What Foorban does

Foorban S.r.l. is an Italian B2B wellbeing-services company founded in Milan in 2016 that provides corporate clients with an integrated in-office food and beverage platform anchored on a proprietary 1 m² IoT smart fridge. The Foorban Fridge holds up to 50 meals plus ~150 snacks and beverages, is restocked one to three times per week based on monitored consumption, and is unlocked by employees via a QR-code-driven web app after a cashless purchase (card, PayPal, Apple Pay, Google Pay, Satispay or Italian meal vouchers from Edenred, Pellegrini, Sodexo/Pluxee or Day). Meal selection is governed by a weekly rotating menu curated by an in-house chef and nutritionist drawing from a 2,000+ recipe library, with vegan, vegetarian, gluten-free and lactose-free options and a price point starting at €5 per dish.

The platform is extended by three managed-service add-on modules — Foorban Coffee (super-automatic professional machines under 35 cm wide with curated blends), Foorban Frutta e Acqua (weekly seasonal fresh fruit plus microfiltered water dispensers) and Smart Catering (three tiers from delivery-only to full-service) — and by the in-development Foorban Freezer (2025). All products are unified under the foorban.business web app and a single corporate digital console, with payments processed via Braintree/PayPal under PCI-DSS and the broader data handling governed by a GDPR-compliant privacy programme.

Foorban sells exclusively B2B in Italy through direct enterprise field sales, inside sales (phone, WhatsApp, email, Typeform) and inbound corporate tasting events, supported by SEO-optimized service pages, paid search and social remarketing, Hotjar on-site analytics, embedded customer testimonial videos and PR coverage in Italian business media. Pricing combines per-meal consumer-side unit pricing (€5.00-€8.90), corporate "Buono Aziendale" prepaid voucher subscriptions and quote-based managed-service contracts for coffee, fruit, water and catering. The company reports 500+ corporate clients, 800+ fridges installed across 180 municipalities, 100,000+ meals produced per month from a single centralized kitchen, 70,000+ daily end users served (2024 milestone) and a team of 150+ people; external recognition includes Sifted 250 and Sifted 50 Southern Europe (2024), Il Sole 24 Ore/Statista Leader della Crescita (2025 and 2026) and Leader dell'Innovazione (2025), and the FT 1000 Europe's Fastest Growing Companies (2025). Named customers include Fineco Bank, EY, Mazars, Decathlon and Oliver James Italy.

Name

Foorban

Legal name

Foorban S.r.l.

Website

https://foorban.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Foorban is an Italian B2B wellbeing-services company that installs proprietary IoT smart fridges, coffee machines, microfiltered water dispensers and catering services in corporate offices. Founded in Milan in 2016, it serves 500+ Italian companies and 70,000+ daily end users across 180 municipalities.

Ownership category

akta.pro rank

Product category

Corporate Food Service

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Refrigerated Warehousing and Storage (493120), Perishable Prepared Food Manufacturing (311991)

SIC

Household Appliances (3630), Miscellaneous Food Preparations & Kindred Products (2090), Retail-Eating Places (5812)

akta.pro primary industry

Cold Storage Warehouse Temperature Monitoring (Refrigerated & Frozen) (AFAOALAC)

akta.pro secondary industries

In-House Cafeteria Operations & Meal Preparation (EDAEAEAA), Refrigerator & Freezer Organization (HSAFACAC)

Keywords

• Smart office fridge
• Corporate food service
• Employee wellbeing catering
• In-office meal solutions
• Contactless office canteen

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Smart Fridge meal & snack sales: Per-unit food and beverage sales through the Foorban Fridge paid by end users (employees) via app at the point of consumption. Prices from €5 to €8.90 (premium/fish dishes), with company-convention discounts applied. Meal vouchers and corporate "Buono Aziendale" can offset or cover payment.
2. Corporate B2B wellbeing service contracts: B2B agreements with companies that include the smart fridge, dedicated "Buono Aziendale" credit, and access to the Foorban wellbeing area; deductible costs for the client and no minimum order required from Foorban's side.
3. Coffee service subscription: Managed coffee service: super-automatic machine installed at the client with professional blends (Prestige/Crema/Kaffa), full installation, ordinary and extraordinary maintenance, and consumption-based replenishment included.
4. Fresh fruit & microfiltered water service: Recurring weekly delivery of seasonal fresh-fruit boxes and turnkey microfiltered water dispenser (installation, maintenance, filter replacement).
5. Smart Catering event services: Three-tier on-demand catering (Business Delivery, Smart Catering, Premium Catering) priced per event quote, covering breakfasts, lunches, aperitifs and corporate events with customizable menus.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels12 records

Core offering

Foorban installs IoT-enabled smart fridges (~1 m² footprint) inside Italian office clients, holding up to 50 fresh dishes and 150 snacks/beverages, unlocked automatically after QR-code-driven web-app purchase. The smart fridge is complemented by managed office coffee service, microfiltered water dispensers with weekly fresh-fruit delivery, and on-demand corporate catering. Meals are designed by an in-house chef and nutritionist rotating a 2,000+ recipe library weekly, served 24/7 to employees of client companies.

Product overview

Foorban is a single-vendor wellbeing platform — built around the Foorban Web App (foorban.business) — through which a company can assemble a complete in-office food & beverage experience. Its flagship installed product is the Foorban Fridge (the smart fridge that unlocks after QR-code + cashless purchase from the web app), supported by add-on modules that can be mixed-and-matched per customer: Foorban Coffee (super-automatic office coffee machines with curated blends), Foorban Frutta e Acqua (weekly seasonal fruit and microfiltered water dispensers), and Smart Catering (Business Delivery, Smart Catering and Premium Catering tiers for corporate events). A new Foorban Freezer line is in development as a hardware extension of the smart-fridge concept. The portfolio is sold B2B as a wellbeing partnership for companies that want to offer employees a healthy, sustainable, contactless break/lunch experience on site.

Differentiator

Problem solved

Functional benefit

Brands

• Foorban Fridge: Smart fridge solution installed in offices, offering fresh meals, snacks and beverages 24/7, paid via smartphone.
• Foorban Coffee (Foorban Caffè)
• Frutta e Acqua (Foorban Fruit and Water)
• Smart Catering
• Foorban Freezer

Products and services

• Foorban Fridge Smart office fridge occupying ~1 m² for companies of 20+ employees; holds up to 50 dishes plus ~150 snacks and beverages, refilled 1–3 times per week and accessed 24/7 via QR code, web-app login, contactless payment, and automatic door unlock. Pricing from €5 per dish.
• Foorban Coffee (Foorban Caffè) Managed office coffee service: super-automatic professional machines (under 35 cm wide) with on-demand bean grinding, three professional blends (Prestige, Crema, Kaffa), and full installation, ordinary and extraordinary maintenance, plus consumption-based replenishment.
• Foorban Frutta e Acqua Weekly delivery of seasonal fresh fruit boxes plus installed turnkey microfiltered water dispensers providing still, sparkling, cool and room-temperature water with reusable bottle solutions, eliminating single-use plastic bottles.
• Smart Catering Three-tier corporate event catering — Business Delivery (delivery only), Smart Catering (delivery + set-up with compostable tableware), Premium Catering (full setup with dedicated staff, porcelain and stainless steel) — for breakfasts, lunches, aperitifs and corporate events, with vegetarian, vegan, gluten-free and lactose-free menus available.
• Foorban Web App (foorban.business) End-user web application at foorban.business used by office employees to register an account (Google/Microsoft SSO), browse the weekly menu with ingredients and allergens, pay via cards/digital wallets/meal vouchers (Edenred, Pellegrini, Sodexo/Pluxee, Day, Satispay), manage the Foorban Wallet and Buono Aziendale balance, and unlock the Foorban Fridge.

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature7 records

Partnerships

13 partnerships are on record, tiered core sustainability partner, core payments infrastructure, core integration, standard integration, flagship case-study partner, recruiting channel, recruiting channel (corrieri) and core authentication integration.

• Too Good To Gocore sustainability partnerOthersFoorban lists unsold fresh dishes on Too Good To Go to combat food waste, positioning the partnership as a key pillar of its anti-waste and sustainability programme alongside Banco Alimentare.
• Banco Alimentarecore sustainability partnerOthersFoorban donates surplus fresh food to Banco Alimentare, a major Italian food-bank network, as part of its food-waste and corporate-social-responsibility programme.
• Braintree / PayPalcore payments infrastructureTechnology or IntegrationBraintree (a PayPal service) is used as the PCI-DSS-compliant payment processor for Foorban's online transactions, with no payment data stored by Foorban itself.
• Edenredcore integrationTechnology or IntegrationMeal-voucher integration allowing end users to pay at the Foorban Fridge with Edenred ticket restaurant cards, with the residual amount charged to the user's card.
• Pellegrini (meal vouchers)standard integrationTechnology or IntegrationIntegration enabling Pellegrini meal vouchers to be used as payment method on the Foorban Fridge web app.
• Sodexo Multi / Pluxeestandard integrationTechnology or IntegrationIntegration enabling Sodexo Multi / Pluxee meal vouchers as payment method for Foorban Fridge purchases.
• Day (meal vouchers)standard integrationTechnology or IntegrationIntegration enabling Day meal vouchers as payment method for Foorban Fridge purchases.
• Satispaystandard integrationTechnology or IntegrationSatispay supported as a digital wallet payment method at the Foorban Fridge.
• Fineco Bankflagship case-study partnerStrategic or Co-development PartnerStrategic partnership in which Fineco selected Foorban to build its "Area Wellbeing", combining smart fridge, coffee, nutritional education and corporate catering; featured in a co-branded case study and Fineco employees appear in testimonial videos.
• LinkedIn (Jobs)recruiting channelChannel Partner/ Reseller/ DistributorLinkedIn is the primary channel for publishing Foorban's open positions ("Lavora con noi" redirects to LinkedIn Jobs).
• Indeed (Italy)recruiting channel (corrieri)Channel Partner/ Reseller/ DistributorIndeed.it is used to recruit couriers for Foorban's branded delivery vans.
• Google (Authentication & Workspace login)core authentication integrationTechnology or IntegrationGoogle sign-in (Gmail/Google Workspace) used as one of the primary SSO options for registering and accessing the Foorban web app.
• Microsoft (Authentication)core authentication integrationTechnology or IntegrationMicrosoft sign-in (Outlook/Hotmail/Microsoft 365) used as one of the primary SSO options for registering and accessing the Foorban web app.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Foodles: France-based smart-fridge operator placing connected fridges in offices with app-based, contactless purchase of fresh meals. Closest international peer to Foorban: same IoT-fridge hardware concept, same corporate-wellbeing positioning, same tech-led meal-voucher payment flow.
• Munch: Norwegian smart-office-fridge company selling fresh, healthy meals and snacks via connected fridges in corporate offices. Directly comparable to Foorban on product (smart fridge), business model (B2B contract + per-meal end-user payment) and customer segment (office employees).
• CantineIn: Italian corporate well-being platform that delivers healthy meals and micro-market solutions to offices. Directly comparable to Foorban in geography (Italy), customer segment (corporate offices) and offering (in-office fresh meals + digital ordering).

Emerging players

• Fridge No More: Russia-origin smart-fridge office food startup with a similar connected-fridge, app-driven model in selected European and CIS markets. Comparable as an early-stage category peer expanding outside its home market.

Broad incumbents

• Sodexo (Pluxee): Global corporate-benefits and food-services giant and one of Italy's major buoni-pasto issuers. Comparable as a broad incumbent whose meal-voucher rails and corporate catering overlap directly with Foorban's offering and payment stack.
• Edenred: Global leader in employee benefits and meal-voucher solutions; already integrated into Foorban's payment flow. Comparable as a broad incumbent whose Ticket Restaurant network defines the buoni-pasto ecosystem Foorban depends on.
• Compass Group: World's largest contract food-services and support-services company operating corporate canteens and wellbeing programs. Comparable as the dominant incumbent in corporate food services that Foorban is disrupting with its smart-fridge model.

Regional players

• CIRFOOD: Italian cooperative providing corporate canteens, vending and welfare meals nationwide. Comparable as a regional incumbent with overlapping corporate-wellbeing offerings in Italy that competes for the same corporate-welfare budgets.
• Pellegrini Group: Italian corporate-catering and meal-voucher operator active in B2B food services. Comparable as a regional incumbent in Italy whose meal-voucher integration and corporate-catering business directly overlap with Foorban's offering.

Others

• Deliveroo for Business / Just Eat for Business: Corporate meal-benefit programs from large food-delivery platforms. Comparable as an adjacent channel offering employers an alternative to Foorban's installed-fridge model for in-office or work-from-home meal benefits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/foorban/jobs
• Xx.com/foorban
• Facebookfacebook.com/foorban

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds8 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foorban