Probus Smart Things

What Probus Smart Things does

Probus Smart Things is an India-based IoT company, founded in 2017 and headquartered in New Delhi with an innovation centre in Noida, that provides smart metering and distribution grid monitoring solutions for electricity distribution utilities. The company operates as an Advanced Metering Infrastructure Service Provider (AMISP) under India's Revamped Distribution Sector Scheme (RDSS), targeting state-owned and private DISCOMs to address high AT&C losses, revenue leakage, and the absence of real-time low-voltage grid visibility. Its customer base includes Delhi and Gujarat electricity utilities and BSES Yamuna Power Ltd., with planned expansion into MENA and Southeast Asia following its 2023 Series A.

The company's platform combines proprietary hardware with cloud-based analytics. Core hardware includes patented multi-protocol communication NIC cards supporting RF Mesh, NB-IoT, 4G, and BLE on a single PCB, alongside gateways, distribution transformer monitoring systems (DTMS), an Edgelync mini-FRTU feeder automation controller, and IP65-rated wireless solar string sensing modules. Software layers include a Unified Head End System (UHES), an ML-based RF Deployment Schema Generator with stated 98% gateway placement accuracy, a Field Management System (FMS), GridSync AI for consumer-to-DT mapping, and an IoT dashboard (IoMS) for real-time grid visibility. As of 2025, the platform monitors over 800,000 low-voltage assets for AI-driven predictive maintenance.

Probus generates revenue primarily through long-term (8–10 year) AMISP contracts on a per-meter-per-month basis, under which it finances, deploys, and maintains smart metering infrastructure and converts utility CAPEX into predictable OPEX. Secondary revenue streams include direct hardware sales of NIC cards and gateways to meter manufacturers and OEMs, and subscription-based solar plant monitoring. The company has raised approximately $8.5M cumulatively across a $500K bridge round (2021), $3M Series A (2023), and $5M Series A1 (2025), with Unicorn India Ventures as lead investor across all rounds. The company reports 8x revenue growth, PAT-level profitability prior to Series A, and 500,000+ smart meters deployed across 4 Indian geographies.

Name

Probus Smart Things

Legal name

Probus Smart Things Pvt. Ltd.

Website

https://probus.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Probus Smart Things is an India-based IoT company providing smart metering and distribution grid monitoring solutions for electricity utilities. Operating as an AMISP under India's RDSS programme, it combines proprietary multi-protocol hardware with AI-driven analytics, monitoring over 800,000 low-voltage assets.

Ownership category

akta.pro rank

Product category

Smart Grid Infrastructure

NAICS

Electric Power Generation, Transmission and Distribution (2211), Relay and Industrial Control Manufacturing (335314)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Auto Controls For Regulating Residential & Comml Environments (3822), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Advanced Metering Infrastructure (AMI) & Smart Metering (EUADAPAB)

akta.pro secondary industries

Advanced Metering Infrastructure (AMI) Deployment & Managed Services (EUAEANAA), Smart Grid Automation & Distribution Management (DA/ADMS) (EUADAPAA), Revenue Protection, Theft Detection & Meter Analytics (EUADAFAG), Meter Installation, Exchange & Field Services (EUADAFAF)

Keywords

• Smart metering infrastructure
• IoT distribution grid monitoring
• Advanced metering services
• Smart grid integration
• Solar plant monitoring

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. AMISP Smart Metering Services: Probus operates as an Advanced Metering Infrastructure Service Provider (AMISP) under India's RDSS programme. The company finances, supplies, installs, operates, and maintains smart metering infrastructure on behalf of DISCOMs, charging a per-meter-per-month (PMPM) service fee over long-term contracts typically spanning 8–10 years. This converts capital expenditure for utilities into a predictable operational expenditure commitment.
2. Smart Meter Hardware and Communication Modules: Sale of proprietary smart meter communication NIC cards, RF/4G/NB-IoT/BLE gateways, and associated hardware components for AMI deployments. Hardware is deployed as part of AMISP service agreements and also sold independently to utilities and meter manufacturers.
3. Smart Grid Integration and IoT Solutions: Distribution Transformer Monitoring Systems (DTMS), wireless sensors for grid automation, solar string monitoring solutions, and associated analytics platforms sold as standalone or integrated solutions to DISCOMs and solar plant operators.
4. Solar Monitoring Solutions: Wireless string monitoring hardware and analytics software for large-scale solar plants, including SaaS-style monitoring platform access with remote firmware updates and O&M support. First major order secured for a 78MW solar plant.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Probus Smart Things operates as an Advanced Metering Infrastructure Service Provider (AMISP) delivering IoT-enabled smart metering, distribution grid monitoring, and solar plant monitoring solutions to electricity distribution utilities. The company combines proprietary hardware (multi-protocol communication NIC cards, gateways, wireless sensors) with cloud-based analytics platforms and AI-driven predictive maintenance, deploying the infrastructure on a per-meter-per-month basis under India's RDSS programme.

Product overview

Probus Smart Things offers an integrated IoT platform for utility providers comprising three core solution areas: Smart Metering Solutions, Smart Grid Integration, and Solar Solutions. The platform combines proprietary hardware (Network Interface Cards, Gateways, Solar String Sensing Modules, DTMS, mini-FRTU) with software systems (UHES Head End System, MDMS, FMS, RF Deployment Schema Generator, GridSync AI) to deliver end-to-end energy management. The architecture supports multiple communication technologies including PLC, RF Mesh, and 4G/NB-IoT, with the RF Deployment Schema Generator using ML to optimize gateway placement. The software stack enables real-time monitoring, predictive analytics, automated fault management, and comprehensive field operations management through integrated mobile applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Metering Solutions IoT-enabled smart metering solutions providing real-time energy monitoring, automated meter reading, and two-way communication between utilities and consumers with patented communication NIC cards supporting RF/NB-IoT/4G and BLE integration. Deployed on a per-meter-per-month service basis under India's RDSS programme.
• Smart Grid Integration

Quantifiable outcome

• 20% reduction in O&M costs with ROI achieved in 8 months for Delhi electricity utility client
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• India Energy Storage Alliance (IESA)coreStrategic or Co-development Partner · 1 January 2026Association Partner at Bharat Electricity Summit 2026. IESA is a premier industry body focused on energy storage and e-mobility in India, providing a platform for policy engagement, market access, and ecosystem collaboration with utilities, regulators, and technology providers.
• India Smart Grid Forum (ISGF)coreStrategic or Co-development Partner · 1 January 2018Statutory body under Ministry of Power, Government of India. Awarded Probus's wireless technology in 2020, recognising innovation in distribution grid monitoring. Serves as a platform for standards development, pilot project collaboration, and regulatory engagement in India's smart grid ecosystem.
• CiscominorStrategic or Co-development Partner · 1 January 2018Selected for Cisco startup accelerator mentorship programme, providing access to Cisco's technology ecosystem, enterprise customer network, and technical expertise in networking and IoT infrastructure.
• QualcommminorStrategic or Co-development Partner · 1 January 2018Selected for Qualcomm startup accelerator mentorship programme, providing access to Qualcomm's semiconductor and wireless communications technology expertise, particularly relevant for Probus's multi-protocol communication NIC card development.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Schneider Electric: Schneider Electric is a global energy management and automation incumbent with a broad portfolio covering smart metering, grid automation, and distribution solutions. It competes with Probus in India's RDSS AMI tenders and offers overlapping smart grid and analytics capabilities at global scale.
• Itron: Itron is a global AMI and smart infrastructure incumbent providing metering, communications, and analytics solutions to electric, gas, and water utilities. It competes with Probus in India's smart metering tenders and brings established international deployments and a broader product portfolio to the market.
• Landis+Gyr: Landis+Gyr is the global market leader in advanced metering infrastructure and smart grid solutions, serving utilities worldwide. It is a broad incumbent competing with Probus in India's RDSS tender pipeline with deeper R&D budgets, larger balance sheets, and multi-country deployment experience.
• Adani Energy Solutions: Adani Energy Solutions is a major Indian integrated energy infrastructure company with smart metering, transmission, and distribution operations. Its AMI subsidiary (Adani Energy Solutions Metering) directly competes with Probus for RDSS tenders, backed by the Adani Group's substantial capital base.

Direct peers

• SECURE Meters: SECURE Meters is an Indian smart metering and energy management solutions provider serving utilities and consumers. It is a comparable peer in the Indian AMI market with overlapping product lines in smart meters, communication modules, and metering services.
• HPL Electric & Power: HPL Electric & Power is an Indian manufacturer of electronic energy meters, switchgear, and lighting products supplying DISCOMs and utilities. It directly competes with Probus in the Indian smart metering hardware and AMI deployment space under RDSS.
• Genus Power Infrastructures: Genus Power Infrastructures is one of India's largest smart and electronic meter manufacturers serving DISCOMs and power utilities. It is a direct competitor to Probus in the Indian smart meter market, with comparable AMI product offerings and an established footprint across Indian state utilities.
• IntelliSmart Energy: IntelliSmart Energy is a leading Indian AMISP that operates smart metering infrastructure under the RDSS programme — directly competing with Probus for DISCOM tenders. It is a joint venture between EESL and EDF, giving it strong government backing and comparable end-to-end AMI service offerings for Indian electricity distribution utilities.

Others

• Particle Industries: Particle Industries is an IoT platform provider offering cellular-connected hardware modules, firmware, and cloud infrastructure for industrial IoT deployments. While not directly competing in AMI, it is a comparable IoT infrastructure provider whose technology stack and business model overlap with Probus's communication NIC card and gateway platform.
• Tata Power Delhi Distribution: Tata Power-DDL is a Delhi-based electricity distribution utility that has been an early adopter of smart metering and grid automation. While it is a buyer of AMI services rather than a direct AMI provider, its procurement decisions shape the demand landscape in which Probus competes and is a comparable reference customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/probus-smart-things

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Probus Smart Things