What Ayenda Hotels does

Ayenda Hotels is a LatAm budget hotel booking platform founded in 2015 and headquartered in Medellín, Colombia. The company aggregates more than 450 independent budget hotels across 70+ cities in Colombia, Mexico, and Peru, serving budget-conscious leisure and corporate travelers through a direct booking website, mobile app, and a corporate benefits program (Ayenda Empresas). Over 1 million guests are registered on the platform, with average nightly rates ranging from roughly $15 to $46 USD in major cities such as Medellín and Bogotá.

The company's core technology is a cloud-based PMS (Property Management System) and Channel Manager that partner hotels receive free of charge as an onboarding incentive. The Channel Manager synchronizes inventory and rates with Booking.com and Expedia, reducing overbooking risk and centralizing distribution control. There is no public API or developer-facing platform; the technology stack is vertically integrated into Ayenda's own booking experience.

Ayenda operates a transaction-based revenue model, earning commissions on each booking routed through the platform while charging partner hotels no upfront fees or long-term commitments. Customer segments include budget leisure travelers (primary), corporate travelers via Ayenda Empresas, and independent small-to-medium hotel owners (primary supply side). Geographic expansion beyond Colombia into Mexico and Peru has been supported by approximately $20 million in total funding raised across rounds in 2019, 2020, and 2021, with lead investors including Kaszek, 500 Global, Dalus Capital, IDB Lab, and SoftBank. The company operates with 51-100 employees and is led by co-founder and CEO Andrés Sarrazola.

Name

Ayenda Hotels

Legal name

Ayenda

Website

https://ayenda.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Ayenda Hotels is a LatAm budget hotel booking platform aggregating 450+ independent properties across Colombia, Mexico, and Peru, offering free PMS and Channel Manager technology to partner hotels and serving budget leisure and corporate travelers via direct booking and its Ayenda Empresas program.

Ownership category

akta.pro rank

Product category

Online Travel Agency (Budget Hotel Booking)

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Hotel & Accommodation Booking Platforms (THALAFAB)

akta.pro secondary industries

Value Inn / No-Frills Hotels (THAGABAL), Lodging & Vacation Rental Booking Platforms (BPAMAIAC)

Keywords

• Budget hotel booking
• Online travel agency
• Property management system
• Channel manager software
• Corporate travel booking

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Hotel Commission: Ayenda earns revenue through commission from hotel bookings. Partner hotels pay a commission fee for reservations received through the platform. The company offers PMS and channel manager technology free to hotels as an incentive to join the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Ayenda Hotels operates a digital hotel booking platform that aggregates 450+ independent budget hotels across Colombia, Mexico, and Peru. Partner hotels join through a commission-based B2B model and receive free Property Management System (PMS) and Channel Manager technology that synchronizes inventory with Booking.com and Expedia. Consumers book directly via the ayenda.com website and mobile app, with a best price guarantee and free cancellation.

Product overview

Ayenda Hotels operates as a hotel booking platform with a network of over 450 independent hotels across Colombia, Mexico, and Peru. The platform consists of a consumer-facing booking website offering direct reservations with no cancellation fees and best price guarantee, complemented by a B2B partner program that provides hoteliers with free access to a Property Management System (PMS) and Channel Manager that synchronizes with Booking.com and Expedia. The company also offers a corporate travel product called Ayenda Empresas for business travelers.

Differentiator

Problem solved

Functional benefit

Products and services

• Ayenda Hotels Platform Consumer-facing online booking platform that lets travelers search and reserve rooms across 450+ independent budget hotels in Colombia, Mexico, and Peru, with best price guarantee and free cancellation.
• Property Management System (PMS) Cloud-based hotel operations and reservation management tool provided to partner hotels at no cost as part of the Ayenda partnership, enabling centralized control of property operations.
• Channel Manager Distribution synchronization tool provided free to partner hotels, connecting to Booking.com and Expedia to prevent overbookings and centralize rate and inventory control across channels.
• Ayenda Empresas (Corporate Benefits) Corporate travel benefits program that provides companies with negotiated hotel rates and accommodations for employee business travel across Ayenda's 450+ property network.

Quantifiable outcome

• Hotels save $100-$500 per month in technology costs
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Booking.comcoreTechnology or IntegrationBooking.com is integrated through Ayenda's channel manager, allowing partner hotels to synchronize inventory and rates to prevent overbookings and manage distribution from a single platform.
• ExpediacoreTechnology or IntegrationExpedia is integrated through Ayenda's channel manager, enabling partner hotels to synchronize inventory and rates to prevent overbookings and manage distribution from a single platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Expedia: Global incumbent OTA integrated with Ayenda's channel manager, serving overlapping inventory and traveler demand. Functions as both distribution partner and competitive threat in the LatAm budget hotel space.
• Booking.com: Global incumbent OTA that already integrates with Ayenda's channel manager. Competes for the same independent hotel inventory and end travelers, and represents both a partner (distribution) and a structural threat (could disintermediate Ayenda) at massive scale.

Direct peers

• Treebo Hotels: India-based budget hotel brand that aggregates independent hotels under a quality-standardized umbrella with proprietary PMS technology. Closely mirrors Ayenda's value proposition of branded standardization plus free/affordable tech for partner hotels in a price-sensitive emerging market.
• RedDoorz: Southeast Asian budget hotel chain operating an asset-light aggregation model with standardized quality, partner PMS, and OTA-style direct booking. Directly comparable in customer segment (budget travelers) and business model (commission-based partner network with tech incentives).
• OYO Rooms: Global budget hotel aggregator and branded chain that partners with independent hotels under a unified brand, technology stack (PMS, channel manager), and standardized quality. Operates a nearly identical business model to Ayenda at much larger scale across multiple regions.
• FabHotels: Indian budget hotel aggregator that offers partner hotels technology, branding, and distribution support in exchange for commissions. Same asset-light model, same target traveler, and same take-rate revenue structure as Ayenda.

Regional players

• Despegar: LatAm-focused online travel agency headquartered in the region, covering flights, hotels, and packages across the same geographies Ayenda serves. Comparable as a regional travel marketplace competing for the same LatAm travelers and hotels, though broader in product scope.
• Best Day Travel: Mexico-based OTA with strong presence in Mexican and LatAm hotel booking. Overlaps with Ayenda's Mexican footprint and competes for similar budget-to-mid-tier inventory and travelers in the region.
• Viajes Falabella: LatAm-focused travel agency and OTA backed by Falabella, operating in similar geographies as Ayenda. Competes for the same regional travel demand and hotel inventory, particularly in Spanish-speaking LatAm markets.

Emerging players

• Hostelworld: Budget accommodation booking platform focused on hostels and budget stays, with overlap in price-sensitive traveler segments that Ayenda targets. Different property type (hostels vs budget hotels) but comparable budget traveler base and online booking model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ayenda Hotels