Sportsmans Warehouse Holdings

What Sportsmans Warehouse Holdings does

Sportsman's Warehouse Holdings operates a specialty outdoor sporting goods retail business in the United States, selling hunting, fishing, camping, shooting sports, and outdoor apparel/footwear merchandise through approximately 145 brick-and-mortar stores across 32 states (headquartered in Midvale, Utah) and an e-commerce storefront at sportsmans.com. The product assortment spans more than 100 branded categories with particular depth in firearms (over 6,000 SKUs), ammunition, optics, archery, fishing tackle, and private-label/exclusive labels (e.g., Sitka, Carhartt, Ariat, King's Camo, Simms), complemented by services such as FFL shipping, The Gunsmith repair service, and a Firearm Service Plan. The technology platform integrates store, web, and mobile channels with buy-online-pickup-in-store (BOPIS), ship-to-store, and home delivery, supported by the Explorewards loyalty program and a co-branded credit card recently upgraded via Epsilon.

The company makes money almost entirely through one-time product sales at unit-level (non-subscription) pricing, with public list pricing and loyalty-driven discounts rather than membership or recurring fees. Customer segmentation is by use case (hunters, anglers, shooting sports enthusiasts, campers, apparel buyers) rather than enterprise contracts, and orders are predominantly small-ticket individual consumer transactions. Distribution is omnichannel with a strong physical-retail anchor: firearms and regulated accessories still require FFL transfers and in-person inspection, which underpins the brick-and-mortar store's economic relevance even as e-commerce grows.

The business is in a strategic reset phase under new leadership, focusing on inventory management, cost controls, and store optimization. FY2025 net sales totaled $1.209B (+1.0% YoY), marking the first positive same-store sales result since 2020, and Q1 2026 net sales accelerated to +2.8% with hunting/shooting comps of +6.3%. Despite top-line stabilization, the company remains unprofitable on an operating basis (FY2025 operating loss of $14.5M and net loss of $33.1M) and has augmented liquidity with a $45M senior secured term loan from Pathlight Capital (total borrowing capacity $395M) while planning closure of approximately five underperforming stores.

Name

Sportsmans Warehouse Holdings

Legal name

Sportsman's Warehouse, Inc.

Website

https://sportsmans.com

Company type

Public

Founded year

1986

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sportsman's Warehouse Holdings is a U.S. specialty outdoor sporting goods retailer operating approximately 145 stores across 32 states and an e-commerce platform, selling firearms, ammunition, hunting, fishing, camping, and outdoor apparel directly to individual outdoor recreation enthusiasts via omnichannel retail.

Ownership category

akta.pro rank

Product category

Outdoor Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

akta.pro primary industry

Hunting, Shooting Sports & Archery Retail (CRAMABAK)

akta.pro secondary industries

Firearms & Ammunition Retail (CRAMAKAA), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Outdoor sporting goods retail
• Hunting gear supplies
• Fishing equipment retail
• Camping gear supplies
• Firearms ammunition retail

Headquarters

HQ city

Midvale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Revenue generated from selling outdoor sporting goods products including hunting gear, fishing equipment, camping supplies, firearms, ammunition, clothing, and footwear through physical retail stores and e-commerce channels. Sales are primarily one-time transactions with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sportsman's Warehouse is a specialty outdoor sporting goods retailer selling hunting, fishing, camping, shooting sports, and outdoor apparel merchandise through approximately 145 company-owned retail stores across 32 U.S. states and an e-commerce site. The assortment spans firearms (over 6,000 SKUs), ammunition, archery, optics, fishing rods/reels, camping equipment, knives, boats/kayaks, outdoor cooking gear, branded apparel (Sitka, Carhartt, Danner, Ariat), and footwear, complemented by in-store gunsmith services, an FFL shipping program, and the Explorewards loyalty program and co-branded credit card.

Product overview

Sportsman's Warehouse is a specialty outdoor sporting goods retailer operating both physical retail stores and an e-commerce platform. The company offers a broad portfolio of outdoor recreation products organized into core categories: Hunting Gear & Supplies, Shooting Gear & Gun Supplies, Personal Protection, Fishing Gear & Supplies, Camping Gear & Supplies, Clothing & Apparel, Footwear, Knives & Tools, Boating & Watercraft, and Outdoor Cooking. The product lineup includes firearms, ammunition, archery equipment, optics, fishing rods/reels, camping equipment, and outdoor apparel from over 100 branded suppliers. The company operates approximately 145 retail locations across 32 U.S. states and maintains an online store. In addition to merchandise, services include the Explorewards loyalty program, a co-branded credit card, The Gunsmith repair services, FFL shipping for firearms, and an accessory finder tool. The company positions itself as a one-stop destination for hunting, fishing, camping, and outdoor sporting activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Hunting Gear & Supplies Comprehensive hunting equipment including archery gear (bows, crossbows, arrows, broadheads), optics (rifle scopes, binoculars, rangefinders, thermal/night vision), hunting accessories (packs, trail cameras, GPS, scent elimination, food/attractants), calls and decoys (waterfowl, elk, big game, turkey, predator), blinds and treestands (game blinds, ladder, hang-on, climbing, tower), hunting clothing (jackets, shirts, pants, waders, blaze), and game processing supplies. Designed for hunters pursuing western big game, whitetail, waterfowl, dove, upland, predator, and small game.
• Shooting Gear & Gun Supplies Firearms including handguns, rifles, and shotguns along with ammunition, reloading equipment, muzzleloaders, gun storage and safes, gun parts, accessories, suppressors, and shooting equipment such as eye and hearing protection. Includes over 6,000 firearms SKUs and a comprehensive ammunition selection.
• Personal Protection Non-lethal personal security products including Byrna launchers and accessories (sold via "store within a store" partnership), TASER devices, situational safety tools, everyday preparedness items, home defense, and outdoor defense solutions for individual consumers.
• Fishing Gear & Supplies Complete fishing equipment featuring rods, reels, combos, lures, bait, terminal tackle, fly fishing gear, saltwater fishing equipment, ice fishing supplies, and boat equipment including kayaks and fish finders. Targets freshwater and saltwater anglers pursuing bass, trout, salmon, walleye, and other species.
• Camping Gear & Supplies Outdoor camping equipment including tents, shelters, camp furniture, backpacks, sleeping bags, pads, cots, cooking equipment, grills, smokers, coolers, hydration systems, safety/survival gear, lighting, electronics, and outdoor tools for car camping, backpacking, and expedition use.
• Clothing & Apparel Outdoor apparel including men's and women's hunting clothing, workwear, fishing apparel, casual outdoor clothing, youth clothing, big & tall sizes, and accessories. Features brands including Sitka, Carhartt, Ariat, King's Camo, and Simms.
• Footwear Outdoor footwear including hunting boots, hiking boots, work boots, rubber boots, winter boots, casual shoes, sandals, and waders. Features brands including Danner, LaCrosse, Hey Dude, and Ariat.
• Knives & Tools Outdoor knives, multi-tools, axes, saws, replacement blades, and knife sharpeners for hunting, camping, and general outdoor use.
• Boating & Watercraft Boating equipment including kayaks (sit-on-top, sit-in, fishing, pedal), rafts, paddle boards, paddle sports accessories, life jackets, paddles, trolling motors, and marine electronics.
• Outdoor Cooking Outdoor cooking equipment including BBQ grills, camp stoves, pellet grills, smokers, meat grinders, dehydrators, jerky makers, cast iron cookware, and camping kitchen accessories.
• Explorewards Loyalty Program Free loyalty rewards program allowing members to earn points on purchases, receive special offers, and access member-exclusive discounts and promotions. Program technology was upgraded in partnership with Epsilon.
• Explorewards Credit Card Co-branded credit card offering rewards and financing options for customers, integrated with the Explorewards loyalty ecosystem.
• The Gunsmith In-store and online firearm repair, gunsmithing, and maintenance services for customers purchasing firearms from Sportsman's Warehouse.
• FFL Shipping Program Federal Firearms License holder shipping program allowing customers to purchase firearms online and have them shipped to licensed dealers for pickup and transfer, streamlining the online firearm purchase process.
• Firearm Service Plan Extended service and protection plan for firearms covering repairs and maintenance, sold alongside firearm purchases.

Quantifiable outcome

• First positive same-store sales growth since 2020 achieved in FY2025
• +1 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Byrna TechnologiescoreChannel Partner/ Reseller/ Distributor · 9 April 2026Byrna Technologies partnered with Sportsman's Warehouse for 'store within a store' locations, expanding its retail footprint from approximately 200 to 900 chain store locations. Byrna's non-lethal security products including the Byrna launcher and accessories are sold through Sportsman's Warehouse stores.
• Silencer CentralminorChannel Partner/ Reseller/ Distributor · 12 March 2025Partnership allowing Sportsman's Warehouse customers to purchase suppressors (silencers) online through Silencer Central's platform, streamlining the purchase process for customers interested in firearm suppressors.
• EpsiloncoreTechnology or IntegrationSportsman's Warehouse partnered with Epsilon to upgrade and enhance its Explorewards loyalty rewards program, implementing a new loyalty program technology platform to improve customer engagement and rewards tracking.
• Field and StringminorGTM or Marketing PartnerBrand partnership with Field and String, a hunting and outdoor lifestyle brand, to expand product offerings and reach new customer segments in the outdoor recreation market.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Cabela's: Iconic outdoor sporting goods retailer now owned by Bass Pro Shops; operates as a banner within Bass Pro with destination store format. Directly comparable to Sportsman's Warehouse across hunting, fishing, camping, and firearms product categories, though typically located in larger destination-format stores.
• Midway USA: Privately held, family-owned retailer specializing in firearms, ammunition, reloading supplies, and shooting sports accessories, primarily through e-commerce. Directly comparable to the shooting sports portion of Sportsman's Warehouse's assortment with deeper category specialization and a primarily online model.
• Big 5 Sporting Goods: Public sporting goods retailer (NASDAQ: BGFV) operating ~430 smaller-format stores across the Western U.S. Closely comparable to Sportsman's Warehouse in geographic concentration (Western U.S.) and broad outdoor/hunting/shooting assortment, though with smaller average store size and less firearms depth.
• Academy Sports + Outdoors: Public specialty outdoor and sporting goods retailer (NASDAQ: ASO) operating ~270 stores across the Southern U.S. Direct peer to Sportsman's Warehouse with overlapping hunting, fishing, camping, and firearms assortment, similar big-box store format, and analogous omnichannel model.

Regional players

• Camping World Holdings: Public RV and outdoor retailer (NYSE: CWH) that previously acquired Gander Outdoors and Gander Mountain. Comparable to Sportsman's Warehouse through the former Gander Outdoors stores and overlapping hunting/fishing/camping categories, though Camping World's primary focus is RV sales and service.

Broad incumbents

• REI Co-op: Consumer cooperative selling outdoor recreation gear and apparel through ~180 stores and a strong e-commerce platform. Comparable to Sportsman's Warehouse in outdoor camping and apparel categories, but with greater emphasis on hiking/climbing versus hunting/shooting sports and a membership-driven model.
• Scheels: Privately held sporting goods retailer operating 30+ large-format destination stores across the U.S. Comparable to Sportsman's Warehouse across hunting, fishing, and outdoor categories with a similar family-owned heritage and breadth of assortment, but with larger average store size and stronger in-store experience.
• Dick's Sporting Goods: Public sporting goods retailer (NYSE: DKS) operating 700+ stores across the U.S. with expanded hunting/shooting sports assortment (including the relaunched Field & Stream private label). Comparable to Sportsman's Warehouse across hunting, fishing, and outdoor categories but operates at materially larger scale with broader team sports coverage.
• Bass Pro Shops: Privately held outdoor recreation retailer with the largest U.S. footprint in hunting, fishing, and outdoor gear, having acquired Cabela's in 2017. Directly comparable product categories and customer base to Sportsman's Warehouse, but materially larger scale, broader destination-store experience, and stronger private-label brand portfolio.

Emerging players

• Backcountry.com: Online specialty retailer of outdoor gear and apparel (part of CTC/Zulily-owned portfolio) with strong e-commerce brand. Comparable to Sportsman's Warehouse across camping, hiking, and outdoor apparel categories, though with limited firearms exposure and primarily e-commerce (no physical retail) operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/sportsmanswh
• YouTubeyoutube.com/channel/UCtGrFnFaH9AwssJCNMyjuGQ
• Facebookfacebook.com/sportsmanswarehouse05
• Instagraminstagram.com/sportsmans_warehouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportsmans Warehouse Holdings