Quorus
Quorus is a B2B fintech and SEC-registered investment advisor that provides tax-managed SMA infrastructure for asset managers and financial advisors, using its proprietary AlphaHarvest methodology for daily lot-level tax optimization on active strategies, distributed via Schwab and Fidelity marketplaces.
- Company typePrivate
- Founded2021
- HeadquartersWestport, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Quorus does
Quorus is a B2B fintech and SEC-registered investment advisor (registered in Connecticut and Pennsylvania) founded in 2021 by John Hill, CFA (former Head of Direct Indexing at Vanguard) and Scott Shumway (former VP of Technology at Jefferies), headquartered in Westport, CT. The company provides a tax-managed separately managed account (SMA) infrastructure that allows asset managers to offer customized, tax-aware versions of their strategies and financial advisors to run personalized, tax-efficient portfolios for taxable clients. Its core differentiator is the proprietary AlphaHarvest methodology, which balances manager alpha with tax alpha through daily, lot-level optimization and custom overlays tailored per manager strategy — an approach purpose-built for active portfolios rather than generic passive tax-loss harvesting.
The platform is vertically integrated across front-, middle-, and back-office functions, including portfolio modeling, account establishment, automated execution, integrated rebalancing, comprehensive reporting, and household-level tax aggregation across multiple registrations. Distribution is delivered through two complementary motions: direct enterprise sales to asset managers and financial advisors (with a 'Request a Demo' CTA), and channel partnerships that place Quorus-enabled strategies on the Schwab Managed Account Marketplace and the Fidelity Separate Account Network. Named asset manager partners include NextFolio, Viking Harbour, Global Macro Asset Management, Arch Indices, One 6 Research, and WisdomTree (the latter both a strategic minority investor and multi-year collaborator).
Quorus generates revenue through recurring investment advisory fees on the sub-advisory work it performs for client accounts, charging asset managers and financial advisors on a quote-based, non-publicly disclosed pricing schedule. The company has raised $6.5 million in total funding across a $1.5M pre-seed round (March 2023, led by New Stack Ventures) and a $5M seed round (March 2026, anchored by WisdomTree with Connecticut Innovations and Nassau Financial Group). Quorus operates with a small team (1–10 employees) and targets the U.S. market only, with quantified after-tax outcomes (e.g., 59–190 bps annual tax alpha across client segments) used as primary performance evidence.
Quorus firmographics
Firmographics- Name
- Quorus
- Legal name
- Quorus Inc.
- Website
- https://quorus.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Quorus is a B2B fintech and SEC-registered investment advisor that provides tax-managed SMA infrastructure for asset managers and financial advisors, using its proprietary AlphaHarvest methodology for daily lot-level tax optimization on active strategies, distributed via Schwab and Fidelity marketplaces.
- Ownership category
- akta.pro rank
Quorus industry classification
Industry- Product category
- Wealth Management Technology
- NAICS
- Portfolio Management and Investment Advice (523940), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Processing & Data Preparation (7374), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Managed Accounts & Model Portfolios (SMA/UMA) (FSAAAAAG)
- akta.pro secondary industry
- Tax-Focused Wealth Management RIAs (FSAAACAD)
Keywords
Where Quorus is headquartered
LocationHeadquarters
- HQ city
- Westport
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Quorus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Investment Advisory Fees: Quorus charges investment advisory fees for managing custom, tax-managed separately managed accounts. Acts as a sub-advisor for asset managers and financial advisors, managing portfolio operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Not specified | Enterprise B2B pricing for asset managers and financial advisors |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Quorus product offering
Product offeringCore offering
Quorus operates a full-stack, cloud-native portfolio management platform that enables asset managers and financial advisors to create and manage personalized, tax-efficient separately managed accounts (SMAs) and unified managed accounts (UMAs). The platform incorporates the proprietary AlphaHarvest methodology, which performs daily, lot-level tax-loss harvesting and applies custom tax overlays tailored to each active manager's strategy, vertically integrating front, middle, and back office portfolio operations.
Product overview
Quorus is a unified platform for custom, tax-managed portfolio management built for active strategies. The core platform is supported by the proprietary AlphaHarvest tax management methodology, which delivers daily, lot-level tax-loss harvesting and custom overlays tailored to each active manager's strategy. The platform includes Total Portfolio Management for multi-account householding and Digital Platform and Modeling Tools for real-time portfolio modeling and reporting. Solutions are offered separately for Asset Managers (enabling custom SMA offerings with sub-advisory services) and Financial Advisors (providing tax-aware portfolio management with preferred strategies). The architecture is vertically integrated across front, middle, and back office functions.
Differentiator
Problem solved
Functional benefit
Products and services
- Quorus Platform Full-stack, custom portfolio management platform vertically integrated across front, middle, and back office functions, including portfolio modeling, account establishment, automated execution, integrated rebalancing, and comprehensive reporting for active, taxable portfolios.
- AlphaHarvest
Quantifiable outcome
- Up to 190 basis points of after-tax return improvement annually for high-net-worth clients from systematic tax-loss harvesting
- +3 more outcomes
Companies that use Quorus
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Quorus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Quorus partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, key and standard.
- NextFoliocoreNextFolio partnered with Quorus to make its Ensemble Active strategies available to advisors in a tax-efficient SMA format on Schwab and Fidelity. The collaboration combines institutional insights with Quorus's automated, customizable investment platform.
- Viking HarbourkeyStrategic partnership where Quorus provides Viking Harbour clients access to custom, tax-managed overlays for Viking Harbour-managed portfolios. Viking Harbour is the US affiliate of European asset manager C8 Investment Strategies.
- Arch IndicesstandardPartnership to offer Arch Indices' Variance Optimized Indexing (VOI) indices in personalized, tax-managed accounts through Quorus's platform.
- One 6 ResearchstandardPartnership to offer investment in the Police & Public Safety Index - the world's first thematic index targeting policing and emergency services providers - in personalized accounts with tax optimization.
- Global Macro Asset ManagementkeyPartnership to offer tax-managed versions of Global Macro's direct indexing strategies including US Core, Dividend+, Emerging Markets, and International Developed series with automated tax loss harvesting.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Quorus competitors and assessment
Company assessmentDirect peers
- Parametric Portfolio Associates: Morgan Stanley subsidiary that pioneered custom direct indexing and tax-managed SMAs. Closest functional comparable to Quorus: delivers bespoke, tax-aware separately managed accounts to advisors and institutional clients using proprietary tax-overlay technology.
- Orion Advisor Technology: Provider of portfolio accounting, rebalancing, and advisor workstation technology. Comparable as technology infrastructure layer that financial advisors use to manage custom client portfolios, including tax-management workflows at the household level.
- Addepar: Portfolio management, analytics, and reporting platform serving RIAs and family offices. Comparable as a technology platform that helps advisors build, model, and rebalance custom client portfolios, with overlaps on data-driven customization workflows.
- Hightail Capital: Boutique direct-indexing and tax-managed SMA provider focused on customized equity portfolios for advisors and HNW clients. Direct competitor to Quorus's custom-overlay, tax-aware SMA offering at a smaller scale.
Broad incumbents
- Aperio (BlackRock): Acquired by BlackRock in 2021, Aperio is one of the largest direct-indexing and tax-managed SMA providers. Competes with Quorus in custom tax-aware portfolios for advisors and HNW investors, with materially larger AUM and distribution.
- AssetMark: Turnkey asset management platform serving financial advisors with SMA, UMA, and model marketplace capabilities. Comparable to Quorus as a multi-manager, multi-custodian platform that delivers custom portfolios with tax overlays to RIAs.
- Envestnet: Large managed-account platform offering UMAs, SMAs, and turnkey asset management to advisors. Comparable as a B2B wealth management infrastructure player where asset managers distribute strategies and advisors consume them via an integrated platform.
- SS&C Advent (Black Diamond Wealth Platform): Portfolio management, accounting, and reporting software for wealth managers, including the Black Diamond advisor platform. Comparable as front-to-back technology infrastructure that supports custom SMA management and reporting for advisors.
- Morningstar (Direct Indexing / Tantalus): Morningstar acquired Tantalus, a direct-indexing firm, and offers advisor-facing managed-account and portfolio analytics tools. Comparable as a broad incumbent providing custom tax-managed portfolios and model marketplaces to advisors.
Emerging players
- iCapital Network: Platform infrastructure for asset managers to distribute strategies (originally alts, now broader) to advisors. Comparable as a B2B technology-enabled intermediary connecting asset-manager product with advisor demand, with adjacent SMA/managed-account expansion ambitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Quorus social profiles
Digital presenceQuorus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quorus leadership team
Management profileNumber of profiles
Profiles1 record
Quorus funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quorus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quorus
What does Quorus do?
Quorus operates a full-stack, cloud-native portfolio management platform that enables asset managers and financial advisors to create and manage personalized, tax-efficient separately managed accounts (SMAs) and unified managed accounts (UMAs). The platform incorporates the proprietary AlphaHarvest methodology, which performs daily, lot-level tax-loss harvesting and applies custom tax overlays tailored to each active manager's strategy, vertically integrating front, middle, and back office portfolio operations.
Is Quorus a public or private company?
Quorus is a private company. It is classified as venture growth investor backed and is currently operating.
When was Quorus founded?
Quorus was founded in 2021. It employs 1 to 10 people.
Where is Quorus based?
Quorus is headquartered in Westport, United States, in the North America region.
How does Quorus make money?
One revenue line is on record: investment Advisory Fees.
Who are Quorus's main competitors?
Direct peers on record are Parametric Portfolio Associates, Orion Advisor Technology, Addepar and Hightail Capital. Broad incumbents are Aperio (BlackRock), AssetMark, Envestnet, SS&C Advent (Black Diamond Wealth Platform) and Morningstar (Direct Indexing / Tantalus). iCapital Network is listed as an emerging player.
Does Quorus have an API?
Yes. Quorus offers a non-discretionary API integration that allows financial advisors to integrate Quorus tax-management logic into their existing workflows while maintaining investment discretion. The API enables tax-aware portfolio management capabilities without full platform adoption.
What industry is Quorus in?
Quorus's product category is Wealth Management Technology. Its primary akta.pro industry code is FSAAAAAG, Managed Accounts & Model Portfolios (SMA/UMA), with a secondary code of FSAAACAD, Tax-Focused Wealth Management RIAs. Its NAICS code is 523940 and its SIC code is 7374.