What Jumbo Privacy does

Jumbo Privacy was a Paris-based consumer privacy company that built a mobile privacy assistant application for iOS and Android, founded by CEO Pierre Valade and launched in April 2019. The product targeted individual, privacy-conscious users seeking accessible tools to manage their online footprint, including bulk deletion of old tweets and other social media content, simplified explanations of complex platform privacy policies, and notifications about privacy-relevant events on connected accounts such as Google and Twitter.

The application's core technical differentiator was its server-less, on-device architecture: all processing occurred locally on the user's device with no server-side infrastructure, meaning Jumbo itself never accessed or stored user data. Product features included batch tweet deletion (handling more than 3,200 tweets at a time), privacy policy review and explanation, smart privacy notifications, and carbon-neutral operation. Jumbo reached 5,000+ customers by August 2020 and was named one of Fast Company's Most Innovative Companies of 2020 (Top 3 Security Apps).

The business originally monetized via paid downloads but pivoted in January 2023 with the Jumbo 4 release, making the app completely free and bundling identity theft insurance of up to $1,000,000 for US users. Jumbo raised approximately $28.6 million in venture funding across multiple rounds from investors including Thrive Capital, NextView Ventures, Balderton Capital, Kima Ventures, Pareto Holdings, SV Angel, and Index Ventures. On June 30, 2023, Jumbo was acquired by Coalition, a leading B2B cyber insurer, with the company subsequently announcing a wind-down of its standalone product.

Name

Jumbo Privacy

Legal name

Jumbo Privacy

Website

https://jumboprivacy.com

Company type

Private

Founded year

2019

Operating status

Acquired

Headcount range

11–50 employees

Short description

Jumbo Privacy was a consumer mobile privacy assistant for iOS and Android, helping users manage online privacy, clean social media data, and understand privacy policies via on-device processing. Founded in Paris in 2019, it was acquired by Coalition in June 2023.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Consumer App (Freemium): The app transitioned from paid to completely free model in January 2023 with Jumbo 4. Includes identity theft insurance up to $1,000,000 for US users. Revenue model shifted from paid downloads to potential premium services or other monetization.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Jumbo Privacy develops and distributes the Jumbo mobile privacy assistant app for iPhone that helps individual consumers manage their online privacy across connected accounts (Google, Twitter), review privacy policies in plain language, perform bulk deletion of old social media posts, receive smart privacy notifications, and access identity theft insurance. The app processes all data locally on the user's device, with no server-side infrastructure, so Jumbo itself never sees or stores user data.

Product overview

Jumbo Privacy offers a single unified consumer privacy assistant mobile app (Jumbo) that helps users manage privacy settings across connected accounts (Google, Twitter), delete old tweets in bulk, receive privacy-related notifications, and access identity theft insurance. The product has evolved through multiple versions (Jumbo 2, Jumbo 4, Jumbo 5) with increasing features. As of Jumbo 4 (January 2023), the app became completely free including identity theft insurance up to $1,000,000 for US users. The company was acquired by Coalition on June 30, 2023.

Differentiator

Problem solved

Functional benefit

Products and services

• Jumbo Privacy App Consumer privacy assistant mobile app for iPhone that helps individual users manage privacy settings across connected accounts (Google, Twitter), delete old tweets in bulk (more than 3,200 at a time), receive smart privacy notifications, review and explain platform privacy policies, and access identity theft insurance up to $1,000,000 for US users. The product is for privacy-conscious individual consumers without technical expertise, and as of Jumbo 4 (January 2023) it is completely free.

Quantifiable outcome

• 5,000+ customers by August 2020

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• CoalitioncoreStrategic or Co-development Partner · 30 June 2023Coalition, described as the leading B2B cyber insurer, acquired Jumbo Privacy on June 30, 2023. This represents the most significant strategic partnership/alliance for Jumbo, with the company being integrated into or acquired by a major cybersecurity insurance provider.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Apple (Privacy Features): Apple embeds privacy features directly into iOS, including App Tracking Transparency, Mail Privacy Protection, and Private Relay. As the platform owner of Jumbo's primary distribution channel, Apple is a broad incumbent whose OS-level features shape Jumbo's competitive landscape.
• Malwarebytes: Malwarebytes offers consumer and business security and privacy products including identity protection and VPN. It is a broad incumbent in the consumer security/privacy category, comparable to Jumbo's positioning.

Direct peers

• Mozilla: Mozilla's Firefox browser and associated products (Mozilla Monitor, Firefox Relay) target consumer privacy with freemium and free offerings. It is a direct peer to Jumbo in delivering consumer-facing privacy tools at scale.
• DuckDuckGo: DuckDuckGo offers consumer privacy tools including a privacy-focused search engine, browser, and email protection. It is a direct peer to Jumbo, targeting privacy-conscious individual consumers with accessible, easy-to-use products.
• Proton (Proton AG): Proton provides consumer privacy and security products including ProtonMail, ProtonVPN, and Proton Pass. It is a direct peer to Jumbo, serving privacy-focused individuals with an integrated suite of on-device and end-to-end encrypted tools.
• Brave Software: Brave offers a privacy-focused browser and search engine with built-in tracker blocking and a privacy-preserving ad model. It directly competes with Jumbo's consumer privacy value proposition.

Emerging players

• 1Password: 1Password is a consumer and business password manager and identity security platform. It overlaps with Jumbo in the broader consumer identity and privacy protection category, though its core focus is credential management.
• NordVPN (Nord Security): NordVPN is part of Nord Security, which bundles VPN, password management, and identity protection for consumers. It overlaps with Jumbo's consumer privacy protection value proposition with a similar freemium/premium approach.
• Bitwarden: Bitwarden provides open-source password management and increasingly identity protection tools for consumers and businesses. It is comparable to Jumbo in the consumer security/privacy category with a freemium model.
• Surfshark: Surfshark is a consumer VPN and privacy/security bundle (now under Nord Security). It targets similar privacy-conscious consumers with subscription-based services and is comparable to Jumbo's consumer privacy positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/jumboprivacy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jumbo Privacy