Wadi

What Wadi does

DATA CONFLICT NOTE: The input contains two conflicting company profiles merged under the name "Wadi." (1) Firmographics and funding rounds describe Wadi.com, a Dubai-headquartered online marketplace serving Saudi Arabian consumers, founded 2015. (2) Detailed sourced blocks describe "Wadi Surgicals," an unrelated Indian nitrile-glove manufacturer in Visakhapatnam. The analysis below is anchored to the firmographic identification of Wadi.com as the primary entity.

Wadi.com was an online marketplace offering a wide range of products to customers in Saudi Arabia, founded in 2015 and headquartered in Dubai, United Arab Emirates, with a headcount band of 51-100 employees. The company operated a consumer-facing e-commerce platform targeting the Saudi market from a Dubai base, a common MENA digital-commerce pattern. Wadi.com raised approximately $97 million across two disclosed funding rounds: approximately $67 million in February 2016 (led by Seera, with participation from Middle East Internet Group) and approximately $30 million in October 2018 (led by Majid Al Futtaim Holdings LLC, a major Gulf retail conglomerate). The investor mix — a Rocket Internet-affiliated regional aggregator followed by a strategic Gulf retail investor — is characteristic of early-to-mid 2010s MENA e-commerce platform-building.

As of the most recent observable data, the Wadi.com domain is listed for sale on Atom (formerly Squadhelp), a premium domain marketplace. This is a strong signal that the marketplace has wound down, been merged into a successor entity, or been rebranded. No current operational, revenue, or product data is disclosed in the input, consistent with a terminated or absorbed operating company.

Name

Wadi

Legal name

Wadi Surgicals

Website

https://wadi.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Wadi.com was a Dubai-headquartered online marketplace serving consumers across Saudi Arabia with a wide range of products, founded in 2015 and backed by Middle East Internet Group, Seera, and Majid Al Futtaim Holdings.

Ownership category

akta.pro rank

Product category

Online Marketplace / E-commerce

NAICS

General Merchandise Retailers (455)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Cross-border Marketplaces (Multi-seller) (CRAFAJAA)

Keywords

• Online marketplace
• E-commerce platform
• Retail marketplace
• Consumer goods
• Online shopping

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Medical Gloves Sales: Manufacturing and sale of nitrile gloves to healthcare providers, hospitals, and diagnostic centers in the domestic Indian market

Go-to-market motion1 record

Marketing channels1 record

Core offering

Wadi.com operates an online marketplace platform that offers a wide range of consumer products to customers in Saudi Arabia. The platform connects third-party sellers with buyers, enabling online shopping across multiple product categories through a web-based interface, and was backed by strategic investors including Majid Al Futtaim Holdings and Seera.

Product overview

Wadi Surgicals is a medical device manufacturer specializing in nitrile examination gloves for the healthcare sector. The company operates as a single-product focused business with plans to expand manufacturing capacity significantly. The core product is nitrile gloves, with a strategic initiative to consolidate domestic manufacturers under a unified brand to strengthen the Indian medical supplies market against imported competition.

Differentiator

Problem solved

Functional benefit

Products and services

• Wadi.com Online Marketplace An online marketplace platform (Wadi.com) that aggregates a wide range of consumer products from third-party sellers and offers them to customers, primarily in Saudi Arabia. The platform enables online shopping across multiple product categories through a web-based interface.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Namshi: Namshi is a MENA-focused online fashion and lifestyle marketplace/app, founded by Rocket Internet / MEIG (the same investors behind Wadi's early funding). It is a direct peer in MENA online apparel and lifestyle retail.
• Noon: Noon is a horizontal multi-category e-commerce marketplace operating across Saudi Arabia and the wider MENA region, directly competing with Wadi in general merchandise, electronics, and fashion. It is one of Wadi's closest direct competitors with substantially greater capital backing.

Broad incumbents

• Amazon (Souq): Amazon acquired Souq.com, the legacy dominant marketplace in the region, and operates Amazon.ae and Amazon.sa as horizontal marketplaces. It is the broadest incumbent competing with Wadi across categories and geographies.
• Carrefour UAE / Saudi (Majid Al Futtaim): Carrefour UAE/Saudi is operated by Majid Al Futtaim, the lead investor in Wadi's 2018 round. It is a large omnichannel retailer with a comparable general-merchandise and grocery offering, and represents both a potential acquirer/integrator and a competitive overlap with Wadi.
• Amazon Saudi (amazon.sa): Amazon.sa is Amazon's Saudi-dedicated marketplace, the dominant horizontal player in Wadi's core geography. It is a broad incumbent competing across virtually every category Wadi carried.

Emerging players

• Mumzworld: Mumzworld is a MENA-focused online marketplace specializing in mother, baby, and child products. It is comparable to Wadi as a vertically-focused e-commerce marketplace serving the same regional consumer base.
• Ounass: Ounass is a luxury-focused online marketplace in the UAE and Saudi Arabia, owned by Al Tayer Group. It overlaps with Wadi as a curated multi-seller marketplace serving the Saudi/Gulf consumer.

Regional players

• Jumia: Jumia is a large horizontal e-commerce marketplace operating primarily in Africa, with a comparable marketplace business model serving emerging-market consumers via multi-seller listings.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

• Xx.com/wadi
• LinkedInlinkedin.com/company/wadi-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wadi