipeg, UWinnipeg offers undergraduate and graduate programs and competes directly with UM for local students, faculty, and donors, though it lacks research-intensive classification.
Direct peers
- University of Alberta: A fellow U15 member with comparable breadth across health sciences, engineering, and Arctic-relevant research; one of the most direct comparables to UM in terms of scale, research intensity, and Western Canadian positioning.
- University of Saskatchewan: U15 peer located in Saskatoon with overlapping strengths in agriculture, water security, and Indigenous engagement; comparable student scale and similar prairie-province research mandate to UM.
- University of British Columbia: U15 peer with comparable comprehensive research portfolio across health, engineering, and environment; a relevant comparator for UM's research intensity, although significantly larger in scale.
- McMaster University: U15 member known for health sciences research and strong industry partnerships; comparable in size, research intensity, and emphasis on translational research outputs.
- University of Waterloo: U15 peer with strengths in engineering, co-operative education, and industry collaboration; relevant peer for UM's engineering and applied science programs and employer-facing student pathways.
- University of Calgary: U15 member with significant energy, health, and Arctic research activity; comparable research-intensive profile and Western Canadian footprint, including climate and Indigenous research.
- McGill University: U15 peer with comparable breadth in professional schools (law, medicine, engineering) and a large international student body; relevant comparator for UM's professional education pipeline.
- University of Ottawa: U15 member with strong bilingual and Indigenous research mandates; a comparable comprehensive research university competing for federal grants and bilingual medical professionals.
Broad incumbents
- University of Toronto: Canada's largest U15 member and a global research leader; while far larger in scale, it competes with UM for top faculty, federal research funding, and high-achieving international students.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
University of Manitoba social profiles
Digital presenceUniversity of Manitoba financial estimates
Financial estimateRevenue estimate
Valuation estimate
University of Manitoba leadership team
Management profileNumber of profiles
Profiles3 records
University of Manitoba funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
University of Manitoba M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about University of Manitoba
What does University of Manitoba do?
The University of Manitoba delivers higher education through undergraduate and graduate degree programs across more than 250 disciplines, along with continuing education and professional development courses via Extended Education. It conducts research in health sciences, Arctic studies, engineering, agriculture, and environmental sciences, and partners with government and industry on grants, publications, and technology commercialization. The institution awards degrees and certificates to over 31,900 students and supports research outputs through dedicated facilities such as the Churchill Marine Observatory.
Is University of Manitoba a public or private company?
University of Manitoba is a private company. It is classified as state government owned and is currently operating.
When was University of Manitoba founded?
University of Manitoba was founded in 1877. It employs 5,001 to 10,000 people.
Where is University of Manitoba based?
University of Manitoba is headquartered in Winnipeg, Canada, in the North America region.
How does University of Manitoba make money?
Four revenue lines are on record. Tuition and Student Fees are the primary driver. The others are government Research Grants and Funding, private Donations and Endowments and extended Education Professional Development.
Who are University of Manitoba's main competitors?
University of Winnipeg is listed as a regional player. Direct peers are University of Alberta, University of Saskatchewan, University of British Columbia, McMaster University, University of Waterloo, University of Calgary, McGill University and University of Ottawa. University of Toronto is listed as a broad incumbent.
Does University of Manitoba have an API?
No public API is recorded for University of Manitoba.
What industry is University of Manitoba in?
University of Manitoba's product category is Higher Education. Its primary akta.pro industry code is EDAHAAAF, Public Research Universities with Comprehensive Graduate & Professional Schools, with a secondary code of EDAHABAI, International & Global Research Universities (Multi-Campus/International Footprint). Its NAICS code is 6113 and its SIC code is 8200.