Primary

Treasury Management Softwareprimary.tech

Primary is an AI-native treasury management platform for growth-stage companies with multi-entity, multi-currency operations, offering real-time cash visibility, institutional yield access, FX hedging, and conversational treasury queries via MCP-integrated LLMs.

Company typePrivate
Founded2022
HeadquartersSydney, Australia
Headcount51–100
GTM typeB2B
OfferingSoftware

What Primary does

Primary Technology Pty Limited, founded in 2022 and headquartered in Sydney, operates an AI-native treasury management platform targeted at growth-stage companies operating across multiple entities, currencies, and geographies. The platform functions as an orchestration layer over existing banking, payment processor, and accounting infrastructure, consolidating balances and transactions into a real-time dashboard covering 25+ countries. Its customer base spans Series A+ startups through established growth companies in fintech, e-commerce, healthcare, consumer products, infrastructure, and software, with named customers including Lyka, Bellroy, Heidi Health, Eucalyptus, Neara, Morse Micro, ProcurePro, Atelier, Nexl, and EQL.

The technology stack integrates with banks (J.P. Morgan, Citi, HSBC, Westpac, Commonwealth Bank, Mercury, Brex), payment processors (Stripe, Wise, Airwallex, Ramp), and accounting systems (Xero, Oracle NetSuite, QuickBooks, MYOB). Its distinguishing capability is a Model Context Protocol (MCP) server that connects live treasury data to large language models (ChatGPT, Claude, Gemini), enabling natural-language queries about cash positions, FX exposure, and execution of payments, currency conversions, and hedges with human approval gates. Institutional yield is sourced through distribution agreements with BlackRock, Morgan Stanley, Goldman Sachs, State Street, and Macquarie.

Primary operates a tiered subscription model: a free Connect tier offering read-only visibility, a $399/month Platform tier with execution capability and wholesale FX/yield access, and a custom Enterprise tier with white-glove service, SWIFT connectivity, and bespoke investment policy statements. Revenue is generated from subscriptions, yield-management service fees on client cash balances, and FX transaction spreads. The company holds ISO 27001 and SOC 2 Type II certifications, is SEC-registered as an investment adviser, and operates under an Australian Financial Services Licence via Ebury Partners Australia.

Primary firmographics

Firmographics

Name: Primary
Legal name: Primary Technology Pty Limited
Website: https://primary.tech
Company type: Private
Founded year: 2022
Operating status: Operating
Headcount range: 51–100 employees
Short description: Primary is an AI-native treasury management platform for growth-stage companies with multi-entity, multi-currency operations, offering real-time cash visibility, institutional yield access, FX hedging, and conversational treasury queries via MCP-integrated LLMs.
Ownership category
akta.pro rank

Primary industry classification

Industry

Product category: Treasury Management Software
NAICS: Funds, Trusts, and Other Financial Vehicles (525)
SIC: Finance Services (6199)
akta.pro primary industry: Treasury, Cash Management & Liquidity Tools (Sweeps, Cash Concentration) (FSAGAAAG)
akta.pro secondary industry: Corporate Cash Management & Treasury ACH (FSAMAGAG)

Keywords

Treasury management
Cash visibility
FX hedging
Yield optimization
Multi-currency banking

Where Primary is headquartered

Location

Headquarters

HQ city: Sydney
HQ country: Australia
HQ region: Oceania

Offices1 record

Markets served

Primary business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

Platform Subscription: Tiered subscription model with Connect (free), Platform ($399/month), and Enterprise (custom) tiers. Revenue from monthly/annual subscriptions with service fees on yield balances.
Yield Management Fees: Service fees on yield balance (tiered ramp). Revenue share or margin on wholesale rates from institutional yield products (BlackRock MMF, State Street, Morgan Stanley, Goldman Sachs).
FX Spread Revenue: Margin on foreign exchange transactions at interbank rates. Competitive pricing vs. traditional banks who charge ~1% for FX.

Pricing tiers

Model	Billing	Price
Freemium	Monthly	Free tier with basic visibility and read-only MCP
Subscription	Monthly	$399/month with execution and full platform access
Subscription	Multi-year contract	Custom enterprise pricing with white glove service

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Primary product offering

Product offering

Core offering

Primary is an AI-native treasury management platform that consolidates bank accounts, payment processors, and accounting systems into a single real-time view across multiple entities and currencies. It provides automated cash sweeping into institutional yield products, interbank-rate FX execution with hedging, and an MCP (Model Context Protocol) server enabling conversational treasury queries and execution through LLMs such as ChatGPT, Claude, and Gemini.

Product overview

Primary is an AI-native treasury management platform for growth-stage companies going global. The platform provides a unified orchestration layer combining cash visibility, yield optimization, and FX management. Core products include the main Treasury Management Platform, Cash Visibility module, Yield generation through institutional partnerships (BlackRock, State Street, Morgan Stanley, Goldman Sachs), FX Management with hedging capabilities, and the MCP Server for AI-powered conversational treasury. The Connect plan (free) provides read-only visibility, Platform ($399/mo) adds execution capabilities, and Enterprise offers custom solutions. Pricing tiers provide access to wholesale rates and institutional yield products, with yield schedules varying by currency (AUD up to 5.82%, USD up to 3.65%, GBP up to 3.73%, EUR up to 1.92%).

Differentiator

Problem solved

Functional benefit

Products and services

Primary Treasury Management Platform AI-powered treasury management platform providing real-time cash visibility, yield optimization, and FX risk management across multiple currencies and entities. Consolidates bank accounts, payment processors, and accounting systems for live cash position monitoring, automated sweeping, and interbank FX execution.
Primary MCP (Model Context Protocol) for Treasury AI integration layer connecting live treasury data to LLM tools (ChatGPT, Claude, Gemini) via the Model Context Protocol. Enables natural language treasury queries, live data retrieval, and execution of payments, currency conversions, hedges (forwards and options), and cash sweeps through a conversational interface with human approval gates.

Quantifiable outcome

50% average reduction in FX cost vs incumbent banks
+4 more outcomes

Companies that use Primary

Customer profile

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Primary technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability7 records

Feature6 records

Primary partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core.

OpenAI (ChatGPT)coreTechnology or Integration · 4 June 2026Primary available as ChatGPT App. AI-native treasury access directly in ChatGPT for cash position checks, FX rate comparison, and yield modeling.
J.P. MorgancoreTechnology or IntegrationBanking integration via J.P. Morgan Access. Pull balances and transactions, execute payments directly from Primary. Key partner for enterprise banking connectivity.
StripecoreTechnology or IntegrationPayment processor integration for automated cash management. Enables native USD payouts, Stripe payout automation, and transaction visibility.
CiticoreTechnology or IntegrationBanking integration for global account connectivity. Supports multi-currency management across Primary's platform.
Anthropic (Claude)coreTechnology or IntegrationAI integration via MCP protocol. Claude accesses Primary's live treasury data for natural language queries. Primary's MCP server certified for Claude access.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Primary competitors and assessment

Company assessment

Broad incumbents

Ramp: Business banking, corporate cards, expense management, and bill pay platform widely used by growth-stage startups. Comparable on the integrated finance-stack positioning and growth-stage customer base, though broader in scope than treasury.
HighRadius: Large enterprise fintech with treasury automation (cash forecasting, bank reconciliation, collections) as part of a broader order-to-cash and accounts receivable platform. Comparable on treasury automation but much larger scope and enterprise focus.
Brex: Business banking, corporate cards, expense, and treasury-style cash management platform for startups and mid-market companies. Comparable on growth-stage customer base and multi-account cash visibility, but with much broader product scope.

Direct peers

Trovata: AI-native cash management and treasury platform serving mid-market and enterprise finance teams with bank API aggregation, forecasting, and reporting. Directly comparable to Primary on product category, target buyer (CFO/treasury), and technology approach.
Modern Treasury: Payment operations platform serving fintechs and high-growth companies with bank connectivity, money movement, and reconciliation. Comparable to Primary on developer-grade bank integrations and B2B fintech customer overlap.
Treasury Intelligence Solutions (TIS): Cloud-based treasury management SaaS covering payments, bank connectivity, FX, and cash visibility for mid-market and enterprise. Comparable on core treasury functionality and bank-aggregation technology approach.
Airwallex: Multi-currency business accounts, FX, and global payments platform for growing companies expanding internationally. Closely comparable to Primary on FX management, multi-currency treasury, and growth-stage international customer base.
Kyriba: Established SaaS treasury management platform for cash visibility, payments, FX risk, and liquidity for mid-market and enterprise. Comparable to Primary on core treasury functionality but serves larger and more complex organizations.
GTreasury: Enterprise treasury management SaaS covering cash visibility, payments, FX, hedge accounting, and bank connectivity. Comparable on treasury functionality but historically focused on larger corporates than Primary's growth-stage segment.

Emerging players

Cashforce: Cash flow forecasting and treasury analytics platform for corporate finance teams. Comparable on cash visibility and treasury analytics for similar mid-market customer segments, though narrower in scope than Primary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Primary compliance and trust

Trust signal

Compliance6 records

Primary financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Primary leadership team

Management profile

Number of profiles

Profiles2 records

Primary funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Primary M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primary

What does Primary do?

Is Primary a public or private company?

Primary is a private company. It is classified as venture growth investor backed and is currently operating.

When was Primary founded?

Primary was founded in 2022. It employs 51 to 100 people.

Where is Primary based?

Primary is headquartered in Sydney, Australia, in the Oceania region.

How does Primary make money?

Three revenue lines are on record. Platform Subscription is the primary driver. The others are yield Management Fees and FX Spread Revenue.

Who are Primary's main competitors?

Broad incumbents on record are Ramp, HighRadius and Brex. Direct peers are Trovata, Modern Treasury, Treasury Intelligence Solutions (TIS), Airwallex, Kyriba and GTreasury. Cashforce is listed as an emerging player.

Does Primary have an API?

Yes. Primary offers an MCP (Model Context Protocol) server that connects live treasury data to LLM tools of choice. The MCP enables read-only access to balances, transactions, FX exposure, and yield data, as well as read-and-transact capability for executing payments, currency conversions, hedges (forwards and options), and cash sweeps. Available as a ChatGPT App and integrates with Claude, ChatGPT, and Gemini. Free tier provides read-only MCP; $399/mo tier adds execution capability. Enterprise tier offers API connectivity to TMS/ERP systems with SWIFT connectivity. Developer documentation is at primary.tech/blog/the-modern-finance-stack-primary-s-mcp.

What industry is Primary in?

Primary's product category is Treasury Management Software. Its primary akta.pro industry code is FSAGAAAG, Treasury, Cash Management & Liquidity Tools (Sweeps, Cash Concentration), with a secondary code of FSAMAGAG, Corporate Cash Management & Treasury ACH. Its NAICS code is 525 and its SIC code is 6199.