What Nori does

Nori operates a blockchain-backed marketplace for verified carbon removal credits, founded in 2017 and headquartered in Seattle. The platform connects corporate carbon dioxide emitters seeking to meet net-zero and sustainability commitments with regenerative farmers who generate verified soil-carbon sequestration credits, with transactions recorded on Ethereum for transparency and auditability. Its core technology stack combines a digital marketplace platform with on-chain verification infrastructure and a specialized methodology focused exclusively on soil carbon sequestration through regenerative agriculture, distinguishing it from broader carbon offset categories.

Nori monetizes by facilitating transactions on its marketplace between buyers (corporate carbon emitters) and sellers (regenerative farmers), generating commission-based revenue on each credit sale. Distribution is global in design through its Ethereum-based digital marketplace, with primary operational geography in North America. Go-to-market leans heavily on strategic investor and partner networks — notably Cargill, Bayer, Toyota Ventures, and M13 — for both supply-side farmer onboarding and demand-side enterprise introductions, rather than traditional performance marketing. As of June 2023, the company had raised approximately $17.25 million in cumulative funding and operated with 11–50 employees.

The company is venture-backed and privately held. In June 2023, Nori appointed Matt Trudeau as CEO, succeeded the co-founders, closed a $6.25 million funding round, and announced a strategic collaboration with Bayer to scale its carbon removal product offerings. No revenue, ARR, or transaction volume figures have been publicly disclosed in the available source data.

Name

Nori

Legal name

Nori Inc.

Website

https://nori.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Nori is a blockchain-backed marketplace, founded in 2017 and headquartered in Seattle, that connects corporate carbon emitters with regenerative farmers to buy and sell verified soil-carbon removal credits via Ethereum-based transactions, monetizing through marketplace commissions.

Ownership category

akta.pro rank

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Carbon Removal Credit Sales: The marketplace facilitates transactions between carbon emitters seeking to offset their emissions and regenerative farmers who generate verified carbon removal credits through soil carbon sequestration practices. Revenue is generated through transaction facilitation on the platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Nori (nori.co) is a direct-to-consumer lifestyle brand that designs and sells compact, travel-friendly garment care products. Its flagship offering, The Nori Press, is a dual-sided steam iron that combines ironing and steaming capabilities without requiring an ironing board. The product line extends to a cordless fabric shaver (Nori Trim), a modern laundry hamper, fabric care accessories, and bundled packages.

Product overview

Nori is a consumer lifestyle brand offering a suite of wardrobe care products, centered around The Nori Press as its flagship offering. The product line includes The Nori Trim (fabric shaver), The Nori Hamper (laundry organization), and complementary accessories. The Nori Bundle packages the core iron and fabric shaver together at a discount. The brand emphasizes compact, travel-friendly design and positions itself as a modern alternative to traditional ironing solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• The Nori Press A dual-sided steam iron that combines ironing and steaming capabilities in one device, designed to eliminate the need for an ironing board. Features two heated plates that simultaneously iron the front and back of a garment, six fabric-specific heat settings plus a steam setting, and weighs less than 1.5 lbs for travel portability. Sold for $120 (on sale at $90).
• The Nori Trim A cordless fabric shaver designed to remove pills and lint from clothing, restoring garments to a like-new appearance. Pairs with The Nori Press as a complementary garment renewal solution. Sold for $59 (on sale at $44.25).
• The Nori Hamper A modern laundry hamper designed for stylish laundry sorting and home organization. Part of the Nori wardrobe essentials collection. Sold for $145 (on sale at $87).
• The Nori Bundle A bundled package combining The Nori Press and The Nori Trim at a 20% discount, offering a complete garment care solution that covers both ironing/steaming and fabric renewal. Sold for $179 (on sale at $143.20).
• The Fabric Facial A fabric care accessory product available through the Nori wardrobe essentials collection.
• The Travel Case A travel case designed to protect and transport Nori products while traveling, complementing the travel-friendly positioning of the product line.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• BayercoreStrategic or Co-development Partner · 28 June 2023Strategic collaboration with Bayer to expand Nori's carbon removal product offerings and scale the marketplace. Bayer's agricultural expertise complements Nori's blockchain-backed carbon removal marketplace, particularly in supporting regenerative farming practices that sequester soil carbon.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• KlimaDAO:
• Pachama: Pachama is a carbon credit marketplace that connects corporate buyers with verified forest conservation and reforestation projects using satellite imagery and AI for verification. Like Nori, it operates a digital marketplace facilitating carbon credit transactions for corporate sustainability buyers.
• Patch: Patch is a carbon credit API platform that enables businesses to embed carbon offsetting directly into their products and checkout flows. It serves the same corporate sustainability procurement use case as Nori, with a marketplace model connecting buyers to project developers.
• Cloverly: Cloverly provides a carbon offset API and marketplace that enables businesses to integrate carbon credit purchasing into their platforms. It serves a similar enterprise buyer base to Nori with a focus on verified carbon removal and avoidance credits.
• Watershed: Watershed is a carbon accounting and reduction platform that helps enterprises measure, reduce, and remove emissions, including operating a marketplace for high-quality carbon removal credits. It competes for the same Fortune 500 sustainability procurement budgets as Nori.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/noridoteco
• Instagraminstagram.com/meetnori
• Xx.com/nori

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds7 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nori