Educatly
Educatly is an AI-powered student-recruitment and self-discovery platform connecting high school students, university students, and professionals with 17K+ universities and 740K+ programs globally, while selling tiered B2B subscriptions to universities for student recruitment and marketing across the Middle East and Africa.
- Company typePrivate
- Founded2020
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Educatly does
Educatly Limited is an Ireland-domiciled EdTech company (founded 2020 in Egypt) that operates an AI-powered student-recruitment and self-discovery platform connecting prospective students with global higher-education opportunities. The platform combines a mobile-first consumer app (iOS and Android, 4.8 App Store rating) with a web directory of 17,436 universities across 90+ countries and 740K+ programs, plus a community of 192K+ students, alumni, and ambassadors. Its core technology is a proprietary 19-domain, 5-stage self-discovery engine that produces personalized fit scores mapping user passions, strengths, values, and identity to career pathways, education programs, and skills — supplemented by an AI chatbot that can be embedded on partner university websites via widgets.
The business model is dual-sided and primarily freemium. On the consumer side, the Educatly mobile app is free to download with premium features offered via in-app purchases and monthly subscriptions; the company also generates revenue from application and visa-processing professional services. On the institutional side, Educatly sells three tiered B2B subscriptions to universities and schools — Free Access (basic profile and chatbot), Marketing Solution (enhanced visibility, targeted email campaigns, dedicated account support), and Recruitment Solution (full application-to-enrollment support with ambassador network activation) — priced on an annual, quote-based cadence. Distribution combines product-led growth via app stores, community-led acquisition through an earn-as-you-learn ambassador program, and enterprise field sales across Egypt, Saudi Arabia, UAE, Nigeria, Kenya, and Ireland, with offices in Dublin (HQ), Dubai, and Cairo.
The company has raised approximately $3.5M in total funding ($1M pre-seed in November 2021 from Falak Startups and Enterprise Ireland; $2.5M seed in July 2024 led by TLcom Capital and Plus VC) and operates with 11–50 employees. Its stated 2024 user growth target was scaling from 3M to 7M students. BlockChain-based credential verification has been flagged as a future capability since the 2021 round but is not yet a productized feature.
Educatly firmographics
Firmographics- Name
- Educatly
- Legal name
- Educatly Limited
- Website
- https://educatly.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Educatly is an AI-powered student-recruitment and self-discovery platform connecting high school students, university students, and professionals with 17K+ universities and 740K+ programs globally, while selling tiered B2B subscriptions to universities for student recruitment and marketing across the Middle East and Africa.
- Ownership category
- akta.pro rank
Educatly industry classification
Industry- Product category
- Education Technology (EdTech) — Student Recruitment and Career Guidance Platform
- NAICS
- Educational Services (611), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enrollment Yield, Matriculation & Onboarding Platforms (EDAFAMAG)
- akta.pro secondary industries
- Education Access & EdTech for Equity (Low-cost Learning, Skills Platforms) (BPAGALAH), Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA)
Keywords
Where Educatly is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices4 records
Markets served
Educatly business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Freemium Platform for Students: The core Educatly mobile app is free to download and use for students. Free features include university/program discovery, ambassador chat, and basic profile creation. Premium features within the app (personalized journeys, advanced insights, mentor matching) are available as in-app purchases or subscriptions.
- Educatly Free Access (B2B): Free foundational tier for educational institutions providing basic profile presence on the platform, automatic data updates, AI chatbot integration, and preliminary engagement insights. This serves as a funnel to paid tiers.
- Educatly Marketing Solution (B2B Subscription): Paid subscription tier for universities and schools offering enhanced profile visibility, student recruitment tools, customized marketing campaigns, targeted email marketing, direct website traffic generation, and dedicated account support. Builds on Free Access tier.
- Educatly Recruitment Solution (B2B Subscription): Comprehensive paid tier for institutions appointing Educatly as a non-exclusive recruitment representative. Includes consultation from application to enrollment, ambassador widget integration, advanced communication tools, peer-to-peer recruitment network activation, and dedicated customer success support. Highest tier offering.
- Student Application and Visa Processing Services: Educatly guides students through the admission process including interviews, verifying academic qualifications, managing administrative paperwork for visa processing, and providing acceptance letter and visa support services.
- In-App Purchases and Subscriptions: Based on the refund policy stating all purchases including subscriptions and premium features are non-refundable unless under exceptional circumstances. Processing time for approved refunds is 5-14 business days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier for students and institutions with basic features |
| Freemium | Free | Institutional free foundational tier with basic profile and chatbot |
| Subscription | Annual | Mid-tier institutional subscription for marketing and recruitment |
| Subscription | Annual | Full-service institutional subscription with recruitment representation |
| Subscription | Monthly | In-app premium features and subscriptions |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Educatly product offering
Product offeringCore offering
Educatly operates an AI-powered student-recruitment and self-discovery platform delivered through a freemium consumer mobile app and web platform, enabling students to explore passions, careers, and 17,436 universities across 90+ countries. On the B2B side, it sells tiered institutional SaaS subscriptions (Free Access, Marketing Solution, Recruitment Solution) to universities, schools, and companies for student engagement, ambassador management, and recruitment. The platform also provides ancillary application and visa processing services to guide students through enrollment.
Product overview
Educatly is a unified educational network platform with a mobile app at its core, designed to guide individuals through self-discovery, career exploration, and higher education pathway selection. The platform combines AI-powered personalization with a global ecosystem of universities, programs, and career resources. For institutional partners (universities, schools, companies), Educatly offers three tiered solutions delivered via website widget and dashboard tools: Free Access (basic profile and AI chatbot), Marketing Solution (enhanced visibility and recruitment tools), and Recruitment Solution (comprehensive application-to-enrollment support including ambassador management and communication tools). The platform serves high school students, university students, and professionals, connecting them with over 17,000 universities, 740,000+ programs, and 192,000+ student ambassadors worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Educatly Mobile App
Quantifiable outcome
- 4M+ users worldwide
- +5 more outcomes
Companies that use Educatly
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles6 records
Educatly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Educatly partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- University of Derby (Partner University)coreLong-standing academic franchise partner of Mediterranean College Athens (a university listed on Educatly). The University of Derby holds TEF Gold rating and has been partnering with Mediterranean College since 2010 under franchise agreements where degrees are identical to those delivered at Derby's UK campuses.
- Mediterranean College AthenscoreOne of the 17K+ universities listed on Educatly's platform. Founded in 1977, it is the first independent Anglophone college in Greece and a flagship institutional partner demonstrating the platform's university partnership model.
- The American College of Greece (ACG)coreThe oldest and largest U.S.-accredited educational institution in Europe, founded in 1875. Listed on Educatly with 111 programs. ACG demonstrates Educatly's capacity to attract prestigious, internationally accredited institutions to its platform.
- Education Providers (Partner Universities and Schools)coreEducational institutions holding subscription licenses for the Educatly platform. The platform supports their student recruitment, marketing, and engagement activities through Free Access, Marketing Solution, and Recruitment Solution tiers.
- Student Ambassadors (Platform Representatives)supportingIndividuals representing Education Providers who engage with users on the Platform as the institution's emissaries. They have public profiles with bios including name, photo, location, languages spoken, academic history, and interests, enabling prospective students to find and chat with relevant ambassadors.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
Educatly competitors and assessment
Company assessmentDirect peers
- ApplyBoard: ApplyBoard is a global student recruitment platform connecting international students with educational institutions across multiple destination countries. It directly competes with Educatly's study abroad marketplace and university recruitment B2B model.
- Studyportals: Studyportals is a global education marketplace allowing students to search and compare bachelor's and master's programs worldwide. It overlaps with Educatly's 740K+ program discovery and university listing capabilities.
- Cialfo: Cialfo is a college counseling and application platform serving high school students with discovery, application management, and counselor tools. It directly competes with Educatly's high-school student guidance and university matching features.
- Unibuddy: Unibuddy provides peer-to-peer ambassador and chat solutions enabling prospective students to interact with current students at universities. It competes directly with Educatly's ambassador widget and B2B Recruitment Solution tier.
- Study.eu: Study.eu is a European-focused study abroad information portal helping students find English-taught programs across Europe. It overlaps with Educatly's European university listings (e.g., Mediterranean College, ESERP) and program discovery features.
Broad incumbents
- IDP Education: IDP Education is a publicly listed international student placement and English-language testing company operating IELTS and a global study abroad network. It is a broad incumbent serving the same international student recruitment market Educatly targets.
- Naviance / EAB: Naviance (by EAB) is a leading college and career readiness platform used by US high schools for counseling, planning, and application management. It is comparable to Educatly's institutional offering for schools and counselors.
Emerging players
- Adventus.io: Adventus.io is a student recruitment platform helping institutions connect with international students via direct applications and lead generation. It is comparable to Educatly's Recruitment Solution tier for institutional sales.
- CareerExplorer: CareerExplorer offers an AI-driven career assessment and matching platform that maps user traits to career paths. It overlaps with Educatly's self-discovery engine and passion-to-career matching features.
Regional players
- Crimson Education: Crimson Education provides global university admissions consulting, with strong Asia-Pacific presence and expansion into MEA markets. It competes with Educatly for high school students seeking international admissions support.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Educatly social profiles
Digital presenceEducatly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Educatly leadership team
Management profileNumber of profiles
Profiles3 records
Educatly funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Educatly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Educatly
What does Educatly do?
Educatly operates an AI-powered student-recruitment and self-discovery platform delivered through a freemium consumer mobile app and web platform, enabling students to explore passions, careers, and 17,436 universities across 90+ countries. On the B2B side, it sells tiered institutional SaaS subscriptions (Free Access, Marketing Solution, Recruitment Solution) to universities, schools, and companies for student engagement, ambassador management, and recruitment. The platform also provides ancillary application and visa processing services to guide students through enrollment.
Is Educatly a public or private company?
Educatly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Educatly founded?
Educatly was founded in 2020. It employs 11 to 50 people.
Where is Educatly based?
Educatly is headquartered in Dublin, Ireland, in the Europe region.
How does Educatly make money?
Six revenue lines are on record. Freemium Platform for Students are the primary driver. The others are educatly Free Access (B2B), educatly Marketing Solution (B2B Subscription), educatly Recruitment Solution (B2B Subscription), student Application and Visa Processing Services and in-App Purchases and Subscriptions.
Who are Educatly's main competitors?
Direct peers on record are ApplyBoard, Studyportals, Cialfo, Unibuddy and Study.eu. Broad incumbents are IDP Education and Naviance / EAB. Emerging players are Adventus.io and CareerExplorer. Crimson Education is listed as a regional player.
Does Educatly have an API?
No public API is recorded for Educatly.
What industry is Educatly in?
Educatly's product category is Education Technology (EdTech) — Student Recruitment and Career Guidance Platform. Its primary akta.pro industry code is EDAFAMAG, Enrollment Yield, Matriculation & Onboarding Platforms, with a secondary code of BPAGALAH, Education Access & EdTech for Equity (Low-cost Learning, Skills Platforms). Its NAICS code is 611 and its SIC code is 8200.