Rider University

What Rider University does

Rider University is a private, nonprofit, coeducational university founded in 1865 and headquartered in Lawrenceville, New Jersey, on a single 140-acre main campus located approximately 60 miles south of New York City and 35 miles north of Philadelphia. The university serves undergraduate, graduate, transfer, international, continuing education, and veteran students through multiple colleges, including the Norm Brodsky College of Business, the College of Liberal Arts and Sciences, and the Westminster Choir College, which was relocated from Princeton to the Lawrenceville campus.

The institution delivers academic programs supported by a standard higher-education technology stack that includes the Canvas learning management system, the myRider student portal, Zoom video conferencing, Apporto for virtual lab access, 25Live for event scheduling, and Google Workspace for institutional email and documents. Its operating model centers on tuition and fees as the primary revenue stream, supplemented by auxiliary services (housing, dining, the university bookstore), private donations raised through the Annual Fund and capital campaigns (including gifts supporting the Norm Brodsky College of Business and Westminster Choir College), and federal and state veterans' education benefits. The university reports that 99% of students receive Rider-funded scholarships and gift aid, and it graduates roughly 1,100 students per commencement cycle across bachelor's, master's, and doctoral degrees.

In 2025, Rider launched a 'March to Sustainability' financial recovery plan following fiscal pressures that produced layoffs, pay cuts, and position eliminations, and it concurrently executed a presidential transition: Gregory G. Dell'Omo, Ph.D., retired effective July 31, 2025, after nearly ten years, and the university's 8th president was announced on May 12, 2025. The institution pursues a direct-to-consumer admissions motion that combines owned digital properties, social channels (Instagram, Facebook, LinkedIn, TikTok, X), NCAA Division I athletics (Go Broncs), and a 2026 statewide media partnership with ONNJ.

Name

Rider University

Legal name

Rider University

Website

https://rider.edu

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Rider University is a private, nonprofit university founded in 1865 in Lawrenceville, NJ, offering undergraduate and graduate degrees across multiple colleges including the relocated Westminster Choir College, with near-universal scholarship access and NCAA Division I athletics.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Faith-Affiliated Private Research Universities (EDAHABAJ)

Keywords

• Private higher education
• Undergraduate degree programs
• Graduate degree programs
• Continuing education services
• Experiential learning

Headquarters

HQ city

Lawrenceville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Tuition and Fees: As a private university, Rider's primary revenue stream is tuition and fees charged to enrolled students across undergraduate, graduate, and continuing education programs.
2. Auxiliary Services: Revenue from on-campus housing, dining services, the university bookstore, and other student life facilities.
3. Private Donations and Fundraising: Rider relies on donor contributions through its Annual Fund, capital campaigns, and endowed scholarships (e.g., Norm Brodsky College of Business gift, Westminster Choir College donor support).
4. Veterans Education Benefits: Rider receives federal and state education benefits administered through the VA for eligible veterans and dependents, preserving eligibility through New Jersey State Approving Agency approval.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Rider University is a private, nonprofit institution that delivers higher education services across undergraduate, graduate, and continuing education programs on a 140-acre campus in Lawrenceville, New Jersey. It offers degree-granting programs through multiple colleges including the Norm Brodsky College of Business, the College of Liberal Arts and Sciences, and Westminster Choir College, supplemented by NCAA Division I athletics, career development services, and experiential learning opportunities such as internships, research, and study abroad.

Product overview

Rider University is a private university offering undergraduate and graduate degree programs across multiple colleges and schools. The institution operates as a comprehensive higher education provider featuring Westminster Choir College (relocated from Princeton), student media services including radio with video streaming capabilities, and career development support. Students access academic services through the myRider portal and Canvas learning management system. The university emphasizes experiential learning through internships, research, and study abroad programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Rider University Undergraduate Programs Traditional four-year bachelor's degree programs across multiple colleges including the Norm Brodsky College of Business, College of Liberal Arts and Sciences, and Westminster Choir College, serving first-year and transfer students.
• Rider University Graduate Programs Master's and doctoral degree programs across business, education, science, and the arts, designed for students pursuing career advancement or specialization.
• Westminster Choir College A prestigious music and choral education sub-brand relocated from Princeton to the Lawrenceville campus, offering music education programs and performances including Carnegie Hall appearances, supported by Annual Fund donations.
• Continuing Education Programs Continuing education and professional development courses offered online and on-campus for adult learners seeking certificates, part-time studies, or workforce upskilling.
• Experiential Learning Programs Hands-on learning opportunities including internships, guided research, student teaching, and study abroad programs, integrated across Rider's academic programs.
• Career Development and Success Services Career services that help students explore interests, identify academic paths, gain experience, and develop job-search skills from enrollment through graduation.
• Veterans and Military Education Benefits Services Education program access for veterans, service members, and dependents using federal and state education benefits, preserved by an Affirmation of Approval from the New Jersey State Approving Agency.

Quantifiable outcome

• 99% of students receive Rider-funded scholarships and gift aid.
• +1 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• ONNJ (On New Jersey)coreGTM or Marketing Partner · 31 March 2026Rider University entered a statewide media partnership with ONNJ (On New Jersey), becoming the presenting sponsor of the network's flagship morning program, ONNJ Mornings with Ken Rosato. The partnership includes recurring on-air conversations featuring Rider's leadership, faculty, students, and alumni, as well as original segments highlighting the University's academic programs and campus life. The partnership builds on a previous collaboration during the network's gubernatorial debate production in fall 2025 and officially kicked off with coverage of Rider's annual Eggscellent Egg Hunt on March 31, 2026.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Iona University: Private New York university with NCAA Division I athletics and a comparable undergraduate-to-graduate program mix. Similar size and value-positioning in the Northeast private university market.
• Loyola University Maryland: Private Jesuit university in Baltimore with a similar liberal arts core, NCAA Division I athletics, and mid-Atlantic regional recruitment footprint. Directly comparable on size and student profile.
• Sacred Heart University: Private Catholic university in Fairfield, Connecticut, with strong growth in graduate and online programs. Similar in scale and competitive profile to Rider, with comparable athletic and value positioning.
• Fairleigh Dickinson University: Private New Jersey university with multiple campuses and a similar mix of undergraduate, graduate, and international students. Operates in the same regional competitive set as Rider.
• Drew University: Small private university in Madison, New Jersey with a similar liberal arts and graduate program mix. Closely comparable on size, selectivity band, and private Northeast positioning to Rider.
• Monmouth University: Private New Jersey university with a similar mid-Atlantic residential model and NCAA Division I athletics. Directly comparable on size, location, and target student profile to Rider.
• Fairfield University: Private Jesuit university in Fairfield, Connecticut, with a similar residential model, NCAA Division I athletics, and undergraduate-to-graduate mix. Comparable on size and value-positioning to Rider.
• Seton Hall University: Private Catholic university in South Orange, New Jersey, similar in scale and geographic market to Rider. Competes for the same Northeast private university applicants with a comparable mix of undergraduate and graduate programs.

Regional players

• Stevens Institute of Technology: Private New Jersey university in Hoboken, focused on STEM and business. Operates in the same NJ private university market but with a stronger technology and career-outcomes positioning than Rider.

Broad incumbents

• Quinnipiac University: Larger private Connecticut university with a similar mix of liberal arts, business, health sciences, and NCAA Division I athletics. A relevant comparable on programming breadth and regional recruitment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rideruniversity
• Facebookfacebook.com/rideruniversity
• LinkedInlinkedin.com/company/rider-university
• Instagraminstagram.com/rider_university
• TikToktiktok.com/@rideruniversity

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rider University