Matta

B2B Chemical Marketplacematta.trade

Company typePrivate
Founded2022
HeadquartersLagos, Nigeria
Headcount51–100
GTM typeB2B
OfferingDigital Commerce or Content

Matta firmographics

Firmographics

Name: Matta
Legal name: MATTA TRADE
Website: https://matta.trade
Company type: Private
Founded year: 2022
Operating status: Operating
Headcount range: 51–100 employees
Ownership category
akta.pro rank

Matta industry classification

Industry

Product category: B2B Chemical Marketplace
NAICS: Wholesale Trade Agents and Brokers (42512), Wholesale Trade Agents and Brokers (4251)
SIC: Wholesale-Miscellaneous Nondurable Goods (5190), Medicinal Chemicals & Botanical Products (2833)
akta.pro primary industry: Chemicals, Ingredients & Raw Materials Marketplaces (CRAFAHAK)
akta.pro secondary industries: Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC), Trade Finance & Supply Chain Finance Platforms (FSAGAJAL)

Keywords

B2B chemical marketplace
Industrial raw materials
Cross-border trade platform
Supplier verification
Trade finance solutions

Where Matta is headquartered

Location

Headquarters

HQ city: Lagos
HQ country: Nigeria
HQ region: Africa

Offices1 record

Markets served

Matta business model

Business model

GTM type: B2B
Offering type: Digital Commerce or Content
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

Marketplace Transaction Fees: Platform charges transaction fees or takes a commission on trades conducted between verified buyers and suppliers on the marketplace
Supplier Membership/Listings: Suppliers pay to join the verified supplier network and list products on the platform for maximum visibility to buyers
Trade Finance Services: Financing solutions offered to facilitate cross-border trade transactions for buyers and suppliers

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Marketplace pricing varies by supplier
Other	One time/ perpetual license	New user signup incentive

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Matta product offering

Product offering

Core offering

Matta operates a B2B digital marketplace that connects buyers and suppliers of chemicals, raw materials, ingredients, and commodities across Africa. The platform enables buyers to search, compare, sample, request quotes, and purchase from verified suppliers, supported by integrated logistics coordination through Fluxafrica and trade finance solutions. It serves as Africa's leading chemical B2B marketplace covering 16 product categories across 5 countries.

Product overview

Matta operates as Africa's Leading B2B Marketplace for chemicals, offering a single unified platform for discovering and trading chemicals, raw materials, ingredients, and commodities. The core platform supports 1000+ products from 200+ suppliers across 16 product categories in 5 countries. The product portfolio includes the Matta Marketplace Platform as the core offering, supplemented by verified supplier services, RFQ/procurement tools, logistics coordination through Flux Africa, financing solutions, and local fulfillment partnerships. The platform integrates supplier verification, demand aggregation, logistics coordination, trade finance, and cross-border settlement to improve transparency across African trade corridors. The company has also pivoted toward industrial AI development with its 'sentient factory' technology.

Differentiator

Problem solved

Functional benefit

Products and services

Matta Marketplace Platform Africa's Leading B2B Marketplace for chemicals, enabling buyers to search, compare, sample, quote and purchase chemicals, raw materials, ingredients, and commodities from verified suppliers across 5 countries.
Verified Supplier Network Supplier verification program allowing chemical suppliers to become verified and gain access to the marketplace's buyer network across Africa. Currently includes 200+ verified suppliers.
Buy Chemicals Service Procurement service allowing buyers to discover and purchase chemicals through streamlined sourcing with same-day RFQ responses.
Sell Chemicals Service Platform service enabling chemical suppliers to list products, manage digital storefronts, and connect with buyers across Africa.
Logistics Solutions Integrated logistics coordination service for cross-border trade and delivery across African trade corridors, delivered in partnership with Fluxafrica.
Financing Solutions Trade finance and financing solutions for buyers and suppliers to facilitate cross-border transactions on the marketplace platform.
Request a Product (RFQ Service) RFQ (Request for Quote) service allowing buyers to submit product requests and receive same-day competitive quotes from multiple suppliers.
Agent Network Program Referral program enabling agents to join the network and earn commissions by connecting buyers and sellers on the platform.

Quantifiable outcome

Same-day RFQ responses significantly speeding up sourcing cycles
+2 more outcomes

Companies that use Matta

Customer profile

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Matta technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Matta partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

FluxafricacoreTechnology or IntegrationLogistics solutions partner integrated into Matta's platform. Fluxafrica handles delivery coordination for chemicals and raw materials across African trade corridors.
Verified Suppliers NetworkcoreChannel Partner/ Reseller/ Distributor250+ brands across Africa have joined Matta's verified supplier network, enabling streamlined procurement and logistics solutions for buyers.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Matta competitors and assessment

Company assessment

Broad incumbents

ThomasNet: Largest B2B industrial sourcing platform in North America serving manufacturers and procurement professionals across categories including chemicals. Comparable as a horizontal B2B marketplace with verified supplier model.
Alibaba (Chemicals vertical): Global B2B marketplace with a chemicals and raw materials vertical that African buyers already use for cross-border sourcing. Represents the broad incumbent that Matta must differentiate against via local verification, logistics, and finance.

Emerging players

ChemicalBook: Chemical B2B search and sourcing platform with product information, supplier directories, and RFQ functionality. Comparable marketplace model for chemicals with weaker transactional layer than Matta's platform.

Direct peers

Knowde: Global B2B marketplace for chemicals and ingredients with verified suppliers, search, comparison, and RFQ tools. Direct competitor in digital chemical sourcing; Matta competes on Africa specialization and integrated logistics/finance.
GoBuyChemicals: Online B2B platform for chemical procurement connecting buyers and suppliers globally, offering RFQ workflows and supplier verification. Direct peer in chemical B2B sourcing with marketplace and take-rate model.
SpecialChem: B2B platform focused on specialty chemicals, ingredients, and additives with supplier directories and technical content. Comparable as a specialized chemical sourcing platform serving industrial buyers.
Chemondis: B2B digital marketplace for the chemical industry enabling buyers and suppliers to transact online. Direct competitor in chemical B2B marketplace, though currently more Europe-focused.
Elemica: Supply chain network and digital platform for chemical and process manufacturers, providing supplier connectivity and order management. Direct competitor in digitalizing chemicals trade workflows, though with deeper enterprise focus.

Regional players

Tradeindia: Large India-focused B2B marketplace with chemicals and raw materials categories. Comparable marketplace model across emerging markets; serves a different geography but is a useful proxy for cross-border B2B trade platform economics.

Others

Jumia (B2B / Marketplace): Pan-African e-commerce and marketplace operator. Not a direct chemical peer, but relevant as a regional player in African B2C/B2B marketplace infrastructure, logistics partnerships, and trust-building with African buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Matta financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Matta leadership team

Management profile

Number of profiles

Profiles1 record

Matta funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Matta M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matta

What does Matta do?

Is Matta a public or private company?

Matta is a private company. It is classified as venture growth investor backed and is currently operating.

When was Matta founded?

Matta was founded in 2022. It employs 51 to 100 people.

Where is Matta based?

Matta is headquartered in Lagos, Nigeria, in the Africa region.

How does Matta make money?

Three revenue lines are on record. Marketplace Transaction Fees are the primary driver. The others are supplier Membership/Listings and trade Finance Services.

Who are Matta's main competitors?

Broad incumbents on record are ThomasNet and Alibaba (Chemicals vertical). ChemicalBook is listed as an emerging player. Direct peers are Knowde, GoBuyChemicals, SpecialChem, Chemondis and Elemica. Tradeindia is listed as a regional player. Jumia (B2B / Marketplace) is listed as an others.

Does Matta have an API?

No public API is recorded for Matta.

What industry is Matta in?

Matta's product category is B2B Chemical Marketplace. Its primary akta.pro industry code is CRAFAHAK, Chemicals, Ingredients & Raw Materials Marketplaces, with a secondary code of CRAFAJAC, Cross-border B2B/Wholesale Trade Marketplaces. Its NAICS code is 42512 and its SIC code is 5190.