CD Finance

What CD Finance does

CD Finance (中和农信 / Chongho) is a privately held Chinese microfinance provider focused on rural and agricultural borrowers. Founded in 2008 and headquartered in Dongcheng, China, the company serves rural farmers and households — segments historically underserved by formal financial institutions — through an extensive physical branch network spanning 21 provincial-level administrative units, more than 500 counties/banners, and over 10,000 villages. The company's product portfolio centers on small-ticket, last-mile credit and related financial services, delivered directly to customers via locally embedded branch offices staffed by a workforce of 5,001-10,000 employees. Distribution is the company's defining operating characteristic: there are no disclosed digital-only channels, no apps, and no public APIs, with service delivery occurring primarily through face-to-face interactions at branch locations. The website (chongho.net) functions principally as a brand presence, news channel, and CSR communications platform rather than as a transactional product surface.

The company's go-to-market is built on a single-channel, direct-distribution model in which branch offices ("分公司") operate within their immediate service areas to acquire and serve rural customers. While pricing models, ticket sizes, and contract structures are not publicly disclosed, the operating model — high employee count, dense geographic footprint, microfinance focus — implies small-ticket, relationship-based lending with local underwriting and repayment collection conducted in person. Revenue mechanics are not disclosed in the source data, but the unit economics of rural microfinance in China typically combine interest income on small loans with limited fee income; the company has not disclosed unit economics, portfolio size, or revenue per customer.

CD Finance is institutionally backed, with disclosed equity funding rounds led by TPG (Series C, 2018, $86.7M), DEG and IFC (2019, $30M), Ontario Teachers' Pension Plan (Series D, 2021, $154.5M with ABC World Asia), and the Asian Infrastructure Investment Bank (2023, $6.97M), for cumulative disclosed equity of approximately $278M. The company also operates a corporate social responsibility program — the 中和公益 (Chongho Charity) program, established in 2010 and expanded to customers in 2011 — which provides emergency financial assistance to employees and rural customers and is administered in partnership with the China Rural Development Foundation. The company's core technology stack, AI/ML capabilities, and product-level details beyond general microfinance are not publicly disclosed.

Name

CD Finance

Website

https://chongho.net

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

CD Finance (中和农信 / Chongho) is a privately held Chinese microfinance provider that lends to rural farmers and households across 21 provinces, 500+ counties, and 10,000+ villages through a branch-based distribution network of 5,001-10,000 employees.

Ownership category

akta.pro rank

Product category

Rural Microfinance

NAICS

Nondepository Credit Intermediation (5222)

SIC

Personal Credit Institutions (6141), Short-Term Business Credit Institutions (6153)

akta.pro primary industry

Direct Lending — Specialty Finance (Consumer/SME Lending Platforms) (FSAHAJAF)

Keywords

• Rural microfinance
• Micro-lending services
• Smallholder farmer credit
• Rural financial inclusion
• Agricultural lending

Headquarters

HQ city

Dongcheng

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels1 record

Core offering

CD Finance (中和农信 / Chongho) is a Chinese rural-focused microfinance provider that extends credit and basic financial services to smallholder farmers and rural households. It operates a community-based branch (分公司) network across 21 provincial-level administrative units, 500+ counties (banners), and 10,000+ villages in China, with the explicit positioning of serving the 'last hundred meters' of rural finance. In addition to its lending business, the company operates the 中和公益计划 (Chongho Charity Program), a CSR initiative launched in 2010 that provides emergency assistance to employees and customers facing economic hardship.

Product overview

CD Finance (中和农信) is a rural financial services company operating across 21 provincial-level administrative units in China, covering over 500 counties (banners) and 10,000+ villages. The company provides financial services to rural customers and maintains a public welfare program (中和公益计划) established in 2010, which was expanded in 2011 to assist both employees and customers during emergencies and economic difficulties.

Differentiator

Problem solved

Functional benefit

Products and services

• Rural Microfinance Lending Micro-lending and credit services extended to smallholder farmers and rural households across 21 provinces, 500+ counties, and 10,000+ villages in China; delivered through a distributed branch (分公司) network positioned in rural communities.
• Chongho Charity Program (中和公益计划) — Emergency Assistance to Customers Customer-facing emergency assistance program (中和公益计划), established in 2010 and expanded in 2011 to cover customers. Funds are raised from employee and partner voluntary donations matched 1:1 by the company, and disbursed via branch offices to rural households facing temporary economic hardship, including a special COVID-19 emergency approval policy issued in early 2020.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 中国乡村发展基金会 (China Rural Development Foundation)minorOthers · 1 January 2017中和公益计划 (Zhonghe Public Welfare Program)开通了"中和公益"专项月捐频道 on the China Rural Development Foundation's online donation platform in 2017, enabling public donations to the company's employee and customer assistance program.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ant Group: Ant Group operates one of China's largest digital consumer and SME lending platforms, increasingly extending into rural and lower-tier markets through its Huabei and Jiebei products. Directly competes with CD Finance for rural borrower relationships but delivers credit through a fully digital channel.
• WeBank (微众银行): Tencent-backed digital bank focused on SME and consumer micro-lending. Operates primarily through mobile channels, enabling rapid customer acquisition in lower-tier markets and competing directly with CD Finance's rural borrower base via lower-cost origination.
• Lufax Holding (陆金所): NYSE-listed Chinese fintech platform providing small business and consumer credit. Operates a hybrid online-offline model that has expanded into inclusive finance, positioning it as a comparable peer in the small-loan and SME lending space.
• Du Xiaoman Financial (度小满): Baidu's fintech arm offering consumer and small business credit via digital channels, with growing focus on inclusive finance and rural consumer lending. Comparable to CD Finance in serving underbanked borrower segments but via technology-led distribution.
• LexinFintech Holdings (乐信): Nasdaq-listed Chinese consumer finance platform serving young, underbanked consumers with installment credit and matching services. Comparable to CD Finance in addressing credit-underserved borrower segments, though focused more on urban young consumers than rural.
• ZhongAn Online P&C Insurance (众安在线): Digital insurance and fintech company with embedded consumer finance offerings, increasingly serving small merchants and underserved segments. Comparable peer given its digital distribution model targeting similar inclusive finance opportunities.
• Yiren Digital (宜人贷): NYSE-listed Chinese consumer finance company providing installment and small-dollar credit to underbanked borrowers. Comparable peer in addressing credit-underserved consumers in China, though with different geographic focus.
• 360 DigiTech (360数科): Chinese fintech providing consumer and SME credit through a tech-driven matching platform. Comparable to CD Finance in serving mass-market underbanked borrowers but via a fully digital, data-led credit decisioning model.

Broad incumbents

• Postal Savings Bank of China (中国邮政储蓄银行): State-owned commercial bank with the largest rural branch network in China, providing inclusive finance, microloans, and deposits across county-level and below markets. A broad incumbent peer competing with CD Finance for rural credit customers via subsidized, state-backed lending.

Regional players

• Grameen Bank: Pioneering microfinance institution in Bangladesh providing small-ticket credit to rural poor households via village-level groups. Operates as a regional microfinance benchmark rather than a direct competitor; relevant comparably for unit economics and rural credit methodology in Asian markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CD Finance