FinditParts
FinditParts is a US online marketplace for heavy-duty, medium-duty, and light-duty truck and trailer parts, aggregating 3 million+ SKUs from 4,000+ manufacturers and serving fleets, OEM dealerships, repair shops, mobile mechanics, and retailers via self-serve e-commerce and an enterprise Pro tier.
- Company typePrivate
- Founded2010
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What FinditParts does
FinditParts Inc. is a privately held, US-focused e-commerce marketplace founded in 2010 and headquartered in Los Angeles, California. The company operates an online platform connecting buyers with heavy-duty, medium-duty, and light-duty truck and trailer parts, aggregating a catalog of more than 3 million SKUs sourced from over 4,000 manufacturers. Customers include commercial fleets, OEM dealerships, independent repair shops, mobile mechanics, and parts retailers, with the company reporting it is trusted by 400,000+ customers and serves 1,000+ buyers daily.
The core product is the FinditParts Marketplace, a self-serve storefront enabling buyers to search, identify, and purchase parts by category, manufacturer, or vehicle fitment. The platform layers proprietary parts identification technology, visual recognition capabilities (supporting image-based search and cross-reference matching), and a new categorization technology in development. An enterprise-grade tier, FinditParts Pro, adds advanced search, cross-reference matching, a Virtual Parts Counter staffed by parts professionals, unified order tracking, and user management. The company does not publish prices publicly and operates a pay-as-you-go transaction model, with a 30-day return policy backed by manufacturer warranties.
FinditParts generates revenue primarily through marketplace transactions, taking a fee on parts sold through the platform. It ships from a network of strategically located warehouses across the United States to enable efficient nationwide fulfillment. The company reported over 100% year-over-year revenue growth in Q1 2022 and closed a $30 million Series A growth equity round from Crestline Investors in May 2022, earmarked for technology expansion, SKU growth, and industry-standard development. It is led by founder and Chairman David Seewack alongside a full executive team including a CEO, President, COO, CTO, and CPO.
FinditParts firmographics
Firmographics- Name
- FinditParts
- Legal name
- FinditParts Inc.
- Website
- https://finditparts.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- FinditParts is a US online marketplace for heavy-duty, medium-duty, and light-duty truck and trailer parts, aggregating 3 million+ SKUs from 4,000+ manufacturers and serving fleets, OEM dealerships, repair shops, mobile mechanics, and retailers via self-serve e-commerce and an enterprise Pro tier.
- Ownership category
- akta.pro rank
FinditParts industry classification
Industry- Product category
- Commercial Vehicle Aftermarket Parts Marketplace
- NAICS
- Wholesale Trade Agents and Brokers (4251)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Automotive Parts & Accessories Online Retailers (CRAFADAK)
Keywords
Where FinditParts is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FinditParts business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure
Revenue model
- E-commerce Product Sales: FinditParts operates as an online marketplace for heavy-duty truck and trailer parts, generating revenue through product sales transactions. The platform connects buyers with OEM and aftermarket parts from thousands of manufacturers, facilitating purchases directly through the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard E-commerce Access |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
FinditParts product offering
Product offeringCore offering
FinditParts operates an online marketplace that aggregates over 3 million heavy-duty, medium-duty, and light-duty truck and trailer parts from 4,000+ manufacturers for purchase by parts professionals, fleets, OEM dealerships, retailers, repair shops, and mobile mechanics. The core marketplace is paired with FinditParts Pro, an enterprise tier offering advanced search, cross-reference matching, a Virtual Parts Counter for expert support, and unified order tracking for high-volume buyers.
Product overview
FinditParts operates as a dual-offering e-commerce platform serving the commercial vehicle aftermarket (CVA) industry. The core product is the FinditParts Marketplace, an online platform offering over 3 million parts from 4,000+ manufacturers for heavy-duty trucks and trailers. Above this sits FinditParts Pro, an enterprise-grade tier that adds advanced search and cross reference matching capabilities, a virtual parts counter with expert support, and unified order tracking with user management. The platform aggregates parts across categories including driveline and axles, engine, brakes, suspension, electrical, and body components.
Differentiator
Problem solved
Functional benefit
Brands
- FinditParts Pro: Enterprise-grade parts procurement platform offering advanced search, cross reference matching, pro support, and unified order tracking for fleets, OEM dealerships, retailers, repair shops and mobile mechanics.
Products and services
- FinditParts Marketplace Online e-commerce marketplace offering over 3 million heavy-duty, medium-duty, and light-duty truck and trailer parts from 4,000+ manufacturers, serving parts professionals, fleets, OEM dealerships, retailers, repair shops, and mobile mechanics.
- FinditParts Pro Enterprise-grade parts procurement platform offering advanced search and cross-reference matching, Virtual Parts Counter expert support, unified order tracking, and user management for fleets, OEM dealerships, retailers, repair shops, and mobile mechanics.
Quantifiable outcome
- Over 100% year-over-year revenue growth in Q1 2022
- +2 more outcomes
Companies that use FinditParts
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
FinditParts technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
FinditParts partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
FinditParts competitors and assessment
Company assessmentOthers
- Bendix: Major North American manufacturer of braking, safety, and air system components for commercial vehicles, whose parts flow through distributors like FinditParts. Comparable as an ecosystem supplier whose product breadth is part of what FinditParts aggregates on its marketplace.
Direct peers
- PartsGeek: Online auto parts marketplace with a large multi-brand catalog and cross-reference search. Directly comparable to FinditParts as a digital-first parts marketplace, though more weighted toward light/medium-duty than heavy-duty truck.
- RockAuto: Long-standing online auto parts retailer with a deep multi-make catalog and competitive pricing. Comparable to FinditParts as a pure-play digital parts marketplace serving both consumers and professional buyers.
- NAPA Heavy Duty: Heavy-duty division of Genuine Parts Company focused on Class 6–8 truck parts across driveline, electrical and brake categories. Closest branded direct competitor to FinditParts' marketplace in terms of SKU breadth and customer segments.
- FleetPride: One of the largest independent distributors of heavy-duty truck and trailer parts in North America, with both a branch network and growing e-commerce offering. Directly comparable to FinditParts as a heavy-duty CVA parts distributor serving fleets and repair shops.
- Truck Pro USA: Heavy-duty truck parts retailer/distributor with a national branch footprint and online ordering for fleets, dealers and repair shops. Competes head-to-head with FinditParts in the same heavy-duty truck aftermarket categories.
Broad incumbents
- O'Reilly Auto Parts: Large publicly traded auto parts retailer with a strong professional/commercial customer program and deep catalog. Comparable as a broad-line parts retailer overlapping with FinditParts on light/medium-duty and some commercial categories.
- Advance Auto Parts: Major US auto parts retailer serving both DIY and professional installers, including commercial customers. Comparable as a broad-line incumbent overlapping with FinditParts' light/medium-duty and small-fleet customer segments.
- Genuine Parts Company (NAPA): Parent of NAPA Auto Parts and NAPA Heavy Duty; a publicly traded, multi-billion-dollar distributor with unmatched scale, private-label brands, and a nationwide branch network. Comparable as the dominant incumbent that FinditParts is disrupting in the heavy-duty niche.
- AutoZone: Largest US auto parts retailer with thousands of stores and a commercial program. Comparable as a broad-line incumbent competing for the same professional buyer wallet, though heavier on light-duty than heavy-duty.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
FinditParts social profiles
Digital presenceFinditParts financial estimates
Financial estimateRevenue estimate
Valuation estimate
FinditParts leadership team
Management profileNumber of profiles
Profiles8 records
FinditParts funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FinditParts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FinditParts
What does FinditParts do?
FinditParts operates an online marketplace that aggregates over 3 million heavy-duty, medium-duty, and light-duty truck and trailer parts from 4,000+ manufacturers for purchase by parts professionals, fleets, OEM dealerships, retailers, repair shops, and mobile mechanics. The core marketplace is paired with FinditParts Pro, an enterprise tier offering advanced search, cross-reference matching, a Virtual Parts Counter for expert support, and unified order tracking for high-volume buyers.
Is FinditParts a public or private company?
FinditParts is a private company. It is classified as venture growth investor backed and is currently operating.
When was FinditParts founded?
FinditParts was founded in 2010. It employs 51 to 100 people.
Where is FinditParts based?
FinditParts is headquartered in Los Angeles, United States, in the North America region.
How does FinditParts make money?
One revenue line is on record: E-commerce Product Sales.
Who are FinditParts's main competitors?
Bendix is listed as an others. Direct peers are PartsGeek, RockAuto, NAPA Heavy Duty, FleetPride and Truck Pro USA. Broad incumbents are O'Reilly Auto Parts, Advance Auto Parts, Genuine Parts Company (NAPA) and AutoZone.
Does FinditParts have an API?
No public API is recorded for FinditParts.
What industry is FinditParts in?
FinditParts's product category is Commercial Vehicle Aftermarket Parts Marketplace. Its primary akta.pro industry code is CRAFADAK, Automotive Parts & Accessories Online Retailers. Its NAICS code is 4251 and its SIC code is 5084.