ExSeed Health
MedTech / Software company in the reproductive health space
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What ExSeed Health does
ExSeed Health Test and improve the quality of your sperm from the comfort of your home with thier smartphone device and intelligent lifestyle app.
ExSeed Health firmographics
Firmographics- Name
- ExSeed Health
- Legal name
- ExSeed Health Limited
- Website
- http://www.exseedhealth.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MedTech / Software company in the reproductive health space
- Ownership category
- akta.pro rank
ExSeed Health industry classification
Industry- Product category
- Male Fertility Diagnostics
- NAICS
- Medical and Diagnostic Laboratories (62151), Medical Laboratories (621511), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- In Vitro & In Vivo Diagnostic Substances (2835), Services-Commercial Physical & Biological Research (8731), Services-Testing Laboratories (8734)
- akta.pro primary industry
- Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)
- akta.pro secondary industries
- Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ), Fertility & Ovulation Products (OTC) (CRABAIAK), Women’s Health & Fertility Tracking Devices (Ovulation/Temp Sensors, Pelvic Health Devices) (CRACAQAJ)
Keywords
Where ExSeed Health is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
ExSeed Health business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Home sperm test kit sales: Direct-to-consumer sales of hardware kits (test device, slides, cups) with initial purchase and refill model. Available in 2-, 5-, or 10-test packs.
- Fertility supplements: Sale of ExSeed Multi (multivitamin) and ExSeed Omega (omega-3) supplements for sperm health improvement. Recurring purchase model for ongoing supplementation.
- B2B clinic sales (CASA Lite): Sale of CASA Lite professional semen analysis systems to fertility clinics. One-time hardware purchase with free software updates, no mandatory service contracts.
- Clinic partnership/kits distribution: Fertility clinics purchase kits to distribute to patients or provide discount codes for patient orders. Revenue from bulk kit purchases by clinic partners.
- Refill kits: Ongoing sales of refill kits for returning customers who already own the ExSeed device, enabling repeat testing at lower price point.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Home Sperm Test Kit - 2 tests |
| Unit Pricing | Pay-as-you-go | Home Sperm Test Kit - multi-test packs |
| Unit Pricing | Pay-as-you-go | ExSeed Refill Kit - 5 tests |
| Unit Pricing | Pay-as-you-go | ExSeed Multi supplement |
| Unit Pricing | Pay-as-you-go | ExSeed Omega supplement |
| Unit Pricing | Pay-as-you-go | ExSeed Combi (Multi + Omega bundle) |
| One time/ perpetual license | Multi-year contract | CASA Lite (clinic system) |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels9 records
ExSeed Health product offering
Product offeringCore offering
ExSeed Health sells a CE-certified at-home male fertility test kit that uses a smartphone camera attachment to capture 200x magnified video of a semen sample, then applies AI computer-vision algorithms to measure volume, sperm concentration, motility, and Total Motile Sperm Count (TMSC) in 15 minutes with >95% lab-grade accuracy. It also sells a clinical CASA Lite computer-assisted sperm analysis system to fertility clinics, fertility supplements (Multi, Omega-3, and Combi bundle), and refill test kits, supported by a mobile app that delivers personalized lifestyle programs and free in-house fertility expert consultation.
Product overview
ExSeed Health offers a comprehensive male fertility testing ecosystem combining hardware devices, AI-powered software, and support services. The core product is the ExSeed Home Sperm Test Kit - an IVD CE-certified at-home testing device that uses smartphone camera microscopy to deliver lab-grade semen analysis in 15 minutes. Complementing the home test are clinical-grade products including CASA Lite (AI-powered Computer Assisted Sperm Analysis system for clinics), fertility supplements (ExSeed Multi, Omega-3, and Combi bundles), and the ExSeed App for device control and expert consultations. The portfolio also includes a Lifestyle Bootcamp for personalized sperm improvement programs and a Preferred Partners network connecting users with fertility clinics and specialists. All products are regulated and certified to medical device standards (CE, ISO 13485:2016, UK NEQAS).
Differentiator
Problem solved
Functional benefit
Brands
- CASA Lite: Computer Assisted Sperm Analysis system - a portable, clinic-grade semen analysis device using AI-powered technology for fertility clinics and laboratories.
Products and services
- ExSeed Home Sperm Test Kit CE-certified at-home sperm test kit using a smartphone camera attachment to capture 200x magnified video of a semen sample, with AI analysis measuring volume, concentration, motility, and Total Motile Sperm Count (TMSC) against WHO standards. Delivers results in 15 minutes with >95% accuracy and includes free fertility expert review and a personalized lifestyle program. Available in 2-, 5-, or 10-test packs.
- CASA Lite AI-powered Computer-Assisted Sperm Analysis (CASA) system for fertility clinics and laboratories. A portable 425g handheld device (120mm x 70mm x 70mm) that plugs into a clinic computer via USB and performs automated semen analysis including concentration, motility, morphology, round cells, and aggregations per WHO 6th edition guidelines. NEQAS-validated at 97% diagnostic accuracy, with HIPAA and GDPR compliant cloud storage on ISO 27001 certified servers and EMR/patient management integration via import/export APIs.
- ExSeed Refill Kit Replacement test slides and consumables for ongoing sperm quality monitoring with the ExSeed Home Sperm Test device. Sold as a 5-test refill pack at a lower price than the initial kit to support repeated weekly or monthly testing by existing users.
- ExSeed Multi Supplement Daily male fertility multivitamin supplement (60 capsules per month supply) containing 7 vitamins, 4 minerals, and antioxidants including Zinc, Selenium, Vitamins E and B12, and L-Carnitine, formulated to improve sperm count, motility, DNA quality, and testosterone levels. Priced at £24.99 per pack.
- ExSeed Omega-3 Supplement High-concentration omega-3 fatty acid supplement (90 capsules per month supply) containing EPA and DHA to protect sperm from oxidative damage, supporting sperm count, motility, and morphology as well as heart and brain function. Priced at £17.99 per pack.
- ExSeed Combi Bundle package combining ExSeed Multi and ExSeed Omega-3 supplements at a discounted price of £34.99–£89.99 depending on pack size, saving £7.99 versus purchasing the supplements individually. Provides combined vitamin/mineral and omega-3 nutritional support for sperm health.
Quantifiable outcome
- >95% accuracy compared to lab-based methods for sperm analysis
- +3 more outcomes
Companies that use ExSeed Health
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
ExSeed Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature5 records
ExSeed Health partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship, core and minor.
- CarrotflagshipExSeed is a launch partner in the Carrot Collective marketplace offering fertility and hormonal health products to Carrot members globally at no additional cost to employers. ExSeed's at-home sperm test is among seven curated products and services available through the Carrot app.
- FertitechcoreTechnology partner in the fertility space. Fertitech appears as a partner logo on ExSeed's website, indicating integration or technology collaboration.
- Klinikk HauskencoreNorwegian fertility clinic (Klinikk Hausken) is a partner, using ExSeed home tests for patient convenience. Quote: 'We would rather work with ExSeed, than against you!' - Dr. Jon Hausken, Medical Director and CEO.
- PeppyminorEmployee health platform partner offering fertility support services. Peppy appears as a partner logo, indicating mutual referral or integration relationship.
- Agora Fertility CliniccoreUK fertility clinic using ExSeed home tests. Quote: 'Patients find the experience of testing with the ExSeed Device at home to be fun and humorous, which contrasts the often-stressful environment of testing in a fertility clinic.' - George Koustas, Director of Embryology & Quality Manager.
- Copenhagen Fertility CentercoreDanish fertility clinic partnered with ExSeed. Quote: 'We are supporting the use of this app and sperm test platform for men considering fertility treatment.' - Prof. Dr. Med. Svend Lindenberg.
- Prof. Allan Pacey MBEcoreProfessor of Andrology at University of Sheffield sits on ExSeed's Scientific Advisory Board. Expert in male fertility, sperm biology, and semen quality assessment.
- Prof. Peter HumaidancoreProfessor at Skive Regional Hospital Fertility Clinic and Aarhus University sits on ExSeed's Scientific Advisory Board. Specializes in reproductive endocrinology and individual fertility treatment protocols.
- Dr. Henrik PedersencoreSenior Data Scientist and lecturer at Aarhus University sits on ExSeed's Scientific Advisory Board. Expert in deep learning for visual recognition and medical image processing.
- European Sperm BankcoreConducted clinical collaboration study with ExSeed for lifestyle intervention with potential sperm donors. ExSeed clients with high-quality sperm are referred to the sperm bank.
- Skive Fertility CliniccoreConducted prospective single-center lifestyle intervention study led by Prof. Peter Humaidan, validating ExSeed's sperm analysis technology.
- Vitrolife GroupminorCo-hosted webinar 'Seeds of Insight: Exploring the Future of Male Fertility' with ExSeed in 2025, bringing together fertility experts for industry discussion.
- Stephen Gordon (Urologist)minorConsultant Urologist specializing in male fertility and sexual function. Part of ExSeed's Preferred Partners network for referrals. Offers comprehensive diagnosis and treatment for male infertility.
- Ovom CareminorFertility clinic with locations in Lisbon and London offering sperm & egg freezing, IVF, donor services. Part of ExSeed's Preferred Partners with 25% discount code (OVOM25) for referred customers.
- IVF MattersminorUK private fertility clinic with at-home test kits and diagnostic services. Part of ExSeed's Preferred Partners network offering flexible payment plans.
- Embla (Digital Weight Loss Clinic)minorDigital weight loss clinic combining health coaching, GLP-1 medication, and technology. Partnered with ExSeed due to connection between weight loss and improved sperm health.
Scale indicators6 records
Recent moves6 records
Expansion highlights8 records
ExSeed Health competitors and assessment
Company assessmentDirect peers
- YO Home Sperm Test (Medical Electronic Systems): Sells the FDA-cleared YO at-home sperm test kit that pairs with a smartphone app to provide motile sperm concentration results — the closest US analogue to ExSeed's home sperm-testing approach and a direct competitor for clinic-distributed at-home diagnostics.
- SwimCount (MotilityCount ApS): Danish manufacturer of the SwimCount at-home sperm quality test (motility-focused cassette), serving the same European OTC male fertility consumer as ExSeed; competes head-to-head on pharmacy and online shelves in Denmark, the UK, and the EU.
- Legacy: US-based male fertility company offering at-home sperm testing alongside cryopreservation and family-building benefits — the highest-funded male fertility D2C peer and a key employer-benefit competitor to ExSeed's Carrot partnership strategy.
- Fellow Health: Mail-in clinical-grade male fertility testing service with at-home sample collection — competes with ExSeed on the same end-customer profile (men 18–50 trying to conceive) using a lab-based rather than smartphone-based diagnostic format.
- Trak (Sandstone Diagnostics): Sells the Trak at-home male fertility test (engineered disposable test engine) with a corresponding app — a direct competitor in the OTC at-home male fertility test category, particularly in North America.
- Dadi: Male fertility testing and sperm storage startup providing mail-in kits and cryopreservation services — overlaps ExSeed's testing offering and competes for the same direct-to-consumer male fertility customer.
Emerging players
- Proov: Consumer female-side fertility hormone and ovulation test brand that competes for the couple-level fertility journey wallet — relevant peer because consumers often evaluate male- and female-side fertility tests together.
- Mira: Hormone and fertility tracking device company with at-home hormone monitoring — listed as a partner of ExSeed and a competitive peer in the broader at-home fertility tech category with potential cross-portfolio positioning.
Broad incumbents
- Carrot Fertility: Global employer-sponsored fertility benefits platform that launched the Carrot Collective marketplace featuring ExSeed — comparable as the platform layer that increasingly aggregates and curates male-fertility products like ExSeed's to enterprise buyers.
- Vitrolife Group: Established IVF and reproductive-health medtech company that co-hosted an educational webinar with ExSeed — comparable as the broader ART/IVF supplier ecosystem where ExSeed's CASA Lite clinic product must coexist and partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
ExSeed Health social profiles
Digital presenceExSeed Health compliance and trust
Trust signalCompliance6 records
ExSeed Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
ExSeed Health leadership team
Management profileNumber of profiles
Profiles10 records
ExSeed Health funding detail
Funding detailFunding overview
Funding rounds8 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ExSeed Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ExSeed Health
What does ExSeed Health do?
ExSeed Health sells a CE-certified at-home male fertility test kit that uses a smartphone camera attachment to capture 200x magnified video of a semen sample, then applies AI computer-vision algorithms to measure volume, sperm concentration, motility, and Total Motile Sperm Count (TMSC) in 15 minutes with >95% lab-grade accuracy. It also sells a clinical CASA Lite computer-assisted sperm analysis system to fertility clinics, fertility supplements (Multi, Omega-3, and Combi bundle), and refill test kits, supported by a mobile app that delivers personalized lifestyle programs and free in-house fertility expert consultation.
Is ExSeed Health a public or private company?
ExSeed Health is a private company. It is classified as venture growth investor backed and is currently operating.
When was ExSeed Health founded?
ExSeed Health was founded in 2017. It employs 11 to 50 people.
Where is ExSeed Health based?
ExSeed Health is headquartered in London, United Kingdom, in the Europe region.
How does ExSeed Health make money?
Five revenue lines are on record. Home sperm test kit sales are the primary driver. The others are fertility supplements, B2B clinic sales (CASA Lite), clinic partnership/kits distribution and refill kits.
Who are ExSeed Health's main competitors?
Direct peers on record are YO Home Sperm Test (Medical Electronic Systems), SwimCount (MotilityCount ApS), Legacy, Fellow Health, Trak (Sandstone Diagnostics) and Dadi. Emerging players are Proov and Mira. Broad incumbents are Carrot Fertility and Vitrolife Group.
Does ExSeed Health have an API?
Yes. ExSeed offers import/export APIs that enable integration with EMR (Electronic Medical Records) and patient management systems. The system can integrate into most systems on the market that allow for third-party integrations. Clinic partners can access patient test data from a dedicated dashboard and results can be shared directly to clinic databases via patient numbers.
What industry is ExSeed Health in?
ExSeed Health's product category is Male Fertility Diagnostics. Its primary akta.pro industry code is HLALAHAA, Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation), with a secondary code of HLAAALAJ, Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening). Its NAICS code is 62151 and its SIC code is 2835.