Morgan Solar

What Morgan Solar does

Morgan Solar Inc. is a Toronto-based, privately held clean-technology company founded in 2007 that develops advanced sunlight management hardware and software for both utility-scale and building-integrated solar markets. Its platform centers on SunStudio, a proprietary sunlight modeling engine that underpins two product families: PV DeepSweep, an IoT sensor and analytics system for continuous in-situ I-V curve tracing and DC-side performance diagnostics on utility-scale plants, and SPOTlight, which includes Energy Louvres, Energy Blinds, and solar pergolas that generate electricity while managing daylight and heat at building facades and windows.

The company sells DeepSweep sensors and an Analytics Portal subscription to independent power producers, asset managers, O&M providers, banks, and insurers, with deployments covering more than 2GW across three continents. Building products are sold through direct enterprise engagement and through flagship channel partners BGIS (global facility manager) and Cisco (Power-over-Ethernet and Webex integration), targeting commercial real estate, government, healthcare, and institutional customers such as BMO, Cisco Innovation Labs, Health Canada, the National Research Council, and Toronto Public Library. Licensing of SimbaX technology to Silfab Solar and SPOTlight Lumiduct to Wellsun contributes additional royalty and joint-venture revenue.

Morgan Solar has raised approximately $58M+ in equity and debt since inception, with a CAD $6M intellectual-property-backed debt facility from BDC Capital in March 2022 as the most recent round. The company is led by CEO Mike Andrade (appointed 2016, formerly of Celestica's founding management team) and Founder/CTO John Paul Morgan, with a team of 51-100 employees including multiple PhD physicists. Customer logos skew toward government and large enterprise anchors, with recurring software subscription and project-based hardware revenue streams, and no revenue or ARR is publicly disclosed.

Name

Morgan Solar

Legal name

Morgan Solar Inc.

Website

https://morgansolar.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Morgan Solar is a Toronto-based clean-technology company that develops SunStudio modeling software, PV DeepSweep diagnostic sensors for utility-scale solar plants, and SPOTlight Energy Blinds and Louvres for building-integrated solar, selling to IPPs, asset managers, and commercial real estate owners.

Ownership category

akta.pro rank

Product category

Building-Integrated Photovoltaics and Solar Diagnostics

NAICS

Blind and Shade Manufacturing (33792), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)

SIC

Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Solar Design, Engineering & Performance Software (PV Modeling, Digital Twins, Monitoring) (EUAMABAH)

akta.pro secondary industry

Solar Mounting, Racking & Trackers (Fixed-Tilt, Single/Dual-Axis, Rooftop Mounts) (EUAMABAF)

Keywords

• Building-integrated photovoltaics
• Solar performance monitoring
• I-V curve tracing
• Daylight management systems
• Utility-scale PV diagnostics

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Hardware Sales - Building Products: Sale of SPOTlight Energy Blinds, Energy Louvres, and related building-integrated PV products. Revenue from equipment sales, installation, and commissioning services for commercial and government building retrofits.
2. PV DeepSweep Sensor & Analytics Platform: IoT sensor hardware sales combined with analytics software subscription for utility-scale solar monitoring, diagnostics, and performance optimization. Customers include IPPs, asset managers, O&M providers, and banks/insurers.
3. Technology Licensing: Licensing of SimbaX technology to Silfab Solar and SPOTlight Lumiduct to Wellsun. Generates licensing royalties and joint venture revenue from manufacturing partnerships.
4. Professional Services: SunStudio modeling services, building energy audits, and consulting for solar integration projects. Revenue from custom design and performance analysis engagements.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Morgan Solar designs, manufactures, and sells advanced sunlight management solutions including building-integrated photovoltaic products (SPOTlight Energy Blinds and Energy Louvres) that generate electricity at windows and facades while controlling light and heat, and utility-scale solar diagnostic hardware (DeepSweep I-V curve tracer sensors) with the Analytics Portal for DC-side performance monitoring. The company also licenses its SimbaX bifacial panel technology to manufacturers and provides SunStudio modeling services.

Product overview

Morgan Solar offers a platform-plus-modules architecture centered on SunStudio proprietary software, which serves as the foundational design and modeling engine for all products. The building-integrated segment includes SPOTlight Energy Louvres and SPOTlight Energy Blinds (with integrated Blind Control System) that generate electricity at building facades while managing daylight and heat. The utility-scale segment features the DeepSweep family of sensors (including PV DeepSweep HP and 550W models) paired with the Analytics Portal for comprehensive DC-side PV plant monitoring, diagnostics, and forecasting. All offerings leverage distributed sensors and controls that generate data for AI-driven analysis via SunStudio.

Differentiator

Problem solved

Functional benefit

Brands

• SPOTlight: Building light management platform including Energy Louvres and Energy Blinds - PV enabled shade structures that generate power, manage light and heat, and reduce building energy consumption
• DeepSweep
• Energy Blinds
• Energy Louvres
• SunStudio
• SimbaX
• Savanna

Products and services

• SPOTlight Energy Louvres Building-integrated photovoltaic (BIPV) louvres functioning as brise soleils on building facades or as rooftop/standalone pergola structures; translucent Optic Slats maximize diffuse light, block glare, and maintain open architectural aesthetic while generating up to 25% more energy per square meter than conventional PV arrays. Targeted at commercial buildings and architecture-conscious new construction or retrofits.
• SPOTlight Energy Blinds IoT-enabled automated window shades that generate power at the window from incident sunlight using sun-tracking and adaptive control, reducing HVAC load by controlling light and heat, blocking glare, and integrating with building management systems. Designed for commercial and government building retrofits and new construction seeking on-site electricity generation combined with daylight and thermal management.
• PV DeepSweep Sensor and Variants (550W and HP 800W) Cable-free, in-situ I-V curve tracer IoT sensor that continuously monitors voltage, current, temperature, string current, Pmp, and Pop without downtime or handheld measurements. Available in 550W and HP (800W) variants for compatibility with the installed silicon PV base, enabling DC-side diagnostics for utility-scale solar plants. Sold to IPPs, asset managers, O&M providers, banks, and independent engineers.
• Analytics Portal Web-based analytics platform that integrates DeepSweep sensor data with meteorological inputs to provide comprehensive DC-side PV plant analysis including plant loss factors, ROI-maximizing maintenance recommendations, warranty monitoring, and medium-to-long term revenue forecasting. Targets IPPs, O&M providers, asset managers, banks, and insurers requiring bankable performance and risk data.
• SunStudio Sunlight Modeling Software Proprietary sunlight modeling software platform used to design Morgan Solar's hardware and software offerings; enables rapid modeling, analysis, and visualization of different SPOTlight and DeepSweep solutions applications, supports Digital Twin design iteration, and is available for project design and consulting engagements.
• SimbaX Bifacial Solar Panel Technology (Licensed) Bifacial solar panel technology with proprietary optical-film enhancements licensed to PV module manufacturers such as Silfab Solar (North America's largest solar panel manufacturer) for utility-scale applications. Provides cost-competitive bifacial module performance for pipeline and renewable energy partners such as Enbridge's Alberta Solar One project.
• SPOTlight Blind Control System Advanced automated shading control system using adaptive algorithms and solar sensors to optimize interior conditions; analyzes sunlight on building facades and adjusts motorized shades based on weather conditions and learned behavior, integrating with partners such as Cisco Webex for occupancy-based optimization and Somfy motor hardware for actuation.

Quantifiable outcome

• Up to 15-20% building energy consumption reduction from Energy Blinds installation
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• BGISflagshipChannel Partner/ Reseller/ DistributorBGIS is a leading global facility management company managing 40,000+ facilities. Strategic channel partner for Energy Blinds and SPOTlight products, co-selling to commercial building clients. Winner of BOMA awards together. Co-founders of Building Energy Innovation Council (BEIC).
• CiscoflagshipStrategic or Co-development PartnerCisco and Morgan Solar partner on solar-powered collaboration spaces using Energy Blinds integrated with Cisco's PoE switch and Webex platform. Project born from Cisco Fast Future Innovation Awards. Cisco provides Country Digital Acceleration Program funding and co-marketing through Cisco newsroom.
• Silfab SolarcoreOEM/ Whitelabel/ Licensing PartnerLicensing deal signed 2017 for SimbaX technology. Silfab Solar, North America's largest solar panel manufacturer, produces PV modules with Morgan Solar's optical-film technology. 13 MW order for Alberta Solar One project.
• EnbridgecoreStrategic or Co-development PartnerPartnership with pipeline giant Enbridge to build Alberta Solar One project - largest solar project in Alberta (fossil-fuel heartland of Canada). Enbridge is both customer and partner for SimbaX technology deployment.
• IberdrolacoreStrategic or Co-development PartnerIberdrola, one of the largest deployers of renewable energy globally, partnered with Morgan Solar to install Savanna at their Guadalix test site in Spain (2015). Also featured investor. Validation of system performance for competitive bids.
• Sandia National LaboratoriescoreStrategic or Co-development PartnerPartnership with U.S. Department of Energy research lab to study snow losses at PV power plants. Study led by Sandia PV systems expert comparing DeepSweep curve tracer with traditional technologies at Michigan Regional Test Center.
• NergicacoreStrategic or Co-development PartnerPartnership with applied renewable energy research center in Quebec to validate DeepSweep's ability to measure PV snow losses. Validated sensor's cold climate performance down to -35C.
• WellsunminorOEM/ Whitelabel/ Licensing PartnerLicensing deal for SPOTlight Lumiduct technology. Morgan Solar gained substantial ownership of Wellsun. Joint focus on moving Lumiduct to market. Commercial demonstration installed at Mondial Movers in Rotterdam.
• Global Affairs Canada / ISC ProgramcoreStrategic or Co-development PartnerThird collaboration under Innovative Solutions Canada program. Energy Blinds were initially developed under ISC's Energy Producing Window Coverings challenge (2020, renewed 2022). Government partner for real-world testing and validation.
• Mainstreet Studios / Ken Fukushima ArchitectureminorStrategic or Co-development PartnerArchitecture partners for Bridlewood Library solar installation. Mainstreet Studios and Ken Fukushima Architecture led building design for the solar awning project.

Scale indicators10 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• Aurora Solar: Aurora Solar provides solar design, sales, and performance software for distributed and utility-scale PV, with a strong monitoring and proposal workflow — directly comparable to Morgan Solar's SunStudio modeling software + Analytics Portal stack.
• AlsoEnergy: AlsoEnergy is a leading PV asset performance monitoring and analytics platform serving IPPs, asset managers, and O&M providers — a direct competitor to Morgan Solar's DeepSweep + Analytics Portal for utility-scale monitoring.
• RatedPower: RatedPower offers automated PV plant design and engineering software for utility-scale developers, comparable to Morgan Solar's SunStudio modeling and digital-twin capabilities.
• PVcase: PVcase provides CAD-based PV design and engineering software for utility-scale solar projects, directly comparable to the design/modeling layer of Morgan Solar's SunStudio platform.
• Power Factors: Power Factors is a renewable asset performance management (APM) platform for wind, solar, and storage operators — directly comparable to Morgan Solar's Analytics Portal for DC-side diagnostics and forecasting.
• ClearVue Technologies: ClearVue Technologies produces building-integrated photovoltaic (BIPV) glazing for windows and façades, directly comparable to Morgan Solar's SPOTlight Energy Blinds and Energy Louvres BIPV offerings.

Broad incumbents

• Nextracker: Nextracker is one of the largest global suppliers of solar trackers — directly comparable to Morgan Solar's Savanna dual-axis tracker offering, but at vastly greater scale and balance-sheet capacity.
• Array Technologies: Array Technologies is a leading global manufacturer of single-axis solar trackers — directly comparable to Morgan Solar's Savanna tracker product line and a potential partner or competitor in utility-scale deployments.

Emerging players

• Onyx Solar: Onyx Solar manufactures transparent and translucent BIPV glass for façades and skylights, partially overlapping with Morgan Solar's translucent Energy Louvres that maximize diffuse light while generating electricity.
• View, Inc. View Inc. produces dynamic smart-glass windows that manage light, glare, and heat — adjacent to Morgan Solar's SPOTlight Energy Blinds, which similarly generate energy, manage daylight, and integrate with building automation systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MorganSolar
• LinkedInlinkedin.com/company/morgan-solar-inc.
• Facebookfacebook.com/114526468623319

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds6 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morgan Solar