What ExcelCredit does

ExcelCredit, which has fused with KOA C.F Compañía de Financiamiento S.A., is a Bogotá-based Colombian fintech operating as a regulated Compañía de Financiamiento under the Superintendencia Financiera de Colombia. The company originates consumer credit in the libranza market — payroll-deduction and pension-deduction loans, free-investment loans, portfolio purchases (Compra de Cartera) and refinancing (Retanqueo) — and serves financially excluded borrowers, including clients with negative credit histories, as a stated alternative to informal lending. Its active loan portfolio stands at approximately 850 billion COP, supported by a hybrid distribution network of 26 physical offices nationwide, a digital self-serve portal at koa.co, WhatsApp and phone sales channels, and employer/pension-administrator (pagaduría) partnerships that route repayments through payroll deduction.

The technology platform is a digital-first lending and now deposit-taking stack: CDT Digital KOA is custodied by Deceval S.A., allows paperless account opening with a $200,000 COP minimum and 3-month minimum term, and funds in via the PSE payment button from any Colombian bank. Following the fusion with KOA C.F, the entity is supervised by the SFC, enabling it to accept public deposits and broaden the funding base beyond debt. Distribution remains omnichannel — direct field sales through branches, inside sales via phone and WhatsApp, and self-service digital — with educational content (EduKOA) and a referral program supporting acquisition.

Revenue is generated primarily through interest income on the lending portfolio, with a secondary contribution from the newly launched CDT products taking deposits against the new regulated status. The business model is unit-priced and contract-based, with libranza products tied to multi-year repayment schedules and CDTs to fixed-rate terms. Customer acquisition relies on a combination of physical branch presence, employer-channel partnerships, and direct digital marketing. The combination of regulated status, hybrid distribution, and inclusion-focused positioning is the central commercial logic of the company.

Name

ExcelCredit

Legal name

KOA C.F COMPAÑÍA DE FINANCIAMIENTO S.A.

Website

https://excelcredit.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

ExcelCredit, now fused with KOA C.F, is a Colombia-based regulated financing company that provides payroll-deduction and pension loans, free-investment credit, and CDT Digital term deposits to Colombian consumers, pensioners, and the financially excluded population.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Credit Product Interest: ExcelCredit/KOA generates revenue primarily through interest earned on lending products including Crédito de Libranza (payroll deduction loans), Crédito de Libre Inversión, Compra de Cartera (portfolio purchase), and Retanqueo (refinancing). Active portfolio reaches approximately 850 billion pesos.
2. CDT Digital Deposits: As a supervised entity, KOA now accepts deposits from the public through CDT Digital products, diversifying funding sources. CDT products offer fixed interest rates with minimum opening from $200,000 and terms starting from 3 months.
3. Financial Inclusion Services: Revenue derived from serving financially excluded populations including clients with negative credit reports, who are charged interest rates for credit access through the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

ExcelCredit (now KOA C.F Compañía de Financiamiento S.A.) provides digital consumer credit products in Colombia, including Crédito de Libranza (payroll/pension deduction loans) with sub-products for pensioners, free investment, portfolio purchase, and refinancing, alongside CDT Digital term deposits. The company distributes these products through 26 physical branches, a digital platform (koa.co), WhatsApp, phone channels, and payroll-deduction partner agreements to serve employed, retired, and financially excluded consumers.

Product overview

ExcelCredit has fused with KOA C.F to become a regulated financial company offering digital lending and savings products. The unified platform provides CDT Digital (term deposits) as a savings/product alongside Crédito de Libranza (payroll deduction loans) with sub-products including pensioner loans, free investment loans, portfolio purchases, and refinancing. As a supervised entity, KOA now offers diversified funding sources including CDT products and savings accounts, expanding beyond ExcelCredit's original lending-only focus.

Differentiator

Problem solved

Functional benefit

Products and services

• CDT Digital KOA Digital Certificate of Deposit (Certificado de Depósito a Término) administered and custodied by Deceval S.A., with fixed interest rates, minimum opening from $200,000 COP, and minimum term of 3 months. Customers can open and manage the CDT via mobile or computer using the PSE payment button, and the digital certificate eliminates the risk of physical document loss or theft. Available to natural persons and legal entities.
• Crédito de Libranza KOA Flagship loan product with repayment via payroll or pension deduction, available to Colombian employees and pensioners through partnerships with employers and pension administrators (pagadurías). Includes sub-products for pensioners, free-investment loans, portfolio purchase, and refinancing (Retanqueo). Accessed via 26 physical branches, the koa.co website, WhatsApp, and phone.
• Crédito Libranza para Pensionados Specialized loan product for pensioners, with payments deducted directly from pension disbursements via partner pension administrators (pagadurías).
• Crédito de Libre Inversión General-purpose personal loan with flexible end use and an optional payroll-deduction payment channel, targeted at Colombian consumers including those traditionally excluded from formal banking.
• Compra de Cartera Portfolio-purchase product allowing customers to transfer existing loans from other lenders to KOA in exchange for potentially better terms and consolidated repayment.
• Retanqueo Refinancing product for existing KOA customers seeking to restructure their debt obligations, typically by topping up or resetting loan terms to better fit current cash flow.

Quantifiable outcome

• ~$850 billion COP active portfolio (cartera activa)
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Deceval S.A.coreTechnology or IntegrationDeceval S.A. administers and custodians the CDT Digital product for KOA, eliminating physical document risks and enabling fully digital certificate management.
• Payroll Deduction Partners (Convenios de Libranza)coreChannel Partner/ Reseller/ DistributorPartnerships with employers and pension administrators (pagadurías) to offer Crédito de Libranza and Crédito de Libranza para Pensionados products, allowing credit repayment through payroll or pension deduction.
• Serna & Rojas Asociados (Defensor del Consumidor Financiero)minorStrategic or Co-development PartnerFinancial Consumer Defender appointed to handle customer complaints and claims. Contact: [email protected], Phone: (601) 4898285, Address: Carrera 16A #80-63 Edificio Torre Oval Oficina 601, Bogotá D.C.
• Fogafín (Fondo de Garantías de Instituciones Financieras)minorStrategic or Co-development PartnerColombia's Deposit Insurance Institution providing protection for financial institution deposits, referenced as regulatory oversight partner.
• KOA C.F Compañía de Financiamiento S.A.coreStrategic or Co-development PartnerExcelCredit completed a brand fusion with KOA C.F, becoming a supervised financial company (Compañía de Financiamiento) regulated by Superintendencia Financiera de Colombia. This transformation enables offering CDT products and accepting public deposits.

Scale indicators4 records

Recent moves7 records

Expansion highlights12 records

Direct peers

• Credivalores: Colombian non-bank financial company publicly listed on the BVC, specializing in payroll deduction loans (libranza) and consumer credit. Closest direct competitor with overlapping product mix, target customer (employees and pensioners), and distribution through employer/pension partnerships.
• Bancamía: Colombian microfinance institution owned by Fundación Microfinanzas BBVA, focused on financial inclusion and microcredit for low-income entrepreneurs and underserved populations. Directly comparable through shared mission of serving financially excluded Colombians with credit products.
• C.F. Tuya: Colombian Compañía de Financiamiento offering credit cards and consumer loans, operating under the same regulatory framework as KOA C.F. post-merger. Comparable as a regulated non-bank financial entity competing in the mass-market consumer credit space.

Broad incumbents

• Banco de Bogotá: One of Colombia's largest traditional banks offering libranza, consumer credit, and digital products. Represents the established banking competition that KOA differentiates from through digital-first onboarding and inclusion focus.
• Bancolombia (Nequi): Colombia's largest bank with Nequi digital wallet and consumer lending subsidiary serving mass-market and digitally-savvy consumers. Major incumbent competing for the same financial inclusion customer base but with substantially larger balance sheet.
• Davivienda (DaviPlata): Major Colombian bank with Daviplata digital wallet explicitly targeting unbanked and underbanked populations. Direct competitor in financial inclusion with broader product suite and established brand recognition.
• BBVA Colombia: Major Colombian bank with active libranza portfolio and consumer credit offerings. Represents traditional banking competition in the payroll deduction segment that KOA's financial-inclusion positioning targets.
• Scotiabank Colpatria: Major Colombian bank with established payroll deduction loan (libranza) and consumer credit products. Established incumbent competing in KOA's primary niche with greater capital and brand equity.

Emerging players

• ADDII: Colombian-founded BNPL fintech providing installment credit for e-commerce purchases across Latin America. Targets similar digitally-enabled consumers but with point-of-sale credit structure rather than payroll-deduction loans.
• Crezcamos: Colombian microfinance institution serving low-income entrepreneurs with credit products and group lending methodology. Comparable through shared financial inclusion mission and focus on underserved Colombian segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KOACF
• LinkedInlinkedin.com/company/excelcredit
• Instagraminstagram.com/koa_cf
• Xx.com/excel_credit

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ExcelCredit