Greg
Greg (Gregarious, Inc.) is a New York-based consumer mobile app that uses machine learning computer vision to identify houseplants from photos and deliver personalized care recommendations, serving individual home plant enthusiasts via iOS and Android.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Greg does
Greg (legally Gregarious, Inc.) is a New York City-based, privately held company that operates a consumer mobile application for houseplant identification and care. The app allows users to photograph an unknown plant, receive an ML-driven species identification within seconds, and obtain personalized care guidance including watering and health information. Greg's primary customer segment consists of individual home plant enthusiasts seeking to identify species and reduce plant mortality; the company has no documented enterprise or B2B customer base. The product also includes community features designed to connect plant owners.
The underlying technology combines computer vision for image-based plant identification with a recommendation engine that generates species-specific and individualized care schedules. Greg maintains a plant care directory covering 10,000+ plant species, which functions as both a content asset and a likely substrate for its identification and recommendation models. No proprietary model architectures, patents, training data disclosures, or third-party model dependencies are documented in the available sources, so the depth of in-house AI development versus wrapper-style use of third-party vision APIs cannot be conclusively assessed from public information. The app is distributed globally through Apple's App Store and Google Play, with active organic social channels (X/Twitter and Facebook) and a content blog supporting top-of-funnel acquisition.
Greg generates revenue through a freemium mobile-app model distributed via the two major app stores, though specific paid-tier pricing, conversion rates, or monetization metrics are not publicly disclosed. The company is venture-backed, having closed a single $5.4 million seed round in May 2021 led by Index Ventures with participation from First Round Capital, Gaingels, and Kearny Jackson, with stated use of funds for hiring and feature expansion. Reported headcount sits in the 11-50 employee band, and the leadership team includes a CTO, a Head of Growth, and a Head of Product Design. The legal entity is incorporated in New York, USA, and the company operates independently with no parent or subsidiary relationships on record.
Greg firmographics
Firmographics- Name
- Greg
- Legal name
- Gregarious, Inc.
- Website
- https://greg.app
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Greg (Gregarious, Inc.) is a New York-based consumer mobile app that uses machine learning computer vision to identify houseplants from photos and deliver personalized care recommendations, serving individual home plant enthusiasts via iOS and Android.
- Ownership category
- akta.pro rank
Greg industry classification
Industry- Product category
- Consumer Mobile Plant Care App
- akta.pro primary industry
- Robotic Weeding & Mechanical Cultivation Systems (AFAAAGAB)
- akta.pro secondary industries
- Pest/Disease/Weed Detection & Forecasting Analytics (AFABAMAI), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF)
Keywords
Where Greg is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Greg business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Mobile App Distribution: The company generates revenue through its mobile application distributed via iOS App Store and Google Play. The specific monetization model is not explicitly disclosed in available sources, but the app positioning suggests a freemium model with premium features.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Greg product offering
Product offeringCore offering
Greg operates a mobile application that identifies plants from photos in seconds using machine learning and delivers personalized, species-specific care recommendations to help users keep their houseplants alive. The app is distributed globally via the Apple App Store and Google Play, and is supported by an online plant care directory covering thousands of species, articles, and an in-app community.
Product overview
Greg offers a single unified mobile application focused on plant care. The core product is the Greg Plant Identifier & Care app, which combines plant identification through machine learning with personalized care guidance. The app is available on iOS and Android platforms, and the company maintains a directory of plant species, articles, and a community component to support plant care education.
Differentiator
Problem solved
Functional benefit
Products and services
- Greg - Plant Identifier & Care A mobile application for individual consumers that uses machine learning-based visual recognition to identify houseplants from photos in seconds and delivers personalized, species-specific care information to help users keep their plants alive. Available globally on iOS (App Store) and Android (Google Play).
Companies that use Greg
Customer profileSegments1 record
Ideal customer profiles1 record
Greg technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature2 records
Greg partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights6 records
Greg competitors and assessment
Company assessmentDirect peers
- PictureThis: PictureThis (by Glority) is the market-leading AI plant identification and care app with tens of millions of users. It is the most direct competitor to Greg, offering computer vision plant ID, disease diagnosis, and personalized care reminders on iOS and Android via a freemium subscription model.
- Planta: Planta is a consumer plant care app combining plant identification, personalized care schedules, and light/temperature recommendations. Like Greg, it targets home plant enthusiasts and monetizes via freemium subscription, making it a close direct competitor.
- PlantNet: PlantNet is a widely-used plant identification app built on a citizen-science collaboration with research institutions. It overlaps directly with Greg's computer vision plant ID core feature and is free, posing a direct competitive alternative for price-sensitive users.
- PlantSnap: PlantSnap is a plant identification app with a claimed 600,000+ species database. It directly competes with Greg on the AI plant ID use case via a freemium model, with global app store distribution similar to Greg's go-to-market motion.
- Blossom - Plant Identifier: Blossom is a mobile plant identification and care app from Conceptiv Apps. It targets the same home plant enthusiast persona as Greg, with AI-based plant ID, care reminders, and disease diagnosis on iOS and Android.
- SmartPlant: SmartPlant is a plant identification and care app that pairs consumer identification with professional gardener consultations. It overlaps with Greg's plant ID and care recommendation core features and adds a services marketplace, offering a comparable plus an adjacent revenue model.
Emerging players
- Seek by iNaturalist: Seek (by iNaturalist / California Academy of Sciences) is a free AI-powered plant and animal identification app. While broader than Greg (covers animals too), it competes for the same casual identification use case with no subscription fee, representing a free alternative for Greg's potential users.
- GardenAnswers: GardenAnswers is a plant identification app with a community-driven Q&A component for plant care questions. It overlaps with Greg's identification and care guidance offerings, targeting a similar home gardener persona.
- iNaturalist: iNaturalist is a citizen-science platform with a plant ID model that underpins Seek. While primarily a research/community platform, its AI plant identification capabilities compete for the same use cases Greg serves, and its nonprofit backing provides a durable free alternative.
Regional players
- Plantix: Plantix is a plant disease identification and crop advisory app primarily serving farmers in India and emerging markets. While its primary use case (crop disease) differs from Greg's (houseplant care), it shares the underlying computer vision plant identification technology and freemium mobile distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Greg social profiles
Digital presenceGreg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greg leadership team
Management profileNumber of profiles
Profiles3 records
Greg funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greg
What does Greg do?
Greg operates a mobile application that identifies plants from photos in seconds using machine learning and delivers personalized, species-specific care recommendations to help users keep their houseplants alive. The app is distributed globally via the Apple App Store and Google Play, and is supported by an online plant care directory covering thousands of species, articles, and an in-app community.
Is Greg a public or private company?
Greg is a private company. It is classified as venture growth investor backed and is currently operating.
When was Greg founded?
Greg was founded in 2021. It employs 11 to 50 people.
Where is Greg based?
Greg is headquartered in New York, United States, in the North America region.
How does Greg make money?
One revenue line is on record: mobile App Distribution.
Who are Greg's main competitors?
Direct peers on record are PictureThis, Planta, PlantNet, PlantSnap, Blossom - Plant Identifier and SmartPlant. Emerging players are Seek by iNaturalist, GardenAnswers and iNaturalist. Plantix is listed as a regional player.
Does Greg have an API?
No public API is recorded for Greg.
What industry is Greg in?
Greg's product category is Consumer Mobile Plant Care App. Its primary akta.pro industry code is AFAAAGAB, Robotic Weeding & Mechanical Cultivation Systems, with a secondary code of AFABAMAI, Pest/Disease/Weed Detection & Forecasting Analytics.