OSRAM

What OSRAM does

OSRAM GmbH operates as a wholly-owned subsidiary of ams OSRAM AG, a global optical solutions leader headquartered in Munich, Germany. Founded in 1915, the company has over 110 years of heritage in vehicle lighting and illumination technology, and employs 10,000+ people across operations in Germany, Austria, Switzerland, and North America. Following the 2020-2021 merger of OSRAM with ams AG, the company combines traditional lighting expertise with sensor and semiconductor capabilities spanning LED, OLED, laser, and infrared technologies for sensorics, lighting, and visualization applications.

The company's product portfolio spans automotive lighting (NIGHT BREAKER LED replacement bulbs, halogen, and OE-quality lamps for cars, trucks, motorcycles, and off-road vehicles), vehicle electronics (ROADsight dashcams and reversing camera systems with wireless up to 100m range), and vehicle maintenance equipment (BATTERYcharge battery chargers and EV charging cables from 3.6kW to 22kW, POWERinvert 12V-to-230V inverters, BATTERYstart jump starters, TYREinflate tire equipment, LEDinspect inspection lights, and BATTERYtest PRO diagnostic tools). Core technology differentiation is anchored in proprietary Micro LED Adaptive Driving Beam (ADB) headlights with 20,000-30,000 pixels per unit and IR:6 infrared LED technology for automotive sensing applications including driver monitoring.

OSRAM generates revenue through direct-to-consumer e-commerce (osram.de), B2B distribution via the Xchange e-shop, wholesale partnerships with 14+ named automotive parts distributors, marketplace presence on Amazon, retail electronics channels, and OEM embedded supply to vehicle manufacturers. Brand licensing partnerships with LEDVANCE GmbH (general home lighting) and Eures GmbH (consumer batteries) extend the OSRAM brand into adjacent product categories, with the LEDVANCE partnership extended into the next decade as of September 2024. In March 2026, the company divested its Entertainment and Industry business segment to Ushio, refocusing the portfolio on automotive and semiconductor optical solutions.

Name

OSRAM

Legal name

OSRAM GmbH

Website

https://osram.de

Company type

Private

Founded year

1915

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

OSRAM GmbH, a subsidiary of ams OSRAM AG, is a Munich-based optical solutions provider with 110+ years of heritage in automotive lighting, vehicle electronics (dashcams, reversing cameras), and vehicle maintenance equipment (battery chargers, EV cables, jump starters), serving automotive aftermarket, workshops, and OEM manufacturers globally.

Ownership category

akta.pro rank

Product category

Automotive Lighting

NAICS

Electric Lighting Equipment Manufacturing (33513), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139), Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Automotive Lighting Systems & Components Manufacturing (LED/Headlamps/Signal/Interior) (IMACAJAF)

akta.pro secondary industries

Light Bulbs & Lamp Replacements Retail (LED, Smart Bulbs, Specialty) (CRAIAHAD), Display & Illumination Components (MicroLED/OLED Drivers/Backlight Optics) (HDAHALAN), Machine Vision & Inspection Lighting (Ring lights, bar lights, backlights, strobed illumination) (IMAGAIAG), Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC)

Keywords

• Automotive lighting
• LED headlight bulbs
• Vehicle electronics accessories
• Optical semiconductor solutions
• Automotive aftermarket products

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Automotive Lighting Products: Sale of vehicle replacement bulbs including NIGHT BREAKER LED, halogen bulbs, and OE-quality lighting for cars, trucks, motorcycles, and off-road vehicles
2. Vehicle Maintenance and Accessories: Sale of vehicle care products including dashcams, reversing cameras, tire inflators, battery chargers, jumper cables, power inverters, and workshop diagnostic tools
3. EV Charging Cables: Sale of charging cables for electric vehicles and plug-in hybrids supporting various power ratings from 3.6kW to 22kW
4. Brand Licensing: Licensing of OSRAM brand to partners for consumer batteries (Eures GmbH) and home lighting products (LEDVANCE GmbH)

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

OSRAM manufactures and sells automotive lighting products (LED, halogen, and HID replacement bulbs including NIGHT BREAKER LED) and a growing range of vehicle electronics and maintenance accessories such as dashcams, reversing cameras, battery chargers, EV charging cables, tire inflators, jump starters, and power inverters. As part of ams OSRAM, the company also develops optical semiconductor solutions spanning LED, OLED, laser and infrared technologies for sensorics, lighting and visualization applications, with products sold both to OEMs and to the automotive aftermarket through its own e-commerce, distributors, retailers and Amazon.

Product overview

OSRAM (now part of ams OSRAM) operates as a leading optical solutions provider offering a diverse portfolio of automotive lighting, vehicle maintenance, and vehicle electronics products. The product ecosystem is organized around several interconnected sub-brands: ROADsight dashcams and reversing cameras (including wireless and wired systems with various monitor sizes); BATTERYcharge products covering EV charging cables, battery chargers for conventional and lithium batteries, professional workshop chargers, and solar-powered maintenance devices; POWERinvert 12V-to-230V power inverters; vehicle maintenance tools including TYREinflate tire equipment, LEDinspect inspection lights, and BATTERYstart jump starters; diagnostic equipment under BATTERYtest PRO; and traditional automotive lighting with NIGHT BREAKER LED replacements and LEDs BIKE bicycle lights. The core automotive lighting category spans car, truck, motorcycle, and off-road vehicle lamps. The Entertainment and Industry lighting business was divested to Ushio. Products are available through OSRAM's B2B e-shop (Xchange), distributors, and retailers including Amazon.

Differentiator

Problem solved

Functional benefit

Brands

• NIGHT BREAKER LED: LED headlight product line for vehicles
• ROADsight
• BATTERYcharge
• POWERinvert
• LEDinspect
• TYREinflate
• BATTERYstart
• STARTERcable
• TYREseal

Products and services

• NIGHT BREAKER LED High-performance LED headlight replacement bulbs for cars and trucks, offering a brighter LED upgrade over halogen headlights for improved road visibility and safety. Targeted at vehicle owners in the automotive aftermarket (German and Austrian markets).
• Automotive Lighting Portfolio Comprehensive automotive lighting solutions including car bulbs, truck lighting, motorcycle lighting, agricultural and construction vehicle lighting, bicycle lighting, LED inspection lights, and warning/safety lights for the automotive aftermarket.
• LEDs BIKE Bicycle Lights Bicycle lighting products providing visibility and safety for cyclists during riding, part of OSRAM's mobility product portfolio.
• ROADsight Dashcams High-resolution vehicle dashcams with G-Sensor for automatic incident file locking, HDR for image quality, GPS tracking, parking mode, and time-lapse recording. Available in 1080p to 1296p resolution with various screen sizes and field-of-view options for private vehicle owners and commercial operators.
• ROADsight Wireless Reverse Camera Systems Wireless reversing camera kits providing rear visibility for cars and commercial vehicles, including the OWRCS7 (7" 1080p monitor) and OWRCS4 (4.3" VGA monitor) with up to 100m wireless range, IP67 rating, parking guidelines, and LED illumination.
• ROADsight Wired Reverse Camera Systems Wired reversing camera systems including the OCS700N 7" AHD monitor and OCSC1N camera with 120° field of view, IP67 rating, parking guidelines, and LED illumination, plus 10m and 20m extension cables.
• POWERinvert Modified Sine Wave Inverters 12V DC to 230V AC power inverters converting vehicle battery power to run mobile electronics. Available in 150W, 300W, and 500W models with integrated 2.1A USB charging ports and built-in thermal protection.
• BATTERYcharge EV Charging Cables Type 2 EV charging cables for electric vehicles and plug-in hybrids in 1-phase (3.6kW, 7.2kW) and 3-phase (11kW, 22kW) variants, plus portable options. IP65 rated, TUV and CE certified with 2-year warranty.
• BATTERYcharge Battery Chargers Intelligent battery charging and maintenance devices for 6V to 24V vehicles. Models range from 1A to 10A and support lead-acid, AGM, EFB, and lithium batteries, with multi-stage charging cycles, automatic maintenance mode, LCD displays, and start-stop compatibility.
• BATTERYcharge PRO Professional Battery Chargers Professional-grade battery chargers for intensive workshop use in 12V/24V environments. Support lead-acid and lithium batteries (AGM, GEL, STD, EFB, LFP, LiFePO4) and are available in 30A, 50A, 60A, and 100A variants.
• BATTERYcharge SOLAR Solar Battery Maintenance Monocrystalline solar-powered battery maintainers and chargers for 12V vehicles. Available in 5W, 10W, 20W, 100W, and 200W variants. IP65 rated, function in overcast conditions, and include reverse polarity protection for RVs, classic cars, and motorcycles.
• STARTERcable Jumper Cables Jump-start cables for emergency battery assistance, ranging from 150A to 1200A capacity and suitable for vehicles from 1.6L to 9.5L engine displacement (petrol and diesel).
• BATTERYtest PRO Diagnostic Equipment Professional automotive diagnostic testers including the Multi-Function Automotive Tester (OMM600) and Battery Analyser for workshop testing of vehicle electrical systems and battery condition.
• TYREinflate Tire Inflation Products Tire pressure gauges, portable compressors, and emergency tire sealants for vehicle tire maintenance to prevent flat tires.
• LEDinspect Inspection Lights High-powered LED inspection lights producing up to 6500 Kelvin bright cold-white light for illuminating dark work areas. Available in various form factors for professionals and home users.
• BATTERYstart Battery Jump Starters Portable battery jump starter power banks for emergency vehicle starting. Include power bank functionality for charging mobile devices, enabling vehicles to be restarted without external assistance.
• SNOW BRUSH 010 Winter Tool 4-in-1 winter tool combining extendable snow brush, ice scraper, shovel, and window squeegee. Features aluminum shaft, ergonomic non-slip grip, and detachable heads for quick snow and ice removal.

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered major, core and minor.

• UshiomajorStrategic or Co-development Partner · 7 March 2026Ushio completed the acquisition of OSRAM Entertainment and Industry business, integrating it into its global specialty lighting market operations. The move aims to expand Ushio's capabilities in professional sectors including entertainment, cinema, and industrial lighting. This represents a significant divestment for OSRAM, transferring the entertainment and industry lighting segment to Ushio.
• LEDVANCEcoreStrategic or Co-development Partner · 5 September 2024ams OSRAM and LEDVANCE extended their global brand partnership into the next decade, ensuring continued collaboration on LED lighting products and maintaining LEDVANCE's rights to use the OSRAM and SYLVANIA brands for general lighting products globally.
• LEDVANCE GmbHminorOEM/ Whitelabel/ Licensing PartnerOSRAM brand licensing partnership with LEDVANCE for home lighting products. LEDVANCE offers OSRAM-branded general lighting products including home lighting solutions under the brand licensing program, extending the OSRAM experience beyond the core automotive portfolio.
• Eures GmbHminorOEM/ Whitelabel/ Licensing PartnerOSRAM brand licensing partnership with Eures GmbH for consumer batteries. Eures GmbH produces and sells OSRAM-branded consumer battery solutions, extending the OSRAM brand into the battery accessories market.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Signify (Philips Lighting): Global lighting leader and direct competitor across automotive (Philips Automotive) and general lighting categories. Competes head-to-head with OSRAM in replacement bulbs, OEM lighting, and connected lighting, and is listed alongside OSRAM as a key commercial lighting player.
• LEDVANCE: Licensed OSRAM brand partner for general lighting and a direct competitor in residential and commercial lighting categories. Sells OSRAM/SYLVANIA-branded lamps alongside its own portfolio across global markets.
• Stanley Electric: Japanese automotive lighting manufacturer supplying headlights, signal lamps, and LED modules to global OEMs. Direct peer to OSRAM in automotive lighting components with similar OEM customer base.
• HELLA (FORVIA): Major automotive lighting and electronics supplier, now part of FORVIA. Competes directly with OSRAM in headlamp systems, signal lighting, and automotive electronics for global vehicle OEMs.
• Koito Manufacturing: Leading Japanese automotive lighting manufacturer and a top global supplier of vehicle headlamps. Direct competitor in OEM automotive lighting with strong presence at Japanese and global automakers.
• Valeo: Global automotive supplier with a substantial lighting and electronics business. Competes with OSRAM in headlamps, signal lighting, and increasingly in ADAS sensor and camera systems.
• Marelli: Global automotive lighting and electronics supplier formed from Magneti Marelli and Calsonic Kansei. Competes with OSRAM in automotive lighting modules and electronic components for vehicle OEMs.
• Lumileds: Specialty LED and lighting solutions company serving automotive, specialty lighting, and illumination markets. Direct competitor in automotive LED components and replacement lamp segments.

Broad incumbents

• ams OSRAM AG: Direct parent company of OSRAM GmbH. Operates the semiconductor sensor and LED chip businesses that feed OSRAM's lighting products, sharing technology platforms (Micro LED, IR sensing) while competing with standalone LED chip vendors.
• Ushio: Japanese specialty lighting company that acquired OSRAM's Entertainment and Industry business in March 2026. Now operates in adjacent industrial, cinema, and semiconductor lighting categories, sharing technology heritage with OSRAM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/amsOSRAM
• YouTubeyoutube.com/c/amsOSRAMofficial
• Facebookfacebook.com/amsOSRAM
• LinkedInlinkedin.com/company/ams-osram
• Instagraminstagram.com/amsosram

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OSRAM