Modivo
Modivo is a Polish publicly listed (WIG30) multibrand fashion retailer operating an e-commerce platform, mobile app and roughly 1,400 stores across 20 European markets, serving female, male and children's consumers with 300,000+ products from 1,700+ brands.
- Company typePublic
- Founded2019
- HeadquartersZielona Góra, Poland
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Modivo does
Modivo (legally MODIVO.COM S.A.) is a Polish multibrand fashion retailer founded in 2019 and headquartered in Zielona Góra, Poland. The company is publicly listed on the Warsaw Stock Exchange as a constituent of the WIG30 index under the ticker MODIVO and operates an omnichannel model combining an e-commerce platform at modivo.pl, a dedicated mobile app, a content platform (Runway by MODIVO blog), and approximately 1,400 brick-and-mortar stores across 20 European markets including Poland, Czechia, Slovakia, Hungary, Romania, Bulgaria, the Baltic states and other CEE countries. It serves female, male and children's fashion consumers with over 300,000 products spanning apparel, footwear, bags, accessories, sportswear, beauty products and a smaller home & decor assortment, sourced from more than 1,700 partner brands including Versace Jeans Couture, DKNY, Valentino, Tommy Hilfiger, Calvin Klein, adidas, Reebok and G-Star Raw.
The core products are the MODIVO E-commerce Platform, the MODIVOclub loyalty program (with a GOLD tier offering 10% cashback and 30-day return windows), the MODIVO Mobile Application and the Sklep Biegacza specialty retail concept for running. Adjacent product lines include the B2B MODIVO Platform and MODIVO Advertising Services for brand partners. Technology scope as disclosed is an e-commerce platform with integrated mobile app and loyalty program; no API or SDK is offered to external developers. Recent additions include a distribution partnership for Reebok Powered by Lucyd smart eyewear (via Sklep Biegacza stores) and a TikTok Shop launch in Poland.
Modivo's business model is direct-to-consumer multibrand retail with one-time unit pricing per SKU; promotional activity includes seasonal sales (up to -60%) and loyalty-based cashback. The company also monetizes through brand-partner advertising (MODIVO Advertising Services) and B2B platform services (MODIVO Platform). Revenue and ARR figures are not disclosed in the available data; financing activity includes a PLN 660 million (approximately USD 183 million) UniCredit debt facility reported in 2026. Subsidiary structure consists of wholly-owned operating units covering platform services, the loyalty club and advertising services.
Modivo firmographics
Firmographics- Name
- Modivo
- Legal name
- MODIVO.COM S.A.
- Website
- https://modivo.pl
- Company type
- Public
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Modivo is a Polish publicly listed (WIG30) multibrand fashion retailer operating an e-commerce platform, mobile app and roughly 1,400 stores across 20 European markets, serving female, male and children's consumers with 300,000+ products from 1,700+ brands.
- Ownership category
- akta.pro rank
Modivo industry classification
Industry- Product category
- Online Fashion Retail
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110), Shoe Retailers (4582)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Apparel, Footwear & Accessories Omnichannel (CRAFAEAA)
- akta.pro secondary industries
- Fast Fashion & Trend-led Apparel Retail (CRAAABAH), National Big-Box Mass Merchandisers (CRAGABAA)
Keywords
Where Modivo is headquartered
LocationHeadquarters
- HQ city
- Zielona Góra
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Modivo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail fashion sales: Modivo generates revenue through direct retail sales of fashion products including clothing, footwear, bags, and accessories from over 1,700 brands. Sales are primarily one-time transactions through both online and physical store channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with promotional discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Modivo product offering
Product offeringCore offering
Modivo operates an omnichannel multibrand fashion retail business selling over 300,000 products from more than 1,700 brands (including Versace Jeans Couture, DKNY, Valentino, Tommy Hilfiger, Reebok, G-Star Raw, and adidas) across women's, men's, and children's clothing, footwear, bags, accessories, beauty, sportswear, and home & decor categories. Sales are fulfilled through the modivo.pl online storefront, a mobile app, and approximately 1,400 physical stores spread across 20 European markets, with the MODIVOclub loyalty program (GOLD tier offering up to 10% cashback) driving repeat purchases.
Product overview
Modivo is a Polish multibrand online fashion retailer operating as a unified e-commerce platform with over 300,000 products from more than 1,700 brands. The company serves women, men, and children across fashion categories including clothing, footwear, bags, accessories, beauty products, sportswear, and home decor. Key product lines include the core MODIVO e-commerce platform, the MODIVOclub loyalty program with GOLD tier offering up to 10% cashback, the MODIVO Mobile Application for shopping on-the-go, MODIVO Advertising Services for brand partners, and the B2B MODIVO Platform. The company also operates physical retail stores under the Sklep Biegacza brand and distributes specialty products like smart eyewear through strategic partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- MODIVO Platform: Technology and e-commerce platform division
- MODIVO Advertising Services
- Sklep Biegacza
- MODIVOclub
Products and services
- MODIVO Multibrand Online Store (modivo.pl) Direct-to-consumer multibrand online fashion retail store selling clothing, footwear, bags, accessories, beauty products, sportswear, and home & decor items from over 1,700 brands for individual consumers (women, men, children) across 20 European markets.
- MODIVOclub Loyalty Program (with GOLD tier) Customer loyalty program for Modivo shoppers offering exclusive promotions, extended return periods (30 days versus 14 days), and up to 10% cashback via the GOLD tier on purchases.
- MODIVO Mobile Application Mobile shopping application offering the full Modivo catalog with app-exclusive promotional codes and convenient on-the-go purchasing for individual consumers.
- MODIVO Platform (B2B e-commerce platform) B2B e-commerce platform services for business partners and sellers leveraging Modivo's technology and marketplace infrastructure.
- MODIVO Advertising Services Advertising platform enabling brand partners to promote products to Modivo's consumer audience.
- Sklep Biegacza Retail Store Concept Running-focused specialty retail store format operated by Modivo Group, offering sportswear and running gear and used as a pilot channel for new product introductions.
- Reebok Powered by Lucyd Smart Eyewear Smart eyewear product line (Reebok Powered by Lucyd) distributed by Modivo through its European stores, featuring automatic power on/off functionality and a 20% weight reduction versus prior models.
Companies that use Modivo
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
Modivo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Modivo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Innovative EyewearcoreInnovative Eyewear announced a distribution partnership with Modivo Group to sell its smart eyewear products (Reebok Powered by Lucyd line) in Europe. Initial rollout focused on MODIVO's Sklep Biegacza running stores, marking Innovative Eyewear's entry into the European market.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Modivo competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Modivo social profiles
Digital presenceModivo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modivo leadership team
Management profileNumber of profiles
Modivo subsidiaries and ownership
Company hierarchySubsidiaries3 records
Modivo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modivo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modivo
What does Modivo do?
Modivo operates an omnichannel multibrand fashion retail business selling over 300,000 products from more than 1,700 brands (including Versace Jeans Couture, DKNY, Valentino, Tommy Hilfiger, Reebok, G-Star Raw, and adidas) across women's, men's, and children's clothing, footwear, bags, accessories, beauty, sportswear, and home & decor categories. Sales are fulfilled through the modivo.pl online storefront, a mobile app, and approximately 1,400 physical stores spread across 20 European markets, with the MODIVOclub loyalty program (GOLD tier offering up to 10% cashback) driving repeat purchases.
Is Modivo a public or private company?
Modivo is a public company. It is classified as public and is currently operating.
When was Modivo founded?
Modivo was founded in 2019. It employs 1,001 to 5,000 people.
Where is Modivo based?
Modivo is headquartered in Zielona Góra, Poland, in the Europe region.
How does Modivo make money?
One revenue line is on record: retail fashion sales.
Does Modivo have an API?
No public API is recorded for Modivo.
What industry is Modivo in?
Modivo's product category is Online Fashion Retail. Its primary akta.pro industry code is CRAFAEAA, Apparel, Footwear & Accessories Omnichannel, with a secondary code of CRAAABAH, Fast Fashion & Trend-led Apparel Retail. Its NAICS code is 458 and its SIC code is 5600.