What Toss Payments does

Toss Payments is a South Korean payment gateway (PG) provider and wholly-owned subsidiary of Viva Republica (parent of the Toss super-app ecosystem), operating as the #1 domestic PG by transaction volume with 100,000+ contracted merchants. The company processes approximately 3 trillion KRW in monthly transaction volume across credit/debit cards, account transfers, simple payments (Toss Pay, Naver Pay, Kakao Pay, Apple Pay, Samsung Pay, Payco, SSG Pay, L.pay), virtual accounts, gift vouchers, and overseas payments (PayPal, international cards), with 171 trillion KRW in cumulative volume processed to date. Its technology stack includes a no-code Payment Widget that allows non-technical merchants to integrate and manage payment UIs, a BrandPay white-label solution offering branded one-tap payments (reported 2.8x repeat purchase rate improvement), an industry-first MCP server for AI-driven payment automation, and a post-quantum cryptography implementation that is first in Korea's finance and IT sectors.

Revenue is generated primarily through transaction fees (2.0-3.4% on cards and transfers, up to 4.3% on BrandPay), supplemented by a one-time 220,000 KRW sign-up fee and 110,000 KRW annual management fee. Distribution is hybrid: SMB merchants self-serve through the online onboarding portal, enterprise customers are served by a dedicated Business Tribe sales organization, and merchant acquisition is amplified through channel partnerships with e-commerce platforms (Cafe24, I'm Web, Shopify), simple payment providers, and the Ant Group cross-border infrastructure (Ant Group holds ~40% equity via SPC Blitzfast from a 2023 ~100B KRW investment). Customer base spans online e-commerce, digital content, fashion/retail, travel/hospitality, food delivery, and cross-border sellers, with named enterprise logos including Baemin, Musinsa, Olive Young, Riot Games, and Lotte Duty Free. The company is completing a June 2026 simplified stock exchange with Viva Republica that will make it a wholly-owned subsidiary at 35,000 KRW per share.

Name

Toss Payments

Legal name

토스페이먼츠 주식회사

Website

https://tosspayments.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Toss Payments is South Korea's #1 payment gateway by transaction volume, offering online and offline payment processing for 100,000+ merchants through no-code widgets, white-label BrandPay, and aggregated simple payment integration under the Toss super-app ecosystem.

Ownership category

akta.pro rank

Product category

Online Payment Gateway Services

akta.pro primary industry

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)

akta.pro secondary industries

Marketplace & Platform Seller Payouts (FSAMAKAE), Bank-to-Bank Transfers & Pay-by-Bank (Consumer & Merchant) (FSAMAFAC), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)

Keywords

• Online payment gateway
• Merchant payment processing
• Mobile payment services
• Payment widget platform
• Fraud detection systems

Headquarters

HQ city

Yeoksamdong

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Transaction/Payment Processing Fees: Toss Payments charges merchants a percentage fee on each payment processed. Standard credit/debit card fees are 3.4% (general tier), account transfer is 2.0% (min 200 KRW per transaction), simple payments 3.4%, BrandPay 4.3%, mobile phone payments 3.5-8.0% depending on category, and gift cards 9.0%. Escrow and account validation services also carry additional per-transaction fees. International payments via PayPal carry 4.0% + 0.30 USD per transaction plus 2.5% currency conversion fee.
2. Annual/Monthly Service Fees: Merchants pay a one-time sign-up fee of 220,000 KRW and an annual management fee of 110,000 KRW per year. These fees apply depending on merchant contract type.
3. BrandPay Additional Fee: An additional 1.0% fee on top of standard payment processing rates is charged for BrandPay (white-label simple payment) services.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Toss Payments is a payment gateway (PG) service provider in South Korea that processes online and offline payments for merchants through a single contract. The company offers credit/debit card processing, account transfers (including Quick Account Transfer/뱅크페이), eight integrated simple payment methods (Toss Pay, Naver Pay, Kakao Pay, Apple Pay, Samsung Pay, Payco, SSG Pay, L.pay), virtual accounts, gift certificate payments, mobile phone payments, overseas payments (PayPal, Visa/Master/JCB), and offline POS services via PayNowBiz. Its proprietary no-code Payment Widget allows merchants to manage all payment methods without developer resources, and BrandPay enables white-label branded one-tap payments.

Product overview

Toss Payments is a Payment Gateway (PG) service provider and subsidiary of Viva Republica, offering a comprehensive suite of online and offline payment solutions for merchants in South Korea. The product portfolio consists of a core PG platform with multiple integrated service layers: (1) Basic payment services covering credit/debit cards, account transfers (Quick Account Transfer), simple payments (Toss Pay, Naver Pay, Kakao Pay, Apple Pay, Samsung Pay, Payco, SSG Pay, L.pay), virtual accounts, gift vouchers, and mobile phone payments; (2) Proprietary products including 결제위젯 (Payment Widget) for no-code payment UI management and 브랜드페이 (BrandPay) for white-label simple payment creation; (3) International payment services via PayPal integration and overseas card processing; (4) Offline payment solutions through PayNowBiz POS terminals and readers; and (5) Value-added services including FDS fraud detection, escrow, cash receipt issuance, CMS fund management, billing/recurring payments, key-in payments, corporate card processing, local currency payments, interest-free installments, VAN, and settlement agency services. The company also operates a developer platform (developers.tosspayments.com) providing APIs and an MCP server for AI-driven payment automation.

Differentiator

Problem solved

Functional benefit

Products and services

• Payment Widget (결제위젯) No-code/low-code payment UI widget that allows merchants to manage payment methods, promotions, and benefits directly from an admin panel without developer involvement. Supports all payment methods (cards, simple payments, virtual accounts, overseas payments) in a single integration. Includes Basic (free) and Pro (paid) plans with advanced customization, direct integration options, promotional boosting, BrandPay widget integration, and data analytics reports.
• BrandPay (브랜드페이) White-label simple payment solution enabling merchants to create their own branded one-tap payment service with custom UI and checkout experience. Achieves 2.8x increase in repeat purchase rate and 17 percentage points higher payment conversion rate versus general payment. Pricing: 4.3% for credit/debit cards plus 1.0% BrandPay additional fee.
• Basic Payment Services (기본 결제서비스) Standard electronic payment services including credit/debit card processing (3.4% general tier), account transfer / Quick Account Transfer / 뱅크페이 (2.0%, min 200 KRW per transaction), simple payments (3.4%), virtual accounts (400 KRW per transaction), gift voucher payment (9.0%), and mobile phone payment (3.5-8.0% by category). All accessible through a single PG contract without separate agreements per payment method.
• International Payment Services (해외결제) Foreign currency payment services including PayPal integration (4.0% + 0.30 USD per transaction plus 2.5% currency conversion fee), overseas card processing (Visa, Master, JCB), and support for Chinese and Southeast Asian simple payments. Allows Korean merchants to accept payments in USD, KRW, and JPY. Settlement cycle: base settlement + 4 business days. Enables access to PayPal's 200+ country, 400+ million user global network.
• Offline Payment Services (오프라인 결제, PayNowBiz) Offline point-of-sale payment solutions including POS reader/kiosk payment, backup terminal (IC-certified) payments, smartphone card reader payments (PayNowBiz), manual entry payments, and NFC tag payments. Serves physical retail merchants needing card terminal payments, contactless payments, and offline payment processing integrated with Toss Payments infrastructure.
• Billing / Recurring Payment Service (빌링/자동결제) Automated recurring payment service allowing merchants to charge registered payment methods on a scheduled basis (subscription) or a one-time basis. Used primarily for subscription-based services such as digital content, SaaS, and membership programs. Listed under Toss Payments' customized payment services portfolio.

Quantifiable outcome

• Settlement within 5 days on average (vs. 15-day industry average)
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability5 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Shopify (Canada/Global)coreTechnology or Integration · 24 June 2026Official direct integration partnership between Toss Payments and Shopify announced June 2026. Enables Shopify merchants in Korea to connect Toss Payments without development through simple settings or app installation. Includes promotional benefits of waived sign-up fee (220,000 KRW) and management fee (220,000 KRW) for new merchants during the campaign period (June 24 - July 31, 2026).
• Megazone (Workit)minorGTM or Marketing Partner · 2 June 2026Co-marketing partnership with Megazone's Workit platform for AI/SaaS cost management webinar. Workit provides unified IT management platform combining collaboration, security, infrastructure and business services.
• Socar EnterpriseminorGTM or Marketing Partner · 14 May 2026Joint report partnership on hidden fixed costs for finance and purchasing teams. Socar provides enterprise mobility/car rental solutions, and the partnership produced a joint report on cost optimization strategies for small businesses.
• Notion KoreaminorGTM or Marketing Partner · 8 May 2026Joint webinar partnership exploring AI-powered team design and payment experience optimization. The webinar covered Notion's AI tools for business operations and Toss Payments' checkout optimization strategies for revenue growth.
• I'm WebminorStrategic or Co-development Partner · 12 March 2026Joint webinar partnership for merchant education and e-commerce guidance. I'm Web is an e-commerce hosting/platform provider in South Korea.
• Cafe24minorChannel Partner/ Reseller/ DistributorE-commerce hosting platform partnership where Toss Payments is offered as an integrated payment option for Cafe24 merchants. Partnership Development Team manages ongoing merchant support and business growth initiatives.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• KG Inicis: Korea's other leading payment gateway provider and Toss Payments' most direct domestic competitor, serving online and offline merchants with card processing, simple payment integration, and value-added services. Listed on KOSDAQ and significantly larger by revenue scale, making it the primary head-to-head rival in the Korean PG market.
• NICE Payments: Direct domestic PG competitor under the NICE Group, offering online payment gateway, simple payment aggregation, and offline payment solutions to Korean merchants. Competes head-to-head with Toss Payments across the SMB and enterprise merchant segments.
• NHN (NHN Dooray / NHN Entertainment): Major Korean PG operator through its payment services division, offering online payment gateway, simple payment, and integrated payment solutions. Competes with Toss Payments across e-commerce merchants and digital content platforms.
• KCP (Korea Cyber Payment): Established Korean payment gateway provider serving online merchants with credit card processing, simple payment, and VAN services. A long-standing incumbent competing with Toss Payments particularly in enterprise and offline retail segments.

Broad incumbents

• Naver Pay (Naver Financial): Vertically integrated wallet and payment provider from Naver, Korea's largest internet platform. While Naver Pay is also integrated via Toss Payments' simple payment offering, it operates its own acquiring infrastructure and consumer wallet, making it both a partner and a competitive threat.
• Kakao Pay: Vertically integrated Korean mobile wallet and payment provider from KakaoTalk's parent. Competes with Toss Payments through its own acquiring infrastructure, offline QR payment network, and direct merchant relationships, while also being aggregated as a simple payment method.
• Adyen: Global unified commerce payment platform serving enterprise merchants with online, in-store, and cross-border processing. Relevant peer for Toss Payments' enterprise and cross-border ambitions and as a comparable benchmark for take-rate and merchant scale.
• Stripe: Global payment gateway and orchestration platform serving online merchants with API-first card processing, multi-method checkout, and developer tools. Toss Payments' international expansion ambitions overlap with Stripe's footprint, particularly for Korean merchants selling globally.

Others

• Ant Group (Alipay): Strategic shareholder of Toss Payments (40% stake via Blitzfast) and operator of Alipay, China's dominant mobile wallet and merchant payment infrastructure. Comparable as a global payment infrastructure partner for Toss Payments' cross-border expansion, but primarily functions as an investor and ecosystem partner rather than a direct competitor in Korea.

Emerging players

• Mollie: European payment gateway and orchestration provider focused on SMB merchants with multi-method checkout, developer-friendly APIs, and Shopify integration. Comparable to Toss Payments on SMB focus, no-code tooling, and product-led growth motion, though operating in a different geography.

Market position

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/toss-payments

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toss Payments