Italcer Group

What Italcer Group does

Italcer Group is an Italian luxury ceramic cluster founded in Spring 2017 by Mindful Capital Partners (formerly Mandarin Capital Partners) and Graziano Verdi, the former President and CEO of Iris-Granitifiandre Group, Technogym, and Koramic. Headquartered in Rubiera (Reggio Emilia) and operating 12 industrial plants across Italy and Spain, the group manufactures premium indoor and outdoor ceramic tiles and luxury bathroom furnishings through nine complementary sub-brands — Devon&Devon, La Fabbrica, AVA, Elios Ceramica, Ceramica Rondine, Equipe Cerámicas, Ceramica Fondovalle, Terratinta Group, and Bottega — covering the full ceramic format spectrum from small 15x15cm tiles up to 320x160cm porcelain stoneware slabs. Approximately 80% of revenue is generated from exports to markets including the United States, Europe, the Middle East, Asia, and Australia, and the group reports around 15,000 customers globally and 1,200 employees as of 2025.

The group's revenue model is anchored in one-time product sales of premium ceramic tiles and luxury bathroom furnishings sold through a mix of direct enterprise sales to architects, interior designers, and project-based buyers, Devon&Devon's flagship store network in major capitals, and brand-specific distributors worldwide. Italcer's competitive positioning rests on a multi-brand portfolio strategy, premium pricing significantly above Italian and European averages, design collaborations with renowned architects (Massimiliano & Doriana Fuksas, Massimo Iosa Ghini), and proprietary process technology including patented Advance Ceramic antibacterial/antiviral porcelain stoneware, a patented CO2 transformation system that converts industrial emissions into secondary raw materials (calcium carbonate, calcium nitrate, potassium sulfite, calcium sulfate), and the first 100% electric kiln installed in the ceramic industry.

In February 2026, Austrian-listed Wienerberger AG acquired 50% plus one share at an enterprise value of approximately EUR 560 million (~6x EBITDA), with a call option in H1 2027 to acquire the remaining shares. CEO Graziano Verdi remains in place with a stated goal of reaching EUR 1 billion in revenue, and Wienerberger projects Italcer will contribute EUR 100 million to operating EBITDA including synergies. The original PE sponsors (Mindful Capital Partners and Miura Partners) are exiting after an eight-year investment that transformed a single EUR 60 million business into a EUR 350 million European premium ceramics platform.

Name

Italcer Group

Legal name

ITALCER SpA SB

Website

https://gruppoitalcer.it

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Italcer Group is an Italian luxury ceramic cluster manufacturing premium indoor and outdoor tiles and bathroom furnishings through nine sub-brands, serving high-end residential, hospitality, and commercial markets globally with approximately 80% of revenue from exports.

Ownership category

akta.pro rank

Product category

Premium Ceramic Tiles and Luxury Bathroom Furnishings

NAICS

Clay Building Material and Refractories Manufacturing (327120), Pottery, Ceramics, and Plumbing Fixture Manufacturing (32711)

SIC

Pottery & Related Products (3260)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

akta.pro secondary industries

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD), Bathroom Tilework (Floor & Wall Tile Installation) (HSAPABAE)

Keywords

• Ceramic tiles
• Porcelain stoneware
• Luxury bathroom furnishings
• Large format slabs
• Ceramic surface manufacturing

Headquarters

HQ city

Rubiera

HQ country

Italy

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Ceramic Tile Sales: Core revenue from manufacturing and selling high-quality outdoor and indoor ceramic products including porcelain stoneware tiles, large format slabs, and wall/floor coverings under multiple premium brands (La Fabbrica, Ava, Elios Ceramica, Ceramica Rondine, Fondovalle, Terratinta, Bottega). Exports account for approximately 80% of revenues.
2. Luxury Bathroom Furnishing: Premium bathroom furnishing products and accessories under Devon&Devon brand, including sanitary ware, mirrors, lamps, accessories, and wallpaper. Sold through boutiques, retailers, and flagship stores globally.
3. Patent Licensing (Projected): Future revenue potential from licensing the CO2 transformation technology to other energy-intensive industries (glass, brick, pasta, automotive sectors) through royalty arrangements.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Italcer Group manufactures and sells premium ceramic tiles and luxury bathroom furnishings through a portfolio of complementary sub-brands. Its product range spans from small format floor and wall tiles (15x15cm) to extra-large porcelain stoneware slabs (up to 320x160cm), alongside luxury bathroom products under the Devon&Devon brand. The group operates 11-12 production plants in Italy and Spain, exporting approximately 80% of its output to global markets.

Product overview

Italcer Group operates as a luxury ceramic cluster, manufacturing high-quality outdoor and indoor ceramic products with a focus on high-end residential and non-residential ceramic tiles, and luxury bathroom furnishing. The portfolio includes sub-brands: La Fabbrica and AVA (large format tiles up to 320x160 cm), Elios Ceramica (small format traditional ceramics), Devon&Devon (luxury bathroom furnishings), Ceramica Rondine (porcelain stoneware), Equipe Cerámicas (small format tiles - Spain), Ceramica Fondovalle (large slabs), Terratinta Group (high-end surfaces), and Bottega (high-end porcelain stoneware). Technological innovations include Advance Ceramic (antibacterial/anti-pollution tiles) and a patented CO2 transformation system that converts industrial emissions into reusable raw materials. The group exports approximately 80% of production and serves the premium segment of the global ceramic market.

Differentiator

Problem solved

Functional benefit

Brands

• La Fabbrica: High-quality ceramic tiles brand, including AVA brand for large format tiles up to 320x160 cm.
• Elios Ceramica
• Devon&Devon
• Ceramica Rondine
• Equipe Cerámicas
• Fondovalle
• Terratinta Group
• Bottega
• AVA
• Advance Ceramic

Products and services

• La Fabbrica (Ceramiche) Italian firm specializing in high-quality ceramic tiles for floor and wall applications, both indoor and outdoor solutions. Based in Castel Bolognese, Ravenna, with a showroom in Imola's Palazzo Dal Monte Casoni. Includes the AVA sub-brand for large format porcelain tiles up to 320x160 cm.
• Elios Ceramica Founded in 1968, Elios Ceramica specializes in artistic small format ceramic tiles with over 40 years of Italian ceramic tradition. Located in Fiorano Modenese, it complements La Fabbrica in formats, positioning and geographic coverage.
• Devon&Devon World leader in luxury bathroom furnishing since 1989, based in Florence. Exports to over 80 countries through boutiques, retailers and flagship stores. Provides complete bathroom solutions with classical European and American design from the first half of the 20th century, including sanitary ware, mirrors, lamps, accessories, and wallpaper.
• Ceramica Rondine Founded in 1961, one of the most prominent ceramic tile manufacturers in Italy. Operates three factories in Rubiera (porcelain stoneware), Vetto (Sadon - leader in skirting boards), and Sassuolo (Spray Dry - the most important atomized powder producer in the Sassuolo district). Annual porcelain stoneware capacity of 4.5 million sqm.
• Equipe Cerámicas Spanish company founded in 1999 in Figueroles, Castellón. World's leading company in small format floor and wall tiles market, including the site of the first 100% electric kiln installation enabling approximately 1,500 tonnes per year CO2 savings.
• Ceramica Fondovalle Founded in 1962, market leader in production and sale of large and very large porcelain stoneware slabs. Used in commercial installations such as the Bosideng Fashion Store in London.
• Terratinta Group Benefit company specializing in high-end furnishing surfaces, based in Fiorano Modenese. Creates surfaces for architecture and design ideas. Used in hospitality projects including Rhyton Wellbeing Suites in Naxos, Greece.
• Bottega Founded by partners with 30 years of experience, positioned as the high-end alternative for porcelain stoneware floors and wall coverings.
• Advance Ceramic (antibacterial/anti-pollution porcelain stoneware) Anti-pollution, antibacterial and antiviral porcelain stoneware that also reduces industrial exhaust gases. Patented product developed by chemist Isidoro Giorgio Lesci, applying antibacterial and anti-pollution surface treatment to ceramic tiles for healthier indoor environments.

Quantifiable outcome

• 80% of revenues from exports
• +8 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Del Conca USAcoreStrategic or Co-development Partner · 2 September 2025Strategic commercial alliance with Del Conca USA to strengthen Italcer's presence in the US market. Italcer will absorb production capacity from Del Conca's Tennessee facility to develop new high-end ceramic collections for the North American market. US market currently represents 27% of Italcer's revenues. Partnership plans to increase production by 2 million square meters over 4-5 years.
• European Commission - LIFE Climate Action ProgrammeminorStrategic or Co-development Partner · 1 February 2025European Commission granted support through LIFE Climate Action Subprogramme for Italcer's CO2 transformation patent implementation. Project scored 69/55 points required. Provides funding for pilot plant construction in Sassuolo (approximately EUR 6 million). First plant will eliminate 5,500 tonnes CO2/year plus 3,700 tonnes CO2 savings from calcium carbonate production.
• RenovitminorStrategic or Co-development Partner · 17 March 2023Strategic partnership for energy efficiency initiatives. Agreement aims to increase renewable energy sourcing to over 30% of electricity supply for Italcer's production facilities.
• Tonino LamborghiniminorStrategic or Co-development Partner · 17 December 2020Luxury surfaces collaboration creating a collection of floor and wall coverings under the Tonino Lamborghini Luxury Surfaces brand. Partnership combines Italcer's ceramic manufacturing expertise with Tonino Lamborghini's luxury branding for distinctive Italian design products.
• Massimiliano & Doriana FuksasminorStrategic or Co-development PartnerPrestigious architectural partnership for exclusive ceramic collections. Fuksas studio designed the new Ava Scratch collection - contemporary, metropolitan spirit, highly distinctive - available up to 320x160cm format in 6mm thickness.
• Massimo Iosa GhiniminorStrategic or Co-development PartnerRenowned Italian architect who designed Italcer Group's logo and exhibition spaces. Created new headquarters design and maintains ongoing collaboration for design excellence initiatives.

Scale indicators17 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Marazzi Group: Italian ceramic tile manufacturer producing porcelain stoneware and large-format slabs for residential and commercial applications across global markets. Directly comparable to Italcer's La Fabbrica, AVA, Rondine and Fondovalle brands in product category, Italian heritage, and emphasis on design-led premium positioning.
• Iris Ceramica (Granitifiandre): Historic Italian premium ceramic and porcelain slab manufacturer founded by Italcer CEO Graziano Verdi's former employer. Closely comparable to Italcer on luxury-segment positioning, large-format slabs (4D and active surfaces), and architectural collaborations, competing for the same hotel and luxury residential specifications.
• Florim: Italian ceramic surfaces group producing large-format porcelain slabs and tiles under multiple brands (Floor Gres, Rex, Casa dolce casa). Directly comparable to Italcer's Fondovalle and AVA in the large-slab segment and to its multi-brand cluster strategy overall.
• Panariagroup: Italian-listed ceramic group (Panaria, Cotto d'Este, Blustyle, Lea) with global manufacturing and distribution. Comparable to Italcer in scale, multi-brand structure, and premium/mid-market mix, competing for the same international tile distribution channels.
• Emilceramica (Emilgroup): Italian ceramic group producing porcelain stoneware and large-format slabs under Emilceramica, Provenza, and Ergon brands. Comparable to Italcer on premium positioning, technical innovation (e.g., antibacterial surfaces), and international project-led sales channels.
• ABK Group: Italian ceramic group with brands including ABK, Flaviker, and Solus. Comparable to Italcer on premium large-format porcelain positioning, design collaborations, and Italian-style brand portfolio structure.
• Refin Ceramiche: Italian premium porcelain tile manufacturer owned by Concorde Group. Comparable to Italcer's Fondovalle and AVA brands in large-format porcelain slabs targeting architects and design-led commercial projects.

Broad incumbents

• Villeroy & Boch: Global premium bathroom furnishings and ceramic tableware group. Comparable to Italcer's Devon&Devon brand in the luxury bathroom furnishing segment, but Villeroy & Boch is a much broader incumbent across sanitaryware, ceramics, and wellness product lines.
• Duravit: German premium bathroom furnishings manufacturer (sinks, bathtubs, ceramics, shower trays) with designer collaborations. Comparable to Devon&Devon on premium bathroom positioning and architectural partnerships, while operating at materially larger scale as an incumbent.
• Roca: Spanish-origin global bathroom fixtures and ceramic surfaces group. Comparable to Devon&Devon on luxury and mid-market bathroom furnishings and to Equipe Cerámicas on Iberian ceramic tile heritage and export orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/corrilavita

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds1 record

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Italcer Group