India1 ATM

What India1 ATM does

India1 Payments Ltd, doing business as India1 ATM, is a White Label ATM (WLA) operator in India, headquartered in Bengaluru. The company operates a network of branded ATMs that accept debit cards from all banks in India, providing cash withdrawal access independent of any single bank's proprietary ATM network. The business was originally incorporated as BTI Payments Pvt Ltd and was later rebranded to India1 Payments Ltd; financial reporting under the entity dates back to FY 2013-14.

The company's core product is its white-label ATM network, deployed across multiple regions including Karnataka and Northern India. India1 monetizes this network through three primary streams: per-transaction fees on cash withdrawals, advertising revenue from brands running campaigns on ATM screens, and managed-location partnerships where property owners and merchants host ATMs on their premises. To scale location acquisition, India1 runs the India1 Pragati Partner program (channel partners sourcing sites) and the Rent Your Space program (property owners hosting ATMs with no capital outlay).

Go-to-market is B2B channel-led: India1 acquires ATM locations through property partnerships and channel agents, serves end consumers indirectly via interbank debit card acceptance, and sells advertising inventory on its screens. The company is privately held, has raised approximately $43.25M across two institutional rounds (2013 and 2019) led by ICICI Venture, and maintains a small direct headcount (11-50), with operations distributed via partners. No AI/ML capabilities, M&A activity, or new product lines beyond ATM-adjacent services are disclosed in available materials.

Name

India1 ATM

Legal name

India1 Payments Ltd

Website

https://india1atm.in

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

India1 Payments Ltd (India1 ATM) is a Bengaluru-based White Label ATM operator running a network of ATMs across India that accept debit cards from all banks, monetized through transaction fees, ATM-screen advertising, and location partnerships with property owners and channel partners.

Ownership category

akta.pro rank

Product category

ATM Network Operations

SIC

Finance Services (6199)

akta.pro primary industry

ATM Deployers & Managed ATM Services (IAD/ISO) (FSAMAOAC)

akta.pro secondary industry

ATM Switching, Routing & Network Services (FSAMAOAD)

Keywords

• White label ATMs
• Cash withdrawal services
• ATM network operations
• Payment infrastructure
• ATM advertising services

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. ATM Transaction Fees: Generates revenue from transaction fees when customers use their ATMs with debit cards from various banks. White label ATMs typically earn a small fee per withdrawal or transaction.
2. Advertising on ATM Screens: Offers advertising opportunities on ATM screens to businesses wanting to reach ATM users, monetizing the captive audience at ATM locations.
3. Location Partnership Revenue: Partners with property owners and businesses who provide space for ATM installations, creating a network of ATM locations across India.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

India1 ATM operates a White Label ATM network across India, providing bank-neutral cash withdrawal services that accept debit cards from every bank in the country. The company also offers a channel partner program (India1 Pragati Partner) for expanding the ATM footprint, a Rent Your Space program enabling property owners to host ATMs without capital investment, and advertising placement services on ATM screens for brand monetization.

Product overview

India1 ATM operates as a white-label ATM network in India, offering ATM services through a network of automated teller machines. The company provides multiple programs including the India1 Pragati Partner program for ATM deployment partnerships, Rent Your Space for property owners to host ATMs, and advertising opportunities on ATM screens. The core offering is the white-label ATM network that accepts all bank debit cards across India.

Differentiator

Problem solved

Functional benefit

Products and services

• India1 White Label ATM Network A White Label ATM network operated under the India1 brand that provides bank-neutral cash withdrawal services to any bank debit card holder in India. The network is deployed across Karnataka and Northern India and serves as the core revenue-generating asset of India1 Payments Ltd.
• Rent Your Space A managed service for property owners and merchants who provide physical premises for an India1 ATM installation. India1 deploys, operates, and maintains the machine, while the host earns a revenue share without making any capital investment.
• Advertise on India1 ATMs A media service that sells advertising space on India1 ATM screens, allowing brands and agencies to reach the captive audience of banking customers at the moment of cash withdrawal.
• India1 Pragati Partner A channel partnership program that allows individuals and businesses to partner with India1 for ATM location acquisition and deployment, earning partnership benefits in return for sourcing qualifying new ATM sites.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• India1 Pragati PartnercoreChannel Partner/ Reseller/ DistributorChannel partner program enabling individuals and businesses to help expand the India1 ATM network by identifying and securing new ATM locations across India. Partners help grow the white label ATM footprint in return for partnership benefits.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AGS Transact Technologies: One of India's largest ATM managed-services and payment solutions providers, operating both bank-owned and white-label ATM networks. Direct overlap with India1 in WLA deployment, cash management, and merchant POS services.
• Hitachi Payment Services: Operates one of the largest white-label ATM networks in India and provides ATM managed services to banks. Directly comparable to India1 as a fellow RBI-licensed WLA deployer with similar transaction-fee economics.
• CMS Info Systems: India's largest cash management and ATM managed-services company, providing ATM operations, cash replenishment, and CIT services. Direct peer in ATM operations and cash logistics infrastructure.
• Vakrangee: Operates a large white-label ATM network in rural and semi-urban India alongside its keystone digital services platform. Highly comparable to India1's focus on underserved Indian geographies and WLA model.
• Muthoot Finance (ATM division): Operates a WLA network leveraging the Muthoot branch footprint across India. Comparable to India1 as a non-bank WLA operator monetizing cash access through third-party locations.
• Banktech Group: India-focused ATM and payments technology provider that co-led India1's 2019 funding round. Direct peer in WLA infrastructure and a domain-aligned strategic with overlapping customer base.

Broad incumbents

• Euronet Worldwide: Global ATM and payments processor operating in India through subsidiary Euronet Services India. Comparable in independent ATM deployment and prepaid/payment processing, with broader geographic scale.
• Tata Communications Payment Services: Provides ATM managed services and white-label ATM operations as part of Tata's larger telecom/payments portfolio. Direct overlap in WLA operations, with broader corporate backing and scale.
• FSS (Financial Software and Systems): Indian payments processor offering ATM switching, card processing, and payment infrastructure. Comparable as a backend enabler for ATM networks and a competitor in the broader Indian payments stack.

Emerging players

• Findi (formerly known as Securemet): India-focused company operating white-label ATMs and digital payment services targeting smaller towns and rural areas. Comparable emerging player with similar WLA positioning to India1.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/india1atm

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about India1 ATM