Moi

What Moi does

Moi Corporation (モイ株式会社) is a publicly listed Japanese technology company (Tokyo Stock Exchange securities code 5031) headquartered in Tokyo (Chiyoda-ku) that operates TwitCasting (ツイキャス), Japan's market-leading live streaming communication platform with more than 30 million registered users as of 2023. Founded as sidefeed in 2010 and rebranded to Moi Corporation, the company built its core platform around low-latency, mobile-first live video and audio, offering differentiated features including Collabo-Casting (multi-device co-streaming), Theater Party (synchronized watch-along viewing), Dango virtual-gift tipping, and V Morphing Maker (computer-vision-driven illustration-to-avatar animation). The company is publicly listed and led by founder/CEO Yosuke Akamatsu (赤松洋介).

Moi monetizes TwitCasting through a diversified creator-economy stack: Dango virtual gifts (usage-based, in-app purchases via App Store and Google Play), monthly Membership subscriptions, transaction-fee take rates on TwitCasting Premier paid ticketed live events (which surpassed a cumulative ¥15 billion in ticket circulation as of April 2026), a merchandise marketplace (TwitCasting Goods Factory), and adjacent services including Moi Records (label), the TwitCasting 100V VTuber project, V Morphing Maker, and Haconi World. The platform serves primarily Japanese mobile viewers and individual streamers (utaite singers, VTubers, ordinary creators), with overseas monetization enabled since August 2023 in the U.S. (excluding California), Taiwan, South Korea, and Hong Kong, and full Portuguese localization supporting a long-standing Brazilian/Latin American user base.

Go-to-market is community-led and event-driven rather than enterprise sales: growth is anchored on owned event IP (Utaite Fest singing contests, Shikakuten art exhibition, Theater Party co-broadcasts), partnerships with VTuber agencies (NIJISANJI/ANYCOLOR), music IP (Hatsune Miku via Crypton Future Media), and anime IP (KADOKAWA's Keroro theatrical release). The company has raised approximately $11.6M across three disclosed rounds (2013 East Ventures seed, 2014 East Ventures Series A, 2019 Global Brain-led Series A with KDDI Open Innovation Fund and SBI Investment) and operates with 11–50 employees.

Name

Moi

Legal name

モイ株式会社

Website

https://about.moi.st

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Moi Corporation operates TwitCasting, Japan's #1 live streaming platform with 30M+ registered users, monetizing via Dango virtual gifts, Membership subscriptions, and Premier paid ticketing. The publicly listed Tokyo company serves Japanese creators and viewers with mobile-first low-latency streaming.

Ownership category

akta.pro rank

Product category

Live Streaming Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

akta.pro primary industry

Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK)

akta.pro secondary industries

Interactive/Watch-Party & Social Video Streaming Platforms (MPACAAAM), IRL & Lifestyle Live Streaming Platforms (MPACACAC)

Keywords

• Live streaming platform
• Real-time video broadcasting
• Creator monetization tools
• Virtual gifting tipping
• Subscription membership platform

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Live Monetization (Dango virtual gifts): Streamers earn money from virtual gifts ("Dango") sent by fans during live streams. Requires identity verification and threshold conditions (e.g., 100+ watch hours in trailing 3 months, 100+ YouTube subs, or 3,000+ X followers). Available in U.S. (excl. California), Taiwan, South Korea, Hong Kong.
2. Membership (monthly subscription): Recurring monthly subscription plans purchased by fans to access members-only live streams, videos, and exclusive content. Includes closed "Membership STAR" community companion app.
3. TwitCasting Premier (premier distribution): Paid ticketed online live performance feature. Cumulative ticket GMV crossed ¥15 billion (150億円) as of 2026-04-27. Revenue model is a take rate on ticket sales.
4. TwitCasting app In-App Purchases: App is free to download with in-app purchases (App Store / Google Play) — primary mechanism for the Dango-based Live Monetization.
5. TwitCasting Goods Factory (merchandise): Goods Factory service enables physical merchandise tied to TwitCasting streamers; supported by its own privacy policy. Likely takes a commission/marketplace cut.
6. Haconi World (ハコニワールド) service: 3D virtual world service operated by Moi Corporation; its own privacy policy indicates user data is processed for service delivery. Revenue model not explicitly disclosed but likely freemium with in-world purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

Moi Corporation operates TwitCasting, Japan's market-leading live streaming communication platform with over 30 million registered users, available on iOS, Android and Web. The platform lets individual streamers broadcast real-time video, receive Dango virtual gifts, run paid Membership subscriptions, and host ticketed online performances via TwitCasting Premier, with companion apps including V Morphing Maker (illustration-to-avatar), VV / Haconi World (3D virtual space), Goods Factory (merchandise), and the TwitCasting 100V VTuber project.

Product overview

Moi Corporation operates a single unified live-streaming platform — TwitCasting — augmented by a portfolio of associated apps, sub-brands, and content initiatives. The core platform comprises the TwitCasting Live broadcasting app and the TwitCasting Viewer viewing app (also offered combined on Android), supported by monetization modules (Dango virtual gifts, Membership, and the paid "TwitCasting Premium / Premiere" tier), collaborative features (Collabo-Casting and TwitCasting Theater / Theater Party), and a VTuber project (TwitCasting 100V). Adjacent products include V Morphing Maker (illustration-to-avatar app), TwitCasting VV (3D virtual space), TwitCasting Goods Factory (merchandise service), Haconi World (separate service), and Moi Records (music/artist label). The platform reaches 30+ million registered users primarily in Japan.

Differentiator

Problem solved

Functional benefit

Brands

• TwitCasting (ツイキャス): Japan's leading live streaming communication platform with 30M+ registered users, available on iOS, Android and Web.
• TwitCasting Goods Factory (ツイキャス グッズファクトリー)
• Haconi World (ハコニワールド)
• Moi Records
• TwitCasting 100V
• TwitCasting Premier (プレミア配信)

Products and services

• TwitCasting Japan's market-leading live streaming communication platform with over 30 million registered users, operated by Moi Corporation and available on iOS, Android and Web. Enables individual streamers to broadcast live video, receive Dango virtual gifts from fans, run paid Membership subscriptions, and host ticketed online performances via TwitCasting Premier.
• TwitCasting Live The TwitCasting mobile app focused on broadcasting live video from a smartphone, tablet or PC. Distributed as a standalone app via the Apple App Store (iOS) and Google Play (Android).
• TwitCasting Viewer The TwitCasting mobile app focused on watching and interacting with live streams. Distributed as a standalone app via the Apple App Store and Google Play.
• V Morphing Maker Standalone companion app that turns illustration images into motion-tracked facial avatars, animating the input illustration in real time from facial movement. Launched August 28, 2020.
• TwitCasting VV Standalone 3D virtual space service launched December 23, 2022 where users can stroll through Tokyo and New York as a cat using sticker-style avatars. Operated by Moi Corporation under its own privacy framework.
• Haconi World (ハコニワールド) Separate Moi Corporation-operated 3D virtual world service with its own user base, privacy policy and user data handling.
• TwitCasting Goods Factory Official goods / e-commerce merchandise service for the TwitCasting community, operated by Moi Corporation with its own privacy framework. Likely takes a marketplace commission on streamer merchandise sales.
• TwitCasting 100V (volt) Official TwitCasting VTuber / voice-actor project where voice-related streamers belong as individuals (not as created characters) and are supported in their activities. Members voice the official TwitCasting mascots.
• Moi Records Moi Corporation's music / records label that supports artists such as utaite on the TwitCasting platform, hosting events such as the "Utaite Fest" singing contest series.

Quantifiable outcome

• 30 million+ registered users in Japan (2023)
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered major (featured commentator for owned event), major (20th anniversary co-promotion), core / flagship distribution, core / brand identity, core / owned program, core / owned ip, tactical / one-off event and tactical / promotional.

• NIJISANJI / Hoshikawa Sara (ANYCOLOR Inc.)major (featured commentator for owned event)GTM or Marketing Partner · 11 December 2024Hoshikawa Sara, a Japanese VTuber from NIJISANJI (operated by ANYCOLOR Inc.), was featured as a commentator for "Utaite Fest vol.3", a singing contest hosted by Moi Records on TwitCasting, Japan's leading live streaming platform (2024-12-11 press release).
• KADOKAWA (and Sergeant Keroro / ケロロ production committee)major (20th anniversary co-promotion)Strategic or Co-development Partner · 22 April 202420th anniversary co-promotion between TwitCasting and the "Sergeant Keroro (ケロロ中尉) theatrical film" — TwitCasting simultaneously broadcast the movie in Japan and Korea (Japanese-language in Japan, Korean-subtitled in Korea) on April 26, 2024, including a first-ever "TwitCasting Theater" Korean-subtitled broadcast. Original manga is serialized in Monthly Shonen Ace published by KADOKAWA.
• Apple App Store / Google Play (distribution platforms)core / flagship distributionChannel Partner/ Reseller/ Distributor · 9 August 2023TwitCasting Live and TwitCasting Viewer are distributed through the Apple App Store and Google Play; the in-app purchase and monetization flows route through these platform partners.
• Asako Hashi (はしあさこ) — character creatorcore / brand identityStrategic or Co-development Partner · 11 May 2023Asako Hashi is the official mascot creator for TwitCasting's characters Cast-kun and Twit-kun; her works are used on the corporate site under license, and copyright remains with her regardless of © marking.
• TwitCasting 100V (volt) voice-actor / VTuber audition ecosystemcore / owned programStrategic or Co-development Partner · 11 May 2023TwitCasting 100V is an official project that onboards voice-related streamers via auditions (Kikka Haru and Minato Nami selected in 2023); selected talents voice the official TwitCasting mascots. Operated in-house by Moi Corporation.
• VV (Twicas VV) — 3D virtual cat world partnerscore / owned ipTechnology or Integration · 23 December 2022Moi Corporation launched a 3D virtual space service (VV / Twicas VV) where users can stroll around Tokyo and New York as a cat. Press release: "Stroll around Tokyo and New York as a cat in a 3D virtual space!" (2022-12-23).
• Crypton Future Media (Hatsune Miku)tactical / one-off eventGTM or Marketing Partner · 14 January 2021Holographic pop star Hatsune Miku streamed a free stage performance with traditional Japanese puppets via TwitCasting in January 2021 ("Holographic pop star Hatsune Miku to stream a free stage with Traditional Japanese puppets").
• Sidefeed / V Morphing Maker creatorscore / owned ipTechnology or Integration · 28 August 2020Moi Corporation's "V Morphing Maker" app turns illustration into motion-tracking facial avatars. Sidefeed is referenced historically as the original publisher of TwitCasting (e.g., "sidefeed releases TwitCasting Live, a Twitter client for iPhone with ZERO latency live streaming", 2010-02).
• Nintendo (Nintendo Game Content)tactical / promotionalGTM or Marketing Partner · 1 April 2019Press release (2019-04-01): "TwitCasting Enables Streamers to Monetize Their Live Streams with 'Nintendo Game Content'" — a co-promotion / co-branding arrangement around streaming Nintendo-licensed game content.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• ANYCOLOR (NIJISANJI): ANYCOLOR operates NIJISANJI, one of Japan's largest VTuber agencies, and uses live streaming as its core distribution channel — overlapping with TwitCasting's VTuber-focused features (100V) and creator economy stack while also being a partner.
• BIGO Live (BIGO Technology): BIGO Live is a global live-streaming platform with strong penetration in Southeast Asia, Latin America, and the Middle East — overlapping with TwitCasting's overseas footprint (Taiwan, Hong Kong, Brazil, Mexico) as both compete for the same international streaming audience.

Broad incumbents

• Twitch (Amazon): Twitch is the global incumbent for live streaming with a deep creator monetization stack (Bits, subs, ads), competing broadly with TwitCasting for international creator and viewer attention outside Japan.
• YouTube Live (Google): YouTube Live is a global live-streaming incumbent integrated into the world's largest video platform; competing broadly with TwitCasting for live content creators, and notably serves as the identity-verification channel for TwitCasting's overseas monetization eligibility.
• TikTok Live (ByteDance): TikTok Live is a global live-streaming incumbent built into the TikTok short-video platform, competing with TwitCasting for creator and viewer time and driving up the cost of acquiring and retaining streamers.

Direct peers

• Pococha (DeNA): Pococha is a Japanese live streaming app owned by DeNA, focused on casual mobile live broadcasting and virtual-gift monetization — directly competing with TwitCasting for Japanese streamers and the same mobile tipping economy.
• 17LIVE Inc. 17LIVE is a major Asian (Taiwan/Japan-headquartered) live streaming platform with a direct presence in Japan, offering virtual-gift tipping, subscriptions, and VTuber agency services — the closest direct competitor to TwitCasting's core product in the same Japanese market.
• SHOWROOM (DeNA): SHOWROOM is a Japanese mobile live streaming service operated by DeNA, directly competing with TwitCasting for the same Japanese streamer/fan audience, with virtual gifts, ranked events, and idol-focused programming.
• LINE LIVE (LY Corporation): LINE LIVE is a Japanese live streaming service operated within the LINE messaging ecosystem, directly competing with TwitCasting for Japanese creators through integrated social distribution and virtual gifting.
• Mirrativ (Donuts Co.): Mirrativ is a Japanese mobile game live-streaming platform operated by Donuts, directly competing with TwitCasting for Japanese mobile-first streamers and gamer/creator audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/twitcastinglive
• LinkedInlinkedin.com/company/moi-corporation

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moi