What Major League Volleyball does

Major League Volleyball (MLV) is a private professional women's volleyball league in the United States, operating as the centralized league body for 12 franchise teams across major U.S. media markets in its fourth season in 2027. MLV operates a platform-plus-modules architecture in which the league itself is the core product and each team franchise functions as a sub-brand — eight founding teams (Atlanta Vibe, Columbus Fury, Dallas Pulse, Grand Rapids Rise, Indy Ignite, Omaha Supernovas, Orlando Valkyries, San Diego Mojo) joined by four 2027 expansion teams in Los Angeles, Minneapolis-St. Paul, Northern California, and Washington DC. The Dallas Pulse won the inaugural MLV Championship in 2026 at a sold-out Comerica Center, and the Omaha Supernovas are cited as the world's leading professional volleyball franchise by attendance over the past two seasons. MLV is formally aligned with USA Volleyball and positions itself as the Olympic development pathway for the sport in the U.S.

MLV's product surface spans elite-level women's professional competition (regular season, playoffs, the MLV All-Star Match, and an annual championship), the MLV Live Broadcast platform (a record 50-match slate in 2026 powered by LTN with sub-200ms latency IP transmission, centralized remote production from LTN's Kansas City technical operations center, and real-time ball/jump tracking technology), and fan-engagement programs including season tickets, group tickets, flex plans, premium hospitality packages, and college-student free-ticket promotions. Distribution spans national networks (CBS, ION via Scripps Sports), streaming services (Samsung TV Plus as exclusive FAST home, Roku, VICE), and local stations via LTN; ticketing runs through Ticketmaster. The league is supported by league-level corporate partners including Franklin Sports, REN Athletics, Spalding, USA Volleyball, and iHeartMedia, with State Farm serving as foundational advertising partner of the Scripps Sports Network FAST channel.

MLV's business model combines direct-to-consumer ticketing (season tickets, single-match, group, flex plans, and premium hospitality), broadcast and streaming media rights (currently structured primarily around cost recovery for the Scripps/ION deal), corporate sponsorships and partnership revenue (in-venue assets, jersey sponsorships, court markings, video board, LED boards, match sponsorship), and merchandise/licensed apparel sales. Pricing varies materially by team and seat location: Omaha Supernovas 2027 season tickets span $115-$2,300 across eight tiers ($9-$177 per match), while Orlando Valkyries 2027 season tickets span $168-$1,330 across five tiers ($13-$102 per match). The league completed a merger with the Pro Volleyball Federation in August 2025, announced $100 million in committed support in February 2026, and appointed its first Commissioner, Jaime Weston (formerly CCO at USA Volleyball), in March 2026.

Name

Major League Volleyball

Legal name

Major League Volleyball

Website

https://provolleyball.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Major League Volleyball (MLV) is a private professional women's volleyball league in the United States operating 12 franchise teams across major U.S. media markets. MLV generates revenue through ticket sales, broadcast and streaming media rights (CBS, ION, Samsung TV Plus), corporate sponsorships, merchandise, and premium hospitality.

Ownership category

akta.pro rank

Product category

Professional Sports League

akta.pro primary industry

Professional Live Sports Leagues & Tours (MPAGAMAA)

akta.pro secondary industry

Volleyball Leagues (MPAKAAAL)

Keywords

• Professional volleyball league
• Women's volleyball
• Sports entertainment
• Volleyball franchises
• Live sports broadcast

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Season ticket and single-match ticket sales: Direct-to-consumer ticket sales: Omaha Supernovas 2027 season tickets range from $115-$2,300 by seat location; Orlando Valkyries 2027 season tickets from $168-$1,330 (VIP/Courtside VIP). Includes season tickets, single-match tickets via Ticketmaster, group tickets, flex plans, premium hospitality (VIP Club, courtside, club tables), and college student free-ticket promotion.
2. Broadcast and streaming media rights: Media rights fees from broadcast partners: Scripps Sports/ION holds 2026 MLV championship rights with additional matches on Roku and CBS Sports; one-year deal primarily covers production costs. ION may broadcast regular-season matches; State Farm is foundational advertising partner of Scripps Sports Network FAST channel; matches also aired on CBS (All-Star), Samsung TV Plus (FAST), VICE, and via LTN-distributed local stations.
3. Corporate sponsorships and partnership revenue: Sponsorship inventory across in-venue assets (court markings, courtside kickplates, video board, LED boards, jersey sponsor, match sponsorship) and corporate partnership deals. League-level partners include Franklin Sports, REN Athletics, Spalding, USA Volleyball, iHeartMedia. State Farm serves as foundational ad partner of Scripps Sports Network.
4. Merchandise and licensed apparel sales: Team merchandise sold through team-operated online stores (e.g., Official Valkyries Team Store at shopvalkyries.com) and via league corporate partners (REN Athletics apparel, Spalding equipment, Franklin Sports gear).
5. Premium hospitality and VIP experiences: Premium seating and VIP packages: VIP Club access, Courtside VIP Club, Club Seats, VIP Floor Seats with all-inclusive food/beverage, courtside club tables with private entrance, and parking. Sponsorship assets include jersey sponsorships.

Pricing tiers

Go-to-market motion1 record

Core offering

Major League Volleyball (MLV) operates the longest-running formal professional volleyball league for women in the United States. It fields 12 franchise teams across major U.S. markets and sells tickets, broadcast/streaming rights, corporate sponsorships, and licensed team merchandise around the regular season, All-Star match, and playoff championship competition.

Product overview

Major League Volleyball (MLV) is the longest-running formal professional volleyball league for women in the United States, operating as a platform-plus-modules architecture in which the league itself is the core product and each team franchise functions as a sub-brand operating within the unified league structure. For its fourth season in 2027, MLV comprises 12 teams: eight founding franchises (Atlanta Vibe, Columbus Fury, Dallas Pulse, Grand Rapids Rise, Indy Ignite, Omaha Supernovas, Orlando Valkyries, San Diego Mojo) plus four expansion teams (MLV DC, MLV LA, MLV Minnesota, MLV NorCal) located in four Top 20 DMAs. The league delivers elite-level women's professional volleyball competition through multiple product lines: a regular season and playoff championship structure, the MLV All-Star Match, national broadcast distribution via the MLV Live Broadcast platform (powered by LTN's production/distribution infrastructure and distributed on ION, CBS, CBS Sports, Roku, VICE, and Samsung TV Plus), fan engagement programs such as Pepper's Kids Club, season ticket and group ticket sales through Ticketmaster, and team-level sponsorship and partnership programs supporting franchises like the Omaha Supernovas, whose franchise also operates the Supernovas Match Day viewing spots network across the Omaha metro area. MLV is supported by corporate partners including Franklin Sports, REN Athletics, Spalding, USA Volleyball, and iHeart Radio, and operates with alignment to USA Volleyball as the premier pathway from professional play to the world stage.

Differentiator

Problem solved

Functional benefit

Products and services

• Major League Volleyball Season Competition
• MLV Live Broadcast
• MLV Season Tickets and Premium Hospitality
• MLV Team Merchandise and Licensed Apparel

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Premier Lacrosse League (PLL): PLL is a U.S.-based emerging professional team-sports league with a comparable business model: tour-based/team-franchise format, media-rights-driven growth, premium live-event production, and DTC ticketing.
• League One Volleyball (LOVB): LOVB is the direct competing U.S. women's professional volleyball league, founded around the same time as MLV. Both leagues compete for the same players, fans, sponsors, and media partners, making LOVB the closest comparable business on every dimension — product, customer, and business model.
• Professional Women's Hockey League (PWHL): PWHL is a recent-launch North American women's professional team-sports league with a similar structure to MLV: multi-team franchise model, growing broadcast footprint, and inclusion on Scripps Sports Network's FAST channel alongside MLV.
• Major League Rugby (MLR): MLR is a North American emerging professional team-sports league that competes with established leagues (Premiership Rugby) for players and fans, and serves as a useful peer on franchise economics, broadcast build-out, and sponsorship development.
• Big3 Basketball League: Big3 is a U.S. professional sports league with a similar lean operational model, ICE (formerly Fox Sports) and CBS broadcast partnerships, premium live-event ticketing, and reliance on star power to drive audience — making it a useful operational and revenue-mix peer for MLV.

Broad incumbents

• National Women's Soccer League (NWSL): NWSL is the established U.S. women's professional team-sports league and a peer on women's-pro-sports economics, franchise model, broadcast distribution, and sponsorship dynamics — though in soccer rather than volleyball.
• Women's National Basketball Association (WNBA): WNBA is the largest U.S. women's professional sports league and a benchmark peer for MLV on league economics, broadcast rights (CBS partnership), franchise expansion strategy, and the women's sports sponsorship tailwind.
• United Soccer League (USL): USL operates a portfolio of professional soccer leagues (USL Championship, USL League One, USL Super League) in the U.S. and is comparable to MLV as a multi-division, franchise-based, second-tier pro sports organization with similar ticketing, broadcast, and sponsorship revenue streams.
• IndyCar: IndyCar is a U.S.-based professional sports property comparable to MLV in scale, premium live-event production, national broadcast partnerships (NBC, Fox), and dependence on a limited number of marquee events to drive annual revenue.

Emerging players

• Athletes Unlimited Volleyball: Athletes Unlimited runs an alternative-format women's professional volleyball competition in the U.S. and overlaps with MLV on athlete talent, audience, and sponsor overlap, though it uses an individual-player-points model rather than franchise teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/RealProVB
• YouTubeyoutube.com/@majorleaguevolley
• Facebookfacebook.com/people/Major-League-Volleyball/100087131632128
• Instagraminstagram.com/mlv
• TikToktiktok.com/@majorleaguevolley

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Major League Volleyball