Cashco Financial
Cashco Financial is a Canadian alternative lender founded in 2007 and headquartered in Edmonton, offering payday loans (up to $1,500) and Flex Loans (up to $9,000) to underbanked consumers across Alberta, British Columbia, Saskatchewan, and Ontario through digital channels and five physical branches.
- Company typePrivate
- Founded2007
- HeadquartersEdmonton, Canada
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Cashco Financial does
Cashco Financial is a Canadian alternative lender headquartered in Edmonton, Alberta, founded in 2007 by Tim Latimer (originally as Cash Canada) to serve underbanked Canadians who lack access to traditional bank credit. The company provides short-term payday loans of up to $1,500 (no credit check required, repayment tied to the borrower's pay schedule) and longer-term Flex Loans of up to $9,000 over terms of up to 60 months, with on-time payments reported to Equifax and TransUnion to support customer credit building. Optional subscription add-ons include Buy Some Time payment deferral (starting at $19.95/month) and a Loan Protection Plan that has covered nearly $2 million in loan payments for clients during qualifying life events.
The company operates a digital lending platform comprising a 24/7 online application portal, mobile app, phone-based applications with eSign, and live chat support, supplemented by five remaining physical branches in Saskatchewan (Prince Albert, Saskatoon, North Battleford, Regina) and Ontario (Guelph). The underlying technology stack includes an in-house Loan Management System (FSL) used by employees for phone verification and processing, integrated with Inverite Insights for bank verification, identity verification, and liveness checks during digital onboarding. Cashco is provincially licensed in Alberta, British Columbia, and Saskatchewan, with privacy compliance under PIPA (Alberta and BC) and PIPEDA federally.
Cashco generates revenue primarily through fee-based pricing on payday loans (capped at $14 per $100 in Alberta and Saskatchewan) and interest on Flex Loans, supplemented by recurring monthly subscription fees on the Buy Some Time and Loan Protection Plan add-ons. The customer base consists of three primary segments: underbanked Canadians facing urgent cash needs, credit-challenged borrowers seeking to rebuild credit history, and recipients of government benefits (child tax credit, old age security, Canada pension, handicap assistance). In May 2024, Cashco closed a US$50 million debt investment facilitated by Bastion Management and Stephens to refinance existing debt and fund portfolio growth and technology development, positioning the company to navigate January 2025 industry-wide regulatory rate-cap changes while continuing its shift toward a digital-first operating model.
Cashco Financial firmographics
Firmographics- Name
- Cashco Financial
- Legal name
- Cashco Financial Inc.
- Website
- https://cashcofinancial.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cashco Financial is a Canadian alternative lender founded in 2007 and headquartered in Edmonton, offering payday loans (up to $1,500) and Flex Loans (up to $9,000) to underbanked consumers across Alberta, British Columbia, Saskatchewan, and Ontario through digital channels and five physical branches.
- Ownership category
- akta.pro rank
Cashco Financial industry classification
Industry- Product category
- Alternative Consumer Lending
- NAICS
- Credit Card Issuing (52221)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Cash Advance (Online & Storefront) (FSAKAMAC)
- akta.pro secondary industry
- Small-Dollar Short-Term Installment Loans (Non-payday) (FSAKAMAI)
Keywords
Where Cashco Financial is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices6 records
Markets served
Cashco Financial business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Payday Loans: Short-term unsecured loans up to $1,500 with repayment terms aligned to the borrower's pay schedule. Maximum fee of $14 per $100 borrowed in Alberta, with provincial regulations varying. Repaid in full on next payday or within 42-62 days depending on province.
- Flex Loans: Longer-term installment loans up to $7,000-$9,000 with repayment terms up to 60 months. Features lower interest rates than payday loans and includes optional add-ons like Buy Some Time payment deferral and Loan Protection Plan.
- Buy Some Time Add-on: Optional monthly add-on service allowing borrowers to skip a payment every six months with NSF fee relief. Starting at $19.95/month.
- Loan Protection Plan: Optional protection service covering loan payments during critical illness, injury, unemployment, or other qualifying life events. Has covered nearly $2 million in loan payments for clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Payday Loan - Quick short-term funding up to $1,500 |
| Unit Pricing | Monthly | Flex Loan - Long-term installment loan up to $9,000 |
| Subscription | Monthly | Buy Some Time - Payment deferral option |
| Subscription | Monthly | Loan Protection Plan - Payment coverage during life events |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Cashco Financial product offering
Product offeringCore offering
Cashco Financial is a Canadian alternative consumer lender providing short-term Payday Loans (up to $1,500) and longer-term Flex Loans (up to $7,000-$9,000) to underbanked Canadians, with optional add-ons such as Buy Some Time payment deferral and Loan Protection Plan. Loans are originated through online, mobile, phone, and select physical branch channels, with no credit check required for payday products and on-time payment reporting to Canadian credit bureaus.
Product overview
Cashco Financial is an alternative lender offering a portfolio of short-term and long-term loan products for underbanked Canadians. The core offerings consist of Payday Loans (up to $1,500, short-term, no credit check) and Flex Loans (up to $9,000, up to 60-month repayment term with credit-building features). Personal Loans (up to $7,000) round out the product suite. Flex Loans support add-on features including Buy Some Time (skip payment option) and Loan Protection Plan. The company operates through both online/digital channels and select physical branches across Alberta, British Columbia, Saskatchewan, and Ontario.
Differentiator
Problem solved
Functional benefit
Products and services
- Payday Loans
- Flex Loans
- Personal Loans
Quantifiable outcome
- Loan Protection Plan has covered nearly $2 million in loan payments for clients
- +2 more outcomes
Companies that use Cashco Financial
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Cashco Financial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Cashco Financial partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Inverite Insights Inc.coreInverite Insights Inc., a Canadian risk infrastructure company, provides Cashco with bank verification and identity verification workflows. Cashco has used Inverite since 2018 and renewed its agreement in 2026, citing the benefit of consolidating key verification capabilities under a single Canadian vendor. As part of the renewed partnership, Cashco added liveness checks to strengthen identity verification during digital onboarding.
- ATB FinancialminorPartnership with ATB Financial for 'real world banking' initiative bringing meaningful banking services to Albertans. Thousands of Albertans responded to the Cashco and ATB collaboration.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Cashco Financial competitors and assessment
Company assessmentDirect peers
- Cash 4 You: Cash 4 You is a Canadian alternative lender offering payday loans, installment loans, and title loans across Ontario and other provinces, competing head-to-head for the same underbanked and credit-challenged borrowers.
- Money Mart: Money Mart is one of Canada's largest storefront and online payday and installment lenders, directly competing with Cashco in Alberta, BC, Saskatchewan and Ontario. Its product set (cash advances, installment loans, cheque cashing) and provincial licensing footprint closely mirror Cashco's.
- goeasy (Cash Money): goeasy, through its Cash Money and easyfinancial brands, is a leading Canadian alternative consumer lender offering payday-like, installment, and lease-to-own products. It is a direct competitor in the underbanked segment with overlapping products and broader product tiers.
- Fairstone Financial: Fairstone offers unsecured personal loans, home equity loans, and retail point-of-sale financing to near-prime and credit-challenged Canadians, including installment loan structures comparable to Cashco's Flex Loans. Its national branch and digital footprint make it a core direct competitor.
- iCASH: iCASH is a Canadian online payday and short-term installment lender licensed in multiple provinces, with a digital-first model directly overlapping Cashco's online and mobile offering.
- Speedy Cash Canada: Speedy Cash operates online payday and installment lending across several Canadian provinces, serving a similar underbanked borrower profile with comparable fee-based short-term credit products.
- My Canada Payday: My Canada Payday is a Canadian online payday loan broker and direct lender connecting borrowers with short-term credit providers, overlapping with Cashco's digital customer acquisition funnel.
Emerging players
- Loans Canada: Loans Canada operates an online loan search and comparison platform that connects underbanked Canadians with payday, installment, and personal loan providers, partially overlapping with Cashco's acquisition channels and product positioning.
- Borrowell: Borrowell is a Canadian online consumer lender and credit-building platform offering personal loans and credit products to underbanked Canadians, competing with Cashco's Flex Loan value proposition particularly on credit-building and digital UX.
Regional players
- ATB Financial: ATB Financial is an Alberta-based provincially chartered financial institution that partnered with Cashco in 2017 on a "real world banking" initiative, and offers deposit and credit products that overlap with Cashco's underbanked customer base within Alberta.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Cashco Financial social profiles
Digital presenceCashco Financial compliance and trust
Trust signalCompliance3 records
Cashco Financial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cashco Financial leadership team
Management profileNumber of profiles
Profiles3 records
Cashco Financial funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cashco Financial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cashco Financial
What does Cashco Financial do?
Cashco Financial is a Canadian alternative consumer lender providing short-term Payday Loans (up to $1,500) and longer-term Flex Loans (up to $7,000-$9,000) to underbanked Canadians, with optional add-ons such as Buy Some Time payment deferral and Loan Protection Plan. Loans are originated through online, mobile, phone, and select physical branch channels, with no credit check required for payday products and on-time payment reporting to Canadian credit bureaus.
Is Cashco Financial a public or private company?
Cashco Financial is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cashco Financial founded?
Cashco Financial was founded in 2007. It employs 101 to 250 people.
Where is Cashco Financial based?
Cashco Financial is headquartered in Edmonton, Canada, in the North America region.
How does Cashco Financial make money?
Four revenue lines are on record. Payday Loans are the primary driver. The others are flex Loans, buy Some Time Add-on and loan Protection Plan.
Who are Cashco Financial's main competitors?
Direct peers on record are Cash 4 You, Money Mart, goeasy (Cash Money), Fairstone Financial, iCASH, Speedy Cash Canada and My Canada Payday. Emerging players are Loans Canada and Borrowell. ATB Financial is listed as a regional player.
Does Cashco Financial have an API?
No public API is recorded for Cashco Financial.
What industry is Cashco Financial in?
Cashco Financial's product category is Alternative Consumer Lending. Its primary akta.pro industry code is FSAKAMAC, Cash Advance (Online & Storefront), with a secondary code of FSAKAMAI, Small-Dollar Short-Term Installment Loans (Non-payday). Its NAICS code is 52221 and its SIC code is 6141.