WomenHeart
WomenHeart is a 501(c)(3) nonprofit patient advocacy organization that supports American women living with or at risk for heart disease through peer support, education, and advocacy, delivered via a 1,000+ strong Champion network and corporate healthcare partnerships.
- Company typePrivate
- Founded1999
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What WomenHeart does
WomenHeart: The National Coalition for Women with Heart Disease is a 501(c)(3) nonprofit patient advocacy organization founded in 1999 and headquartered in Washington, DC. The organization serves American women living with or at risk for heart disease—an estimated 60 million-person beneficiary population—through a community-led model centered on peer support, education, and policy advocacy. Its core delivery mechanism is the WomenHeart Champions program, which trains survivors to act as peer educators and grassroots advocates, with more than 1,000 Champions active nationwide. Complementary products include Heart Sisters Online and SisterMatch (virtual and one-on-one peer support), Hermanas de Corazón (Spanish-language support), the National Hospital Alliance, the Treat Me Right and Beats of Change awareness campaigns, the annual Heart Health IS Women's Health Summit, and the Wenger Awards.
The technology underpinning the organization is conventional and content-driven rather than proprietary: a content website, the WomenHeartTV YouTube channel, email newsletters, social media presence on Facebook/X/Instagram/LinkedIn, community calendars, geographic support-network directories, virtual support group tools, and the Quorum-based online advocacy platform that mobilizes supporters to engage with policymakers. No AI/ML, data, or platform-engineering capabilities are described. Distribution is hybrid, combining self-serve digital channels with a Champion-led channel/reseller model that extends program reach into local communities and partner hospital systems.
WomenHeart's revenue model is donations and contributions, supplemented by corporate grants and programmatic partnerships with pharmaceutical and medical device companies. Named corporate partners include Merck (co-marketing via MLB "Playing with Heart"), Medtronic ("Letter to My Mother"), Boehringer Ingelheim (Detect the SOS collective, including a Super Bowl commercial), Amgen and Novartis (Beats of Change), and Cytokinetics (communications grant). Services to women are provided free of charge. The organization is governed by a Board of Directors and led by CEO Celina Gorre, operates with 11-50 employees, and has no parent company, investor ownership, or disclosed audited revenue in the source data.
WomenHeart firmographics
Firmographics- Name
- WomenHeart
- Legal name
- WomenHeart: The National Coalition for Women with Heart Disease
- Website
- https://womenheart.org
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WomenHeart is a 501(c)(3) nonprofit patient advocacy organization that supports American women living with or at risk for heart disease through peer support, education, and advocacy, delivered via a 1,000+ strong Champion network and corporate healthcare partnerships.
- Ownership category
- akta.pro rank
WomenHeart industry classification
Industry- Product category
- Patient Advocacy and Health Nonprofit Services
- NAICS
- Other Social Advocacy Organizations (813319), Individual and Family Services (6241)
- SIC
- Services-Health Services (8000), Services-Social Services (8300)
- akta.pro primary industry
- Women's Health & Life-Stage Wellness Education (Fertility, Pregnancy, Menopause) (EDAAAHAI)
- akta.pro secondary industry
- Gender Equality & Women’s Rights Advocacy (BPAGAFAD)
Keywords
Where WomenHeart is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WomenHeart business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Donations and Contributions: WomenHeart relies primarily on donations from individuals, corporations, and foundations to fund its programs and operations. The organization is a 501(c)(3) nonprofit, and contributions are tax-deductible.
- Corporate Grants and Partnerships: WomenHeart receives grants and programmatic support from pharmaceutical and medical device companies including Merck, Medtronic, Boehringer Ingelheim, Amgen, and Novartis for specific awareness campaigns and educational initiatives.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
WomenHeart product offering
Product offeringCore offering
WomenHeart is a 501(c)(3) nonprofit patient advocacy organization that provides free peer support, education, and advocacy services for the 60 million American women living with or at risk for heart disease. The organization operates the WomenHeart Champions training program that equips survivors to deliver peer education, runs virtual and in-person support networks, produces educational content (blog, glossary, WomenHeartTV videos, Virtual Red Bag of Courage), coordinates awareness campaigns (Beats of Change, Treat Me Right), and hosts the annual Heart Health IS Women's Health Summit and Wenger Awards.
Product overview
WomenHeart is a nonprofit patient advocacy organization offering a comprehensive suite of programs and services focused exclusively on women living with or at risk of heart disease. The organization operates as a unified platform centered on peer support, education, and advocacy. Key offerings include the WomenHeart Champions program (which trains women with heart disease to become peer educators), virtual and in-person support networks (Heart Sisters Online, geographic support groups like WomenHeart of Puget Sound and San Diego County, Spanish-language Hermanas de Corazón), educational resources (Virtual Red Bag of Courage, blog content, glossary), advocacy tools (online advocacy platform), awareness campaigns (Beats of Change, Treat Me Right), and annual events (Heart Health IS Women's Health Summit, Wenger Awards). The organization serves women through community-building, education, and policy advocacy rather than commercial product offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- WomenHeart Champions Program
Quantifiable outcome
- 60 million American women living with or at risk for heart disease served by WomenHeart's mission
- +1 more outcomes
Companies that use WomenHeart
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
WomenHeart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WomenHeart partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- MedtroniccoreWomenHeart joined Medtronic's 'Letter to My Mother' community event in Long Island, NY to raise awareness about women's heart health and the underdiagnosis of heart valve disease. The free event featured creative writing workshops, exercise classes, wellness experiences, and educational resources with WomenHeart Champions sharing their stories.
- MerckcoreMerck partnered with WomenHeart for the 'Playing with Heart' campaign, an educational initiative with nine Major League Baseball teams to raise awareness about LDL-C ('bad' cholesterol) and its connection to heart attack and stroke risk. The campaign features in-stadium events, baseball ambassadors sharing personal stories, and community outreach.
- Stanton & Bowery HospitalityminorWomenHeart collaborated with Stanton & Bowery Hospitality to raise awareness for women's heart health during American Heart Month. The initiative honored Iga Obrycka, the group's GM and CMO who died at age 28 from a heart attack caused by mitral valve prolapse.
- Boehringer IngelheimcoreWomenHeart is a member of the Detect the SOS collective alongside American Diabetes Association, National Kidney Foundation, and The Mended Hearts, Inc. The initiative launched a public health mission to increase urinary albumin-creatinine ratio (ACR/UACR) screening awareness among U.S. adults with type 2 diabetes or high blood pressure, featuring a Super Bowl commercial starring Octavia Spencer and Sofía Vergara.
- American Diabetes AssociationcorePart of the Detect the SOS collective working to increase screening awareness for chronic kidney disease and cardiovascular events among adults with type 2 diabetes or high blood pressure.
- National Kidney FoundationcorePart of the Detect the SOS collective working to increase screening awareness for chronic kidney disease and cardiovascular events among adults with type 2 diabetes or high blood pressure.
- The Mended Hearts, Inc.corePart of the Detect the SOS collective working to increase screening awareness for chronic kidney disease and cardiovascular events among adults with type 2 diabetes or high blood pressure.
- AmgenminorAmgen is a sponsor of WomenHeart's Beats of Change campaign, a global branded content series presented by the World Heart Federation and produced by BBC StoryWorks that shines a spotlight on cardiovascular disease awareness.
- NovartisminorNovartis is a sponsor of WomenHeart's Beats of Change campaign, a global branded content series presented by the World Heart Federation and produced by BBC StoryWorks that shines a spotlight on cardiovascular disease awareness.
- Bloomer TechminorBloomer Tech, led by CEO Alicia Chong Rodriguez, has developed wearable technology integrating heart-monitoring sensors into everyday bras. The company shares WomenHeart's mission of ensuring more women receive early detection and better monitoring of their heart health.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
WomenHeart competitors and assessment
Company assessmentDirect peers
- Mended Hearts: Mended Hearts is a peer-support nonprofit for heart disease patients and families, operating a nationwide volunteer network of trained patient visitors — directly comparable to WomenHeart's Champions model and explicitly co-listed in the Detect the SOS collective.
- Women's Heart Alliance: Women's Heart Alliance is a national advocacy organization dedicated to improving women's heart health through research, policy, and awareness — directly overlapping WomenHeart's mission and target population.
Broad incumbents
- American Heart Association (Go Red for Women): The American Heart Association is the dominant cardiovascular-health nonprofit in the U.S.; its Go Red for Women campaign is the most visible women's-heart-disease brand and competes for the same corporate partners, donors, and awareness real estate as WomenHeart.
- World Heart Federation: World Heart Federation is a global umbrella for cardiovascular advocacy and the convener of the Beats of Change campaign WomenHeart participates in — comparable in mission but with a much broader international and policy footprint.
Others
- American Diabetes Association: The American Diabetes Association is a large disease-specific nonprofit co-leading the Detect the SOS collective with WomenHeart — comparable as a chronic-disease patient-advocacy model and corporate-partnership funnel, though focused on diabetes rather than heart disease.
- National Kidney Foundation: The National Kidney Foundation is a co-member of the Detect the SOS collective alongside WomenHeart and shares the chronic-disease patient-advocacy, corporate-partnership, and awareness-campaign operating model.
- National Coalition for Cancer Survivorship: The National Coalition for Cancer Survivorship is a survivor-led advocacy organization structurally similar to WomenHeart — peer-support, policy advocacy, and survivor empowerment — though operating in oncology rather than cardiology.
Emerging players
- Hadassah (Women's Health Advocacy): Hadassah runs the 'Every Beat Counts' women's-heart-health program and broader women's-health advocacy — a peer women's-health nonprofit pursuing overlapping corporate partnerships and policy influence, though not heart-disease-exclusive.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
WomenHeart social profiles
Digital presenceWomenHeart financial estimates
Financial estimateRevenue estimate
Valuation estimate
WomenHeart leadership team
Management profileNumber of profiles
Profiles1 record
WomenHeart funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WomenHeart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WomenHeart
What does WomenHeart do?
WomenHeart is a 501(c)(3) nonprofit patient advocacy organization that provides free peer support, education, and advocacy services for the 60 million American women living with or at risk for heart disease. The organization operates the WomenHeart Champions training program that equips survivors to deliver peer education, runs virtual and in-person support networks, produces educational content (blog, glossary, WomenHeartTV videos, Virtual Red Bag of Courage), coordinates awareness campaigns (Beats of Change, Treat Me Right), and hosts the annual Heart Health IS Women's Health Summit and Wenger Awards.
Is WomenHeart a public or private company?
WomenHeart is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was WomenHeart founded?
WomenHeart was founded in 1999. It employs 11 to 50 people.
Where is WomenHeart based?
WomenHeart is headquartered in Washington, United States, in the North America region.
How does WomenHeart make money?
Two revenue lines are on record. Donations and Contributions are the primary driver. The others are corporate Grants and Partnerships.
Who are WomenHeart's main competitors?
Direct peers on record are Mended Hearts and Women's Heart Alliance. Broad incumbents are American Heart Association (Go Red for Women) and World Heart Federation. Others are American Diabetes Association, National Kidney Foundation and National Coalition for Cancer Survivorship. Hadassah (Women's Health Advocacy) is listed as an emerging player.
Does WomenHeart have an API?
No public API is recorded for WomenHeart.
What industry is WomenHeart in?
WomenHeart's product category is Patient Advocacy and Health Nonprofit Services. Its primary akta.pro industry code is EDAAAHAI, Women's Health & Life-Stage Wellness Education (Fertility, Pregnancy, Menopause), with a secondary code of BPAGAFAD, Gender Equality & Women’s Rights Advocacy. Its NAICS code is 813319 and its SIC code is 8000.