Emrod
Emrod is a New Zealand-founded deep-technology company that develops long-range wireless power-beaming systems using microwave energy, targeting energy utilities, space companies, and government agencies for remote power distribution and space-based solar power infrastructure.
- Company typePrivate
- Founded2019
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Emrod does
Emrod is a New Zealand-headquartered deep-technology company founded in 2019 that develops long-range wireless power transfer systems using microwave energy, a capability the company refers to as "power-beaming." Its core product, the EMROD Power-Beaming System, converts electricity into electromagnetic energy, shapes it into a collimated beam, and transmits it between ground-based antennas using beam-shaping technology designed to minimize energy lost through diffraction or atmospheric conditions. The system includes built-in safety mechanisms, redundant electronics, and is scalable in distance and power level based on antenna size and the use of EMROD-designed relays. Emrod has extended the technology into a satellite-based product called the Worldwide Energy Matrix (WEM), a proposed constellation of orbiting relay satellites that would electronically steer energy beams between locations on Earth to form a global energy transmission grid.
The company's offerings target three primary customer segments: energy industry leaders (utilities seeking to reach remote areas or scale grid infrastructure), space industry leaders (for space-based solar power infrastructure), and government agencies (for emergency power, cellular base stations, and disaster relief). Its first commercial partner is Powerco, a major New Zealand energy distributor that supported both indoor and outdoor field testing in Taranaki, and the New Zealand government energy innovation agency Ara Ake, which provided funding and in-kind support. Strategic alliances with the European Space Agency (ESA) and Airbus enabled a 2022 demonstration in Munich that beamed 550 watts across an Airbus warehouse, and the company is a member of ESA BIC Bavaria. Emrod also received non-dilutive funding from Germany's SPRIND agency to develop the world's most advanced power-beaming device.
Emrod's revenue model centers on technology licensing and enterprise deployment of its wireless power-beaming systems to utilities, space companies, and government agencies. The company maintains three offices — Auckland (headquarters), Munich (European engineering and R&D), and Boston (US operations) — and is backed by a mix of government grants and venture capital while remaining privately held.
Emrod firmographics
Firmographics- Name
- Emrod
- Legal name
- EMROD Inc
- Website
- https://emrod.energy
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Emrod is a New Zealand-founded deep-technology company that develops long-range wireless power-beaming systems using microwave energy, targeting energy utilities, space companies, and government agencies for remote power distribution and space-based solar power infrastructure.
- Ownership category
- akta.pro rank
Emrod industry classification
Industry- Product category
- Wireless Power Transfer Technology
- NAICS
- Electric Power Transmission, Control, and Distribution (22112), Satellite Telecommunications (517410)
- SIC
- Radio & Tv Broadcasting & Communications Equipment (3663), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Power Electronics for Renewable & Grid-Tied Applications (Solar inverters, wind converters, grid-tie interfaces) (IMAGADAJ)
Keywords
Where Emrod is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Emrod business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations
Revenue model
- Power-beaming Technology Licensing and Deployment: B2B enterprise model targeting energy utilities, space companies, and government agencies for wireless power transfer technology deployment and licensing.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Emrod product offering
Product offeringCore offering
Emrod develops and deploys proprietary long-range wireless power transfer (power-beaming) technology that converts electricity into a tightly collimated microwave beam and delivers it between antennas, enabling transmission of large amounts of energy over long distances without wires. Its portfolio includes the core Power-Beaming System, the space-based Worldwide Energy Matrix (WEM) satellite constellation, relay satellites, and ground-based antennas, sold and licensed to energy utilities, space industry leaders, and government agencies for terrestrial and space-based power distribution.
Product overview
EMROD offers a portfolio of wireless power transfer products centered on its core power-beaming technology. The main offerings are the proprietary Power-Beaming System using microwave energy for long-range wireless transmission, and the Worldwide Energy Matrix (WEM) — a space-based satellite constellation that enables global energy distribution by relaying power beams through orbiting satellites. Supporting sub-products include relay satellites and ground-based antennas that form the complete transmission infrastructure. The system is designed as a replacement for power lines and cables in scenarios where physical infrastructure is not viable, such as challenging terrain, large moving vehicles, and space-based energy infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- Worldwide Energy Matrix (WEM): A cutting-edge wireless power transmission system designed to connect renewable energy generators with consumers globally using space-based satellites and ground-based antennas.
Products and services
- EMROD Power-Beaming System Proprietary long-range wireless power transfer system that uses microwave energy to safely send large amounts of power over long distances. The system converts electricity into electromagnetic energy shaped into a collimated beam and transmits it between antennas, replacing physical power lines for enterprise and government customers.
- Worldwide Energy Matrix (WEM)
Quantifiable outcome
- End-to-end efficiency of approximately 25% achievable with 10-30 relay spacecraft in equatorial orbit of 4000-6000 km
- +2 more outcomes
Companies that use Emrod
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Emrod technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Emrod partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- European Space Agency (ESA)coreEMROD partnered with ESA and Airbus for a technology demonstration event in Munich, Germany showcasing wireless power transmission as an emerging technology to solve sustainability challenges in the energy and space sectors. EMROD is also backed by ESA BIC Bavaria, an incubator supporting space-related start-ups in Europe.
- AirbuscorePartnered with EMROD and ESA for demonstration event in Munich showcasing power-beaming technology for space-based solar power applications.
- PowercocoreOne of the largest energy distribution companies in New Zealand and EMROD's first commercial partner. Powerco supported EMROD's indoor demonstration system and outdoor field testing in Taranaki New Zealand.
- Ara AkecoreNew Zealand government energy innovation agency with a mandate to lead and facilitate the development of low-emissions energy innovation. Ara Ake partnered with EMROD to provide funding and in-kind support for the Taranaki field testing system.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
Emrod competitors and assessment
Company assessmentEmerging players
- Aetherflux: Aetherflux is a US-based space-based solar power startup developing satellite constellations to harvest solar energy and beam it to Earth. Directly comparable to EMROD's WEM vision and a likely competitor for the same emerging SBSP customer base.
- WiTricity: WiTricity specializes in wireless power transfer using magnetic resonance for EV charging and consumer electronics. Different application (short-range vs. EMROD's long-range), but a relevant wireless power technology peer demonstrating commercial traction in adjacent markets.
- CASSIOPeiA: CASSIOPeiA is a UK-based space-based solar power initiative developing wireless power beaming from orbit to ground receivers. Closest European peer to EMROD's WEM, sharing a similar SBSP architecture thesis and competing for the same early commercial-offtake customers.
Direct peers
- PowerLight Technologies: PowerLight Technologies develops long-range optical (laser) power-beaming systems for delivering electricity wirelessly. Direct comparable to EMROD in the wireless power transmission category, with overlapping enterprise/government customers and similar technology-readiness profile.
- Reach Power: Reach Power (formerly Global Energy Transmission) builds wireless power transmission systems using microwave energy for industrial and remote applications. Most direct US-based competitor to EMROD's terrestrial power-beaming proposition with similar GTM targeting energy and defense customers.
Broad incumbents
- GE Vernova: GE Vernova (spun off from GE in 2024) provides power generation, grid solutions, and renewable integration equipment globally. A broad incumbent whose grid and renewable interconnection portfolio overlaps with the customer pain points EMROD addresses.
- Airbus Defence and Space: Airbus Defence and Space is a global space prime with active involvement in SBSP initiatives (e.g., ESA Solaris). Already an EMROD partner, but also a potential incumbent competitor for downstream space-based power constellation deployment contracts.
- ABB: ABB is a global incumbent in power transmission and distribution equipment, including HVDC converter stations and grid-tied power electronics. Represents the established competitive alternative EMROD must displace in the terrestrial grid infrastructure category.
- Siemens Energy: Siemens Energy is a major incumbent in energy transmission, grid technology, and renewable integration, including HVDC and grid-tied power electronics. A large-scale incumbent competing for the same grid modernization and renewable integration contracts EMROD targets.
- Northrop Grumman: Northrop Grumman is a major US aerospace and defense prime with space-based solar and satellite power programs. Relevant incumbent partner/competitor for EMROD's WEM satellite architecture and government space-power contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Emrod social profiles
Digital presenceEmrod financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emrod leadership team
Management profileNumber of profiles
Profiles16 records
Emrod funding detail
Funding detailFunding overview
Funding rounds6 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emrod M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emrod
What does Emrod do?
Emrod develops and deploys proprietary long-range wireless power transfer (power-beaming) technology that converts electricity into a tightly collimated microwave beam and delivers it between antennas, enabling transmission of large amounts of energy over long distances without wires. Its portfolio includes the core Power-Beaming System, the space-based Worldwide Energy Matrix (WEM) satellite constellation, relay satellites, and ground-based antennas, sold and licensed to energy utilities, space industry leaders, and government agencies for terrestrial and space-based power distribution.
Is Emrod a public or private company?
Emrod is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Emrod founded?
Emrod was founded in 2019. It employs 11 to 50 people.
Where is Emrod based?
Emrod is headquartered in Auckland, New Zealand, in the Oceania region.
How does Emrod make money?
One revenue line is on record: power-beaming Technology Licensing and Deployment.
Who are Emrod's main competitors?
Emerging players on record are Aetherflux, WiTricity and CASSIOPeiA. Direct peers are PowerLight Technologies and Reach Power. Broad incumbents are GE Vernova, Airbus Defence and Space, ABB, Siemens Energy and Northrop Grumman.
Does Emrod have an API?
No public API is recorded for Emrod.
What industry is Emrod in?
Emrod's product category is Wireless Power Transfer Technology. Its primary akta.pro industry code is IMAGADAJ, Power Electronics for Renewable & Grid-Tied Applications (Solar inverters, wind converters, grid-tie interfaces). Its NAICS code is 22112 and its SIC code is 3663.