Kleecks
Kleecks is a London-headquartered enterprise SaaS company that provides an AI-driven web optimization platform — featuring server-side rendering, SEO automation, CRO, speed, accessibility, and AI-search readiness — to 150+ enterprise eCommerce and digital brands, primarily in luxury, fashion, and adjacent verticals.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Kleecks does
Kleecks is a privately held enterprise SaaS company founded in 2015 and headquartered in London with a research and development office in Milan. It builds an AI-driven web optimization platform for enterprise eCommerce and digital brands, addressing fragmented SEO, slow time-to-market, JavaScript crawlability limitations, and the shift to AI-driven search. The platform serves over 150 enterprise clients worldwide, with a customer roster concentrated in luxury goods, fashion, furniture, and adjacent verticals (Bulgari, Prada, Givenchy, Miu Miu, Loro Piana, Calzedonia, Natuzzi, Poliform, Safilo, Axpo, Zurich). Go-to-market is enterprise field sales with quote-based, traffic-tiered multi-year subscriptions, augmented by a three-tier partnership program of 20+ digital agencies and consultancies.
The core technology is a server-side rendering (SSR) engine that automatically generates fully rendered HTML for crawlers and AI systems without requiring code changes to the customer's existing front-end, combined with a modular architecture spanning Competitive Analysis, SEO, CRO, Speed Performance (with proprietary Intelligent Prediction caching), Content Generation and Translation, Accessibility (WCAG 2.1 AA), Data & Analytics, and Tech Integrations. Named features include the Source Editor for no-code real-time customization, URL Hierarchy Editor, Static Filter, H1 Optimization, and the AI Search Audit (AISA) framework that evaluates website interpretability across multiple AI models. Integrations with Shopify, Salesforce Commerce Cloud, and Yext anchor the platform within the customer's commerce stack.
Kleecks operates a subscription SaaS revenue model with module activation and traffic volume (page views and sessions) as the primary pricing drivers; specific tier pricing is not publicly disclosed. The company employs 11–50 people, raised $7.27M in September 2024 led by BlackSheep Ventures alongside Axon Partners Group and Azimut Digitech Fund, and appointed a new CEO, Marco Frassinetti, in March 2026 to support its international expansion phase.
Kleecks firmographics
Firmographics- Name
- Kleecks
- Legal name
- Vivian Srl – Kleecks Ltd
- Website
- https://kleecks.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kleecks is a London-headquartered enterprise SaaS company that provides an AI-driven web optimization platform — featuring server-side rendering, SEO automation, CRO, speed, accessibility, and AI-search readiness — to 150+ enterprise eCommerce and digital brands, primarily in luxury, fashion, and adjacent verticals.
- Ownership category
- akta.pro rank
Kleecks industry classification
Industry- Product category
- Enterprise SEO and eCommerce Performance Optimization Software
- NAICS
- Software Publishers (513210), Custom Computer Programming Services (541511), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
Keywords
Where Kleecks is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Kleecks business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription (Modular/Traffic-Based): Kleecks operates as a SaaS platform with a modular pricing model. The licence fee is determined by the volume of site traffic (page views and sessions) on which functionality modules are activated. Customers can activate one or more modules (Competitive analysis, SEO, CRO, Content generation, Speed performance, Tech integrations), and pricing scales with traffic volume and module count. This is a recurring subscription model with revenue driven by seat/module activation and traffic tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Modular SaaS subscription with traffic-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Kleecks product offering
Product offeringCore offering
Kleecks sells an AI-driven enterprise SaaS platform that optimises eCommerce performance marketing activities in real-time by enhancing website health, speed, SEO, conversion rate, and accessibility without requiring code changes to the customer's front-end. The modular platform operates via server-side rendering (SSR) to deliver pre-rendered HTML to crawlers and AI systems and includes selectable modules for competitive analysis, SEO, CRO, content generation and translation, speed performance, accessibility, data and analytics, and tech integrations. The platform is sold on a multi-year subscription basis with traffic-based pricing, targeting large enterprise brands and eCommerce operators globally.
Product overview
Kleecks is an innovative SaaS platform structured as a core Enterprise Optimisation Platform with multiple functional modules. The platform was unveiled in 2019 after four years of development and provides real-time optimisation for performance marketing, website health, and speed. The modular architecture includes: Competitive Analysis Module, SEO Module, CRO Module, Speed Performance Module (featuring Intelligent Prediction technology), Content Generation and Translation Module, Accessibility Module, Data & Analytics Module, and Tech Integrations Module. Named features include the URL Hierarchy Editor for URL rewriting logic, Source Editor for real-time content customisation, Server-Side Rendering for JavaScript SEO, Static Filter for filtered listing page staticization, H1 Optimization for heading precision, and AI Search Audit for evaluating AI system interpretation. The platform helps enterprises increase revenues, reduce costs, and accelerate time-to-market without requiring CMS changes or developer involvement.
Differentiator
Problem solved
Functional benefit
Products and services
- Kleecks Enterprise Optimisation Platform An AI-driven, modular SaaS platform that optimises eCommerce performance marketing activities in real-time, enhancing website health, speed, SEO, CRO, content generation, and accessibility for enterprise brands. Operates via server-side rendering to deliver pre-rendered HTML to crawlers and AI systems without code changes, and includes selectable modules for Competitive Analysis, SEO, CRO, Speed Performance, Content Generation and Translation, Accessibility, Data & Analytics, and Tech Integrations. Sold on a multi-year subscription basis with traffic-based pricing to enterprise eCommerce and retail brands.
Quantifiable outcome
- +20% increase in organic traffic & conversions for companies using Kleecks
- +13 more outcomes
Companies that use Kleecks
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
Kleecks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability11 records
Feature11 records
Kleecks partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered supporting.
- Leading International Digital Agencies and Consultancy FirmssupportingKleecks collaborates with upwards of 20 partners including leading international digital agencies and consultancy firms. These partners extend Kleecks' market reach globally and deliver services to enterprise clients.
- Solutions PartnerssupportingSolutions Partners offer strategic guidance, campaign design, development, and execution to clients with support from Kleecks' expert team. They receive access to industry-leading best practices, methodologies, and proven strategies, along with continual training on platform functionality.
- Technology PartnerssupportingTechnology Partners enable businesses to optimize experiences and touchpoints throughout the customer lifecycle with increased agility. They benefit from high-quality integrations to improve orchestration and reduce time-to-value, expanding personalisation capabilities throughout the technology stack.
- Commercial PartnerssupportingCommercial Partners join the Kleecks partner network as trusted solution providers for their clients. They create new and significant revenue streams by optimizing experiences and benefit from regular support from Kleecks' Customer Success team.
Scale indicators22 records
Recent moves6 records
Expansion highlights6 records
Kleecks competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Kleecks social profiles
Digital presenceKleecks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kleecks leadership team
Management profileNumber of profiles
Profiles10 records
Kleecks funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kleecks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kleecks
What does Kleecks do?
Kleecks sells an AI-driven enterprise SaaS platform that optimises eCommerce performance marketing activities in real-time by enhancing website health, speed, SEO, conversion rate, and accessibility without requiring code changes to the customer's front-end. The modular platform operates via server-side rendering (SSR) to deliver pre-rendered HTML to crawlers and AI systems and includes selectable modules for competitive analysis, SEO, CRO, content generation and translation, speed performance, accessibility, data and analytics, and tech integrations. The platform is sold on a multi-year subscription basis with traffic-based pricing, targeting large enterprise brands and eCommerce operators globally.
Is Kleecks a public or private company?
Kleecks is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kleecks founded?
Kleecks was founded in 2015. It employs 11 to 50 people.
Where is Kleecks based?
Kleecks is headquartered in London, United Kingdom, in the Europe region.
How does Kleecks make money?
One revenue line is on record: saaS Platform Subscription (Modular/Traffic-Based).
Does Kleecks have an API?
No public API is recorded for Kleecks.
What industry is Kleecks in?
Kleecks's product category is Enterprise SEO and eCommerce Performance Optimization Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 513210 and its SIC code is 7372.