Just Energy

What Just Energy does

Just Energy is a North American retail energy supplier headquartered in Houston, Texas (5251 Westheimer Road, Suite 1000), that procures and resells electricity and natural gas to residential and commercial customers in deregulated markets across 10 US states (Texas, Illinois, Indiana, Maryland, Massachusetts, Michigan, New Jersey, New York, Ohio, Pennsylvania) and four to five Canadian provinces (Alberta, Manitoba, Ontario, Saskatchewan, and at times Quebec). Founded in 1997, the company claims a customer base of over one million and operates with 1,001-5,000 employees across multiple sales channels including inbound/outbound phone, online self-serve enrollment, door-to-door field sales, call-center inside sales, and a retail partnership with Sam's Club.

The product portfolio spans fixed-rate, variable-rate, and time-of-use electricity plans (Nights Free, Weekends Free, Days Free), natural gas supply, green energy add-ons via the JustGreen program (renewable energy credits and carbon offsets sourced from wind, solar, and hydro), and benefits programs such as GoodBundle (energy discounts, HomeWater cross-sell via the 2018 Filter Group acquisition, waived late fees, carbon offsets) and Stat Rewards ($50 bill credit + $0.005/kWh discount). Underlying technology includes an HCLTech-provided GenAI platform (AI Force) and digital process automation (digitalCOLLEAGUE, Toscona) deployed in 2025 across IT, finance, analytics, customer care, sales, and renewals functions.

Just Energy generates recurring revenue through commodity-based charges on kilowatt-hour and therm/cubic-meter consumption plus subscription fees from benefits programs. The legal parent is Just Energy Group Inc. (Canada); the primary US operating entity is Just Energy Texas, LP. The company was formerly NYSE-listed (ticker: JE) and has resolved securities class actions in the Ontario Superior Court of Justice. Customer satisfaction runs at 4.0-4.2 stars across thousands of reviews, but the business is exposed to wholesale commodity volatility, retail energy regulatory shifts, and churn risk inherent to commodity-resale models.

Name

Just Energy

Legal name

Just Energy Group Inc.

Website

https://justenergy.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Just Energy is a Houston-based retail electricity and natural gas supplier serving over one million residential and commercial customers in deregulated markets across 10 US states and 4-5 Canadian provinces, with complementary green energy and membership product lines.

Ownership category

akta.pro rank

Product category

Retail Energy Supply

NAICS

Utilities (22)

SIC

Gas & Other Services Combined (4932)

akta.pro primary industry

Dual-Fuel Retail Supply (Electric + Gas Bundles) (EUAGABAD)

akta.pro secondary industry

Green/Carbon-Neutral Retail Supply (RECs/GoOs Bundled) (EUAGABAE)

Keywords

• Retail energy supply
• Electricity plans
• Natural gas supply
• Green energy options
• Time-of-use plans

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Electricity Supply: Retail electricity supply to residential and commercial customers in deregulated US markets (Texas, Illinois, Indiana, Maryland, Massachusetts, Michigan, New Jersey, New York, Ohio, Pennsylvania) and Canadian markets (Alberta, Manitoba, Ontario, Saskatchewan). Revenue generated through variable and fixed-rate pricing plans based on kilowatt-hour consumption.
2. Natural Gas Supply: Retail natural gas supply to residential and commercial customers in deregulated markets. Revenue generated through commodity charges based on therms or cubic meters consumed, plus supply service fees.
3. Green Energy Add-ons: JustGreen Power and JustGreen Natural Gas programs offering renewable energy credits (RECs) and carbon offsets. Customers pay additional fees for green energy options, providing supplementary revenue stream.
4. GoodBundle Membership: Subscription membership program providing discounts on energy rates, HomeWater products, and other benefits. Monthly or annual subscription fees for enhanced customer benefits.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Just Energy is a North American retail energy supplier that provides electricity and natural gas to residential and commercial customers in deregulated markets across the US (Texas, Illinois, Indiana, Maryland, Massachusetts, Michigan, New Jersey, New York, Ohio, Pennsylvania) and Canada (Alberta, Manitoba, Ontario, Saskatchewan, Quebec). The company offers fixed-rate, variable-rate, and time-of-use electricity plans (Nights Free, Weekends Free, Days Free), natural gas supply, green energy add-ons through JustGreen, and benefits programs including GoodBundle membership and Stat Rewards.

Product overview

Just Energy is an electricity and natural gas supplier serving deregulated markets across North America. The company offers a portfolio of energy plans including fixed-rate, variable-rate, and time-of-use electricity plans (such as Nights Free, Weekends Free, and Days Free), natural gas supply, and green energy options through its JustGreen program. Add-on benefits programs include GoodBundle for discounts and rewards, and Stat Rewards for enrollment incentives. The product lineup also includes seasonal plans like the Summer Saver Plan and various Texas-specific offerings. The company primarily operates as a direct supplier model rather than a platform architecture.

Differentiator

Problem solved

Functional benefit

Brands

• JustGreen Power: Renewable energy program offering 100% clean energy plans with renewable energy credits
• JustGreen Natural Gas
• GoodBundle
• Stat Rewards
• Summer Saver Plan
• Nights Free
• Weekends Free
• Days Free
• StableGrid Texas

Products and services

• Electricity Plans Residential and commercial electricity supply plans offered across multiple US states and Canadian provinces, including fixed-rate and variable-rate options for energy supply based on kilowatt-hour consumption.
• Natural Gas Plans Natural gas supply plans for residential and commercial customers across deregulated markets in the US and Canada, billed based on therms or cubic meters consumed plus supply service fees.
• Nights Free Plan Time-of-use electricity plan offering free electricity from 9 p.m. to 7 a.m., designed for customers who prefer running large appliances overnight.
• Weekends Free Plan Time-of-use electricity plan providing free electricity from Friday evening through Sunday night, ideal for households at home on weekends.
• Days Free Plan Time-of-use electricity plan offering free electricity from 9 a.m. to 4 p.m. every day, suited for remote workers, retirees, or stay-at-home parents.
• JustGreen Green energy add-on program that purchases renewable energy credits (RECs) or carbon offsets on behalf of customers to support clean, renewable sources like wind, solar, and hydro.
• GoodBundle Subscription benefits program offering up to 1 cent per kWh discount on eligible energy plans, 10% discount on HomeWater filtration systems, waived late payment fees, and carbon offsets of up to 2,400 lbs annually.
• Stat Rewards Rewards program providing a $50 bill credit and $0.005 per kWh discount when enrolling, designed to reward customer loyalty.
• Summer Saver Plan Seasonal electricity plan offering a 2 cent per kWh credit on energy rates every June to August for Texas customers.
• Base Saver Plus Fixed-rate electricity plan for Texas residential customers.
• Mega Saver Fixed-rate electricity plan for Texas residential customers.
• Renters Choice Electricity plan designed for apartment renters, allowing easy transfer of service when moving.
• Solar Products Solar incentive guides, buyback programs, net metering information, and SREC programs across multiple US states.

Quantifiable outcome

• Up to 1¢/kWh savings with GoodBundle membership
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• HCLTechcoreImplementation/ SI/ Consulting Partner · 19 June 2025HCLTech was selected by Just Energy to enhance its operations and customer experience across IT, finance, analytics, customer care, sales, and renewals functions. HCLTech is deploying its Digital Process Outsourcing solutions suite, GenAI platform AI Force, digitalCOLLEAGUE, and Toscona business process optimization suite to improve workforce collaboration and operational efficiency for the US-based energy supply company.
• Sam's ClubminorChannel Partner/ Reseller/ DistributorJust Energy maintains a retail partnership with Sam's Club for customer acquisition and energy product sales. Just Energy operates retail locations through this partnership channel, offering energy plans to Sam's Club members.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 4Change Energy: 4Change Energy is a Texas-focused retail electricity provider offering fixed-rate plans to residential customers, competing head-to-head with Just Energy on price and simple enrollment in Texas deregulated markets.
• Direct Energy: Direct Energy is one of North America's largest retail electricity and natural gas suppliers serving residential and commercial customers in deregulated markets—the same competitive set as Just Energy and explicitly named in Just Energy's own comparison pages.
• Constellation Energy: Constellation supplies electricity and natural gas to residential and business customers across multiple US deregulated states, and is directly compared against Just Energy on Just Energy's own website as a head-to-head alternative.
• Reliant Energy: Reliant, an NRG Energy subsidiary, is a leading Texas-focused retail electricity provider offering fixed, variable, and time-of-use plans to residential and small business customers—the same core offering and geographies as Just Energy.
• TXU Energy: TXU Energy is one of the largest retail electricity providers in Texas, directly comparable to Just Energy's Texas-centric plan portfolio (Nights Free, Summer Saver, etc.) and listed by Just Energy as a competitor.
• Green Mountain Energy: Green Mountain Energy is a retail electricity supplier specializing in renewable energy plans, mirroring Just Energy's JustGreen offering and competing for the same environmentally conscious residential segment.
• Gexa Energy: Gexa Energy is a Texas retail electricity provider offering fixed and variable plans to residential customers, directly overlapping with Just Energy's Texas plan portfolio and price-led positioning.
• Ambit Energy: Ambit Energy is a US retail electricity and natural gas supplier using a direct-sales/MLM-style acquisition model, similar to Just Energy's multi-channel residential acquisition approach in deregulated states.

Broad incumbents

• Shell Energy North America: Shell Energy supplies electricity and natural gas to commercial and industrial customers across North America, providing broader-incumbent competition for Just Energy's commercial/SMB segment with deeper balance-sheet backing.
• NRG Energy: NRG Energy is the parent of Reliant and one of the largest competitive electricity suppliers in North America; it competes across both residential and commercial segments with significantly greater scale and capital than Just Energy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/justenergygroup
• YouTubeyoutube.com/user/JustEnergyGroup
• Facebookfacebook.com/justenergygroup
• LinkedInlinkedin.com/company/just-energy_2

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Energy