Sequence
Sequence is a cloud-based professional non-linear video editor that runs in any modern web browser, unifying multiplayer editing, color grading, audio mixing, media management, version control, and client review for video post-production teams, creative agencies, and freelance creators.
- Company typePrivate
- Founded2021
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Sequence does
Sequence is a developer of cloud-based professional non-linear video editing (NLE) software, incorporated in Delaware as Sequence Arts & Technologies, Inc. and headquartered in Long Beach, California. Founded in 2021 by Luke McGartland (CEO) and a founding team that includes Brian Williams (CTO, Video Systems, formerly an architect of Adobe's video products), Parker Gibbons (Designer), and Adam Browne (Engineer), the company built what it positions as the first truly browser-based professional NLE, unifying editing, color grading, audio mixing, media asset management, version control, and client review in a single collaborative cloud environment accessible from any modern web browser.
The platform is built around real-time multiplayer editing with cursor presence, follow mode, and conflict resolution; a proxy/rendition engine that generates ProRes and DNxHD working copies for cloud streaming; AI-powered transcript generation with time-coded navigation; screening links with time-coded comments and approval status tracking; OpenTimelineIO interoperability with DaVinci Resolve, Premiere Pro, and Avid Media Composer; and an enterprise Custom Storage add-on for studios with data sovereignty requirements. The product roadmap includes Desktop Sync, Multicam Editing, and Nested Timelines.
Sequence monetizes via a three-tier subscription — Hobby (free, 10 seats), Team ($75/month, 30 seats), and Studio ($400/month, 100 seats) — supplemented by usage-based pay-as-you-go storage and compute, with custom enterprise pricing for larger studios. The go-to-market combines product-led growth through the free Hobby tier with an enterprise field-sales motion via demo scheduling. The company is venture-backed, having raised approximately $6.14 million in an August 2023 SEC-exempt offering from 17 investors including Active Capital, Pentas Ventures, Innovation Endeavors, and individual investors Guillermo Rauch, Sahil Lavingia, Jason Knapp, Andy Ballester, Ben Taft, and Hawke Media.
Sequence firmographics
Firmographics- Name
- Sequence
- Legal name
- Sequence Arts & Technologies, Inc.
- Website
- https://sequence.film
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sequence is a cloud-based professional non-linear video editor that runs in any modern web browser, unifying multiplayer editing, color grading, audio mixing, media management, version control, and client review for video post-production teams, creative agencies, and freelance creators.
- Ownership category
- akta.pro rank
Sequence industry classification
Industry- Product category
- Cloud Video Editing Software
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Production (51211)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Cloud Editing & Finishing Platforms (NLE in cloud, conform, color) (MPAHANAA)
- akta.pro secondary industries
- Offline/Online Editorial (Picture Editing) (MPAHAAAA), Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)
Keywords
Where Sequence is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sequence business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Three-tier subscription model: Hobby (free), Team ($75/month), and Studio ($400/month). All plans include pay-as-you-go options for additional storage and compute resources beyond included quotas. Revenue is recurring with monthly billing.
- Usage-Based Compute and Storage: Additional storage and runtime credits available on pay-as-you-go basis beyond plan quotas. Provides upsell/land-and-expand opportunity as teams grow usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for teams trying Sequence |
| Subscription | Monthly | Most popular professional team plan |
| Subscription | Monthly | Enterprise-tier plan for bringing teams together |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Sequence product offering
Product offeringCore offering
Sequence is a cloud-based professional non-linear video editor (NLE) that runs entirely in a modern web browser, unifying editing, color grading, audio mixing, library organization, version control, and client review into a single collaborative environment. The platform supports frame and sample-level precision, real-time multiplayer editing, AI-powered transcription, and OpenTimelineIO interoperability for post-production teams, agencies, and freelance creators.
Product overview
Sequence is a cloud-based professional non-linear video editing (NLE) platform that runs entirely in a web browser. The unified product integrates core modules including Multiplayer Video Editing for real-time collaboration, Color Grading with LUT support, Audio Mixing with timeline controls, Media Asset Management, Screening Links for client review, Version Control with unlimited history, and Transcript Generation for AI-powered transcription. The Workspace system provides team organization with kanban boards and role-based access controls. Additional features include Link Importing from social platforms (YouTube, Vimeo, TikTok, Twitter, etc.), Export to File with hardware acceleration, Proxy Media Creation for optimization, Cross-Platform browser-based access, and OpenTimelineIO interoperability with DaVinci Resolve, Premiere Pro, and Media Composer. Enterprise add-ons include Custom Storage for connecting private cloud buckets. Upcoming features include Nested Timelines, Multicam Editing, and Desktop Sync. Pricing tiers are Hobby (free), Team ($75/month), and Studio ($400/month).
Differentiator
Problem solved
Functional benefit
Products and services
- Sequence Platform Cloud-based professional non-linear video editor (NLE) that runs entirely in a modern web browser with frame and sample-level precision. Unifies editing, color grading, audio mixing, media asset management, version control, AI transcription, and collaborative client review for video post-production teams. Sold as a subscription SaaS with Hobby, Team, and Studio tiers.
- Custom Storage
Quantifiable outcome
- Replaces multiple tools (Adobe, Descript, Frame.io, Dropbox) with one subscription
- +1 more outcomes
Companies that use Sequence
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Sequence technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability2 records
Feature15 records
Sequence partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Sequence competitors and assessment
Company assessmentDirect peers
- Frame.io (Adobe): Cloud-based video review, approval, and collaboration platform acquired by Adobe and now integrated with Premiere Pro. Most directly comparable to Sequence's Screening Links and collaborative review modules, and Sequence explicitly positions itself as a Frame.io replacement.
- Iconik: Cloud-based media asset management (MAM) platform that Sequence explicitly lists as a tool it replaces. Competes most directly with Sequence's Media Asset Management module for shared libraries and remote collaboration.
- LucidLink: Cloud-native storage that streams media directly to creative apps, marketed as a Dropbox replacement for video teams. Sequence's Custom Storage and Desktop Sync capabilities overlap with LucidLink's value proposition for distributed post-production teams.
Broad incumbents
- Adobe Premiere Pro: Industry-standard professional NLE bundled into Adobe Creative Cloud. Competes with Sequence at the editing layer; Sequence's browser-native multiplayer model is positioned against Premiere's local-install workflow, especially after the Frame.io acquisition.
- Blackmagic Design (DaVinci Resolve): Professional NLE with industry-leading color grading, used across Hollywood and broadcast. DaVinci Resolve is the most credible free/cheap alternative to Premiere and is named by Sequence as an interoperable target via OTIO, making it both a competitor and integration partner.
- Avid Media Composer: Long-standing default NLE for feature film and television post-production. Sequence targets an OTIO export into Media Composer, making it a complementary layer but also a competitor for collaborative editing on scripted/long-form projects.
- Final Cut Pro (Apple): Apple's professional NLE, popular with independent editors and YouTube creators. Represents the native, hardware-optimized alternative to Sequence's browser approach and competes for the same indie and prosumer editing budgets.
Emerging players
- Descript: Transcript-driven video and podcast editor popular with creators and marketers. Sequence explicitly positions against Descript for transcript-based editing, but Descript is more creator/short-form focused while Sequence targets professional post-production.
- WeTransfer: File transfer and lightweight delivery tool widely used in creative workflows. Listed by Sequence as a tool it replaces; overlaps with Sequence's Screening Links and link-importing capabilities rather than full editing.
Others
- Dropbox: General-purpose cloud storage and file sharing used as a stopgap media handoff tool in post-production. Sequence targets Dropbox as a tool it can replace for media sharing and lightweight collaboration, though Dropbox is a much broader, non-specialized player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sequence social profiles
Digital presenceSequence financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sequence leadership team
Management profileNumber of profiles
Profiles4 records
Sequence funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sequence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sequence
What does Sequence do?
Sequence is a cloud-based professional non-linear video editor (NLE) that runs entirely in a modern web browser, unifying editing, color grading, audio mixing, library organization, version control, and client review into a single collaborative environment. The platform supports frame and sample-level precision, real-time multiplayer editing, AI-powered transcription, and OpenTimelineIO interoperability for post-production teams, agencies, and freelance creators.
Is Sequence a public or private company?
Sequence is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sequence founded?
Sequence was founded in 2021. It employs 1 to 10 people.
Where is Sequence based?
Sequence is headquartered in San Diego, United States, in the North America region.
How does Sequence make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are usage-Based Compute and Storage.
Who are Sequence's main competitors?
Direct peers on record are Frame.io (Adobe), Iconik and LucidLink. Broad incumbents are Adobe Premiere Pro, Blackmagic Design (DaVinci Resolve), Avid Media Composer and Final Cut Pro (Apple). Emerging players are Descript and WeTransfer. Dropbox is listed as an others.
Does Sequence have an API?
No public API is recorded for Sequence.
What industry is Sequence in?
Sequence's product category is Cloud Video Editing Software. Its primary akta.pro industry code is MPAHANAA, Cloud Editing & Finishing Platforms (NLE in cloud, conform, color), with a secondary code of MPAHAAAA, Offline/Online Editorial (Picture Editing). Its NAICS code is 51219 and its SIC code is 7370.