Lauretta.io
Lauretta.io is a Singapore-based AI video analytics company that applies deep learning and computer vision to existing CCTV cameras for retail analytics, security threat detection, and facility management, serving enterprise customers across APAC, the US, and Australia.
- Company typePrivate
- Founded2016
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Lauretta.io does
Lauretta.io is a Singapore-headquartered AI video analytics company founded in 2016 that converts existing CCTV infrastructure into intelligent vision systems using deep learning and computer vision, serving enterprise customers in retail, facility management, and critical infrastructure across APAC, the US, and Australia. Its technology analyzes live and recorded video feeds to deliver behavioral detection, multi-camera tracking using appearance-based features that avoid biometric data, anomaly detection, and predictive insights, with a privacy-first architectural stance that distinguishes it from facial recognition competitors. The product portfolio is anchored by Delos, the core detect-and-track AI backend, and three front-end modules: Beyond Retail for footfall, dwell time, and customer journey analytics; Beyond Guard for real-time threat detection and incident prioritization; and Beyond Labs, an end-to-end MLOps pipeline enabling custom computer vision model development.
The company monetizes through quote-based, multi-year software licensing agreements bundled with ongoing support and professional services, deploying on-premise or at the edge with centralized dashboards or API integrations. Go-to-market combines direct enterprise field sales, a six-partner channel network (including nete2, Nimrod, and Ailytics), event-driven demand generation, and strategic alliances with IMDA Singapore, the US Transport Security Administration, AFWERX, and Northeastern University's SENTRY program. Notable commercial references include a large-scale deployment at TRX (The Exchange Malaysia) tracking tens of thousands of people across hundreds of cameras. Headcount is reported at 11–50 employees across Singapore headquarters and an Austin, Texas regional office, with co-founders Galvin Widjaja (CEO) and Jason Widjaja (CTO) leading the team. Total disclosed funding to date is approximately USD $2.2 million, primarily from Wavemaker Ventures and Techstars, supplemented by government contracts and certifications including ISO/IEC 27001:2022 and BizSafe.
Lauretta.io firmographics
Firmographics- Name
- Lauretta.io
- Legal name
- Lauretta.io
- Website
- https://lauretta.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lauretta.io is a Singapore-based AI video analytics company that applies deep learning and computer vision to existing CCTV cameras for retail analytics, security threat detection, and facility management, serving enterprise customers across APAC, the US, and Australia.
- Ownership category
- akta.pro rank
Lauretta.io industry classification
Industry- Product category
- AI Video Analytics Software
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Video Analytics & AI Security Solutions Integration (LPR, Facial, Behavior) (BPAKAGAK)
- akta.pro secondary industries
- AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF), Video Surveillance & Security Analytics (HDAAAEAE), Object Detection & Tracking (HDAAAEAB), Video Surveillance & Analytics (Edge Video) (HSAPAPAE)
Keywords
Where Lauretta.io is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
Lauretta.io business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licensing: Annual or multi-year software licensing agreements for AI video analytics solutions including Beyond Retail, Beyond Guard, and Beyond Labs products. Licenses are non-transferable and non-exclusive, scoped to specific deployment environments.
- Support Services: Ongoing technical support, system calibration, and maintenance services bundled with software licensing or provided as standalone professional services.
- Professional Services: Project-specific professional services covering deployment, commissioning, configuration, calibration, validation, and training. Billed according to project milestones and change orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise deployment with project-specific pricing |
| Hybrid | Annual | Flexible deployment options |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Lauretta.io product offering
Product offeringCore offering
Lauretta.io provides an AI-driven video analytics software platform that ingests feeds from existing CCTV cameras and applies deep learning and computer vision to deliver behavioral detection, people tracking, and operational insights. Its product family includes the Delos detect-and-track backend, Beyond Retail for mall/retail analytics, Beyond Guard for security and threat detection, and Beyond Labs as an end-to-end MLOps pipeline for building custom computer vision models.
Product overview
Lauretta.io is an AI-driven video analytics platform that transforms existing CCTV infrastructure into intelligent vision systems. The portfolio consists of Delos as the core backend technology powering a family of three front-end solution modules: Beyond Retail for retail analytics (footfall, dwell time, customer journey, demographics), Beyond Guard for security/threat detection (real-time behavioral monitoring, cross-zone correlation, incident prioritization), and Beyond Labs for custom computer vision model development (end-to-end MLOps pipeline for labeling, training, and deployment). The platform emphasizes privacy-first behavioral analysis without biometric data collection, targeting retail, facility management, and critical infrastructure sectors across APAC and the US.
Differentiator
Problem solved
Functional benefit
Brands
- Beyond Retail: AI-driven retail analytics solution that optimizes profits, reduces costs and improves customer satisfaction through footfall analysis, dwell time measurement, customer journey tracking, and demographic segmentation.
- Beyond Guard
- Beyond Labs
- Delos
Products and services
- Delos State-of-the-art detect and track technology that combines advanced behavioral AI with computer vision capabilities. Serves as a versatile AI backend for anonymous people tracking and video analytics across security, retail, and facility use cases.
- Beyond Guard Security analytics solution that utilizes existing CCTV cameras to detect threats and notify personnel for early warning and rapid response. Provides real-time behavioral detection, cross-zone correlation, event correlation and risk profiling, prioritized alerts, and automated incident management for security teams and critical infrastructure operators.
- Beyond Labs End-to-end AI training pipeline platform that enables teams to label data, train custom computer vision models, and analyze performance within a streamlined interface. Includes flexible workflows, built-in validation, integrated model registry, and multi-environment deployment capabilities for organizations building custom video analytics models.
- Beyond Retail AI-driven retail analytics solution for mall operators and commercial landlords to optimize space management, visitor engagement, and performance. Delivers footfall analysis, dwell time measurement, customer journey tracking, demographic segmentation, and queue analytics through dedicated modules (Smart Core, Live View, Clear Actions).
- Skyla AI-enabled system designed to control multiple small unmanned aerial systems (UAS). Developed under a USD $74,958 SBIR Phase I contract with AFWERX / Department of the Air Force.
Quantifiable outcome
- Detection Accuracy validated across diverse real-world environments
- +3 more outcomes
Companies that use Lauretta.io
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Lauretta.io technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature10 records
Lauretta.io partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- IMDA SingaporecoreIMDA Spark Programme participant; collaboration on Model AI Governance Framework; strategic partnership supporting Singapore's Smart Nation initiative and providing credibility for enterprise deployments.
- Sabel SystemsminorSystems integrator partner supporting enterprise deployment and implementation of Lauretta's AI video analytics solutions.
- nete2coreChannel partner reselling and distributing Lauretta's AI video analytics solutions in regional markets.
- NimrodcoreChannel partner for security solutions distribution in Singapore market.
- No Safe ModecoreChannel partner for AI video analytics distribution in regional markets.
- SwishcoreChannel partner for technology solutions distribution across multiple markets.
- AilyticscoreChannel partner specializing in AI analytics solutions distribution.
- Impact ComponentscoreChannel partner for component and technology distribution supporting Lauretta deployments.
- SENTRY (Northeastern University)coreIndustry Advisory Board membership to advance research and innovation in soft target security. Provides access to test bed facilities, datasets, focus groups, brainstorming sessions, and student talent pipeline for internships and hiring.
- Transport Security Administration (TSA)coreCollaboration with TSA's MPAC team for testing and enhancement of Delos detect and track technology at Massachusetts System Integration Lab. Significant milestone in video analytics advancement for transportation security.
- AFWERXcoreSBIR Phase I contract for Skyla AI-enabled system to control multiple small unmanned aerial systems (UAS) for Department of the Air Force. USD $74,958 contract starting 15th December 2023.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Lauretta.io competitors and assessment
Company assessmentDirect peers
- BriefCam: BriefCam is a leading video analytics platform that turns existing surveillance infrastructure into actionable intelligence via people/vehicle counting, search, and real-time alerts. It competes most directly with Lauretta's Beyond Guard and Beyond Retail modules for enterprise security and retail analytics buyers.
- Vintra: Vintra provides AI-powered video analytics for security, safety, and operational insights from existing camera systems. Its focus on ethical, facial-recognition-optional analytics and enterprise deployments closely mirrors Lauretta's positioning.
- IronYun (IronYun AI): IronYun offers deep-learning video analytics for security, retail, and smart-city applications running on existing camera infrastructure. It is a comparable specialist vendor in the same plug-and-play AI video analytics category.
- Agent Video Intelligence (Agent Vi): Agent Vi delivers AI video analytics for security, safety, and business intelligence across enterprise and city deployments. It competes head-to-head with Lauretta in retail analytics and behavioral security detection use cases.
- Ipsotek (Atos): Ipsotek specializes in AI video analytics, particularly behavioral analytics and rule-based event detection for transport, retail, and critical infrastructure. Its product scope and enterprise customer base overlap directly with Lauretta.
- Ailytics: Ailytics is an APAC-based AI video analytics vendor focused on construction, workplace safety, and operational efficiency from existing CCTV. It is both a regional competitor to Lauretta and a listed channel partner.
Broad incumbents
- Avigilon (Motorola Solutions): Avigilon, owned by Motorola Solutions, is a large incumbent offering integrated video surveillance, access control, and AI analytics. It competes with Lauretta at the high end of enterprise security deployments, particularly in critical infrastructure.
- Genetec: Genetec is a leading video management system (VMS) provider that increasingly bundles AI analytics capabilities and is also an integration partner of Lauretta. It represents both a channel route to market and a broad incumbent competitor.
- Axis Communications (Canon): Axis Communications is a major network camera and video analytics vendor, with edge-based analytics offerings for security and retail. As a camera OEM with analytics ambitions, it competes with Lauretta at the infrastructure layer.
Emerging players
- Scylla AI: Scylla provides AI-based video analytics for security, retail, and facility management, including people counting, weapon detection, and behavior analytics. As a smaller emerging vendor, it competes with Lauretta in similar enterprise verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Lauretta.io social profiles
Digital presenceLauretta.io compliance and trust
Trust signalCompliance2 records
Lauretta.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lauretta.io leadership team
Management profileNumber of profiles
Profiles7 records
Lauretta.io funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lauretta.io M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lauretta.io
What does Lauretta.io do?
Lauretta.io provides an AI-driven video analytics software platform that ingests feeds from existing CCTV cameras and applies deep learning and computer vision to deliver behavioral detection, people tracking, and operational insights. Its product family includes the Delos detect-and-track backend, Beyond Retail for mall/retail analytics, Beyond Guard for security and threat detection, and Beyond Labs as an end-to-end MLOps pipeline for building custom computer vision models.
Is Lauretta.io a public or private company?
Lauretta.io is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lauretta.io founded?
Lauretta.io was founded in 2016. It employs 11 to 50 people.
Where is Lauretta.io based?
Lauretta.io is headquartered in Singapore, Singapore, in the Asia region.
How does Lauretta.io make money?
Three revenue lines are on record. Software Licensing is the primary driver. The others are support Services and professional Services.
Who are Lauretta.io's main competitors?
Direct peers on record are BriefCam, Vintra, IronYun (IronYun AI), Agent Video Intelligence (Agent Vi), Ipsotek (Atos) and Ailytics. Broad incumbents are Avigilon (Motorola Solutions), Genetec and Axis Communications (Canon). Scylla AI is listed as an emerging player.
Does Lauretta.io have an API?
No public API is recorded for Lauretta.io.
What industry is Lauretta.io in?
Lauretta.io's product category is AI Video Analytics Software. Its primary akta.pro industry code is BPAKAGAK, Video Analytics & AI Security Solutions Integration (LPR, Facial, Behavior), with a secondary code of HSAHACAF, AI/Analytics Video Surveillance (Detection, LPR, People Counting). Its NAICS code is 561621 and its SIC code is 7373.