Church & Dwight, Co

What Church & Dwight, Co does

Church & Dwight Co., Inc. is a U.S.-based, publicly traded (NYSE: CHD) consumer packaged goods company founded in 1846 and headquartered in Ewing, New Jersey, with 5,001–10,000 employees. It develops, manufactures, and markets household, personal care, oral care, and specialty health and wellness products under more than 25 brand names, including ARM & HAMMER, TROJAN, OXICLEAN, WATERPIK, THERA BREATH, HERO, MISS MOUTH'S MESSY EATER, BATISTE, NAIR, ZICAM, ORAJEL, FIRST RESPONSE, VIVISCAL, and TOPPIK. Seven "power brands" account for over 75% of sales and profits, with category leadership in sodium bicarbonate, condoms, water flossing, stain removal, and gummy vitamins. Core technology spans oral-care devices (e.g., Waterpik PROMAX with SMARTADVANCE Mode), baking soda-based and oxygen-based cleaning formulations (OXICLEAN), hydrocolloid acne patch technology (HERO/Mighty Patch), and dentist-formulated oral rinses (THERA BREATH). Revenue is generated through one-time-unit sales of branded consumer packaged goods distributed across mass-market retailers (Walmart, grocery, drug, dollar), e-commerce platforms (Amazon where Miss Mouth's is the #1 stain remover), and brand-direct websites (waterpik.com, armandhammer.com, therabreath.com). Q1 2026 net sales were $1,469.3 million, up 0.2% reported and 5% organically, with full-year 2025 revenue of approximately $6.2 billion. The company pursues a brand-acquisition-driven growth model, having completed 18+ acquisitions worth over $5.3 billion cumulatively, including Hero ($630M, 2022), TheraBreath, SmartyPants (April 2025), Touchland (May 2025), and Miss Mouth's ($325M, May 2026). Go-to-market combines product-led innovation, sales-led retail distribution, and direct-to-consumer digital channels, with new products expected to drive approximately half of 2026 organic growth and international revenue targeted to double from $1B to $2B.

Name

Church & Dwight, Co

Legal name

Church & Dwight Co., Inc.

Website

http://churchdwight.com

Company type

Public

Founded year

1846

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Church & Dwight Co., Inc. (NYSE: CHD) is a 1846-founded, Ewing, NJ-based consumer packaged goods company that develops, manufactures, and markets household, personal care, oral care, and specialty health products across 25+ brands including ARM & HAMMER, TROJAN, OXICLEAN, WATERPIK, THERA BREATH, HERO, and MISS MOUTH'S, generating approximately $6.2 billion in annual revenue through mass retail, e-commerce, and direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Consumer Packaged Goods

NAICS

Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD)

Keywords

• Consumer packaged goods
• Household cleaning products
• Personal care products
• Oral care products
• Laundry care products

Headquarters

HQ city

Trenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D

Revenue model

1. Consumer Packaged Goods Sales: Church & Dwight generates revenue primarily through the manufacture and sale of consumer packaged goods across personal care, household care, and specialty product categories. The company sells through major retail channels and direct-to-consumer e-commerce. Q1 2026 net sales were $1,469.3 million.
2. Vitamin and Supplement Sales: Revenue from vitamin and supplement brands including Vitafusion and SmartyPants Vitamins, though the company is restructuring this business to focus on higher-growth power brands.
3. Acquisition Integration: Church & Dwight has acquired multiple brands including Hero Cosmetics ($630M in 2022), TheraBreath (2021), Miss Mouth's Messy Eater ($325M in 2026), and SmartyPants Vitamins (April 2025) to expand its portfolio and drive growth.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Church & Dwight develops, manufactures, and markets a portfolio of consumer packaged goods across household care (laundry, cleaning, cat litter), personal care (deodorant, dry shampoo, hair removal), oral care (toothpaste, water flossers, mouthwash), sexual wellness, and specialty health (vitamins, cold remedies, acne treatment). Products are sold under owned and acquired brands including ARM & HAMMER, TROJAN, OXICLEAN, WATERPIK, TheraBreath, and HERO Cosmetics via mass-market retailers, drug stores, and direct-to-consumer e-commerce.

Product overview

Church & Dwight Co., Inc. is a diversified consumer goods company offering a broad portfolio of household, personal care, and specialty products. The company operates across four main categories: Fabric Care (Arm & Hammer, OxiClean, XTRA laundry products), Health & Well-Being (Trojan condoms, First Response pregnancy tests, Zicam cold remedies, Viviscal hair supplements, TheraBreath oral care, Waterpik water flossers), Home Care (Kaboom cleaners, Arm & Hammer cat litter), and Personal Care (Nair hair removal, Batiste dry shampoo, Orajel oral care, Arrid antiperspirants). The portfolio includes both core Arm & Hammer brand products and acquired brands like Hero/Mighty Patch (acquired 2022), TheraBreath (acquired 2021), and Miss Mouth's Messy Eater (acquired 2026). The company markets approximately 30+ major brands with seven power brands accounting for over 75% of sales and profits.

Differentiator

Problem solved

Functional benefit

Brands

• ARM & HAMMER: Primary brand for baking soda, laundry detergent, and household cleaning products
• TROJAN
• OXICLEAN
• WATERPIK
• TheraBreath
• HERO
• Zicam
• Batiste
• Nair
• Orajel
• First Response
• Viviscal
• Toppik
• Miss Mouth's Messy Eater

Products and services

• ARM & HAMMER
• TROJAN
• OXICLEAN
• WATERPIK
• TheraBreath
• HERO / Mighty Patch
• Zicam
• Batiste
• Nair
• Orajel
• First Response
• Viviscal
• Toppik
• Miss Mouth's Messy Eater
• Kaboom
• XTRA
• Clump & Seal
• Waterpik Cordless Pearl

Quantifiable outcome

• 5% organic sales growth in Q1 2026 vs 3% guidance
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Demi LovatonotableGTM or Marketing Partner · 21 April 2026TheraBreath partnered with global superstar Demi Lovato as brand ambassador for its 'Ready. Fresh. Go.' campaign. The partnership includes social content, digital campaigns, concert sweepstakes giveaways, and concert sampling activations. Lovato is positioned as a longtime user promoting oral rinses and toothpastes as part of her get-ready routine, leveraging her 290+ million social media followers.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Reckitt Benckiser Group plc: Reckitt is a direct peer in consumer health and hygiene (Dettol, Lysol, Nurofen, Mucinex, Durex) and competes with CHD's Zicam, Trojan, and cleaning brands. Similar M&A-led growth model targeting the same mass-market channels globally.
• Colgate-Palmolive Company: Colgate-Palmolive is a direct competitor in oral care (Colgate, Tom's of Maine, meridol vs. Arm & Hammer, TheraBreath, Waterpik), personal care, and household cleaning. Both companies target similar mass-market consumers globally with similar GTM models.
• Kimberly-Clark Corporation: Kimberly-Clark is a direct peer in personal care (Huggies, Kotex, Depend) and competes with CHD's feminine care (RepHresh, Replens) and health & wellness brands. Similar mass-market retailer relationships, consumer demographics, and brand-portfolio model.
• Spectrum Brands Holdings, Inc. Spectrum Brands operates across home and personal care (Remington, Russell Hobbs, Tetra, Furminator, SmartBones) and competes with CHD in home and pet care categories, sharing similar mass-market retailer relationships and value-tier positioning.
• Henkel AG & Co. KGaA: Henkel competes directly in laundry & home care (Persil, Purex, all) and personal care (Schwarzkopf, Dial) and overlaps with CHD's Arm & Hammer laundry, XTRA, Batiste, and personal-care brands across global mass-market channels.
• Clorox Company: Clorox is the most directly comparable CPG peer, with overlapping household-cleaning and personal-care brands (Clorox bleach, Pine-Sol, Burt's Bees, Glad). Both compete head-to-head in mass-market cleaning and benefit from the same retail distribution and consumer trends.
• Edgewell Personal Care Company: Edgewell is a smaller but direct peer in personal care and oral care (Schick, Banana Boat, Playtex, Hawaiian Tropic), competing with CHD's Trojan, Orajel, Batiste, and First Response brands in similar mass and drug-store channels.
• Newell Brands Inc. Newell Brands is a multi-brand household and consumer products company (Rubbermaid, Sharpie, Graco, Yankee Candle) and competes with CHD across mass-market channels, with a comparable multi-brand portfolio and acquisition-driven growth strategy. Newell's current CEO previously served as CHD's Chairman.
• Energizer Holdings, Inc. Energizer competes in household products (Energizer, Eveready, Playtex gloves, Wet Ones, Razor brands) and overlaps with CHD's portfolio in mass-market retail channels, sharing similar consumer demographics and shelf-space dynamics.

Broad incumbents

• Procter & Gamble Co. P&G is the largest diversified CPG incumbent with overlapping categories (Tide, Mr. Clean, Crest, Oral-B, Gillette) and competes with Arm & Hammer, OxiClean, and Waterpik across household, oral care, and personal care. P&G is much larger but defines the competitive ceiling for CHD's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ChurchDwightCo
• LinkedInlinkedin.com/company/church-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A23 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Church & Dwight, Co