Updater

What Updater does

UPDATER is a Tokyo-based sustainability platform founded in May 2011 (originally as Minna Denryoku, rebranded to UPDATER in October 2021) that operates a vertically integrated "face-visible" sustainability ecosystem. The company sells 100% traceable renewable electricity through its Minna Denryoku retail brand — connecting approximately 1,000 renewable energy power plants to corporate and household buyers via the world's first commercialized blockchain-based P2P electricity tracking system (ENECTION, launched 2018), which records 30-minute interval matching on a public blockchain. Annual electricity sales exceed 500 million kWh, positioning UPDATER as the #1 global B Corp-certified renewable energy retailer above the 500M kWh threshold.

Beyond electricity, UPDATER has built adjacent platforms spanning workplace well-being (Minna Works/MADO with 4,500 air-quality monitoring locations and heat-stroke wearables), ethical consumption (TADORi marketplace, Shift C ratings covering 6,000+ fashion brands), soil regeneration (Minna Daichi diagnostics), and consumer engagement (I'm UPDATER points platform, Minna Showten physical retail). Proprietary technology includes patented wireless power routing ("電力カラーリング"), AI solar generation prediction (joint with Tokyo University), and a patented core-body-temperature estimation algorithm (Japan/China/EU). Revenue is generated through usage-based electricity sales, B2B subscription platforms (Minna SX for Biz / SX Prime at ¥33,000/month), hardware-plus-subscription well-being packages, ethical e-commerce commissions, and premium memberships, addressing both corporate ESG buyers (Asics, Nissin Foods, Chiba University, Karaoke Manekineko) and sustainability-conscious consumers.

Name

Updater

Legal name

株式会社UPDATER

Website

https://updater.co.jp

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

UPDATER is a Tokyo-based sustainability platform selling 100% traceable renewable electricity (500M+ kWh/year) via proprietary blockchain P2P tracking, alongside adjacent well-being, ethical commerce, and fashion-rating platforms serving corporate ESG buyers and sustainability-conscious consumers in Japan.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Minna Denryoku (Renewable Energy Retail): Retail electricity sales of 100% traceable renewable energy to corporate and individual customers. Customers can select specific power plants and provide 'support' payments to generators. Annual electricity sales exceed 500 million kWh.
2. Corporate Sustainability Services (みんなSX for Biz): Sustainability transformation platform for enterprises providing CO2 calculation tools, SX compass assessments, webinars, and premium SX Prime membership (33,000 yen/month).
3. Well-being Platform (みんなワークス): Work environment monitoring (MADO cloud), business care services, and heat stroke prevention solutions for enterprises. Hardware + subscription model.
4. TADORi (Ethical EC): E-commerce marketplace for products with transparent producer stories. Commission-based or direct sales of ethical products.
5. Minna Showten (Retail Store): Physical retail store in Shimo-Kitazawa offering fermented sweets, ethical snacks, and seasonal fruits. Direct consumer sales.
6. Shift C (Fashion Sustainability): Ethical rating service for fashion brands, providing transparency scores for approximately 6,000 brands.
7. Minna Daichi (Soil Regeneration): Soil diagnostic services, biodiversity assessment, and carbon sequestration measurement for agricultural land.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

UPDATER operates a sustainability transformation platform that sells traceable renewable electricity under the Minna Denryoku brand and layered sustainability services to both businesses and individuals. For enterprises it offers corporate PPAs, decarbonization and ESG consulting (Minna SX for Biz, SX Prime), workplace well-being monitoring with heat stroke prevention (Minna Works, MADO, hamon band N), and blockchain-based supply chain traceability (TADORi CHAiN). For consumers it offers face-visible retail electricity (including Artist Denryoku and individual off-site PPA 'PeePa'), ethical e-commerce (TADORi), fashion brand ratings (Shift C), soil/biodiversity diagnostics (Minna Daichi), a virtue-points engagement app (I'm UPDATER), and a physical retail store (Minna Showten).

Product overview

UPDATER operates a multi-platform sustainability transformation ecosystem consisting of core products (Minna Denryoku renewable energy, Minna Works well-being platform, TADORi ethical marketplace, Shift C fashion ethics ratings, Minna Daichi soil diagnostics), sub-brands (Minna Showten retail store, Artist Denryoku), and add-on modules (Minna Care caregiving support, MADO air monitoring, SX Prime premium membership). The platforms serve both corporate and individual customers through unified portals (Minna SX for Biz, I'm UPDATER, UPDATER TRACKs), leveraging proprietary blockchain technology for traceability and transparency across energy, fashion, and lifestyle supply chains.

Differentiator

Problem solved

Functional benefit

Brands

• みんな電力: 脱炭素領域・再生可能エネルギー事業 - トレーサブル再エネ電力の供給
• みんなワークス
• Shift C
• TADORi
• みんな商店
• みんな大地
• みんなエアー
• みんなケア
• みんなSX for Biz
• I'm UPDATER
• ピーパ
• アーティスト電力
• MADO

Products and services

• Minna Denryoku (みんな電力) Retail electricity service supplying 100% traceable renewable energy with transparent producer information, allowing customers to select specific power plants and provide 'support' payments to generators. Annual sales exceed 500 million kWh.
• Minna Works (みんなワークス) Well-being platform that monitors and improves work environments through cloud-based labor environment monitoring and supports caregiving-work balance for employees.
• TADORi Ethical e-commerce media platform promoting 'face-visible' consumption by disclosing product production backgrounds, people involved and costs, enabling purchases where buyers, makers and society all benefit.
• Shift C Ethical rating guide service for fashion and beauty brands, evaluating approximately 6,000 fashion brands and 100 beauty brands on environmental and social impact across earth, human and animal axes (powered by Good On You).
• Minna Daichi (みんな大地) Soil diagnostic service that visualizes soil carbon sequestration, biodiversity and plant-fungus symbiosis to promote behavior change toward soil regeneration and add value to agricultural products and real estate.
• Minna Showten (みんな商店) Two-floor physical retail store in Shimo-Kitazawa offering sustainable food experiences including fermented sweets (with TOTOYA), a modernized neo-dagashiya snack shop, and a 37-booth craft marketplace, implementing returnable containers and ethical sourcing.
• Artist Denryoku (アーティスト電力) Japan's first renewable energy service connecting artists and fans through electricity, letting users purchase power generated at specific artist-operated power plants and route a 100 yen-per-month support payment from electricity fees back to the plant.
• PeePa (ピーパ) Cloud-based individual off-site PPA service using the Enection 3.0 blockchain rights-token mechanism, letting individuals contract electricity from a remotely located solar power plant section without installing equipment at home.
• Minna Care (みんなケア) Corporate welfare service supporting employees balancing work and caregiving through concierge services, care secretaries and buddy-family staff tailored to caregiving stages.
• MADO Air DX service that measures and visualizes air environment data including CO2, PM2.5, volatile gases and temperature/humidity through cloud integration with sensors and digital signage across approximately 4,500 locations nationwide.
• Minna SX for Biz Sustainability management platform for corporations providing content, matching events and tools (including CO2 calculation and SX compass assessment) to address decarbonization, human rights, biodiversity and other sustainability challenges.
• I'm UPDATER Individual member platform developed at Earth Day Tokyo 2026 where users earn 'virtue' points (徳) for performing socially contributive actions, with points redeemable for partner-company samples and preferential pricing.
• TADORi CHAiN - Tsunagu for Fashion Blockchain-based Digital Product Passport (DPP) solution for apparel companies that centralizes supply chain, product and handling information on UPDATER's blockchain, reducing operational costs and streamlining compliance for ESG traceability.
• MADO Cloud Heat Stroke Risk Package (MADOクラウド猛暑リスク対策パッケージ) Heat stroke prevention solution combining the hamon band N wearable (jointly developed with Mitsufuji using UPDATER's patented core-body-temperature estimation algorithm) with cloud monitoring dashboard and operational support. Targets construction, manufacturing and logistics.

Quantifiable outcome

• 500 million+ kWh renewable electricity sold annually
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered core, minor and flagship.

• Karaoke Manekineko (カラオケまねきねこ) / Koshidaka HoldingscoreStrategic or Co-development Partner · 1 July 2026Decentralized solar power purchase agreement (PPA) supplying renewable energy to 41 Karaoke Manekineko stores across five Japanese regions. First decentralized, locally-sourced corporate PPA for karaoke in Japan. Low-pressure solar systems on rooftops (4.95-9.90 kW per location) creating 61 interconnected supply points for disaster resilience.
• ミツフジ (Mitsubishi Fiber/Hamon)coreTechnology or Integration · 25 June 2026Joint development of MADO Cloud Heat Stroke Risk Package. Mitsufuji provides hamon band N wearable with proprietary algorithm for core body temperature estimation. UPDATER provides cloud monitoring and integration.
• U-POWERminorChannel Partner/ Reseller/ Distributor · 18 May 2026Joint procurement and power trading collaboration between two new power companies. Strengthens renewable energy sourcing and supply capacity for corporate energy self-sufficiency.
• 水戸ホーリーホック (Mito Hollyhock)minorGTM or Marketing Partner · 30 April 2026Official partner sponsorship with J-League football club for sustainability-themed community engagement activities.
• 日本自然保護協会 (Nature Conservation Association of Japan)flagshipStrategic or Co-development Partner · 19 February 2026Collaboration agreement for nature positive and carbon neutrality initiatives. Combines UPDATER's soil regeneration and biodiversity services with NCSJ's conservation expertise.
• Marui Group (大成海グループ)coreStrategic or Co-development Partner · 26 January 2026Co-creation of 5th digital sustainable bond (green bond) issuance for Epos card members. Collaborative ESG finance initiative.
• FC大阪 (FC Osaka)minorGTM or Marketing Partner · 23 January 2026Top partner sponsorship with FC Osaka football club for regional decarbonization and community engagement activities in East Osaka.
• 斗々屋 (TOTOYA)coreStrategic or Co-development Partner · 19 April 2025Co-production of fermented sweets shop on Minna Showten 1st floor. TOTOYA operates Japan's first zero-waste supermarket, bringing sustainable food expertise to the retail collaboration.
• TBSラジオ (TBS Radio)flagshipGTM or Marketing Partner · 6 April 2024Co-production of weekly sustainability radio program 'サステバ'. Hosted by 小泉今日子, UPDATER CEO 大石英司, TBS announcer. Reaches wide audience with sustainability education and practical eco-tips.
• 小泉今日子 (Kyoko Koizumi)flagshipGTM or Marketing Partner · 1 January 2024Artist collaboration including nationwide carbon offset tour KK60, '明日の森プロジェクト' oak tree planting, 'Artist Electricity' power plant. Cultural programs supporting children from single-parent households.
• Chim↑Pom from Smappa! GroupminorGTM or Marketing Partner · 1 January 2024Artist collaboration creating works connecting art and sustainability. Handball tournament and creative projects.
• 東京大学 (Tokyo University)coreTechnology or Integration · 24 March 2022Joint research on AI solar generation prediction. Developed prediction model using historical performance data and weather forecasts to predict next-day renewable energy output.
• 京都大学 (Kyoto University)coreTechnology or Integration · 15 February 2021Joint research on wireless power coloring (電力カラーリング). Research uses chaos CDMA encoding and magnetic resonance for wireless power routing. US patent obtained December 2023.

Scale indicators8 records

Recent moves3 records

Expansion highlights7 records

Market position

Weaknesses4 records

Competitive moat5 records

Customer concentration

• Xx.com/minden_PR
• YouTubeyoutube.com/@updater_jp
• Facebookfacebook.com/minnadennryoku
• LinkedInlinkedin.com/company/updater-jp
• Instagraminstagram.com/updater_jp

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds10 records

Investors18 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Updater