What July does

July is an Australian direct-to-consumer luggage and travel accessories brand founded in 2018 and headquartered in Collingwood, Victoria, operating with 101-250 employees. The company designs and sells premium hard-shell and soft-shell suitcases, travel bags, and accessories under multiple sub-brands including the CaseSafe trackable suitcase line, the top-loading Capsule collection, the leather Juliette range, and the Eden Leather and Wayfarer lines. Core product technology centers on polycarbonate shells with single-piece formed construction, premium leather and Japanese denim materials, and native integration with Apple Find My and Google Find Hub device networks for real-time luggage tracking without third-party tags.

The company operates a vertically integrated DTC model, selling primarily through its own e-commerce platform (july.com with localized US storefront), supplemented by physical retail stores and periodic warehouse sales events. Pricing is positioned at the premium tier, with carry-on luggage ranging from $275 to $395, checked luggage from $375 to $555, and accessories from $55 to $95, with bundle savings of 20-25% and Klarna buy-now-pay-later support. All luggage carries a lifetime warranty against manufacturing faults and is backed by a 100-day return policy and free shipping above $100, while travel bags carry a five-year warranty.

July's go-to-market relies on organic social (Instagram, TikTok, Facebook, Pinterest), earned media (Vogue, Good Morning America), email marketing, and a structured affiliate program. The company has expanded into the US market and has built strategic technology partnerships with Apple and Google to differentiate its hardware through ecosystem-level tracking integration, a positioning intended to move the brand beyond commodity luggage into a connected, design-forward travel experience.

Name

July

Legal name

July & Co Pty Ltd

Website

https://july.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

July is an Australian direct-to-consumer luggage and travel accessories brand selling premium polycarbonate suitcases, leather bags, and accessories through its own e-commerce platform, physical stores, and warehouse sales, with CaseSafe suitcases offering native Apple Find My and Google Find Hub tracking integration.

Ownership category

akta.pro rank

Product category

Luggage

NAICS

Luggage and Leather Goods Retailers (458320), Luggage and Leather Goods Retailers (45832), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Travel Goods (Luggage & Trunks) (CRAKAFAJ)

akta.pro secondary industries

Backpacks & Travel Bags (CRAAAJAB), Leather Travel Goods & Luggage (CRAKAEAC), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Premium luggage
• Travel suitcases
• Carry-on bags
• Travel accessories
• Trackable luggage

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of luggage, travel bags, and accessories through e-commerce website and physical stores. Revenue generated from one-time product purchases with optional bundle discounts.
2. Luggage and Travel Accessories: Full product portfolio including carry-on luggage, checked luggage, travel bags (totes, crossbodies, weekenders), and travel accessories (beauty cases, luggage tags, packing cells). Products offered at various price points from $65 to over $500.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

July designs, manufactures, and sells premium direct-to-consumer luggage and travel accessories, including hard-shell and soft-shell carry-on and checked suitcases, travel bags (totes, crossbody, weekenders, backpacks, duffles), and accessories such as beauty cases, packing cells, and luggage tags. Signature products include the CaseSafe trackable suitcase built around Apple Find My and Google Find Hub, and the Capsule Carry-On with a top-down packing system and single-piece formed polycarbonate shell.

Product overview

July is an Australian luggage and travel accessories brand offering a comprehensive portfolio centered on fashionable, functional travel products. The core offering spans hard-shell and soft-shell suitcases (carry-on and checked sizes), many with optional CaseSafe tracking integration via Apple Find My and Google Find Hub. The product ecosystem includes multiple sub-brand collections: the innovative Capsule Carry-On Pro (top-down opening design), the premium leather Juliette collection (totes, crossbody bags, weekenders), the everyday-focused Carrier and Everyday bags (backpacks, totes, duffles), the luxury leather Eden line, and the leather-and-suede Wayfarer range. All luggage carries a lifetime warranty; bags carry a 5-year warranty. Products are sold directly via their e-commerce platform (Shopify-hosted) with free shipping over $100 and 100-day returns.

Differentiator

Problem solved

Functional benefit

Brands

• CaseSafe: World's first fully integrated trackable suitcase technology developed in partnership with Apple and Google, compatible with Apple's Find My and Google's Find Hub.
• Capsule Collection
• Juliette Collection
• Eden Leather
• Wayfarer
• Carrier
• Daybreak
• Carry All

Products and services

• Capsule Carry-On Pro Premium hard-shell carry-on suitcase with an innovative top-down packing system that opens from the top rather than as a traditional clamshell, priced at $395. Built around a single-piece formed polycarbonate shell with consistent thickness for durability and a deep base plus slim lid layout.
• CaseSafe Trackable Suitcase Fully integrated trackable suitcase that works with Apple Find My and Google Find Hub networks, allowing travelers to locate their luggage in real time without extra tracking tags.
• Carry On Collection Range of carry-on sized suitcases including the Carry On Essential, Carry On Pro, Carry On Pro with SnapSleeve, Carry On Trunk, and Carry On Light Expandable variants, designed for travelers needing cabin-sized luggage with July's signature design language and lifetime warranty.
• Checked Luggage Collection Range of larger checked-sized suitcases including Checked with CaseSafe, Checked Expandable with CaseSafe, Checked Trunk, Checked Plus with CaseSafe, and Checked Plus Expandable with CaseSafe variants, offering integrated tracking on most models for travelers needing larger-capacity luggage.
• Luggage Bundles and Sets Pre-configured luggage sets combining carry-on and checked bags at bundle pricing, including the Classic Checked Set, Classic Expandable Family Set, Classic Plus Set, Max Checked Expandable Set, and Max Expandable Family Set, sold with bundle savings of approximately 20–25%.
• Travel Bags Diverse range of travel bags including totes, crossbody bags, weekenders, backpacks, and duffles under July's sub-brand collections: Everyday, Eden Leather, Juliette, Wayfarer, Carrier, and Daybreak.
• Crossbody Bags Collection Collection of crossbody and shoulder bags including Marina Stripe Crossbody, Duo Crossbody, Juliette Suede Luna Bag, Juliette Frame Crossbody, Juliette Mini Bowler, Juliette Soft Winged Crossbody, and Wayfarer Woven Crossbody, designed for hands-free travel and daily carry.
• Tote Bags Collection Collection of tote bags including Eden Leather Small and Large Tote, Juliette Suede Work Tote, Marina Stripe Tote, Everyday Small and Large Tote, Juliette Frame Work Tote, Juliette Bowler Bag, and Wayfarer Small, Large, and Work Tote.
• Weekender Bags Collection Collection of weekender and duffle bags including Carry All Split Weekender, Carry All Garment Duffle, Juliette Soft Weekender, Juliette Frame Weekender, Wayfarer Overnight Duffle, and Wayfarer Suede Bowler Duffle.
• Leather Beauty Case Pebbled leather beauty case with water-resistant interior, secure middle pocket, elastic holders, and hanging loop, priced at $95.
• Juliette Mini Bowler Compact evening-ready bag in smooth, supple cowhide leather with concealed front and back pockets, 18ct gold-plated hardware, and an inbuilt card holder, priced at $255.
• Juliette Frame Work Tote Polished work tote in top-grain cowhide leather with strong magnetic top closure, dedicated built-in laptop sleeve fitting Apple 14-inch laptops, and a discreet pass-through sleeve for luggage, priced at $395.
• Juliette Frame Weekender Structured travel weekender with refined finish, featuring strong magnetic top closure, large interior zipped pocket, and laptop compartment, priced at $505.
• Classic Luggage Tag Personalized luggage tag crafted from premium Japanese denim and supple pebbled leather with a hidden privacy slot for a contact card, priced at $65.
• Checked Plus Trunk Cover Stretch luggage cover designed specifically for Checked Plus Trunks with reinforced cutouts for handles and wheels, made with 82% nylon and 18% elastane, machine washable, priced at $85.
• Eden Leather Barrel Bag Top-grain pebbled leather barrel bag with clean lines and gold hardware, built-in card holder, and room for a water bottle, priced at $225.
• Daybreak Tote Structured work tote with water-resistant cotton twill shell exterior, top-grain leather trims, 16-inch padded laptop compartment, 20-litre capacity, and 5-year warranty, priced at $125.
• Wayfarer Suede Bowler Duffle Premium duffle bag crafted from top-grain caviar leather and suede with QuickPass magnetic closure pocket, leather base and metal feet, and 18 carat gold hardware, priced at $395.
• Travel Accessories Range of travel accessories including toiletry bags, packing cells, travel wallets, passport holders, luggage covers, and charms. Key products include the Large Toiletry Bag ($95), Toiletry Bag ($65), Packing Cells ($55–$95), Travel Wallets ($95), and luggage covers ($65–$85).

Quantifiable outcome

• CaseSafe provides real-time luggage tracking without additional tags
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• ApplecoreTechnology or Integration · 14 October 2025Partnership to integrate Apple Find My tracking technology into July's CaseSafe trackable suitcases. Enables iPhone users to locate their luggage through the Find My app ecosystem without additional hardware.
• GooglecoreTechnology or Integration · 14 October 2025Partnership to integrate Google Find Hub tracking technology into July's CaseSafe trackable suitcases. Enables Android users to locate their luggage through Google's Find Hub device network without additional tracking tags.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/july
• Instagraminstagram.com/july
• TikToktiktok.com/@july
• Pinterestpinterest.com/july
• Xx.com/july
• LinkedInlinkedin.com/company/july

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about July