The Family Fund

What The Family Fund does

The Family Fund (also operating as the Family Fund and Founder Community, or F3C) is a consumer-focused venture capital fund founded in 2021 and based in Los Angeles. The firm provides Series A-stage capital to early-stage consumer companies across Beauty, Personal Care, Food & Beverage, Vitamins/Minerals/Supplements, Health & Wellness, Pet, and select consumer-enabling Technology, while selectively backing earlier and growth-stage businesses. Its core "products" are not software but rather a curated investment platform and a suite of community programming — Founderland, F3C in Your City, Founder Wellness, and Immersive Summits — that deliver hands-on operator support from a team of experienced entrepreneurs and access to an LP Family network of over 100 top consumer founders and operators.

The team is led by General Partner Josh Wand, with partners Sean Kelly (founder of SnackNation and Boom Boom), Christine Wang (formerly of Devonshire Investors where she helped build a $600M consumer AUM, VMG Partners, Brightstar Capital, and Deutsche Bank), and investor Colleen Kang (ex-BlackRock and Ghia). Beyond capital, the fund differentiates through "Entrepreneurship Copilots" — problem-solving support from 0-to-1 through scale — and co-investment partnerships with leading funds and operators including VMG Partners, Andreessen Horowitz, Forerunner Ventures, M13, Greycroft, and 8vc.

The fund's business model follows standard VC economics: it generates revenue through management fees on committed capital and carried interest from equity ownership in portfolio companies. The firm manages a portfolio of 30+ consumer brands including Ghost, Lalo Tequila, Bloom Nutrition, BPN, HOPWTR, SuppCo, Superpower, Momentous, Our Place, Masa Chips, Wilde Brands, Sincerely Yours, Happy Dad, Smash Foods, Ketone IQ, Lifeforce, Supergut, GodMode, Orion Sleep, STAND+, Steady IQ, Elemind, Flossy, Experiment Beauty, KinderFarms, The Absorption Company, Daybreak, Lumia Health, and Kin Health. Recent exits include Tito's Vodka's acquisition of Lalo Tequila (September 2025), Constellation Brands' announced acquisition of HOPWTR (March 2026), and Function's acquisition of SuppCo (May 2026).

Name

The Family Fund

Legal name

The Family Fund

Website

https://familyfund.vc

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

The Family Fund (F3C) is a Los Angeles-based consumer-focused venture capital fund founded in 2021 that provides Series A-stage capital, operator support, and community programming to early-stage consumer companies across beauty, food, health, wellness, pet, and consumer-enabling technology categories.

Ownership category

akta.pro rank

Product category

Venture Capital

NAICS

Funds, Trusts, and Other Financial Vehicles (525)

SIC

Investment Advice (6282)

akta.pro primary industry

Venture Capital Fund-of-Funds (FSANAGAC)

Keywords

• Venture capital investing
• Series A funding
• Consumer brand investment
• Startup capital
• Early-stage venture

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Fund Management and Portfolio Returns: The Family Fund generates returns through equity ownership in portfolio companies, management fees, and carried interest. The fund provides capital to early-stage consumer companies with primary focus around Series A stage while selectively backing earlier and growth-stage businesses.

Go-to-market motion1 record

Marketing channels3 records

Core offering

The Family Fund (also branded as F3C) is a consumer-focused venture capital fund that provides equity capital, hands-on operational support, and curated founder community resources to early-stage consumer companies. Its investing activity is concentrated at the Series A stage, while selectively backing high-conviction earlier- and growth-stage businesses across Health & Wellness, Beauty & Personal Care, Food & Beverage, Pet, Home, and select consumer technology categories. The fund pairs its capital with operator-led Entrepreneurship Copilots support and access to a 100+ member LP Family Network of consumer founders and operators.

Product overview

The Family Fund (F3C) is a consumer-focused venture capital fund that operates as a single platform providing investment capital, hands-on operational support through Entrepreneurship Copilots, and community resources through programs like Founderland, F3C in Your City, Founder Wellness, and Immersive Summits. The firm primarily invests at Series A stage across consumer brands in Health & Wellness, Beauty & Personal Care, Food & Beverage, Pet, and Home categories, as well as technology platforms. Portfolio companies gain access to an LP Family Network of 100+ top consumer founders and operators, plus co-investment partners including a16z, VMG, Forerunner Ventures, M13, Greycroft, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• The Family Fund (F3C) Investment Platform

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• TargetcoreChannel Partner/ Reseller/ DistributorRetail distribution partner for Masa Chips. Masa Chips is launching at Target stores.
• Whole FoodscoreChannel Partner/ Reseller/ DistributorRetail distribution partner for Masa Chips. Masa Chips has upcoming launch at Whole Foods Market.
• WalmartcoreChannel Partner/ Reseller/ DistributorRetail distribution partner for Bloom Nutrition's Bloom Pop soda launch, exclusively at Walmart.
• Constellation BrandscoreChannel Partner/ Reseller/ DistributorAnnounced agreement to acquire non-alcoholic brand HOPWTR, a Family Fund portfolio company.
• Tito's VodkacoreChannel Partner/ Reseller/ DistributorBought majority stake in tequila brand Lalo Spirits, a Family Fund portfolio company, in their first acquisition.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• M13: Multi-stage VC with significant consumer exposure. Listed as a core co-investment partner; broader in scope than The Family Fund but directly competes for consumer Series A.
• 8vc: Multi-stage fund with operations-heavy portfolio support. Listed as a core co-investment partner; broader in sector but overlapping in consumer operating expertise.
• Greycroft: Established multi-stage VC with a meaningful consumer practice. Co-investment partner of The Family Fund; comparable in stage but broader in sector coverage.

Direct peers

• Brand Foundry Ventures: Seed-to-Series A consumer brand specialist. Operates a similar entrepreneur-led thesis with founder support and value-add marketing expertise.
• Forerunner Ventures: Premier consumer-focused early-stage VC led by Kirsten Green. Directly comparable thesis (Series A consumer brands) and overlapping co-investment relationship with The Family Fund.
• Lerer Hippeau: Early-stage NYC fund with strong consumer and media franchise. Comparable stage and sector focus, with overlapping portfolio in consumer brands and tech-enabled commerce.
• Maveron: Consumer-only VC investing across retail, health, and food. Highly comparable consumer-only thesis and active co-investor with The Family Fund in rounds like Kin Health.
• VMG Partners: Long-standing consumer brands VC with deep CPG focus. Shares category overlap with The Family Fund and is listed as a core co-investment partner.
• BBG Ventures: Early-stage consumer and tech-enabled commerce investor. Comparable stage and category focus with the same hands-on operator support model.

Emerging players

• Susa Ventures: Early-stage fund with consumer and software exposure. Listed as a co-investment partner; comparable in founder-network orientation but broader in stage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-family-fund-founder-community

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments6 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Family Fund