Lesara
Lesara was a Berlin-based online retailer of value-priced fashion, lifestyle, and home products targeting European consumers, founded in 2013. The company raised approximately $100M in venture funding through 2018 but appears no longer operational.
- Company typePrivate
- Founded2013
- HeadquartersBerlin, Germany
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
Lesara firmographics
Firmographics- Name
- Lesara
- Website
- https://lesara.com
- Company type
- Private
- Founded year
- 2013
- Headcount range
- 251–500 employees
- Short description
- Lesara was a Berlin-based online retailer of value-priced fashion, lifestyle, and home products targeting European consumers, founded in 2013. The company raised approximately $100M in venture funding through 2018 but appears no longer operational.
- Ownership category
- akta.pro rank
Lesara industry classification
Industry- Product category
- Online Fashion Retail
- NAICS
- Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Home, Furniture & Decor DTC (CRAFACAE)
Keywords
Where Lesara is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Markets served
Lesara business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations
Lesara product offering
Product offeringCore offering
Lesara was an online retailer that sold trend-driven fashion, lifestyle, and home products directly to consumers at affordable price points. The company operated a digital-only storefront and sourced merchandise directly from manufacturers to keep costs low and pass savings to shoppers. Its offering spanned apparel, accessories, and home goods targeting style-conscious European consumers.
Differentiator
Problem solved
Functional benefit
Products and services
- Online fashion and lifestyle store Digital storefront offering trend-driven fashion, lifestyle, and home products sourced directly from manufacturers and sold at affordable price points to individual consumers in Europe.
Companies that use Lesara
Customer profileIdeal customer profiles1 record
Lesara technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lesara competitors and assessment
Company assessmentBroad incumbents
- Zalando: Berlin-based European fashion and lifestyle e-commerce giant. Comparable as a multi-category DTC/online retailer serving the same European mass-market consumer with overlapping fashion and home offerings.
- Bonprix: Hamburg-based fashion retailer (Otto Group subsidiary) selling affordable apparel and home goods across Europe. Comparable in combining fashion and home categories in a value-oriented DTC/online retail model.
Direct peers
- About You: Hamburg-based online fashion retailer targeting younger European consumers with trend-driven assortments. Closely comparable in product category, target demographic, and DTC business model to Lesara's fashion core.
- ASOS: UK-headquartered online fashion retailer targeting 20-something consumers with trend-led, affordable apparel. Comparable in target customer, fast-fashion DTC model, and pan-European distribution approach.
- Westwing Group: Munich-based DTC e-commerce company focused on home and living. Comparable in the 'home and lifestyle' portion of Lesara's assortment and in operating a curated, design-led online retail model targeting European consumers.
- Home24: Berlin-based online retailer of furniture and home furnishings. Comparable in the home-goods category of Lesara's assortment and as a German-headquartered DTC furniture/home e-commerce operator.
- Wayfair: US-headquartered pure-play online home furnishings retailer. Comparable as a large-scale online-only home goods retailer with broad assortment and logistics-driven delivery model relevant to Lesara's home category.
- Boohoo Group: UK-based fast-fashion e-commerce group operating multiple youth-oriented apparel brands. Comparable in trend-led, low-price-point fashion DTC positioning and in serving a young, European digital-native customer base.
Emerging players
- Shein: Global ultra-fast-fashion DTC platform that has redefined low-price trend fashion. Comparable as a direct competitor for the price-sensitive, trend-driven fashion customer Lesara targeted, particularly across Europe.
Regional players
- ManoMano: France-based online home and DIY marketplace. Comparable as a European online-only home/lifestyle retailer with curated assortment and a similar DTC operating approach, though more home-improvement focused.
Market position
Customer concentration
Lesara social profiles
Digital presenceLesara financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lesara leadership team
Management profileNumber of profiles
Lesara funding detail
Funding detailFunding overview
Funding rounds5 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lesara M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lesara
What does Lesara do?
Lesara was an online retailer that sold trend-driven fashion, lifestyle, and home products directly to consumers at affordable price points. The company operated a digital-only storefront and sourced merchandise directly from manufacturers to keep costs low and pass savings to shoppers. Its offering spanned apparel, accessories, and home goods targeting style-conscious European consumers.
Is Lesara a public or private company?
Lesara is a private company. It is classified as venture growth investor backed.
When was Lesara founded?
Lesara was founded in 2013. It employs 251 to 500 people.
Where is Lesara based?
Lesara is headquartered in Berlin, Germany, in the Europe region.
Who are Lesara's main competitors?
Broad incumbents on record are Zalando and Bonprix. Direct peers are About You, ASOS, Westwing Group, Home24, Wayfair and Boohoo Group. Shein is listed as an emerging player. ManoMano is listed as a regional player.
Does Lesara have an API?
No public API is recorded for Lesara.
What industry is Lesara in?
Lesara's product category is Online Fashion Retail. Its primary akta.pro industry code is CRAFACAE, Home, Furniture & Decor DTC. Its NAICS code is 4491 and its SIC code is 5600.